(1)

Ļ¯ೇಷ ªಾಜÍ ಪĦÎೆ

Bruhat Bengaluru Mahanagara Palike

Office of the Chief Commissioner, Annex Building-1, BBMP Head office, N R

Square, Bengaluru-560002

-------------------------------------------------------------------------------------------------------------------------------------------------------------------

NO:BBMP/AC(Advt)/PR/ 675/2023-24 Date: 17.07.2025

Whereas

the

draft

the

Bruhat

Bengaluru

MahanagaraPalike

(Advertisement) Bye-Laws, 2024 was published as required by sub-section (1) of

section 318 of the Bruhat Bengaluru MahanagaraPalike Act, 2020 (Karnataka Act

2020)

vide

Notification

No.BBMP/AC(ADVT)/PR/675/23-24,

dated:19/07/2024, published in part IV-A of the Karnataka Extra-ordinary Gazette

dated:19/07/2024, inviting objections and suggestions from all persons likely to

be affected thereby within thirty days from the date of its publication in the of

official Gazette.

And whereas the said Gazette was made available to the public on

19/07/2024.

And whereas, the objections and suggestions received in this regard have

been considered by the Bruhat Bengaluru MahanagaraPalike.

And whereas the draft notification dated 19/07/2024 of the Bruhat

Bengaluru MahanagaraPalike (Advertisement) Bye-Laws, 2024 is saved under

section 360 of the Greater Bengaluru Governance Act 2024

And whereas as per section 7 sub-section 4 read with section 360 of the

Greater Bengaluru Governance Act 2024, the Bruhat Bengaluru MahanagarPalike

continues to be the City Corporation under the Greater Bengaluru Governance Act

2024(GBG Act 2024)

¨sÁUÀ – 4ಎ

Part – IVA

, 17

, 2025(

, 26

, 1947)

BENGALURU, THURSDAY, 17, JULY , 2025( ASHADHA , 26, SHAKAVARSHA, 1947)

. 399

No. 399

And whereas under section 318 read with section 360 of the GBG Act 2024

&the Notification No UDD 100 BBS 2025(P-3) dated 15-05-2025, the BBMP is

empowered to promulgate these Bye Laws.

Now, therefore, in exercise of the powers conferred by section 318 read with

sections 160 and 161of the Greater Bengaluru Governance Act 2024,the Bruhat

Bengaluru MahanagaraPalike with the approval of the Government hereby makes

the following bye-Laws, namely;-

BYE-LAWS

1. Title, commencement and application.-These bye-laws may be called

the Bruhat Bengaluru MahanagaraPalike(Advertisement) Bye-Laws, 2024.

(2)

They shall come into force from the date of their publication in the

official Gazette.

(3)

These bye-laws shallbe applicable to Greater Bengaluru Area as per

section 3 of the Greater Bengaluru Governance Act 2024.

2. Definitions.-(1) In these bye-laws, unless the context otherwise

requires,-

(a) “Act” means the Greater Bengaluru Governance Act 2024;

(b) "Advertisement" means and includes any display, device or

representation by word, direction, abbreviation, letter, logo, symbol,

model, image or a combination thereof, sign by means of billboards,

hoarding, banners, temporary arches, electronic display,name

boards, direction boards, pamphlets, flags or any other visible

or audible media, displayed in or in view of any place or spot visible

to public, to promote a product or service in a commercial sense

under categories covered in these definitions,but does not include

signage installed for the identification and naming of places, buildings

and tenant business names;

be an individual, Government organizations, semi-Government

organizations, registered charitable organization firm, proprietary

firm, partnership firm or a company incorporated underthe

Companies Act,2013 (Central Act 18 of 2013);

(d) “BBMP” means the Bruhat Bengaluru MahanagaraPalike;

(e) “Banner” means cloth or any other bio-degradable flexible material

(but not made fully or partially from poly-vinyl chloride or any other

form

of plastic,

virgin or

recycled),

which

contains some

advertisement or announcement or written matter for display in

public place;

(f) “Billboard/Hoarding” means an outdoor media device with space for

display in the form of an advertisement panel and where such panel

is mounted with its foundation on any structure either on ground or

building and made of any bio-degradable flexible material (but not

made fully or partially from poly-vinyl chloride or any other form of

plastic, virgin or recycled) or Electronic display or LCD;

(g) “Building wrap advertisement” means an advertisement displayed

on any building frontage usually stretched across the building

frontage or on scaffolding of a building under construction or repair

or by sticking or fixing it to a glass frontage or window;

(h) “Building wrap electronic advertisements without any use of

poles etc. which are used to erect hoardings”means an

advertisement displayed on any building frontage, which is not a

heritage structure, using digital displays, which can be switched on

at night time and may flash or appear in a synchronized manner in

one or more different colours;

(i) “Chief Commissioner” means the Chief Commissioner of the Bruhat

Bengaluru MahanagaraPalike;

(j) “Display” means an advertisement or information visible to public,

irrespective of the property or space on which the same is installed;

(k) “Electronic Display” means a media device, with display made from

Light Emitting Diode(LED) or Liquid Crystal Display(LCD)or any other

electronic source, to displayrunning text, images, displaysand

informationalmessages from computer programs and software or any

other means;

(l) “Form” means a form appended to these bye-laws;

(m) “Ground Rent” means a payment made for using a land or property

for advertisement or any other purpose to the landlord or freeholderor

holder of the property and does not include Advertisement Fee.

(n) “Legacy

advertisement”

means

permitted

commercial

advertisements including Billboards erected and displayed on private

or publicproperties by enrolled or registered agencies, after having

obtained permissions under the previous Advertisement bye-laws;

(o) “License” means the license granted under these bye-laws;

(p) "Mobile Advertisement Display" means a double or single sided

hoarding or panel mounted on or behind a vehicle in a manner that

it can be driven around or parked at strategic locations for a better

display of the advertisement;

(q) “Permission” means the permission granted under these bye- laws;

(r) “Poster” means sheet of paper or any other bio-degradable material

(but not made fully or partially from poly-vinyl chloride or any other

form of plastic or any material banned by Pollution Control Board for

such a use) used to advertise something for display in a public place,

usually by sticking the same on a flat surface such as a wall,

compound, parapet, hoardings, etc.;

(s) “Right of Way (RoW)” means total land width required for the road,

to accommodate the roadway (carriageway and shoulders), side

drains, service roads, tree plantation, utilities, etc, owned by the

respective authority;

(t) “Schedule” means a schedule appended to these bye-laws; and

(u) “Self-Advertisement or Self-Signage” means an advertisement or a

display visible to public which is for identification or naming or

information with regard to the activities carried out in the same

building or a place or land where it is displayed, but it shall not

include information or display anything which is not carried out or

available on the said land or place or building.

(2) Words and expressions used but not defined in these bye-laws shall have

the same meaning as assigned to them in the Act and rules made thereunder and

in case of any doubt, the interpretation and decision of the Chief Commissioner

shall be final.

3. General provisions.-The following general provisions shall govern and

guide these bye-laws and their interpretation,-

(i) No advertisement, other than self-advertisement, shall be permitted on any

road less than Eighteen Meters in width:

Provided that, in case of areas declared for Commercial or Industrial use

under the approved master plan, the said prohibition on advertisements on less

than sixty feet road width shall not apply.

(ii)

The maximum size and dimensions permitted for an individual

advertisement or display shall be as specified in Schedule-III.

(iii) Subject

maximum

size

and

dimensions

individual

advertisement and other conditions and restrictions specified under these bye-

laws, the maximum permissible paid advertisement on every running one hundred

fifty meter of a road or at a circle or an area shall be as follows,

Road/Circle/Area

Type

Maximum permissible paid advertisement

area per running 200 meter of road (both

sides included) or Circle or Area

Road width or Row not

less than 18 meters but

less than 24 meters

800 square feet(both side included)per 200

meter of road length:

Provided that total horizontal length of all

advertisements on one side of the 200meter

stretch of road, put together, shall not exceed

40 feet.

