[ 307 ]
GOVERNMENT OF PUDUCHERRY
PONDICHERRY MUNICIPALITY, PUDUCHERRY
No. 1001/PM/COMM/2024.
Puducherry, dated 11th September 2024.
NOTIFICATION
The following Draft Bye-Laws for regulation over the advertisements
such as hoardings, banners, wall paintings, etc., and to safeguard the
public within the jurisdiction of Pondicherry Municipality and in exercise
of the powers conferred by section 443 of the Puducherry Municipalities
Act, 1973 (No. 9 of 1973), is hereby published for information of all the
persons likely to be affected thereby and notice is hereby given that said
La Gazette de L' État de Poudouchéry
The Gazette of Puducherry
PART - II
EXTRAORDINAIRE
EXTRAORDINARY
Publiée par
Published by
Autorité
Authority
2024 }
|
18 {
No. 25
Poudouchéry
Mercredi
18
Septembre
2024
No.
Puducherry
Wednesday
18th
September
2024
(27 Bhadra 1946)
Registered with the Registrar
of Newspapers for India under
No. 10410
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Bye-Laws will be taken into consideration by the Pondicherry
Municipality, after the expiry of fifteen-days (15) from the date of
publication in the Official Gazette of the Government of Puducherry.
2. Any objection or suggestion, which may be received from any
person with respect to the said Bye-Laws before expiry of the period
specified above, will be considered by the Pondicherry Municipality.
3. Objections
or
suggestions
should
be
addressed
the
Commissioner, Pondicherry Municipality, Marie Building, No. 1, Dumas
Street, Puducherry.
M. KANDASAMY,
Commissioner.
————
DRAFT BYE-LAWS
1. Short title and commencement.— (1) This Bye-Law may be
called the Pondicherry Municipality Advertisement Bye-Law, 2024.
(2) This Bye-Law shall come into force on the expiry of 15 days
from the date of their publication in the Official Gazette as per
sub-section 2(b) of section 447 of the Puducherry Municipalities
Act, 1973.
2. Definitions.— In this Bye-Law, unless the context, otherwise
requires:
(i) "Act" means, the Puducherry Municipalities Act, 1973
(No. 9 of 1973);
(ii) "acknowledgement OMD" means, an Outdoor Media Device
that acknowledges an agency displaying an advertisement on road
medians or roundabouts in lieu of provision or maintenance of such
structures;
(iii) "advertisement" means, any representation by a word, or
abbreviation thereof, letter, logo, symbol, sign, figure, painting, drawing
or other pictorial representation, or light or sound or both, displayed on
media device or on any screen or board, wall or building, either private
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or public, or on any hoarding erected on any private or public land or
building or on any framework or other support wholly or in part over any
private or public land or building visible to public wholly or partly from
any place on land, building, airspace, water in the Municipal area and
shall include any information exhibited but, will exclude advertisements
made in newspapers, broadcast made over radio or telecast in television;
(iv) "advertiser" includes any agent or owner or principal on
whose behalf the advertisement is displayed, the owner of any enterprise
about which the advertisement is displayed or the owner of the structure
or place or building on which the advertisement is made;
(v) "advertising" means, the act or process of displaying an
advertisement;
(vi) "agency" means, an applicant who may be an individual (or)
proprietary, a registered organization, partnership or a company
incorporated under the Companies Act, 2013 (Central Act 18 of 2013)
intending to display an advertisement within the Municipal area;
(vii) "billboard/hoarding" means, an outdoor media device with
space for advertising in the form of an advertisement panel and where
such panel is mounted with its foundation on any structure either on
ground or building:
(viii) "building line" means, the line up to which the plinth of a
building may lawfully extend on the side, which abuts the street or an
extension of a street or a strip of land ear-marked or reserved for future
construction of street and such line is mentioned in the approved plan
or coordination plan or the Scheme by the Government Authority having
jurisdiction or power and it does not include cantilevers structures fixed
to the building and any other structure not part of the building plan
approved by Puducherry Planning Authority;
(ix) "carriageway" means, the width of the road under the
metalled portion;
(x) "commercial building" means, a building used or constructed
or adopted to be used or intended to be used wholly or partially for
business, trade or commerce;
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(xi) "Commissioner" means, the Commissioner of a Municipality
as defined by the provisions of the Puducherry Municipalities Act, 1973;
(xii) "Competent Authority" means, the Municipal Council and
has the same meaning as defined in the Puducherry Municipalities
Act, 1973 and in the absence of Municipal Council, the Special Officer
exercising the powers of the Council;
(xiii) "Council" means, the body constituted to manage the
Municipal Affairs in the Local Bodies and has the same meaning as
defined in the Puducherry Municipalities Act, 1973;
(xiv) "Department" means, the Local Administration Department,
Government of Puducherry;
(xv) "regulated area" means, the geographic area including
airspace in the jurisdiction of the Municipal area for meeting the
objective of this Bye-Law;
(xvi) "display" means, an advertisement being visible to public,
irrespective of the space on which the advertisement is installed;
(xvii) "gantry" means, a structure erected across a road and
usually fabricated of metal section pillars fixed on either side of a road
with a beam shaped section connecting the top of the pillars across the
road;
(xviii) "gantry advertisement" means, a gantry displaying an
advertisement on the face opposite to the direction of traffic;
(xix) "ground OMD" shall mean, an outdoor media device
detached from a building, erected or painted on temporary structure,
screen and fence placed/fixed on land and visible to public for the
purpose of self-advertisement;
(xx) "Indian Road Congress (IRC)" means, the applicable codes,
regulations made and directions issued by the Indian Road Congress,
from time to time;
(xxi) "intersection" means, the same level junction where two or
more roads either meet or cross;
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(xxii) "electronic hoarding" means, an outdoor media device,
with display made from LED (Light Emitting Diode) or LCD (Liquid
Crystal Display) or any other electronic source, to display running text,
displays and informational messages from computer programs and
software or any other means;
(xxiii) "marquee OMD" shall means, an outdoor media device
attached to or hung from a marquee canopy or other covered structure
projecting from and supported by the building and extending beyond the
building wall, building line;
(xxiv) "Municipality" means, the Urban Local Body as defined
in the Puducherry Municipalities Act, 1973;
(xxv) "National Building Code of India or NBC" mean, the
National Building Code of India, 2005 and regulations made there under;
(xxvi) "OMD" means, an Outdoor Media Device as set out
Bye-Law 14;
(xxvii) "owner" means, owner of the property and includes an
apartment owner as defined in the Puducherry Apartment Ownership
Act, 1987 (No. 8 of 1987);
(xxviii) "permission fee" means, fee levied by the Commissioner
for granting permission for advertisement under this Bye-Law;
(xxix) "property" means, any land or building or part thereof in
the limits of the Municipality;
(xxx) "public building" means, any building accessible by the
general public, free of charge or on payment of a charge, and includes
a building used or constructed or adopted to be used either ordinarily
or occasionally, as a place of public worship, a theatre, hostel,
Government office, public hall, public concert room, public lecture room,
public exhibition or as a public place of assembly or occasionally for any
similar purpose;
(xxxi) "registered agency" means, any agency registered with
Municipality under Clause (3) of Bye-Law 11;
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(xxxii) "Right of Way (RoW)" shall means, total land width
required for the road, to accommodate the roadway (carriageway and
shoulders), side drains, service roads, tree plantation, utilities, etc.,
owned by the respective authority;
(xxxiii) "road traffic sign" means, any sign for public information
for users of the road and includes a traffic signal as contemplated in law
or by the IRC;
(xxxiv) "self advertisement" means, advertisement displayed in
terms of Bye-Law 19;
(xxxv) "service lane" means, a road along the main carriageway
and used for movement of vehicles;
(xxxvi) "street furniture advertisement" means, an advertisement
displayed on any public facility or structure which is not primarily
intended for advertising and includes a seating bench, plant box,
footpath litter bin, pole-mounted litter bin, public transport shelter,
sidewalk clock, suburban name device and a street name, drinking
fountain, etc., of appropriate size and shape serving the functional
requirement of such street furniture with advertisement either directly
pasted/affixed or in the form of a panel;
(xxxvii) "Structural Engineer" means, a person who is a graduate
in Civil Engineering from a recognised University or corporate member
of Civil Engineering Division of the Institute of Engineers of India with
a minimum of ten years of experience in structural design structures and
related field work, or person who is a postgraduate in Civil Engineering
from a recognized University or corporate member of Civil Engineering
Division of the Institute of Engineers of India with a minimum of three
years of experience in structural design structures and related field work
and registered as Grade-1 Structural Engineer with the Puducherry
Planning Authority;
(xxxviii) "structural stability certificate" means, a certificate
issued by a Structural Engineer;
(xxxix) "third party advertising sign" means, any OMD other
than self-advertisement;
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(xl) "temporary advertisement" means, an OMD, other than self
advertisement, displayed immediately before and for the duration of any
forthcoming event including entertainment events, festivals, mela, trade
fair, conferences, road shows and does not exceed a maximum period of
thirty days;
(xli) " trailer advertising" means, an OMD mounted on a trailer,
bicycle or vehicle, which is stationary or moving with the sole purpose
of advertising;
(xlii) "unauthorized display charge" means, charges levied by
Municipality for unauthorized display of OMD and violation of any of
the provision of this Bye-Law;
(xliii) "unipole" means, an OMD with large space for advertising
in the form of an advertisement panel and where such panel is mounted
on a single column with its foundation on the ground;
(xliv) "urban design" means, the actions of conceiving and
managing the special and aesthetic characteristics of urban space
between and around buildings, road including physical elements that
make up the streetscape and the combined visual effect of building
facades and other structures;
(xlv) "wall wraps" means, advertisement pasted on the outer
surface of a building or the wall painted colour or the wall covered with
any other material including aluminium composite panels which has been
used as architectural feature to form the facade or used as wall of
building.
