THE GAZETTE OF INDIA : EXTRAORDINARY

[PART 1—SEC. 1]

MINISTRY OF COMMERCE

RESOLUTION

New Delhi, the 31st January, 19K1

No. M20U(9)/80-Pl8ut(A).—The

Tindon

Committee on

Tea marketing among other things, considered the

present

system of marketing of tea in India and abroad and recom-

mended further market research to study the tea consuming

habits and preferences in order to evolve national campaign to

build the image and sales of Indian teas abroad. The Commit-

tee further suggested that we should take advantage of our fine-

•quality teas both in U.K. and elsewhere

and offer ready

activities by making warehousing arrangements abroad. To

consider these and other related recommendations in regard

to the export of bulk tea it has been decided by the Govern-

ment to set up a committee to study and recommend, stra-

tegies of bulk tea exports, with the following terms of refe-

rence :—

(1) To identify new markets for bulk tea exports.

(ii) To recommend market strategics for new as well as

existing markets.

(iii) To recommend measures and policies

relating to

production and infrastructure for the recommended

market strategy.

(iv) To evaluate the role of generic promotion programme

and their impact on marketing and sale of Indian

tea.

(v) To recommend any other

measures that may be

considered necessary for achieving the

export ob-

jectives.

2, The Committee shall consist of the following members:

(a) Chairman :—Shri B. K. Goswami,

Chairman, Tea Board, Calcutta.

(b) Members :—(1) Shri M. Ahmad,

Mclcod Russel Tndia Ltd., Calcutta.

(2) Shri H. M, Khaitan,

Macneill and Magor Ltd.,

Calcutta,

(3) Shri R. N. Deogun,

President, UPASI, Coonoor,

(4) Shri V. P. Maithel,

Chairman, ITA, Calcutta.

(5) Shri Hemen Barua.

Jorhat.

(6) Shri S. N. Bagla,

President, Tea Association of Tndia.

Calcutta.

Controller of Licensing,

Tea Board, Calcutta,

3. The Committee will have its headquarters at Calcutta,

»ut may meet at any other place in the country. The Com-

mittee shall have the power to co-opt other members.

4. The

Committee shall submit its report to the Govern-

ment as early as

possible and in any case

not later ihan

three months from the date of its appointment.

78/1

RESOLUTION

No. I-]2011(9)/H0-Plont(A).—The

r.wdon

Committee

on tea marketing set up by the Government, inter-alia, made

important recommendations in the field of market development

and exports. The Committee has suggested that the Govern-

ment should consider the present arrangements lor shifting

e\port oL" lea from the primary bulk form to mere value

added froms like packet tea, tea bags, instant tea etc. The

Committee has also identified agencies, areas and methods

to achieve this object of increasing export of value

added

items. The Government of India while accepting the recom-

mendation? in this regard, have decided to set up a committee

on export strategy for value added items of tea with the fol-

lowing terms of reference :

(i) To recommend an export strategy for the industry

Tor value-added tea and tea products.

(ii) To identify new markets and recommend specific

market oncnted strategics,

(.iii) To advise about the role of the ovciseas offices of

the Tea Board with reference to the recommended

export strategy.

(iv) To advise about the location and adequacy of cover-

age of overseas, offices in the light of the new ex-

port strategy.

(v) To recommend measures and policies regarding pro-

duction and infrastructure in relation to the recom-

mended export strategy.

(vi) To recommend any other changes that may be consi-

dered necessarly for achieving the export objectives.

2. The Commiltee shall consist of the following member? :

(a) Chairman—Shri fl. K. Goswami,

Chairman,

Tea Hoard, Calcutta.,

(b) Members—fl) Shri K. Vcnkatachalam,

Member, Tea Board (formerly)

Managing Director, Brooke Bond).

(2) Shri B. C. Biyani,

President. Jayashri Tea and

Industries, New Delhi,

(3) Shri P. K. Dasgupta,

Chairman, TTCI, Calcutta,

(4) Shri G. P. Gocnka,

Duncan

Agro Industries Ltd,,

Calcutta

(5) Shri Sobrata Ghose,

D,C. Ghose and Co., Calcutta.

(6) Shri M.A, Allcgappan,

Director.

Kadamani Tea Hstatc, Madras,

Member Secretary—Shri Jayanta Sanyal,

Deputy Chairman, Tea Board, Calcutta.

3. The Committee will have its headquarters at Calcutta,

but my meet at any other place in the country. The Commit-

tee shall have the power to co-opt other members.

4. The Committee shall submit its report to the Govern-

ment as early as possible and in any case not later than three

months from the date of its appointment.

D. W. TELANG, Jt. Secy.

PRINTED BY THE W^NAOER, GOVT, OF INDIA PRESS, RING ROAD, NEW DELHI-110064

AND PUBLISHED BY THE CONTROLLER OF PUBLICATIONS, DELHI-110054, 1981