Road width or Row not

less than 24 meters but

less than 30 meters

1000 square feet (both side included) per200

meter of road length:

Provided that total horizontal length of all

advertisements

one

side

the

200meterstretch of road, put together, shall not

exceed 40 feet.

Road width or Row not

less than 30 meters but

less than 60 meters

1100 square feet (both side included) per 200

meter of road length:

Provided that total horizontal length of all

advertisements on one side of the 200 meter

stretch of road, put together, shall not exceed

40 feet.

Road width or Row not

less than 60 meters

1200 square feet (both side included) per 200

meter of road length:

Provided that total horizontal length of all

advertisements on one side of the 200 meter

stretch of road, put together, shall not exceed

40 feet.

Circle

3000 squarefeet per one lakh square feet Circle

area:

Provided that total horizontal length of all

advertisements put together shall not exceed

120 feet.

Any other Area/Locality

declared as Commercial

or Industrial area in the

Master Plan

(i)

For roads more or equal to 18 meters

width – same as above.

(ii)

For roads less than 18 meters but not less

than 12 meters in width = 600 Square feet

(both side included) per 200 meters

(iii)

For roads less than 12 meters but not less

than 6 meters = 500 Square feet (both side

included) per 200 meters

Provided that for roads less than 18 meters, the

total horizontal length of all advertisements on

one side of the 200 meter stretch of road, put

together, shall not exceed 30 feet.

Provided that the Chief Commissioner may, by order, declare specified areas

or roads as the “Business Centers/Roads” and in such areas or roads the

above table for maximum permissible paid advertisement area limits shall

apply for per 100 meter instead of per 200 meters.

Provided that inter-se distance between two commercial hoardings shall not

be less than 175meters– measured between the nearest to each- other edges

of the two hoardings.

(iv) The Chief Commissioner, within the upper limits of advertisement area

allowed on atwo hundredmeters length of road or the area of a Circle or an open

plot or locality, may vary other restrictions, including increasing the minimum

inter-sedistances between the advertisement displays, reducing the advertisement

display area allowed for advertisements per 200 meters;in larger public interest

and to preserve the aesthetics and look of the city.

(v) The BBMP shall divide the whole city into suitable stretches of roads,

circles and areas through a notification with approval of the Chief Commissioner

which may be issued and modified from time to time and the paid advertisements

shall be permissible only on these roads, circles and areas as specified in these

bye-laws.

(vi)

The right to do paid advertisements on these road stretches, circles

and areas shall be given only to the licensed advertising agencies through an open

auction/tender in accordance with the Karnataka Transparency in Public

Procurement Act, 1999 (Karnataka Act 29 of 2000) and rules made thereunder,

conducted through e-procurement portal of the Government. The minimum

Advertisement Fee for the same shall be as per minimum rates specified in

Schedule-2.

(vii)

The bid winner with respect to any stretch of road or circle or area

shall have the right to utilize the same for advertising on behalf of other or for

others in accordance with these bye-laws. The advertisement spots, premises or

spaces can be either privately owned or owned by Government or Government

owned Public sector Units or the BBMP or any Government Agency. Before

displaying any advertisement, apart from complying with the requirement specified

under these bye-laws, the requisite agreements and permissions from the owners

of the spots or buildings or vacant lands, both the Government and private owners,

falling on the assigned road or Circle or the area, shall be done by the bid winner

himself at his own costs and in accordance with applicable laws and rules in this

regard:

Provided that, in case the ofprivate property or land on which the

infrastructure for the paid advertisement is erected shall be charged and paid as

additional property tax for each such advertisement tothe BBMPan amount as

prescribed for advertisement hoardings, for the time period the advertisement

infrastructure remains erected thereon.

Provided that in case of an erection of such an advertisement in common

area in a Property which otherwise has multiple properties/owners then the

management or the authority competent to grant the right to erect the

advertisement in such a common area shall be liable to pay the additional property

tax applicable for the advertisement hoardings. The erections and display by the

Licensed Advertiser who has won the right to do commercial advertisements in an

area or a road or a Circle, shall also be allowed on the residential properties as per

these bye laws and such properties shall also be liable to pay the prescribed

additional property tax for each erection to the BBMP.

Provided also that, in case the said property or land is a B-Register property

then during the time period the advertisement infrastructure remains erected

thereon, the owner or management of common areas (in case of common areas

being used for advertisement)shall pay to the BBMP an amount equal to double the

ordinarily payable additional property tax for the advertisement hoardings.

Provided also that, in case the private property or land on which the

infrastructure for the paid advertisement is erected does not have any khata from

BBMP, then the owner or the manager of the property or land is liable to pay to

BBMP as penalty, an amountequal to full applicable property tax for the full land

or property plus an amount equal to double the additional property tax payable for

advertisement hoardings, during the time period the advertisement infrastructure

remains erected thereon and until the property remains without Khata and does

not join the BBMP Property Tax list as per law. Thereupon the regular provisions

in this regard shall apply.

Provided also that the BBMP reserves right to remove the advertisements on

any such properties or lands which are without Khata or outside property tax list

immediately upon their coming to the notice of the BBMP.

Provided further that the advertisements or displays on Bengaluru Metro

Pillars and Bengaluru Metro Stations and Infrastructures belonging to the

Bengaluru Metro Rail Corporation Limited (BMRCL) are excluded from the assigned

rights to any bid winner even when the same falls is within the assigned area or

road or Circle. The same shall be put to separate suitable tender by the BBMP in

consultation with the BMRCL

NOTE: The advertisement fee payable to the BBMP is only for the rights to

do advertisements for or on behalf of others. No right whatsoever accrues to such

an advertiser merely by virtue of payment of advertisement fee to BBMP to erect or

display any advertisement or display on any property or land or plot falling on the

assigned road or area or Circle without independently taking permission of the

owner thereof and entering into a proper agreement for the same. The money

payable to the owner of the property or land for such a usage by the licensed

advertiser shall be over and above the advertisement fees payable to the BBMP and

are left to be decided between the licensed advertiser and the property owner.

(viii) The BBMP, through its Special Commissioner (Advertisements) or the

Zonal Commissioner and the authorized officers, shall enforce these bye-laws to

ensure that no unauthorized advertisement comes up on any road or Circle or area,

including the roads, circles and areas allotted to the licensed advertisers. Any

unauthorized advertisement shall be forthwith removed and any advertisement fees

or penalty or other dues with respect to such unauthorized advertisement shall be

collected and retained by the BBMP in accordance with these bye-laws. The

licensed advertiser assigned to the road or Circle or area where the enforcement is

done by BBMP, shall bound to assist the BBMP in the enforcement and removal of

the unauthorized advertisements.

(ix) The open auction/tender of the stretches of roads, circles and the areas

may be done individually or after clubbing them together in suitable lots. The

decision in this regard shall be taken by the Chief Commissioner in the best interest

of the Corporation.

(x) The assignment and all auctions/tenders with respect to advertisements

inside the properties of railway or Bengaluru MetroRailCorporation Limited

(BMRCL) or bus-stands or Karnataka State Road Transport Corporation (KSRTC) or

Bangalore Metro Transport Corporation (BMTC) or other Government owned Public

Sector Units, which are visible to public visiting inside these properties, shall be

decided by the concerned agencies themselves as per their own rules and

procedures and the proceeds thereof shall be fully retained by these agencies.

Provided that, the advertisement fees collected from BMRCL assets falling

within the BBMP jurisdiction (except advertisement revenues for inside properties

of the BMRCL which are exempted from the advertisement fees) shall be put in a

joint bank account of the BBMP and the BMRCL exclusively opened for this

purpose and the same shall be shared equally between BBMP and BMRCL.