Display fee on advertisements other than advertisements published
in the newspapers.
3. Fee on advertisements.— (1) Every person, who erects,
exhibits, fixes or retains, upon or over any land, building, wall, etc., any
hoarding or structure, any advertisement or who displays any
advertisement to public view in any manner whatsoever, in any place
whether public or private, shall pay on every advertisement which is
so erected, exhibited, fixed, retained, or displayed to public view, a fee
as specified in Schedule-1 appended to this Bye-Law.
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[PART–II
(2) The rates of the fee specified in Schedule-1 shall be
determined by the Council.
Provided that no fee shall be levied under this Bye-Law on any
advertisement or a notice.–
(a) of a public meeting; or
(b) of any Government functions/ceremonies, etc.;
(c) of an election to any Legislative Body or the Council; or
(d) of a candidature in respect of such an election;
Provided further that no such fee shall be levied on
advertisement which is not a sky-sign and which.–
(a) is exhibited within the window of any building; or
(b) relates to the trade or business carried on within the land
or building upon or over which such advertisement is exhibited, or to
any sale or letting of such land or building or any effects therein or to
any sale, entertainment or meeting to be held upon or in the same;
provided the total area of the advertisement does not meet the criteria
for self-advertisements as stipulated under this Bye-Law;
(c) relates to the business of any railway administration; or
(d) is exhibited within any railway station or upon any wall
or other property of a railway administration except any portion of the
surface of such wall or property fronting any street.
Explanation 1 : In this Bye-Law, "structure" includes any
movable board on wheels used as an advertisement or an advertisement
medium.
Explanation 2 : In this Bye-Law, "sky-sign" means, any
advertisement, supported on or attached to any post, pole, stand,
frame-work or other support wholly or in part upon or over any land,
building, wall or structure which, or any part of which sky-sign, shall be
visible against the sky from some point in any public place, including all
and every part of any such post, pole, stand, frame-work or other
support, and also includes any balloon, parachute or other similar device
employed wholly or in part for the purposes of any advertisement upon
or over any land, building or structure or upon or over any public place
but, does not include.
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(a) any flagstaff, pole, vane or weather-cock, unless adapted
or used wholly or in part for the purposes of any advertisement; or
(b) any sign or any board, frame or other contrivance
securely fixed to or on the top of the wall or parapet of any building or
on the cornice or blocking course of any wall, or to the ridge of a roof:
Provided that such board, frame or other contrivance shall be
of one continuous face open work, and does not extend in height more
than one metre above any part of the wall, or parapet or ridge to, against
or on which it is fixed or supported; or
(c) any advertisement relating to the name of the land or
building upon or over which the advertisement is exhibited, or to the
name of the owner or occupier of such land or building; or
(d) any advertisement relating exclusively to the business of
a railway administration and placed wholly upon or over any railway,
railway station, yard, platform or station approach belonging to a railway
administration, and so placed that it cannot fall into any street or public
place; or
(e) any notice of land or building to be sold, or let placed
upon such land or building.
Explanation 3 : In this Bye-Law, "public place" mean, any
place which is open to the use and enjoyment of the public, whether, it
is actually used or enjoyed by the public or not.
4. Prohibition of advertisements without written permission.—
(1) No advertisement shall, after the levy of the fee under this bye-law
had been determined upon by the Council, be erected, exhibited, fixed or
retained upon or over any land, building, wall, hoarding or structure
within the Municipality shall be displayed in any manner whatsoever in
any place without the written permission of the Commissioner.
(2) The Commissioner shall not grant such permission if.—
(i) the advertisement contravenes any of the provisions of this
Bye-Law or any other statute in vogue; or
(ii) the fee, if any, due in respect of the advertisement has not
been paid.
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(3) Subject to the provisions of this policy, in the case of an
advertisement liable to the advertisement fee, the Commissioner shall
grant permission for the period to which the payment of the fee relates.
(4) No printer shall print any advertisement, banner, flex,
hoardings, etc., unless the person, who intends to print the same,
produces a valid permit has been issued by the Municipality for
displaying and the permit also scanned and placed as a part and parcel
of the same. Any violation by the printer shall lead to cancellation of
trade license issued to the said printer and a recommendation to the
Sub-Divisional Magistrate for cancellation of declaration made by him
under section 4 of the Press and Registration of Books Act, 1867.
5. Permission of the Commissioner to become void in certain
cases.— The permission granted under this Bye-Law shall become void
in the following cases, namely.–
(i) if any, addition to the advertisement be made, except for the
purpose of making it secure, under the direction of the Commissioner;
(ii) if any, material change be made in the advertisement or any
part thereof;
(iii) if any, content change be made in the advertisement or any
part thereof after obtaining the written permission;
(iv) if, the advertisement or any part thereof falls otherwise than
through accident;
(v) if any, addition or alteration be made to, or in, the land,
building, wall, hoarding or structure upon or over which the
advertisement is erected, exhibited, fixed or retained, and such addition
or alteration involves the disturbance of the advertisement or any part
thereof; and
(vi) if, the buildings, wall, hoarding or structure upon or over
which the advertisement is erected, exhibited fixed or retained be
demolished or destroyed.
