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THE GAZETTE OF INDIA : EXTRAORDINARY

[PART SEC.

MINISTRY OF COMMERCE AND INDUSTRY

(Department of Commerce)

(DIRECTORATE GENERAL OF ANTI-DUMPING AND ALLIED DUTIES)

INITIATION NOTIFICATION

New Delhi, the Ist February, 2010

Subject: Initiation of Anti-dumping investigation concerning imports of PVC Flex

Films originating in or exported from China PR.

No. 14/04/2010-DGAD

Whereas M/s. Pioneer Polyleathers Pvt. Ltd.

(hereinafter referred to as applicant) have filed an application before the Designated

Authority (hereinafter referred to as the Authority), in accordance with the Customs

Tariff Act, 1975 as amended in 1995 (hereinafter referred to as the Act) and Customs

Tariff (Identification, Assessment and Collection of Anti Dumping Duty on Dumped

Articles and for Determination of Injury) Rules, 1995 (hereinafter referred to as the

Rules), alleging dumping of PVC Flex Films, originating in or exported from China PR

and requested for initiation of anti dumping investigations for levy of anti dumping duties

on the subject goods.

AND WHEREAS, the Authority finds sufficient prima facie evidence of dumping

of the subject goods from China PR and injury to the domestic industry and causal link

between the dumping and injury, the Authority hereby initiates an investigation into the

alleged dumping, and consequent injury to the domestic industry in terms of the Rule 5 of

the said Rules, to determine the existence, degree and effect of any alleged dumping and

to recommend the amount of anti-dumping duty which, if levied, would be adequate to

remove the injury to the domestic industry.

Product under consideration

The product under consideration for the present investigation is PVC Flex Films,

also known as PVC Flex Banners, PVC Flex Sheets for advertising signage, billboards,

PVC films and tarpaulins etc., (hereinafter referred to as subject goods). The product is a

multi-layered PVC film with sand-witch lamination of reinforcement textile. This

laminated product called flex is used for advertisement industry. The PVC Flex Film can

be of different types depending upon its quality and characteristics like front lit or back lit

and glossy or Mattie.

PVC Flex Films are classified under Chapter 39 of the Customs Tariff Act, 1975,

under Tariff Heading Nos. 3920 and 3921. The information received from IBIS shows

that the material is being imported and cleared under a large number of other customs

classifications, which includes 39201019, 39201012, 39204900, 39219026, 39219029,

39269099, 39199090, 39181090, 39189090, and 39269080. The customs classification is

however, indicative only and in no way binding on the scope of the present investigation.

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Domestic industry standing

The present application has been filed by M/s. Pioneer Polyleathers Pvt. Ltd.

According to the information provided in the application, the production of the M/s.

Pioneer Polyleathers Pvt. Ltd constitutes 100% of the Indian production. Thus the

applicant shall constitute "domestic industry" for the purpose of the present

investigations.

The Authority, after examining the above, determines that the applicant

constitutes domestic industry within the meaning of the Rule 2 and the application

satisfies the criteria of standing in terms of Rule 5 of the Rules supra.

Country involved

The country involved in the present investigation is the People's Republic of

China (hereinafter referred to as China PR or the subject country).

Like article

The applicant has claimed that there is no significant difference in the goods

produced by them and those originating in or exported from China PR. Both products are

comparable in terms of characteristics such as physical & chemical characteristics,

manufacturing process & technology, functions & uses, product specifications, pricing,

distribution & marketing and tariff classification of the goods. Both the products are

technically and commercially substitutable and hold closely resembling characteristics. It

is further claimed that the consumers have used the two interchangeably. Therefore, for

the purpose of present investigation, subject goods produced by the applicant are being

treated as "like article" to the subject goods imported from subject country within the

meaning of the Rules supra.

Normal value

The applicant has claimed that China PR should be treated as non-market

economy and normal value should be determined in accordance with Para 7 of Annexure

I of the Anti Dumping Rules. The applicant has proposed South Korea as an appropriate

market economy third country. The Authority at the stage of initiation, has however

considered the cost of production in India, duly adjusted, for selling, general and

administrative costs and profit as the basis of normal value. Individual Chinese exporters

may rebut this presumption and the Authority shall examine the market economy claims

of individual exporters in terms of the relevant Rules. There is sufficient evidence of

normal value of the subject goods in China PR.

Export price

The export price of the subject goods from the subject country has been claimed

on the basis of data obtained from International Business Information Services (IBIS),

Mumbai. Price adjustments have been claimed on account of ocean freight, marine

insurance, port expenses and inland freight. There is sufficient evidence of export price of

the subject goods from China PR.