Provided further that the right to display any advertisement visible from the

public streets or roads, including on properties of any Public Sector Unit or

Government owned agency, shall be assigned only by BBMP and through public

auction/tenderspecified in these bye-laws and the advertisement fee thereof shall

be fully payable to the BBMP. The agency or the Public Sector Unit or the

department, if it so permits, is at liberty to collect Ground Rent for allowing use of

their properties for advertisement after approval and assignment by the BBMP.

(xi) In case any category of free or self-advertisement exceeds the maximum

specified size as per provisions of these bye-laws, the same shall be liable to pay

for full area of the advertisement to BBMP at applicable minimum Advertisement

Fee rate as per Schedule-II.

Illustration:If a shop is permitted for a free self-advertisement under these bye-

laws upto 150 sq. ft., but has erected self-advertisement of 175 sq. ft., then it shall

be liable to pay minimum advertisement fee applicable as per Schedule-II for the

full 175 sq.ft. of the self-advertisement. The same are liable be removed by the

BBMP in case the same violates any of the conditions in these bye-laws.

Provided that in case of “Malls” – where the word “Mall” shall mean a large indoor

or enclosed shopping centre which falls under and is paying Property Tax under

Category-VI as per the Bruhat Bengaluru MahanagaraPalike Notification No

Commr/BBMP-DC(Rev)/5675/15-16 dated 9^th March 2016 and which has paid

up-to-date property tax, are allowed to do commercial advertisements, other than

self-advertisements for on-premises entities which are free-of-cost upto the size

restrictions prescribed under these Bye-Laws,on their premises and buildings

facing the public roads subject to the size and other restrictions as applicable for

commercial advertisements. The said commercial advertisements, other than self-

advertisements, shall be liable to pay to the BBMP the advertisement fees at the

applicable minimum Advertisement Fee rate as per Schedule-II.These commercial

advertisement shall not be counted towards the quantum of commercial

advertisement permitted to a bid winner of the area/road/circle on which the “Mall”

falls. In case of any dispute arises with regard to size and restrictions as to

commercial advertisements on a “Mall” facing the public roads, the decision of the

Chief Commissioner shall be final.

(xii) Any unauthorized or illegal advertisement shall be removed

immediately when it comes to notice, but both the owner of the premises or land

where the unauthorized advertisement was displayed and the advertiser are liable

to pay penalty at a rate of twice the Advertisement Fee fixed in auction/tender for

the said road or Circle for the period of erection – that is until removal. Therefore,

penalties for unauthorized or illegal advertisement shall be liable to be paid from

the date of erection of the infrastructure for advertisement whether actual display

of advertisement is done or not and until the removal of the same.

Provided that where no such rate has been fixed, then at the rate fixed in

auction/tender for the nearest road or Circle or area or at the Minimum

Advertisement Fee fixed for the said road or Circle or area in Schedule-II, whichever

is higher.

(xiii) The advertisement fee for authorized advertisements or displays shall

become due to be paid one-month from the date of assignment of advertising rights

under these bye-laws. The said date shall be called the Effective Date for the

purposes of payment of advertisement fees. The advertisement fees or the penalties,

as the case may be, shall be paid for each completed month from the date they

become due. Any delay in payment of the authorized advertisement dues shall be

levied with interest charges at a rate of eighteen percent (18%) for the delayed

payments.

Illustration: If an advertisement rightfor an authorized advertisementis

assigned on 17.5.2023, then the Effective Date for advertisement fee shall be

17.6.2023 and its first month’s payment shall be made within 17.7.2023 and

second month’s payment within 17.8.2023 and so on. In case no payment is made

until 23.10.2023, then interest at the rate of 18% shall be charged for 98 days of

delay for first monthly payment, 67 days of delay for the secondmonthly payment,

36 days of delay for thirdmonthly payment and 6 days of delay for fourth monthly

payment.

(xiv) Any arrears or unpaid demand for the advertisement from either a

licensed advertiser or anyone who is liable to pay the advertisement fee or penalty

or interest, if it remains unpaid despite becoming due, shall be recovered mutatis

mutandis in the manner prescribed for recovery of demand or arrears of property

tax, including by seizure or distraint and distress sale of the moveable properties,

attachment of bank accounts or immovable properties and distress sale of

immovable properties of the person liable to pay the same. Such a defaulter shall

be liable for criminal action under section 326 of the Act.

(xv) The BBMP shall endeavor to bring the implementation and management

of all advertising activities, issuance of licenses and approval or decision ONLINE,

through appropriate software as expeditiously as possible. Once the same is done

then all the relevant activities and actions specified under these bye-laws shall be

done on and through the said software.

Note:

(i)

Tenders for all advertisementdisplays in the BBMP jurisdiction

shall be invited and processed by the BBMP.

(ii)

thetenders shall be called by BBMP as per suitable lots and

sizes as decided by the Chief Commissioner, in accordance

with these bye-laws.

(xvi) The ten percent of the advertisement time on each electronic display on

a daily basis and for non-electronic display for such twenty days in a

year for each hoarding as may be directed by the BBMP or the

Government in this regard,the advertisement license winner of any area

or road or the circle shall be put for advertisement serving public good,

free of cost.

(xvii) There shall be reservation for the Scheduled Castes and the Scheduled

Tribes

assignment

the

rights

advertisements/displays on behalf of others as per percentage fixed by

the Government for reservation for the Scheduled Caste and Scheduled

Tribe from time to time.

4. Licensed or registered advertisers.-(1)No person except the licensed or

registered advertiser shall be allowed to undertake display of advertisements on

behalf of other persons or agencies or participate in the public auction/tender for

advertising rights on the roads or Circles that BBMP may notify. These persons or

agencies shall mandatorily enroll themselves as licensed or registered advertisers

with the BBMP by furnishing the required information, documents, security, as

may be determined by Chief Commissioner and shall pay the license fee or

registration fee and security deposit as may be determined by the Chief

Commissioner from time to time.

(2) Persons intending to entrust the work of displaying advertisement on

their behalf shall not entrust it to anyone other than a licensed or registered

advertiser under these bye-laws.

(3)

A licensed or registered advertiser shall be awarded a road or a Circle or

an area, duly notified by the Chief Commissioner, through an open

auction/tenderthrough

e-procurement,

conducted

per

the

Karnataka

Transparency in Public Procurement Act, 1999 (Karnataka Act 29 of 2000), where

the licensed or registered advertiser may display or cause to display the

advertisements and he shall ensure that up-to-date and regular fee due thereon is

paid to the BBMP as per these bye-laws.

(4)

The licensed or registered advertiser shall maintain proper record of

advertisements displayed by him and produce the same whenever required for

inspection by the Chief Commissioner or Special Commissioner (Advertisements)

or the Zonal Commissioner or any other officer authorized by either of them, in this

behalf.

(5)

Any display of paid advertisement on behalf of or for others by anyone

other than a licensed or registered advertiser shall be treated as unauthorized and

shall be immediately removed and shall be liable for further action under these

bye-laws, including filing of criminal case under section 326 of the Act.

5. Grant of license.-(1)Every application for a license to an agency for

registration shall be made to the Chief Commissioner in Form-Iwith required

enclosures, along with the challan for payment of registration or license fee of

rupees five lakhs for a term of five years. The registration or the license fee may be

revised from time to time by the Chief Commissioner and he may create different

categories of licensed advertisers and specify different license fees applicable to be

paid by them.

(2) The License shall be issued in Form-II.

(3) The period of license shall be for five years:

Provided that it may be extended from time to time for a further period of

three years at a time.

(4) Applicant may appeal against decisions of the Chief Commissioner with

respect to licensing or registration, to the Advertisement Regulatory Committee

constituted under these bye-laws.