6. Owner or person in occupation to be deemed responsible.—
Where any advertisement is erected, exhibited, fixed or retained upon or
over any land, building, wall, hoarding or structure in contravention of
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the provisions of this policy or after the written permission for the
erection, exhibition, fixation or retention thereof for any period shall have
expired or become void, the owner or person in occupation of such land,
building, wall, hoarding or structure shall be deemed to be the person
who has erected, exhibited, fixed or retained such advertisement in such
contravention unless he proves that such contravention was committed
by a person not in his employment or under his control or was committed
without his connivance.
7. Removal of unauthorised advertisements.— (1) If any,
advertisement be erected, exhibited, fixed or retained contrary to the
provisions of this policy or after the written permission for the erection,
exhibition, fixation, or retention thereof for any period shall have expired
or become void, the Commissioner or any officer authorised by
Commissioner may, by notice in writing, require the owner or occupier of
the land, building, wall, hoarding or structure upon or over which the
same is erected, exhibited, fixed or retained to take down or remove such
advertisement or may enter any building, land or property and have the
advertisement removed and any cost incurred shall be liable to be
recovered from the owner (or) occupier of the land including tenant
in case of private land and the entity responsible for erection of such
unauthorised advertisement. Further, a penalty of two times the fee as
mentioned in the Schedule-I be levied and the same need to be paid by
the owner or occupier of the land, building, wall, hoarding or structure
upon or over which the same is erected, exhibited, fixed or retained and
this will be the penalty for the first week of such unauthorized
advertisement and further, 25% of fee as mentioned in Schedule-I will be
levied for every additional week or part thereof.
(2) The Commissioner shall check on unauthorized and illegal
outdoor advertising and take appropriate action to remove or prohibit the
display of any such advertising. Whenever, any advertisement is
displayed in contravention of this Bye-Law, the same is actionable as
per provisions of this policy. The Municipal Commissioner have the
authority to either give direction to the owner of property to dismantle,
remove, deface or screen any unauthorized and illegal advertisement or
Municipality itself can take similar action in addition to imposing to
penalty as given in 7(1) above.
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[PART–II
8. Collection of fee on advertisement.— The Commissioner may
farm out (or) auction the collection of any fee on advertisement leviable
under this policy for any period as deemed fit on such terms and
conditions as may be laid down based on area and road zonation.
9. Area and road zoning.— The Commissioner shall divide the
Municipal area in the Union territory of Puducherry into different zones
for the purpose of auctioning advertising rights, displaying advertisements
and levying suitable fee.
10. Application for registration.— (1) An agency intending to
display an OMD within the Municipal area shall register with Council by
submitting an application in Form 1.
(2) The registration obtained by the agency under clause (1)
shall be valid for a period of three years from the date of registration for
such agency and must be renewed by paying renewal fee as the
Competent Authority decides.
(3) The agency shall deposit such registration fee, as the
Competent Authority may, by general order, specify from time to time.
(4) The single proprietor shall also register for installing third
party advertisements on its property. However, the single proprietor is
permitted to install self-advertising on its property without registration,
subject to payment of fee for the OMD, if, it is beyond the permissible
size specified in this Bye-Law.
(5) A company incorporated under the Companies Act, 2013,
(Central Act 18 of 2013) and intending to install acknowledgment OMD
consequent to development and maintenance of public utilities, parks,
green spaces, traffic signs, or any other service for public benefit and
in public interest through its Corporate Social Responsibility (CSR)
funds, shall also be required to register with the Council through an
application in Form-1.
11. Process for registration.— (1) The Council shall, refuse to
register any agency where–
(i) the agency, any of its Director/Directors, owners or
promoters have been debarred from the display of advertisement by
any Municipality or Government or any agency owned and
controlled by the Government,
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(ii) the agency, its Directors, owners or promoters are in arrears
of payment of any dues to the Municipality (or) Local Body (or)
Government (or) any Government agency in Union territory of
Puducherry.
(iii) the authorized signatory of the agency has earlier been
authorised signatory of any company in arrears of payment of any
dues to the Municipality (or) Local Body (or) any Government
agency in Union territory of Puducherry.
(2) The agency intending to register with the Municipal Council
shall submit the following information/documents, namely–
(i) Name of agency with registration details under the
Companies Act, 2013 (Central Act 18 of 2013), or Limited Liability
Partnership Act, 2008 (Central Act 6 of 2009);
(ii) Individual ID Card, PAN Card;
(iii) An undertaking that the agency, its Director/Directors,
owners or promoters are not in arrears of payment of any dues in
any Municipality or Local Body or Government or Government
undertakings; and
(iv) Any other information or document, as the Municipal
Council may require in writing.
(3) On scrutiny of the application along with information/
documents as provided in clause 2, the Municipal Council shall, within
thirty days from the date of submission of application in complete shape,
register the agency for the purpose of this Bye-Law and issue a unique
identity number to such agency and the Approval form as set out in
Form-2.
(4) The rejected/refused applications shall be returned to the
applicant with a written communication stating reasons for rejection/
refusal.
12. Grant of Licence for displaying advertisements in public
places, etc.— (1) The licence for displaying advertisements in public
places, buildings, lands, roads and streets may be granted through open
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[PART–II
and public auction/tender on such terms and conditions, by a Committee
consisting of the following Officers:–
(1) The Municipal Council of Puducherry,
. .
Chairperson
Municipality represented by Special
Officer Appointed by the Government.
(2) The Commissioner,
. .
Member
Pondicherry Municipality.
(3) The Revenue Officer,
. .
Member
Pondicherry Municipality.
(2) The Chairman may co-opt any one of the Commissioners of
other Municipalities and Commune Panchayats for the purpose of fixing
upset price.
(3) Licence shall be granted only to the advertising agents who
have registered with the Municipal Council. In other words, only the
registered advertisement agents shall be eligible to participate in auction/
tender.
(4) The Committee shall decide the exact location of the place/
land/ building/road/street in the respective specified zones for display
of advertisement, type of advertisement device, dimension, etc.
(5) The Committee shall fix the upset price for the auction/
tender taking into account the location for display of the advertisement,
type of advertisement device and their dimension, permission fee and the
rent for the land/ building.
(6) The tenure of lease shall be for a period of three years from
the date of grant of licence.
(7) The upset price shall be increased by 10% over and above
the last highest bid amount.
(8) The power to accept the tender/bid amount shall be vested
with the Committee.
13. Approval of OMDs.— (1) Application by a registered agency
for display of any OMD shall be made by submitting an application
containing the information in terms of Form-3.
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(2) Where the owner of a property or any other person/tenant/
occupier authorized applies for permission for installing OMDs on his
property for the purpose of self-advertisement beyond the permissible
limits defined in this Bye-Law, such owner shall be required to register
in terms of the process specified in Bye-Law 10 and 11, and apply for
display of OMD by submitting an application containing the information
in terms of Form-3.
(3) The application form shall be accompanied with the
following, namely,–
(i) A processing fee as the Council may, by an order, specify
from time to time, which shall be non-refundable and non-adjustable
in any manner whatsoever;
(ii) A drawing, in colour, showing the locality plan, indicating
the proposed position (including GPS coordinates) of the OMDs
and the distances in relation to any other structure, building, or
OMD situated within a radius of twenty-five metres from the
proposed OMD;
(iii) Complete specifications showing the dimensions of the
OMDs and locations;
(iv) The design and the structural details of the OMDs duly
certified by a Structural Engineer, regarding the safety aspect of its
foundations capable of bearing extreme wind conditions,
earthquakes, soil bearing capacity and shall comply with relevant
Indian Structural Design Standards, Policy and Guidelines framed
from time to time. The structural details shall include size of all
members of supporting frameworks, anchorages and design
calculations including proof of compliance with any other law,
including but not limited to, the applicable law and codes/
guidelines including Indian Road Congress, the National Building
Code of India and the Environment (Protection) Act, 1986 (Central
Act 29 of 1986), to the extent that such law is applicable;
(v) If, a proposed OMD is to be attached to or displayed on the
facade of a building, an architectural drawing showing elevation
and measurements of the building and the detailed measurements
and position of the proposed OMD and the position of every
existing OMD on the building;
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[PART–II
(vi) Copy of the contract document containing all terms and
conditions entered into between the registered agency and the
owner of the property, where the owner of the property where the
OMD is proposed to be displayed if different, from the registered
agency;
(vii) An undertaking to the effect that the application for
display of advertisement is not in contravention of the order of any
Court;
(viii) Any other information as the Council may require, from
time to time.