Dumping margin

Normal value and export price have been compared at ex-factory level, which

shows significant dumping margin in respect of the subject country. There is sufficient

THE GAZETTE OF INDIA : EXTRAORDINARY

[PART I—SEc. I]

evidence that normal value of the subject goods in the China PR, which is significantly

higher than the ex-factory export price indicating, prima-facie, that the subject goods are

being dumped by exporters from China PR into the Indian market.

Injury and causal link

12.

The applicant has set up a new facility for production of the product under

consideration and commenced commercial production within the investigation period.

The applicant has claimed that dumping of the product under consideration in India is

materially retarding the establishment of the domestic industry. The applicant has

furnished information on various parameters relating to injury for the period for which it

has commercial production. Further, the applicant has provided detailed information with

regard to its potential performance on the basis of projections drawn by it before setting

up the plant and has compared its potential performance with the actual performance

achieved till the investigation period to establish its claim that its performance is

substantially below the potential levels envisaged before setting up the plant. The

applicant has also claimed that its performance improved initially after commencement of

commercial production. However, the same deteriorated after some time in terms of

production, capacity utilization, sales, market share, profits, return on investments, cash

profits, etc. inspite of reduction in the selling prices. The imports are undercutting the

prices of the domestic industry. The domestic industry is forced to sell the product at

prices materially below the fair prices envisaged by the domestic industry before

commencement of production. The applicant has thus claimed that even when its

commercial production has begun, the domestic industry is yet to find its place in the

market. Parameters such as significant increase in imports in absolute terms as also

relative to the production and consumption in India, significant price undercutting,

capacity utilization market share, continued financial losses, return on investments, cash

flow, inventories, collectively and cumulatively show that the applicant has suffered

material injury. There is sufficient evidence that the dumped imports of subject goods

from China PR are, prima facie, causing material injury to the domestic industry.

Initiation of anti-dumping investigations

131

The Designated Authority, in view of the foregoing paragraphs, initiates anti-

dumping investigations into the existence, degree and effect of alleged dumping of the

subject goods originating in or exported from the subject country.

Period Of Investigation

The Period of Investigation for the purpose of the present investigation is

April 2008

to 3e September 2009 (18 months). The injury investigation period will cover each quarter of

POI (April-June 2008, July September 2008, October-December 2008, January-March 2009,

April-June 2009 and July September 2009), considering the petitioner has commenced production

only in April 2008.

Submission of information

The known exporters in China PR, their Government through the Embassy, the

importers in India known to be concerned with this investigation and the domestic

industry are being addressed separately to submit relevant information in the form and

manner prescribed and to make their views known to the Designated Authority at the

following address:

HP It

.,44114 tl^.N

[ .TPT 1—te es 1] •

sTRd

u314:i• : amivrtur

The Designated Authority

Directorate General of Anti Dumping & Allied Duties,

Ministry of Commerce & Industry,

Department of Commerce,

Government of India,

Room No. 243, Udyog Bhavan,

New Delhi — 110107.

As per Rule 6(5) of Rule supra, the Designated Authority is also providing-

opportunity to the industrial users of the article under investigation and to representative

consumer organizations, whO can furnish information relevant to the investigation

regarding dumping, injury and causality. Any other interested party may also make its

submissions relevant to the investigation within the time limit set out below.

Time limit

General Time Limits

Any information relating to the present investigation should be sent in writing so

as to reach the Authority at the address mentioned above not later than 40 (forty) days

from the date of publication of this notification. The known exporters and importers, who

are being addressed separately, are however required to submit the information within

forty days from the date of the letter addressed to them separately.

Specific Time limit for selection of market economy third country

Interested parties to the investigation may wish to comment on the

appropriateness of South Korea, which is envisaged as a market economy third country

for the purpose of establishing normal value in respect of China PR. These comments

must be submitted within two weeks from the date of publication of this notification.

Submission of information

In terms of Rule 6(7) of the Rules, the interested parties are required to submit

non-confidential summary of any confidential information provided to the Authority and

if in the opinion of the party providing such information, such information is not

susceptible to summarization, a statement of reason thereof, is required to be provided. In

case where an interested party refuses access to, or otherwise does not provide necessary

information within a reasonable period, or significantly impedes the investigation, the

Designated Authority may record findings on the basis of facts available and make such

recommendations to the Central Government as it deemed fit.

Inspection of public file

20.

In terms of Rule 6(7), the Designated Authority maintains a public file. Any

interested party may inspect the public file containing non-confidential version of the

evidence submitted by interested parties.

P. ^{K. CHAUDHERY, Designated Authority}

Printed by the Manager, Government of India Press, Ring Road, Mayapuri, New Delhi-110064

and Published by the Controller of Publications, Delhi-110054.