(5) The Chief Commissioner shall cause to maintain a comprehensive

laws. The issue of licenses and permissions for advertisements shall be through a

zerophysical contact, online single window system with live updation, which shall

be established within ninety days from the date of these bye-laws coming into

effect. The online single window system shall also contain the aforementioned

continually updated and shall be made available for unrestricted public viewing.

(6) The licensed or registered advertiser already registered under any of the

previous bye-laws shall be deemed to be registered or licensed under

these bye-laws.

Provided that in case any license or registration is more than three years old,

the same shall be renewed within two months from the date of these bye-

laws coming into force, failing which the said license or registration shall be

deemed to have expired.

Provided that, the Chief Commissioner may specify that application and

grant of licenses shall be ONLINE through software,whereafter the same shall

be the mode to apply and obtain the advertisement licenses.

6. Refusal to grant license.-(1) The Chief Commissioner shall refuse to

grant license to an agency where,-

(i) the individual or agency, any of its directors, owners or promoters has

been debarred from the display of advertisement by the Government or any

Corporation or by any agency owned and/or controlled by the Government;

(ii) the individual or agency, its directors, owners or promoters are in arrears

of payment of any dues to the BBMP;

(iii) the authorized signatory of the agency has earlier been the authorized

signatory of any company which is in arrears of payment of any dues to BBMP; or

(iv) it is in unauthorized occupation of the immovable property of the BBMP

or the Government.

7. Public auction or calling for tender for grant of advertising rights for

notified road stretches, circles and areas.-(1)The Special Commissioner in-

charge of advertisements shall cause to put to public auction or call for tender, the

road stretches, circles and other areas or locations within the limits of BBMP as

notified by the Chief Commissioner, for grant of advertising rightsin accordance

with the provisions of the Karnataka Transparency in Public Procurement Act,

1999 (Karnataka Act 29 of 2000) and rules made thereunder.

(2) Any licensed or registered advertiser who is eligible to participate in the

said auction/tender can participate by applying and obtaining an application

number by payment of non-refundable application fee of rupees one thousand or

do the same as per procedure available for tender in eProcurement Portal of

Government of Karnataka:

Provided that, the Chief Commissioner may increase the application fee not

exceeding five percent in a year.

(3) Any licensed or registered advertiser shall not be eligible to participate in

auction /tender in case he has unpaid over dues for advertisement or ground

rent or any other advertisement related dues of the BBMP. In this Regard the

bidder or the license holder shall upload “No due certificate” from the

section

the

BBMP

stating

that

the

agency/person/firm/proprietor /has no over dues from Advertisements or

related dues

(4) There shall be a fixed minimum amount of the advertisement fee for each

such road stretch or Circle or the area put to auction/tender called the Minimum

Upset Advertisement Fee. No auction/tender bid below the said advertisement fee

for the said road or circle or the area, as the case may be, shall be accepted.

(5) The minimum upset Advertisement Fee for a road or a circle or an area

shall be calculated by multiplying the rate per square meter or per square foot for

the advertisement on the said road or circle or the area, with the total potential

area available for advertisement therein. The road or circle or area wise per square

meter or foot rate shall be as given underSchedule-II. The Table in bye-law 3 gives

the potential for a given length of a road or a circle or an area.

Illustration:A Road of 83 feet width which is more than 24 meters and 3 km

length and has a rate of Rs.50/- per square foot per month as per Schedule-II.

Then as per Table in clause (iii) of bye-law 3, for this 83 feet road, the maximum

allowed paid advertisements are 1000 sqft per 200 meter length. Therefore, for 3km

road length it would be 3000/200x 1000 = 15000 sq.ft. permissible paid

advertisement. The minimum auction advertisement fee shall be Rs.50 x 15000 =

Rs. 7.5 lakh per month for the said road.

(6) A single bidder may bid for as many road stretches or circles or areas as

he wishes. Sub-letting shall not be permitted.

(7) The auction/tender shall be done for each individual road stretch or circle

or area or in such suitable lots as may be notified by the Chief Commissioner and

the bidder who bids the highest per month advertisement fee rate shall be the

auction winner.

(8)

The auction/tender winner shall deposit five months winning monthly

payable advertisement fee amount as interest free security deposit with the BBMP:

Provided that ten percent of the total interest free security deposit amount to

be deposited by the public auction winner shall be deposited with the BBMP within

two hours of the bid being declared successful, failing which the bid shall be

rejected for default and the bidder shall be treated as defaulter and disallowed from

further bidding. The said road stretch or circle or the area shall be put to auction

again. Provided that in case of eProcurement Portal based tender the said period

of 2-hours shall be fifteen days from the date of issuance of Letter of Intent to the

bid winner and paid along with rest of the ninety percent of the prescribed security

deposit of 5 months’ winning monthly advertisement fee.

(9)

The remaining ninety percent of the five months’ winning monthly

payable Advertisement fee shall be deposited within fifteen days ofdate issuance of

the Letter of Intent, failing which the bid shall stand rejected for default and the

bidder shall be treated as a defaulter and the ten percent bid amount deposited

with BBMP or the EMD in case of eProcurement based tender, shall automatically

stand forfeited, without any encumbrance on the road or circle or the area to the

BBMP for the default. Such a defaulter bidder shall be barred from bidding for a

period of one year from the date of forfeiture of the deposit amount/EMD:

Provided that the license of any licensed or registered Advertiser who defaults

in depositing the security deposit after winning the bid within the prescribed time

limit, shall be suspended and in case he fails to show cause within fifteen days of

suspension, the license shall be cancelled, his security deposit, if any, forfeited and

the licensed advertiser shall be barred from obtaining license for a period of three

years.

(10) The advertisement for auction/tender shall contain details such as type

of auction/tender (online or physical), venue (if applicable), application fee, details

of the road or circle or the area being put to auction/tender for advertisement

rights, the quantum of area that would be available for commercial advertisement

and the Minimum Auction Upset Advertisement Fee, contact details of the

Auction/tender Nodal Officer and the advertisement for auction/tender shall be

issued at least fifteen days in advance from the date of auction/tender, in at least

one English and one Kannada newspaper with wide circulation in Bengaluru and

Karnataka. The copies thereof shall be pasted in the BBMP head office, all the Zonal

Office and all the offices of the Regional and Assistant Regional Officers for display

in their respective office Notice Boards. The advertisement shall also be put on the

BBMP website. The auction/tender shallbe on e-Procurement portal of the

Government.

(11) The final auction/tender winner shall be notified in terms of the

application number and name and other details of the applicant through a Letter

of Intent and also as per the eProcurement Portal system in this regard.

(12) The Special Commissioner in charge of advertisements shall make

detailed proceedings of the auction/tender with the name and all relevant details

of the auction/tender winners for each road stretch or the circle or the area, as the

case may be, and submit to the Chief Commissioner/Tender Accepting Authority

as per KTPP Act for approval and the agreement shall be entered into with the

auction/tender winner by the Special Commissioner in charge of advertisements,

after the said approval and payment of Security Deposit and fulfillment of other

terms & conditions of the Letter of Intent.

(13) The advertisement fee as per the winning bid amount shall be paid every

month and any default therein shall be dealt with as per the provisions of these

bye-laws.

8. Information as to erection or display of any paid advertisement by

the licensed or registered advertiser and approval thereof.- (1) Every licensed

or registered advertiser who has been assigned paid advertisement rights over any

road or circle or an area shall inform and apply in writing or throughonline system,-

(a) prior to every erection of any new or fresh infrastructure for

advertisement or display by him in Form-III; and

(b) for renewal of an existing advertisement which was previously

approved as a new advertisement under clause (a),in Form-VI;

to the Special Commissioner Incharge of the Advertisements:

(2) The Special Commissioner Incharge of Advertisements shall approve or

reject the same within fifteen days from the date of receipt of application:

Provided that in case no order to either approve or reject is issued within

fifteen days of the receipt of application from the advertiser, the same shall be

deemed to be approved. The approval in such a case shall be automatically and

digitally signed and issued by the software once the same is rolled out and until

then the advertiser may act on the “deemed approved” clause without waiting for

the manually signed approval.