14. Evaluation and on applications.— (1) While evaluating an
application under Bye-Law 12, the Competent Authority shall ensure
that–
(i) The application is in compliance with these Bye-Laws;
(ii) The application is not in contravention of any order of any
Court in which a Local Body of the Union territory of Puducherry
is a party and the applicant shall also give a affidavit before a
Notary Public to the effect that there is no pending Court cases;
(iii) Written representations, objections and comments received
from any interested party on the application have been duly
considered.
(2) The Council in its sole discretion and for reasons to be
recorded in writing, reserves its right to accept or reject any application.
(3) (3) The period of validity of the approval for display of
OMD described in Schedule-4 shall be as stipulated below :
(i) Standard OMDs, unipoles gantries and large size bill boards
(except wall wraps) will be in accordance of terms and condition of
auction/tender as decided by the Council;
(ii) OMDs for events like conferences, entertainment events,
etc., 30 days prior to event and shall be removed 24 hours after the
event by the concerned Agency (or) removed by the Commissioner
at the cost of the Agency in addition to the penalty stipulated in
Bye-Law 7;
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(iii) Landscape OMDs on tree guards, railings, gates, round
abouts, medians, street light poles, etc. – Validity to be on case to
case basis;
(iv) Self advertisements - no time-limit within permissible size
set out this Bye-Law;
(v) Innovative OMDs like LED, LCD, Gas balloon, etc. – case to
case basis; and
(vi) OMDs inside commercial and public buildings; – case to
case basis.
(4) The Council on scrutiny and after following due process,
shall, within thirty days from date of application in writing, notify its
decision to approve through the issue of a Letter of Intent (LoI), reject
or return, the application as per format attached as Form-2.
(5) The agency shall be liable to pay the permission fee to the
Municipal Council within fifteen days of issuance of Letter of Intent
(LoI) failing which the approval shall be deemed to have been
withdrawn. However, Competent Authority may relax the time period for
submission of permission fee to unforeseen circumstances.
(6) After submission of permission fee and requisite documents
stated in the LoI to the Municipality, the registered agency shall enter
into contract agreement with the Municipality. Provided that where the
registered agency has obtained approval for display of OMD on property
owned by a person other than the registered agency, then the registered
agency has to enter into contract agreement with the owner of property
including a clause to the effect that if, the property continues to display
any OMD or display any other OMD beyond the period of approval
contained in the Letter of Intent, then the liability with respect to
violation of any provision of the Policy, shall be upon owner, jointly and
severally, and shall submit it to the along with other documents
mentioned in Form-3.
(7) All approvals for OMDs of the type and time period
specified at clause (3) of Bye-Law 13 shall be reckoned from the 1st day
of the month succeeding the month in which approval is granted up to
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[PART–II
the last day of the month in which the period limits specified in clause (3)
of Bye-Law 13 ends. However, the Competent Authority has the power
to relax the reckoning period in views of administrative exigencies/
urgency which warrants such relaxation.
(8) All existing OMDs on the date of notification of this
Bye-Law shall comply with this Bye-Law immediately. Only fifteen days
grace period from the date of notification of this Bye-Laws is allowed to
all existing OMDs to seek necessary permission/regularize the existing
OMDs. After completion of 30 days, Municipality shall take appropriate
action for non-compliance that may include removal of such OMDs or
advertisement hoardings, etc., and recover the cost involved for the
removal from the person or agency which installed the said
advertisement(s) in addition to the penalty mentioned in Bye-Law 7.
15. Exception.— Nothing shall be construed to the effect that any
approval granted in terms of this Bye-Law means that:
(i) Any person is exempted from any provision of any other law
for the time being in force;
(ii) Any person is exempted from the provision, requirements
and applicability of the Puducherry Open Places (Prevention of
Disfigurement) Act, 2000 (No. 6 of 2000);
(iii) The registered agency of an OMD is exempted from its
obligations to ensure that such sign is designed, erected, completed,
displayed and maintained in accordance with any other applicable law for
the safety, security of public at large or to protect public decency and
morality.
16. Withdrawal
and
amendment
of
approvals.— (1) The
Municipality may withdraw an approval granted, or amend any condition,
or impose any further condition in respect of such approval, if, in the
opinion of the Commissioner, or any officer so authorized, by a general
order, by the Commissioner, the OMD for which the approval has been
granted–
(i) is or has, as a result of a change to the road, provision of any
public utility, the nature of the environment or the amenity of the
neighbourhood, streetscape or urban design existing at the time of
such approval, become detrimental to the area in which it is located
for any reason whatsoever;
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(ii) constitutes, or has become, a threat to any person or
property;
(iii) is obscuring a critical and aesthetically important natural
feature, architectural feature or visual line of civic, architectural,
historical of heritage significance;
(iv) is, or has become, prohibited in terms of these Bye-Laws or
any other law for the time being in force;
(v) falls, completely or a part thereof, either through an accident
or any other cause;
(vi) have any change made to it except under the direction of
the Municipality;
(vii) upon the building or structure or property proposed to be
demolished or destroyed;
(viii) requires to be removed, as may be decided, for reasons to
be recorded in writing, by the Commissioner, in public interest,
safety, aesthetics. etc.
(2) Before taking any decision under clause (1) of Bye-Law 15,
the Commissioner shall issue notice to the registered agency, informing
it of the intent of the Municipality and the registered agency shall have
the right to make a written representation in response to the notice within
seven days of the date of notice. In case of safety, damaged OMD, etc.,
the registered agency shall immediately remove the same and compliance
must be reported on the next day of receipt of Notice failing which the
Municipality will remove and penalty as given in Bye-Law 7 shall be
levied.
(3) In case of withdrawal of approval in whole or in part by the
Commissioner, the registered agency shall have to remove or make such
change of the OMD at its risk and cost, as may be directed by the
Municipality within seven days. In case, any refund of permission fee is
due on account of withdrawal of approval, the balance amount of
permission fee shall be refunded to the agency within thirty days of such
withdrawal.
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[PART–II
(4) The Commissioner, or any officer so authorized, by a general
or special order by the Commissioner, shall give reasons in writing for
its decision on receipt of a representation from a registered agency.
(5)
Mode of Service of Notice:- Pasting of the Notice as the
OMD or at the site where OMD is erected and a pasting of notice at the
address of the registered agency before two independent witnesses shall
be sufficient mode of service of notice.
17. IT based solution for application, renewal and monitoring.—
(1) The Municipality shall adopt a transparent system for grant of
approval for display of OMDs and monitoring.
(2) For the purpose of clause (1), the Municipality shall strive
to develop an Information Technology based online system for grant of
approvals and monitoring and shall strive to prepare a Geographical
Information-System (GIS) based OMD Master Plan for the properties
vested in or under the management or maintenance of the Municipality.
Provided that till such IT based system is created, the
Municipality shall follow the conventional method of granting
approvals/renewals through auction/tender/direct permission, as the
case may be, however, details of all such approvals/renewals shall be
promptly hosted on the Municipality website.
(3) All OMDs with their Geographical Positioning System (GPS)
coordinates shall be marked on a map and shall be made available on the
website of Municipality for the information of the public.
(4) The information technology based system referred to in
clause (2) shall have the following enabling features:
(i) The Bye-Law and notifications related to advertisements
shall be made available for information on the website of the
Municipality;
(ii) Online registration of entities shall be enabled and the
registered agency shall be assigned a unique identity number which
shall be password protected for all future correspondence with the
Municipality;
(iii) All OMDs shall be GPS tagged and shall be available on the
website of the Municipality on a GIS map of the Union territory of
Puducherry;
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(iv) Each OMD site shall have unique code assigned to it which
shall convey its ownership, location (GPS coordinates), type of
media, size (area of display), advertisement/permission fee payable,
validity of agreement for display of advertisement and any other
information which in the opinion of the Commissioner is required
to be coded;
(v) Approvals of all OMD shall also be given electronically to
the registered agencies. Commissioner has the power to add or
reduce the feature mentioned above.
18. General requirements for OMD.— (1) On approval, the OMD
shall not be altered, removed, reerected or upgraded (except in respect
the content of advertisement), without prior written approval of the
Commissioner. The content must satisfy Bye-Law 20(3) also.
(2) Every power cable and conduit containing an electrical
conductor for the operation of an OMD shall be so positioned and
attached so that it is aesthetic and safe.
(3) No OMD shall be connected to any electricity supply with
sub-meter without the prior written permission of the Electricity
Department, Government of Puducherry or the licensed electricity
distribution company concerned in the name of the registered agency and
such permission shall, on request by an authorized official of Electricity
Department, Government of Puducherry or the licensed electricity
distribution company, be presented to them by the registered agency of
the OMD concerned.
(4) The electrical connections and components in all the OMDs
shall be in accordance with relevant Bureau of Indian Standards (BIS),
Indian Electricity Policy and designed to ensure that there is no risk to
personal or public safety or to movement of motorised or non-motorised
traffic.
(5) Generators which are running on petroleum fuels or any
bio-fuel or causing noise, air or water pollution, shall not be allowed for
providing power for illumination of any OMD. However, the agency may
illuminate OMDs under its jurisdiction by installing solar photovoltaic
panels.
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[PART–II
(6) The registered agency of the OMD shall ensure that
disposal of any type of material including media for display is disposed
off in terms of the Environment (Protection) Act, 1986 (Central Act 29 of
1986) or Policy made there under, the Policy of the Municipality and any
other applicable laws/rules/Bye-Laws.
19. Self Advertisement.— OMDs for the purposes set out in
sub-clauses (i) to (viii) below shall follow the provisions of these
Bye-Law in respect of all conditions set out in this Bye-Law and shall
not be required to register in accordance with the provisions of
Bye-Law 10 and 11; and such OMDs shall be exempted from payment
of any permission fee in the following cases subject to the fulfilment of
conditions stipulated in Bye-Law 34.
(i) Relating to a public meeting, to an election to Parliament,
Legislative Assembly, Municipality or to candidature in respect of such
election; (may be installed on only authorized spaces identified/
earmarked by the Municipality);
(ii) If, exhibited within the window of any building, the
advertisement relates to the trade, profession or business carried in that
building;
(iii) relating to the trade, profession or business carried on
within the land or building upon or over which such advertisement is
exhibited or to any sale or letting of land or building or any effects
therein or to analyze, entertainment or meeting to be held on or upon or
in the same;
(iv) relating to the name of the land or building upon or over
which the advertisement is exhibited, or to the name of the registered
agency or occupier of such land or building;
(v) relating to the business of a railway administration and is
exhibited within any station or upon any wall or other property of the
railway administration;
(vi) relating to any activity of any Department of the State
Government or Union of India or the Municipality, Public Sector
Undertaking, Government Corporation and Government Agencies;
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(vii) on a property where building, swimming pool, tennis court,
paving, fencing or garden landscaping or any other structure is in the
course of being constructed, erected, carried out or altered and on which
the activity concerned is described and the name of any architect,
contractor or consultant concerned in such activity is displayed and the
branch of the industry or the profession involved is specified; and
(viii) Media device for hawkers on stationary kiosk or
handcarts.
20. Prohibited area.— (1) In addition to any other prohibition,
expressed or implied, in these Bye-Laws, except with the permission of
Commissioner on case to case basis, no person shall erect, maintain or
display any OMD or advertisements on/within:
(i) parks, urban forests and natural water bodies;
(ii) residential sector, subject to fulfilment of conditions stated
in Schedule-I;
(iii) National Highways or State Highways, subject to fulfilment
of conditions stated in Schedule-I;
(iv) any wall and wall paintings;
(v) building or structures of archaeological, architectural,
aesthetical, historical or heritage importance;
(vi) places of worship or religious significance;
(vii) hospitals and nursing homes; educational institutions,
libraries;
(viii) cremation grounds, graveyards;
(ix) areas classified as endangered regional ecosystems;
(x) no advertisement area notified by the Municipality from time
to time; and
(xi) traffic signals and road signages.
(2) No person shall deface any public place or cause to be
defaced any display, device or structure that may have been put up by
the Municipality and any contravention thereto shall be punishable
under the provisions of the Puducherry Open Places (Prevention of
disfigurement) Act, 2000; and the Act.
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[PART–II
(3) In addition to any other prohibition, expressed or implied, in
these Bye-Laws, the Municipality shall take necessary action to modify
or remove the following advertisements or OMDs showing or expressing:
(i) nudity,
(ii) propagating caste, community, race or ethnic differences;
(iii) promoting drugs, alcohol, cigarette or tobacco items;
(iv) propagating exploitation of women or child;
(v) depicting cruelty to animals;
(vi) depicting any nation or institution in poor light;
(vii) casting aspersion on any brand or person;
(viii) banned by any law;
(ix) glorifying violence;
(x) promoting lottery tickets, sweepstakes entries and slot
machines;
(xi) any psychedelic, laser or moving displays;
(xii) displaying destructive devices and explosives depicting
items;
(xiii) promoting weapons covered under the Arms Act, 1959;
(xiv) defamatory, trade libellous, unlawfully threatening or
unlawfully harassing:
(xv) obscene or pornography or indecent representation of
women within the meaning of the Indecent Representation of
Women (Prohibition) Act, 1986 (Central Act 60 of 1986);
(xvi) linked directly or indirectly to or include description of
items, goods or services that are prohibited under any law
applicable for the time being in force, including but, not to the
Drugs and Cosmetics Act, 1940 (Central Act 23 of 1940) the Drugs
and Magic Remedies (Objectionable Advertisements) Act, 1954
(Central Act 21 of 1954), the Indian Penal Code 1860 (Central
Act 41 of 1860); and
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(xvii) any other items not in conformity with any Act/Rules/
Guidelines and considered inappropriate and items so notified from
time to time by the Municipality.
(4) The list of locations where Temporary advertisement, banners,
hoardings are permitted is given in Schedule-3 and the permission shall
be granted in Form - 4. The Estate Officer concerned shall summarily
remove the temporary advertisement, banners, and hoardings, etc., that
are placed in violation of any of the provisions of this bye-law.
21. OMDs on property of Municipality or for construction,
operation or maintenance of any public utility, etc.— (1) The
Municipality shall, from time to time identify new locations and property
within its jurisdiction to allow OMDs and prepare or revise the master
plan of OMDs on property vested in or under the management or
maintenance of the Municipality (hereinafter termed as "Municipal
properties").
(2) The permission for display of advertisements on Municipal
properties already built up shall be granted by inviting e-tender/e-auction
for the Local Bodies as a whole or in part, or in combination of areas of
Local Bodies as per the Bye-Laws of e-tender/e-auction issued by the
Government from time to time.