Note: This clause applies only to a licensed advertiser who has been duly

allotted a stretch of road or circle or an area under these bye-laws and with respect

to advertisements on the said road stretch or circle or area.

(3) The approval of the application for fresh or new advertisement shall be

concerned Form and rejection thereof shall be in concerned Form. The approval of

the application for renewal of an existing advertisement shall be in Form VI-A and

rejection thereof shall be in Form VI-B.

(4) Every application under clause (1) shall,inter-alia, contain the following,

namely:-

(i) a plan of the advertisement to be erected or displayed indicating the

height and other dimensions and the material proposed to be used as approved by

a qualified Engineer;

(ii) a No Objection Certificate and Agreement copy from the owner of the land

or building where the advertisement is to be erected in a private land or building

or a no objection certificate and/or agreement from the concerned State or Central

Government Department, if the advertisement is to be erected on the land of the

State or Central Government or a no objection certificate from the Chief

Commissioner of the BBMP or his authorized officer if the advertisement is to be

erected on BBMP land or building:

Provided that, in respect of the State and Central Government land or

building, the no objection certificate shall be issued by an officer not below the rank

of an Assistant Executive Engineer.

NOTE: The advertisement fee payable to the BBMP is only for the rights to

do advertisements for or on behalf of others. No right whatsoever accrues to such

an advertiser merely by virtue of payment of advertisement fee to BBMP to erect or

display any advertisement on any property or land or plot falling on the assigned

road or area or circle without independently taking permission of the owner thereof

and entering into a proper agreement for the same. The moneys payable to the

owner of the property or land for such a usage by the licensed advertiser shall be

over and above the advertisement fee payable to BBMP and are shall be decided

between the licensed advertiser and the property owner.

(iii) a Google Map and Dishaank Map indicating the proposed location of the

advertisement, along with the latitude and longitude of the location;

(iv) structural stability certificate and the Occupancy certificate of the

building (wherever obtaining an occupancy certificate for such building is

mandatory), in case of the advertisement proposed for erection on any existing

building; and

(v) In case of any B-Register property used for display of advertisement, the

said property shall be liable to pay as additional property tax an amount as

prescribed in these Bye Laws.

(5) Any advertisement erected or displayed without prior information in

accordance with this bye-law shall be treated as unauthorized and liable for penalty

at twice the per square foot rate over and above the monthly advertisement fee

payable andthe advertisement shall be immediately removed, as specifiedin these

bye-laws.

(6) The advertising agency shall put its particulars and permission or

approval number with a QR-Code, in a manner as may be specified by the BBMP

on the advertisement, failing which the advertisement shall be treated as

unauthorized and shall be removed immediately and shall be liable to pay penalty

at twice the per square foot rate.

(7) Any change of location of display including Legacy Advertisement Bill

boards by an advertiser, within his assigned area, may be done following the same

process as is given in clauses (1), (2) and (3).

9. Appeal and Revision.–(1)Any appeal against any decision or order by the

Joint Commissioner or by the Zonal Commissioner under these bye-laws shall lie

to the Special Commissioner in-charge of advertisements and from his orders to

the Chief Commissioner. The revision on any decision of the Chief Commissioner

shall lie with the Advertisement Regulatory Committee.

(2) The procedureto be followed in appeal shall be as follows, namely:-

(i) appeal shall be filed with the copy of the order appealed against within

thirty days from the receipt of the order of an authority or when the course of action

arose, whichever is later along with appeal fee as may be specified by the BBMP:

Provided that no appeal shall be admitted with respect to a demand notice

issued for payment or recovery of advertisement fee and/or interest or any penalty,

unless the appellant makes a prior deposit of at least fifty percent of the demanded

amount with the BBMP.

Provided further that in case of appeal being successful resulting in refund

either in part or full of the already deposited amount, the same shall be immediately

refunded by the BBMP or adjusted against any other pending or future

advertisement fee or other levies.

(ii) for sufficient cause, the appellate authority at his discretion may condone

delay of filing the appeal up to thirty days;

(iii) Appellate authority shall, as far as possible, decide the appeal within four

weeks; and

(iv) during the pendency of appeal in any forum, the hoarding owner or

license holder shall not display any advertisement on the concerned hoarding.

10. Renewal of License.-Every license granted under these bye-laws may be

renewed three months before its date of expiry and in case it has already expired

then immediately. The application for renewal of license shall be made to the Chief

Commissioner in Form-I three months before the date of expiry of the license and

the provisions applicable to the grant of license shall mutatis mutandis apply to

the renewal of license. The fee and security deposit specified for license shall be

applicable for renewal also.

11. Manner of display of advertisement on vehicles/mobile displays.-

(1) No advertisement shall be displayed without the written permission of the

Chief Commissioner or his authorized officer, which shall be obtained after

submitting an application in the Form-V for Mobile Displays to the Advertisement

department of the BBMP (or through online system). The maximum size shall be

as specified in these bye-laws. The approval shall be issued in Form-VA and

rejection with reasons in Form V-B.

(2) No vehicle carrying the advertisement shall display any advertisement in

a manner, form or method different from that which is approved by the Chief

Commissioner:

Provided that the same shall in be in due conformity with the Motor Vehicle

Act, 1988 (Central Act 59 of 1988) and rules made thereunder.

(3) No Mobile display shall be allowed to be parked within ten meters of any

road-over-bridge, road-under-bridge or fly-over or traffic junction.

(4) Agencies displaying advertisements on other mobile media like BMTC

buses or other vehicles belonging to the Government or Semi-Government or

private organizations shall submit the list of vehicles along with registration

numbers of the vehicles before displaying advertisement and the intended period

of display to the Advertisement Department of the B.B.M.P. The Application shall

be accompanied with a letter of no-objection from the owners of the vehicle

(e.g.BMTC) giving the number of vehicles and the period of display applied for. The

B.B.M.P shall then compute the taxes applicable and inform the same in writing to

the agency. This information may be submitted by the owner of the vehicle also

and the advertisements fee to be paid may be paid either by the vehicle owner or

the advertiser.

(5) Advertisement fee shall be due immediately upon according of permission

in this regard and the advertiser or the owner of the vehicle shall be liable to pay

the advertisement fee and the same shall be deposited within seven days the

demand becoming due for each month. In case of default in payment of the

advertisement fee, the same becomes recoverable as per provisions for recovery of

advertisement fee with interest under these bye-laws.

(6) The vehicles permitted to display advertisements as per this bye–law shall

mandatorily display the permission order with its number and the name of the

agency, in the manner as specified in these bye–laws.

(7) Mobile advertisements shall include vehicles carrying the products of

manufacturers. However, in such cases, the advertisements shall be treated on par

with self – advertisements:

Provided that, such self-advertisement shall require the prior permission of

the Chief Commissioner and the rate of advertisement tax will be on par with that

of mobile advertisements.

(8) Mobile advertisements may, at the discretion of the Chief Commissioner,

be refused if in his opinion, these lead to traffic congestion or disruption or the

locations applied for are in congested commercial places.

12. Prohibition of erection, exhibition, fixation andretention of display

of advertisement without permission.-No person shall erect, exhibit, fix or retain

upon or over any land, building, wall, hoarding, frame, post, kiosks, structure,

vehicle, neon-sign or sky-sign, any advertisement or display to public view in any

manner whatsoever in any place within the jurisdiction of the BBMP without

the prior written permission of the Chief Commissioner:

Provided that the same may be accorded by the such authorized officer as

specifically delegated by the Chief Commissioner by an order in this regard.