(3) The period for display of advertisements shall be in
accordance with Bye-Law 14 and may be terminated at any time after
giving notice of seven days in the event of default of terms and
conditions of the contract agreement and in consonance with
Bye-Law 16.
(4) The Municipality shall have the complete and unhindered
right to display, or permit the display of and at any time, hoardings/
advertisements of Government or any Statutory Authority, Board,
Corporations, Municipality or other entity owned and controlled by the
Government for social messaging or promotion of the Policies, Schemes
or Programmes of the Government. The Municipality may direct the
successful bidder in the e-tender/e-auction to reserve fifteen percent of
the total advertising space for the Government advertisements under this
clause and no fee shall be payable by the Municipality for these
Government advertisements.
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[PART–II
(5) The Municipality with approval of Competent Authority may
assign advertisement rights for a specified period to any entity in lieu
of construction, operations or maintenance of any public amenities
including street light, public toilets, tree guards, street furniture, water
dispensers, public information kiosks, etc.; and OMDs proposed to be
installed in exercise of such rights shall be in accordance with Bye-Laws.
(6) The Municipality with prior approval of the Competent
Authority may permit acknowledgment OMDs in accordance with the
provisions of these Bye-Laws to any agency that undertakes to
construct, operate or maintain any public space or public utility including
green spaces, parks, water bodies, etc., out of its own funds including
through funds made available under the Corporate Social Responsibility
Policy under the Companies Act, 2013 (Central Act 18 of 2013).
22. OMDs on property of Government or Government entities.—
Advertisement
rights
assigned
to
any
infrastructure
project
implementation entity by the Government or the Municipality or any
Statutory Authority, Board, corporations, or other entity owned and
controlled by the Government on implementation project (other than a
foot-over-bridge) shall be permitted in accordance with these Bye-Laws.
23. Formats of Outdoor Media Devices (OMD).— OMDs shall be
classified as per details set out and with permissible specifications and
conditions set out in Schedule-2.
24. Permission fee.— (1) The permission fee along with terms of
payment shall be prescribed by the Municipality from time to time.
However, the permission fee shall be revised once in every three year
as per market conditions
(2) In case of removal of advertisement by Municipality on
account of reasons attributable to Municipality, pro rata amount shall
be refunded to the agency.
(3) No refund of permission paid shall be made by the
Municipality, if, the registered agency seeks withdrawal of the
permission granted under Bye-Law 13.
(4) The permission fee shall be applicable immediately on
notification of these Bye-Laws on all OMDs including existing OMDs.
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(5) All the applicable taxes shall be the liability of the registered
agency and be payable by the registered agency.
(6) If, the Municipality fails to prepare a proposal for revision
in the period of three years, the Director, Local Administration
Department may, immediately on the end of the fifth year of the last
revision of the permission fee, suo moto revise and notify the permission
fee and till such time the existing rates with an increase 5% may be
levied.
(7) Registered agencies permitted to install Acknowledgment
OMDs under of Bye-Law 21 are exempted from payment of permission
fee.
25. Inspections.— (1) The
Competent Authority
(or)
the
Commissioner or any officer or any agency authorized by him, by
a general or special order, shall have the power to carry out an inspection
of any OMD at any time.
(2) An officer or agency authorized by the Commissioner shall
carry out the inspection with respect to "Outdoor Media Device Audit
form" as specified by the Municipality, from time to time.
26. Maintenance of OMDs and removal of unauthorized
advertisements.— (1) Subject to provisions in these Bye-Laws–
(i) the registered agency shall be responsible for maintaining the
device and the surrounding area so that it does not become
unsightly or deteriorate to such a degree that it is in conflict with
any provision of these Bye-Laws;
(ii) a registered agency shall carry out regular inspections of
an OMD with a view to satisfy himself that it has properly
maintained and forthwith carry out any necessary maintenance
resultant upon such inspection and records of the same shall be
maintained and shall be produced to the inspecting officer, failing
which action will be initiated against the agency and fine of
25,000 will be imposed. Fourth violation within a year will lead to
cancellation of licence/permit/registration without any notice; and
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LA GAZETTE DE L'ETAT
[PART–II
(iii) the registered agency shall keep a written record of any
inspection made. Maintenance carried out and shall retain record
of it and make the same available for perusal on demand by an
authorized Officer of the Municipality.
(2) The registered agency shall ensure that a metallic plate
(minimum size of one feet by one feet) with the embossed logo of
Municipality providing details of approval of Municipality and details of
the OMD, as required by Municipality are displayed and maintained in
good condition at all times. Failure to do so shall result in the levy of
a non-compliance charge, as the Municipality may specify.
(3) If, in the opinion of Municipality, any OMD is in a dangerous
or unsafe or is likely to fall into a state of disrepair or is in conflict with
any requirement of these Bye-Laws, the Municipality shall serve a notice
on the registered agency to remove/ maintain the OMD, within the
specified period and registered agency shall be required to comply
thereof and take suitable action.
(4) If, the Municipality is of the opinion that an OMD
constitutes an imminent danger to any person or property, it shall without
serving, or if such a notice has been served but, not complied with within
the period specified therein, remove the OMD.
(5) The cost incurred for the removal and storage of an OMD,
and any other costs incurred by the Municipality as contemplated in
clause (4) of Bye-Law 26, shall be recovered from the registered agency.
The OMD shall be removed at the risk of the registered agency by the
Municipality and any liabilities/damages arising out of the same shall be
borne by the registered agency.
(6) If, an OMD has been removed in terms of clause (4) of
Bye-Law 26, the Municipality shall promptly inform the registered
agency, about such removal of OMD and also initiate the process for
recovery of cost of such removal. The registered agency shall pay the
same within a week failing which penalty shall be levied.
(7) Any OMD which has been removed and stored in terms of
these Bye-Laws shall be released to its registered agency subject to
payment of fee/charges as the Municipality may specify.
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(8) Any unauthorized outdoor advertisement shall be removed
promptly by the Municipality and shall be immediately disposed off on
as-is-where-is basis. The person responsible will be imposed with
penalty.
(9) The entire list of authorized OMDs shall be displayed,
without ownership display, for scrutiny by public at large and advertising
companies, agencies, brands to identify and ensure that the
advertisement being released by them is being mounted only on
authorized OMDs. Failure to comply with above requirement shall be
punishable under the Puducherry Open Places (Prevention of
Disfigurement) Act, 2000 (No. 6 of 2000).
27. Documentations.— The registered agency i.e., both owner and
agency of a property upon which an OMD is erected, attached or
displayed, shall retain certified copies of all documentation relating to
the application for approval of such device in terms of these Bye-Laws,
for as long as that device is erected or displayed, and shall on demand
by an officer authorized by Commissioner, present such documentation.
Failure to do so will result in penalty.
28. Appeal.— Any person, whose rights are affected by a decision
of Commissioner or an officer authorized by him in terms of enforcement
of any of the terms specified under these Bye-Laws, (or) in terms of
allotment of OMDs, may appeal against that decision to the Competent
Authority.
29. Contraventions
and
consequences.— (1) Whosoever
contravenes any provision of these Bye-Laws, shall be liable, without
prejudice to any other action that may be taken by the Municipality to
remove such contravention, to pay a charge for such contravention at
a rate equal to three times the applicable permission fee on the date of
commencement of such contravention for the period of such
contravention or a quarter, whichever is more.
(i) In case of unauthorized media displayed by any agency not
registered under clause (3) of Bye-Law 11, the owner of the
property over which the unauthorized media has been displayed
and the agency shall be, jointly and severally, liable for payment of
the charge for such contravention as specified in clause (1).
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LA GAZETTE DE L'ETAT
[PART–II
(ii) In case of self-advertisements, or the agency displays more
than the permissible size without due authorisation, the said
agency shall be liable for payment of charge for such contravention
as specified in clause (1).
(2) In case of unauthorized media displayed by an agency
registered under clause (3) of Bye-Law 11, the owner of the property over
which the unauthorized media has been displayed and the agency shall
be jointly and severally, liable for the payment of charge for such
contravention as specified in clause (1). The registered agency which
has displayed the unauthorized media shall also be liable to be
deregistered by the Municipality:
Provided that officer any action for deregistration shall be taken
by the Commissioner or an authorized by the Commissioner in this
behalf, only after an opportunity of being heard has been provided to the
registered agency:
Provided further that if, the registered agency pays the charge
for such contravention, removes the unauthorized media within a period
of five days from the date of notice of such contravention and gives
a commitment to comply with the provisions of these Bye-Laws in future,
then the Commissioner may, in good faith, provide an opportunity to the
registered agency and may not deregister the agency:
Provided further that the opportunity under the second proviso
shall be provided only on one occasion of contravention and shall not
be provided for any subsequent contravention within a period of three
years.
(3) If, the owner, promoter or Director of any agency that has
been deregistered, is the owner, promoter of Director of any other
registered agency, then action for deregistration shall also be taken
against such other registered agency:
Provided that any action for deregistration shall be taken by the
Commissioner or an officer authorized by the Commissioner in this behalf,
only after an opportunity of being heard has been provided to the other
registered agency.
(4) Consequent to the decision for deregistration of a registered
agency under clause (2) or clause (3) above, any approval granted by the
Municipality to any OMD of such registered agency shall be deemed to
have been withdrawn forthwith without any further notice.
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(5) A registered agency, once deregistered under clause (2) or
clause (3) above, shall not be permitted to register for a period of three
years from the date of deregistration.
(6) In case of continuing contravention beyond fifteen days, the
property over which such contravention exists shall be debarred for
display of advertisement for a period of one year and penalty will be
levied.
(7) An officer authorized by the Commissioner, shall have the
power to enter upon the property on or over which the unauthorized
media has been displayed and remove such unauthorized media.
30. Insurance.— (1) The registered agency of the OMDs shall
provide and keep in full force and effect in the joint names of the
registered agency, a public liability Insurance Policy for their respective
rights, interests and liabilities to the third parties in respect of accidental
death, bodily injury to persons or accidental damage to the property.
(2)The registered agency shall produce evidence of the insurance
public liability insurance policy to the Municipality.
31. Indemnity.— (1) The registered agency shall be required to
indemnify the Municipality against all actions, proceedings, claims,
demands, costs, losses, damages and expenses which may be brought
against, or made upon the Municipality which arise as a result of the
installation or existence of OMDs.
(2) The registered agency shall always be responsible for any
injury or damage caused or suffered by any person or property arising
out of or relating to the display of advertisement and the consequential
claim shall be borne by the owner who shall also indemnify and
safeguard the Municipality, its employees or any entity employed/
appointed by Municipality.
32. Revenue Sharing.— (1) All the public view advertisements
under the jurisdiction of respective Council, irrespective of jurisdiction
of land, will be governed by this Bye-Law and regulations laid down for
outdoor advertisements.
(2) In case, land belongs to other organisations: Government
Organizations/ PSUs/Autonomous Bodies/Statutory Bodies/Registered
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LA GAZETTE DE L'ETAT
[PART–II
Societies/Corporative Societies/ Private Limited Companies, etc., and the
structure has been built/installed by them or the advertiser in their
territory for display of advertisement and it faces the vehicular traffic
plying on it or comes in public view in any manner whatsoever visible
from a public street or public place (including any advertisement
exhibited by means of cinematographs), the concerned organization or
the advertiser with their permission will have to share revenue in the
following proportion:
(i) All the organization which are allowing/permitting
advertisement displays shall obtain prior written permission from
the Commissioner on their land/properties.
(ii) Other concerned organizations will share 50 per cent of the
revenue
earned
through
Advertisement
with
respective
Municipality within their jurisdiction.
(iii) It should also be ensured that the contracts are not allowed
to continue beyond the contractual period. Any contract which is
in contravention to these Bye-Laws should be allowed till the end
date of the present contract. However, the organisations that had
executed such contracts shall share 50% of the revenue from the
date of effect of this Bye-Law.
33. Commercial advertisement fee for Category -1, 2 and 3
devices.— Every person, who erects, exhibits, fixes or retains upon or
over any land, building, wall, hoarding, frame, post or structure or upon
or any vehicle any advertisement or, who displays any advertisement to
public view in any manner whatsoever, visible from a public street or
public place (including any advertisement exhibited by means of
cinematographs), shall pay for every advertisement which is so erected,
exhibited, fixed or retained or so displayed to public view, such rates as
mentioned in the Schedule-1.
34. Commercial advertising fee for category - 4 devices.—
(1) Self-signage or self-advertisement having sum total of area less
than/equal to 2.5 sq.m.:– No advertisement or signage will be allowed
beyond the length of the shop. Signages with a total surface area less
than or equal to 2.5 sq.m. for advertising (sum total of self signage
device), per property/Business Establishments, shall not be subjected to
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any charges. The self-signage shall be strictly installed/displayed in
accordance with the general conditions laid for Category (4) devices in
these Bye-Laws.
(2) Self-Signage having sum total of area more than 2.5 sq.m. :–
No signage will be allowed beyond the length of the shop. Advertisement
device/s for self-signage/s exceeding 2.5 sq.m. (sum total of self-signage
device), the Owner of shop/Business Establishment/Institution, who
erects, exhibits, fixes or retains upon or over part of building/property,
where the business establishment is running its business, any such
self-signage or advertisement, who displays any such self-signage
advertisement to public view or visible from a public street or public
place, shall pay for every such self-signage display which is so erected,
exhibited, fixed or reta ined or so displayed to public view,
an advertisement fee at such rates as fixed by the Municipality, from time
to time. The self-signage shall be strictly installed/displayed in
accordance with the general conditions laid down for Category 4 devices
in this Bye-Law.
————
SCHEDULE – 1
[see Bye-Law 3(1)]
Permission Fee for Various Categories of Advertisements
ZONE A
(All Arterial Roads within the Pondicherry Municipality)
Sl.
Type of
Permission fee per square feet
No.
Advertisement
for per year
Non-
Illuminated Electronic Electronic
Illuminated
display
display
without
with
video
video
(1)
(2)
(3)
(4)
(5)
(6)
1
Self-advertisement *
1,500
2,500
3,500
4,000
340
LA GAZETTE DE L'ETAT
[PART–II
(1)
(2)
(3)
(4)
(5)
(6)
2
Third Party Advertise-
2,000
3,000
4,000
4,500
ments (includes wall
wrap, gantry advertise-
ment,
billboards,
unipoles, etc.)
3
Ve hi c l e M o un t e d
1,500
1,500
1,500
2,000
Advertisement.
4
Special type of
Will be decided by the Council on case to
Advertisement like
case basis based on the rates prevalent for
balloons, drones or
that category of advertisements in comparable
a n y n e w t y p e o f
Cities/States.
Advertisement not
covered under this
Policy.
5
Temporary Advertise-
ments
at
locations
mentioned in Schedule-3
of
this
Bye-Law
(permission fee per day
only).
* Above permissible limits stipulated in this Policy.
** Advertisements such as billboards, gantry, unipoles, etc., which will
be put up on public road or properties will be put up for auction as
early as possible. In such auctions, the rates specified above will be
the minimum base price for auctioning such category of
Advertisement.