13. Prohibition of erection, exhibition, fixation, retention of display of

advertisements.-(1)The erection, exhibition, fixation or retention of display of the

following advertisements shall be prohibited, namely:-

(1) within fifty meters from religious places, measured along the roads, on

which temples, mosques, gurudwaras, churches and other such religious places

are situated and hundred meters from religious places on roads leading exclusively

to temples, churches, mosques and gurudwaras, unless there is specific NOC from

such an institution for such a commercial advertisement.

(2) within five meters of the edge of any fly-over, railway over-bridge, elevated

corridor, communication tower and buildings and within fifteenmeters from

BWSSB water tank and transmission tower over land;

(3) on any other street, road, crossing, junction, place, area, locality or part

thereof as may be decided by the Chief Commissioner from time to time, in public

interest for reasons to be recorded in writing;

(4) in the World Heritage areas;

(5) in national parks, forests and water bodies;

(6) in areas classified as remnant endangered regional ecosystems;

(7) any advertisement which may cause damage to the amenities or obstruct

the view of any historic public building or buildings of national importance,

monument etc.;

(8) advertisement which may cause distraction to motorists thereby

endangering public safety;

(9) advertisements which may interfere with, obstruct the view of, or may be

confused with any authorized traffic sign, signal or device because of its position,

shape or colour, including signs illuminated in red, green or amber colour to

resemble a traffic signal, and advertisement which make use of words STOP, LOOK,

DETOUR, DANGER, CAUTION, WARNING, or such other word, phrase, symbol

or character in a manner that misleads, interferes with, or confuses with

authorized traffic message;

(10) advertisement proposed at any of the prohibited places including those

listed in Schedule-1:

Provided that the Chief Commissioner may add more areas or spots or

locations to Schedule-1 as deemed necessary.

(11) display of posters, graffiti or any other form of advertisement that may

lead to disfigurement and compromise the city aesthetics;

(12) advertising in any manner or cause to be advertised, through any

advertisement stuck, nailed, tied, attached, fixed or in any other manner on any

tree;

(13) carrying of advertisement on animals, animal drawn vehicles

or carriages or using live animals to advertise; and

(14) the Negative list of advertisement includes the following namely:-

(a) Nudity;

(b)

Racial advertisements or advertisements propagating caste, community

or ethnic differences;

(d)

advertisements propagating exploitation of women or child;

(e) advertisement having sexual overtone;

(f) advertisement depicting cruelty to animals;

(g) advertisement depicting any nation or institution in poor light;

(h)

advertisement casting aspersion of any brand or any person;

(i) advertisement banned by the Advertisement Council of India or by law;

(j) advertisement glorifying violence;

(k)

destructive devices and explosives depicting items;

(l) lottery

tickets,

sweepstakes

entries

and

slot

machines

advertisements;

(m) any psychedelic, laser or moving displays;

(n)

advertisement of weapons and related items (such as firearms, firearm

parts and magazines, ammunition etc.,);

(o)

advertisements which may be defamatory, trade libelous, unlawfully

threatening or unlawfully harassing;

(p)

advertisements which may be obscene or contain pornography

or contain an "indecent representation of women" within the meaning of the

Indecent Representation of Women (Prohibition) Act, 1986 (Central Act 60 of 1986);

(q)

Advertisement linked directly or indirectly to or include the

description of items, goods or services that are prohibited under any applicable

law for the time being in force, including but not limited to the Drugs and

Cosmetics Act, 1940 (Central Act 23 of 1940), the Drugs And Magic Remedies

(Objectionable Advertisements) Act, 1954 (Central Act 21 of 1954)and the Indian

Penal Code, 1860 (Central Act 45 of 1860); or

(r) any other items considered inappropriate by the Advertisement

Regulatory Committee.

(2) Whether any advertisement falls under above Clauses or not shall be

decided by the Special Commissioner (Advertisements) or the Zonal Commissioner.

14. Restrictions on display of the hoardings and advertisements.-(1)No

hoarding shall be permitted at intersection for a distance of fifty feet from the stop

line of each approach road.

(2) No hoarding shall be permitted in the compulsory open space required to

be maintained under the provisions of the Act, rules andbye-laws made

thereunder, including publicrecreation grounds, playgrounds, parks and gardens.

(3) No hoarding shall be permitted on buildings of archaeological,

architectural, aesthetical and historical and heritage importance.

(4) No hoarding shall be permitted in river beds, lakes and water bodies.

(5) The advertisements which are erected or displayed in violation or

otherwise are in violation of any Pollution Control norms or orders of the Competent

Authorities in this regard are not permitted and shall be liable to be removed and

also shall be liable for action as per the laws,rules and orders, for time being

inforce.

(6) In case of illuminated or neon-sign hoardings following restrictions shall

be imposed, namely:-

(i) the level of luminance shall not exceed a source limit of 1rd/cm square

and Illumination shall not be continued after 11:00p.m. or such hours as Chief

Commissioner may order.

(ii) the neon-signs in residential premises shall not be flickering;

(iii) the neon-signs shall be put off by 10:00 p.m.; and

(iv) no video or moving digital advertisements shall be allowed and LED

Displays etc. shall be still only changing of images after minimum ten seconds shall

be permissible.

(7) No advertisement shall be permitted on the traffic lights or High Mast

lights or street lights or electric poles on the roads or circles.

(8) No hoarding shall be permitted which may obstruct the light or

ventilation of any premises.

(9) Not more than two hoarding per 400 sq. mtrs. of plot area shall be

permitted on private properties or layouts. For every additional 400 sq. mtrs of

area, another two hoardings may be allowed. To avoid appearance of clutter, these

shall be erected back to back, in the form of a “V” or separately facing the opposing

traffic on the road.

(10)

No hoarding shall be permitted on the walls other than dead walls of

any building except wrap up neon or digital advertisements subject to other

provisions of the Act and these bye-laws.

(11)

No diesel generator sets shall be allowed to illuminate hoardings as

they create noise and air pollution.

(12)

No hoarding shall be erected to a height exceeding 30.0 meters above

the road level.

(13)

There shall be no hoarding or advertisement on footpath.

(14)

No hoarding shall be projected on a public road.

(15)

No hoarding shall be permitted one above another.

(16)

Display of advertisement by means of wall painting shall not be

permitted.

(17)

Clubbing of the hoardings shall not be allowed except as “V” structure.

(18)

No hoarding shall be permitted in the following conditions, namely:-

(a) any hoarding erected in such manner and at such place, which may

cause obstruction or interference with the visibility of approaching, merging or

intersecting traffic;

(b) the hoarding which may obstruct the vision of the sunrise or sunset from

a location designated for such vision;

and Country Planning Act, 1961(Karnataka Act 11 of 1963) is pending either at

BBMP level or in a court of law or the owner of the building has been issued with

a stop work notice under any law;

(d) the building, which has been declared dangerous (partly or fully) or has

been issued with a notice under the Act;

(e) an advertisement which may offend public moral and decency shall not

be permitted. If the Chief Commissioner is satisfied that the contents of display

there of violates norms of public normality and decency, the agency shall forthwith

remove the display, after receipt of such intimation in writing;

(f) an advertisement which is in such form as it may obstruct the path of

pedestrians and obstruct their visibility;

(g) an advertisement which is likely to affect any local amenity;

(h) an advertisement which may obstruct the visibility of any existing

advertisement; and

(i) if the hoarding or advertisement is not designed and constructed in

accordance with building and fire codes.

15. Removal of advertisements or displays.-(1) In case of prohibited or

unauthorized advertisements and displays,-

(i) no advertisement or display or its infrastructure which is prohibited or

without valid permission or otherwise violates any of the provisions of these bye -

laws shall be erected or continued to be displayed;

(ii) if the same comes to the notice of the BBMP, it shall be removed or

demolished

the

Chief

Commissioner

the

Special

Commissioner

(Advertisements) or the Zonal Commissioner or the Joint Commissioner, after a

written notice of seven days in Form-VII:

Provided that any unauthorized erection or display of advertisement on road

or footpath or any land or property owned by the Government or BBMP or any

Government owned Public Sector Unit or agency may be removed or demolished

immediately without any written notice.

(iii) In case of illegal or unauthorized advertisements or displays or flexes or

banners, apart from being removed or demolished, both the persons responsible

for erecting the sameandthe persons on whose private property such illegal or

unauthorized advertisements or displays or flexes or banners have been erected,

shall be liable for criminal action under the applicable laws – including under the

Karnataka Open Places (Prevention of Defacement) Act 1981, the under the Greater

Bengaluru

Governance

Act

2024,

BhartiyaNyayaSamhita,

Prevention

Destruction and Loss of Property Act, 1981, Prevention of Damage to Public

Property Act, 1984.

(iv) apart from the removal or demolition, in case of private lands or

properties, the owner of the property or land where infrastructure for unauthorized

advertisement was created or unauthorized advertisement was displayed, is liable

to pay penalty at the rate that is twice the rate fixed in auction/tender for the said

road or circle or area:

Provided that where no such rate has been fixed then at twice the rate fixed

in auction/tender for the nearest road or circle or area or twice the Minimum

Advertisement Fee fixed for the said road or circle or area, whichever is higher.

(v) the recovery of penalty shall be together with the cost of removal of the

unauthorized advertisement infrastructure and the advertisement or display;

(vi) the penalty shall be liable to be paid from the date of erection of

infrastructure to display the advertisement:

Provided that the BBMP reserves the right to recover the above dues for the

unauthorized advertisement from the advertiser instead of the owner.

Provided further that, the advertiser may be blacklisted from obtaining

license for advertisement from the BBMP and in case he already has a license, then

his license shall be immediately suspended and then shall be cancelled after issue

of a seven daysnoticein Form-VII.

(2) in case of authorized advertisement in default of payment ofadvertisement

fees orinterest,-

(i) any non-payment of advertisement fees or the interest as per the

provisions of these bye-laws for advertisement or its infrastructure which is

otherwise erected or displayed with permission or in accordance with these bye-

laws, shall attract an interest at a rate of eighteen percent per annum for the period

of the delay in payment. The method of calculation of delay shall be as specified

under bye-law 3;

(ii) in case of default in payment, the Special Commissioner In charge of

Advertisements or the Zonal Commissioner or the Joint Commissioner shall issue

a Defaulter-Demand-cum-Show Cause Notice in Form-VIII demanding the

payment of the advertisement dues and the applicable interest and penalties, if

any;

(iii) the advertiser shall comply with the Defaulter-Demand-cum-Show Cause

Notice or reply giving cause within seven days from the date of its receipt;

(iv) the Special Commissioner (Advertisements) or the Zonal Commissioner

or the Officer, as the case may be, shall give an opportunity to hear the advertiser

and pass the order, in not more than twenty days from the date of issuance of the

original Defaulter-Demand-cum-show-cause notice;

(v) the advertiser shall comply with the order immediately and in case the

advertiser fails to comply with the order, then the concerned officer shall cause it

to be implemented including the removal of the advertisement and/or recovery of

the dues;

(vi) the approval or assignment of the advertisement rights in favour of such

a licensed advertiser shall be immediately suspended and his license shall be

cancelled after issuing a sevendaysnoticein Form-VIII and order issued thereupon

and he shall be blacklisted by the concerned officer who initiated the action;and

(vii) in case of failure to pay the advertisement fee, penalty, interest etc.

within fifteen days of the order in this regard, the same may be recovered along

with the cost of such a removal, from the advertiser or the owner of the property or

land as arrears of advertisement fee and in the manner specified for recovery of the

same under these bye-laws.

16. Hoardings and their content criteria.-(1)For all categories of displays

and advertisements, the text elements on an advertising or display device face

should be easily discernible to travelling motorists to minimize driver distraction

and a sign shall be quickly and easily interpreted so as to convey the required

advertising or display message to the viewer and reduce the period of

distraction.

(2)

The content or graphic layout exhibited on advertising or display device

panel shall avoid hard-to-read and overlay intricate type faces and have letter styles

that are appropriate. Under no circumstances shall, the device containinformation

in text sizes, which would necessitate the driver or passenger in a moving vehicle

to stop, read and/or note down, which may be detrimental to the smooth flow of

traffic and distracting for the driver.

(3)

All signs shall be so designed as to maintain a proportion where, as a

general rule, letters shall not appear to occupy more than twenty five percent of the

sign area, unless otherwise permitted by the BBMP.

17. Advertisements or displays for which neither permission nor

payment isrequired.-(1)The following types of advertisements, excluding

illuminated advertisements and sky-signs, shall not be required to obtain

permission or make payment for the advertisement fees provided their size is within

the limits prescribed under these bye-laws:-

(i) self-advertisements displayed within window of a building; or

(ii) self-advertisement or advertisement related to the trade or business

carried on within the land or building upon or over which such advertisement is

exhibited, or to sale or letting of such land or building or any effects therein or to

sale, entertainment or meeting to be held upon in such land or building; or

(iii) advertisements or display related to the name of the land or building or

occupier or owner, upon or over which the advertisement or display is exhibited;

(iv) advertisement or display related to the own activities by any railways

including metro or state transport or any Government owned agencies or

departments; or

(e) advertisement exhibited inside the train or metro coaches.

(2) In case, the free advertisement exceeds the maximum permissible area

permitted for an individual advertisement, the full advertisement shall become

liable for payment of advertisement fee as specified under bye-law 3.

18. Advertisement on public infrastructure, Legacy Advertisements and

existing public-private-partnership and other agreements or permissions.-

(1)The right to display advertisement on public infrastructure, including those

created in stretches of roads or circles or areas assigned to a licensed or registered

advertiser in accordance with these bye-laws, shall be assigned independently, by

way of a public auction/tender or through a Public Private Partnership, including

BOOT/BOT or other modes therein, in due compliance of the Karnataka

Transparency in Public Procurement Act, 1999 (Karnataka Act 29 of 2000) and

rules made thereunder.

(2) These advertisements shall not be counted for the purpose of calculating

the upper limit on the area permitted for display of advertisements to a bid winner

of a road stretch or a circle or an area, where such public infrastructure may come

up. Further, in such cases, unless the auction/tenderfor assignment of public

infrastructure is based on Advertisement Fee itself as the bidding parameter under

the Karnataka Transparency in Public Procurement Act, 1999 (Karnataka Act 29

of 2000), the advertisement fee shall be payable at the rate fixed as minimum

Advertisement Fee or rate for the said road or circle under Schedule-II:

Provided that, the subsistingrightto advertise on public infrastructure

already assigned to persons or agencies, including in Public Private Partnership

(PPP) Projects, with due approval of the BBMP, before these bye-laws,shall be

saved.

Provided that the size, height and ground clearance shall be brought in

conformity with Schedule-III in these bye-laws. The said person or agency shall be

liable to pay to the BBMP the advertisements fee or levies as per the valid and

continuing agreement, duly entered into by them with the authority which has

assigned them those rights. The rate of advertisement fee payable for such

advertisement, subject to such rate as may be specifically written in the agreement,

shall be the rate fixed as minimum advertisement fee or the upset rate for the said

road or circle.

Provided also, that where no such rate has been fixed or available then at the

upset or minimum auction advertisement fee rate fixed for the nearest road or circle

or area, as the case may be.

(3) In every new public private partnership project or agreement, based on

which the advertisement rights are allowed on any public infrastructure in due

conformity of the provisions of the Karnataka Transparency in Public Procurement

Act, 1999 (Karnataka Act 29 of 2000), the advertisement fee shall be payable at the

upset rate or Minimum Advertisement Fee fixed for that road or circle or the area:

Provided that where no such rate has been fixed or available then at the upset

or minimum auction advertisement fee rate fixed for the nearest road or circle or

area, as the case may be.

(4)In determining the concession period or any other transparent criteria, as

may be adopted for the assignment of the bid, the expected revenue returns, cost

of infrastructure, maintenance and the period of concession and amount that the

bidder bids for the concession, if any, shall be taken into consideration. The

expected Internal Rate of Return and Net Present Value that accrues to the bidder

shall be evaluated before the Public Private Partnership project or assignment of

the advertisement right on any public infrastructure in a KTPP Act complaint

evaluation.

(5) The following categories of public infrastructure may be used for display

of paid advertisement on commercial considerations, namely:-

(i) Metro infrastructure such as piers, viaduct and outside of stations

anddepots;

(ii) Travel and Transit Management Centers;

(iii) Bus shelter;

(iv) Foot over bridges or skywalks;

(v) Public Toilets including e-Toilets;

(vi) Electric Vehicle Charging Stations and Traffic Police Chowki; and

(vii) any

other

Public

Private

Partnership

project

creating

public

infrastructure.

(6) In case of the existing authorized Legacy Advertisements which are in

valid contract period :-

(i) existing authorized Legacy Advertisements within valid contract

permitted which were permitted under the previous bye-laws shall be saved and

continue to be allowed, except the size, height, and ground clearance which shall

be brought in conformity with these bye-laws within a period of six months from

the date of coming into force of these bye-laws;

(ii) the advertiser shall apply in Form-IV and obtain the approval for

continuation of display of the advertisement in Form-IVA within threemonths of

these bye-laws andafter threemonths the same shall be treated as unauthorized

and action shall be taken thereon as specifiedunder these bye-laws for

unauthorized advertisements;

(iii) in this context, unless the agreement specifically fixes a rate for

advertisement fee or tax and if so fixed then the said rate shall continue to be

binding as under the agreement but otherwise the advertisement fee payable shall

be at the rate obtained in the auction/tender for the said road or circle:

Provided that where no such rate has been fixed then at the rate fixed in

auction/tender for the nearest road or circle or area or the Minimum Advertisement

Fee for the road or area or circle in question as per Schedule-II whichever is higher.

(iv) The display of legacy advertisements not conforming to size, height and

ground clearance as specified under these bye-laws shall not be allowed after the

grace period of six months.

19. Norms with respect to hoarding or billboard.-(1)It shall not be

permissible to erect hoarding larger in size than as specified in Schedule-III.

(2) A minimum distance of two meters shall be maintained beyond the edge

of the right of way.

(3) The advertisement along roads shall not be permitted within a distance

of twenty five meters from the stop line of the approach road or junction.

(4) Sandwich (back to back) and ‘V’ shape hoarding having standard size

shall be permitted.

(5) The structural framework supporting the advertisement board shall not

be outsized compared to the permitted board size and shall be within tolerance

limits on either side laterally. No vertical tolerance shall be permitted except the

columns up to the ground clearance. Any incremental deviation shall be deemed

to be an increase in the size of the advertisement board against norms and breach

of the terms and conditions of the permit.

(6) Construction fence may be allowed as no lit special advertising structure,

temporary in nature, which shall be non-standard advertising field, subject to the

height restriction specified in these bye-laws.

20.

Inspection of advertisements.-The Chief Commissioner or the

Special Commissioner (Advertisements) or the Zonal Commissioner or the Joint

Commissioner or any officer authorized by them in this behalf shall make periodical

inspection of advertisements erected and verify whether advertisements are being

maintained in accordance with the conditions specified in the license. During such

inspection, if it is noticed that the advertisements are not in accordance with

provisions of the Act and these bye-laws and the conditions of the license, the Chief

Commissioner

Special

Commissioner

(Advertisements)

the

Zonal

Commissioner or the Joint Commissioner shall take such action as specified under

these bye-laws.

21.

Defacement of the sign or mark or letter of advertisement

prohibited.-No person shall deface or cause to be defaced any sign or mark or letter

or words, that shall have been put by the Chief Commissioner on the

advertisements erected, exhibited, fixed, retained or displayed in token of their

having been permitted or approved by him and of the fee having been collected

thereon. The same shall be handled as per provisions of the relevant laws in this

regard.

22. Permission for free advertisement.-The Chief Commissioner or Special

Commissioner (Advertisements) or the Zonal Commissioner or the Joint

Commissioner may grant permission for free display of advertisements to any

department or organization belonging to the Central or State Government or to the

BBMP or any other Not-for-ProfitInstitution or organization or trust for displaying

public interest messages, with reasonable restrictions and such other terms and

conditions as may be decided by the Chief Commissioner.

23. Advertisement

Regulatory

committee.-(1)

AnAdvertisement

Regulatory Committee shall be constituted at the highest level to accord prior

approval to advertisement agencies or sites or devices after rejection by the Chief

Commissioner or by the Competent Authority appointed by the Chief

Commissioner.

(2) The Committeeshall be the first stage of appeal for all rejected

applications or for removal of devices order made by the Chief Commissioner, which

may endanger safety of the public.

(3) It shall meet once a month to monitor the compliance, enforcement and

removal of unauthorized advertisement devices and those affecting the safety of the

public.

(4) The Advertisement Regulatory Committee shall consist of the following

members, namely:-

(i)

The Additional Chief Secretary to

Government,Urban development

Department

Ex-officio

Chairperson

(ii)

The Commissioner of Police,

Bengaluru or his nominee not

below the rank of Joint

Commissioner of Police (Traffic)

Ex-officio Member

(iii)

The Managing Director, BESCOM

Ex-officio Member

(iv)

The Chairman, Tax and Finance

Committee of BBMP

Ex-officio Member

(v)

Joint/Deputy Commissioner,

Advertisement, BBMP

Ex-officio Member

(vi)

The Special Commissioner

(Revenue/Estate), BBMP

Ex-officio Member

(vii)

A representative of the industry

from a Registered Outdoor

Advertisement Association

Member

(viii)

The Chief Engineer

(Road Infrastructure) BBMP

Ex-officio Member

(ix)

Special Commissioner in charge of

the Advertisements

Ex-officio

Member-Secretary

Provided that, the BBMP may add, remove or change the members of the

Committee.

24. Maintenance of registers.-A register as in Form-IX shall be

maintainedin Head Office, BBMP and by the respective Zonal Officer of BBMP

regarding issue of license, permission etc., for erection of advertisement or hoarding

and collection of fee and penalty in this regard.

25. Bye-Laws to be available online.-A copy of these bye-laws shall be

available online, free of cost to citizens and a copy thereof shall be kept at the BBMP

offices, including at the Head office, Zonal office, RO office, ARO office and Ward

office and during office hours shall be open, free of charge for inspection by any

person.

26. Removal of difficulties.-The Chief Commissioner may issue suitable

directions and clarifications on any aspect of these bye-laws and pass appropriate

orders to remove difficulties in their implementation. The Forms attached with

these bye-laws may be suitably modified or added and adopted for any purposes of

these bye-laws with the approval of the Chief Commissioner.

27. Repeal and Savings.-The Bangalore MahanagaraPalike Advertisement

Bye-laws,

2006 and

the

Bruhat

Bengaluru

MahanagaraPalike

Outdoor

Advertisement and Public Message Bye-laws, 2018 are hereby repealed:

Provided that such repeal shall not affect:

(i)

(a) the previous operation of the said bye-laws or anything duly

done or suffered thereunder; or

(b) any right, privilege, obligation or liability acquired, accrued or

incurred under the said bye-laws.

SCHEDULE-II

(see bye-law 7(5))

Road or Area or Circle Type

Minimum

Advertisement

Fee per Sq Foot

per month

(in Rupees)

Any road or area or circle with Guideline Value