The following roads / streets of Pondicherry Municipality are
designated as Zone A
1. Mahatma Gandhi Road (From Muthialpet Salai Street to
Subbiah Salai).
2. Mission Street
10 per square feet per day and a
refundable caution depoist of 25% of the
total permission fee which shall be remitted
back to applicant on production of proof
for proper removal of the temporary
banners/hoardings immediately after lapse
of display period failing which the caution
deposit shall be forfeited.
341
PART–II]
LA GAZETTE DE L'ETAT
3. Barathi Street (From Muthialpet Salai Street to Subbiah Salai)
4. Anna Salai (from old distellery to old bus stand) (West, North
Boulevard).
5. Beach Road
6. H.M. Kasim Salai (Ambur Salai)
7. Netaji Subash Chandra Bose Salai (Gingee Salai)
8. Subbiah Salai (South Boulevard)
9. Lal Bhadur Sasthri Street (Bussy Street)
10. Maraimalai Adigal Salai
11. Cuddalore Road
12. 100 Feet Road (up to Marapalam Junction)
13. Dr. Ambedkar Road (Uppalam Road) (From Subbiah Salai to
Cuddalore Road).
14. Point Care Street
15. Thiruvalluvar Salai
16. Kamarajar Salai
17. Vallalar Salai (45 Feet Road) (from Anna Salai to Karuvadikuppam
Main Road).
18. Karuvadikuppam Main Road
19. East Coast Road (Falling within the Pondicherry Municipal Limit)
20. Lenin Street
21. AFT Mill Road
22. Anna Nagar Main Road
23. Sathya Nagar East Main Road
————
342
LA GAZETTE DE L'ETAT
[PART–II
ZONE B
(All areas other than Arterial Roads within the Pondicherry Municipality)
Sl.
Type of
Permission fee per square feet
No.
Advertisement
per year
Non-
Illuminated Electronic Electronic
Illuminated
display
display
without
with
video
video
(1)
(2)
(3)
(4)
(5)
(6)
1
Self-advertisement *
1,200
2,000
3,000
3,500
2
Third Party Advertise-
1,500
2,500
3,000
3,500
ments (includes wall
wrap,
gantry advertise-
ment,
billboards,
unipoles, etc.).
3
Ve hi c l e M o un t e d
1,500
1,500
1,500
2,000
Advertisement.
4
Special Type of
Will be decided by the Council on case to
Advertisement like
case basis based on the rates prevalent for
balloons, drones or
that category of advertisements in comparable
a n y n e w t y p e o f
Cities/States.
Advertisement not
covered under this
Policy.
5
Temporar y Advertise-
ments
at
locations
mentioned in Schedule-3
of
this
Bye-Law
(permission fee per day
only).
* Above permissible limits stipulated in this Policy.
** Advertisements such as billboards, gantry, unipoles, etc., which will
be put up on public road or properties will be put up for auction as
early as possible. In such auctions, the rates specified above will be
the minimum base price for auctioning such category of
Advertisement.
The roads/streets other than the streets/roads designated as Zone
A shall be treated as Zone B.
10 per square feet per day a refundable
caution depoist of 25% of the total
permission fee which shall be remitted back
to applicant on production of proof for
proper removal of the temporary banners/
hoardings immediately after lapse of
display period failing which the caution
deposit shall be forfeited.
343
PART–II]
LA GAZETTE DE L'ETAT
SCHEDULE – 2
(see Bye-Law 23)
Details of Various Categories of Devices, Specific Condition, Permission Criteria, etc.
A. Summary of Category-1 Devices :
Sl.
Description of device
Status
No.
Permitted (Subject to
Not Permitted
General and Specific
Permission Criteria)
(1)
(2)
(3)
(4)
1.1.
Billboards/Unipoles/Bipoles–
1.1.(i)
Industrial area
Permitted
–
1.1.(ii)
Commercial area
Permitted
–
1.1.(iii)
Recreational areas
Permitted
–
1.1.(iv)
Crematoriums and burial grounds
–
Not permitted
1.1.(v)
Transportation areas like airports/rail terminals/
Permitted
–
bus terminals/truck terminals, etc.
1.1.(vi)
Other areas like residential area, institutional,
–
Not permitted unless approved
heritage, monument, etc., including mixed
by Competent Authority on
land use.
case to case basis.
344
LA GAZETTE DE L'ETAT
[PART–II
(1)
(2)
(3)
(4)
1.1.(vii)
On rooftops of residences
R e s i d e n c e s i n
Not permitted
commercials only
permitted.
1.1.(viii) On mobile vans for purposes of advertising
–
Not permitted
1.2.
Trivision
Permitted in vehicle
–
free zones
1.3.
Railway Bridge panels**
–
Not Permitted (except for
authorised by Railway to
conditions below).
1.4.
Flyover panels**
Permitted
Not Permitted (except for
Railway subject to conditions
below).
1.5.
Foot Over Bridge (FOB)**
Permitted
Not Permitted (except for
Railway subject to conditions
below).
1.6.
Building wraps–
1.6.(i)
Malls and Airport area
Permitted
–
1.6.(ii)
Cinema Halls
Permitted
–
1.6.(iii)
Commercial areas in market complexes
Permitted
–
1.6.(iv)
Commercial areas in residential areas
Permitted
–
345
PART–II]
LA GAZETTE DE L'ETAT
1.7.
Variable message advertising devices such
as LED, LCD Screens, etc.–
1.7.(i)
Industrial area
Permitted
–
1.7.(ii)
Commercial Area
Permitted
–
1.7.(iii)
Recreational areas
Permitted
–
1.7.(iv)
Crematoriums and burial grounds
–
Not permitted
1.7.(v)
Transportation areas like Airports, rail terminals/
Permitted
–
bus terminals/truck terminals, etc.
1.7.(vi)
Other areas like residential area, institutional,
–
Not Permitted unless approved
heritage, monument, etc., including mixed
by the Competent Authority
land use.
on case to case basis.
1.7.(vii)
On rooftops of residences
–
Not permitted
1.7.(viii) On mobile vans for purposes of advertising
Permitted
–
1.8.
Ground-Level Hoardings
Permitted for Airport
–
inside Malls, Market/
Shopping Complexes.
* * Railways is permitted to install advertisements on Railway bridge, FOB, Railway land. However, it is
conditional to clearance of site and billboard plan by Commissioner of the Municipality as there is concern
about safety of such billboards as they hang over the road, which is used by motorists and pedestrians.
Therefore, utmost structural stability must be provided by the two agencies during installation of such
billboards and they will also be liable for any mishap. As such billboard on Foot- Over-Bridges, Flyover
Panels, Railway Bridge Panels have the propensity of distracting Drivers due to head on view and could
be potential safety hazards, all efforts should be made to avoid visual clutter and ensure both safety and
aesthetics. The distance criteria of 75 metres between existing unipoles and existing FOB advertisement will
not apply in this case.
346
LA GAZETTE DE L'ETAT
[PART–II
B. Summary of Category 2 devices :
Sl.
Description of device
Status
No.
Permitted (Subject to
Not Permitted
General and Specific
Permission Criteria)
(1)
(2)
(3)
(4)
2.1.
Public amenity mounted devices: garbage and toilet facilities
Permitted
–
2.2.
Devices mounted on service oriented facility
Permitted
–
2.3.
Devices mounted on roadside kiosks
Permitted
–
2.4.
Devices along with information for public
Permitted
–
2.5.
Devices mounted on public assistance facility
Permitted
–
2.6.
Pier or pylon mounted device–
2.6.(i)
Flyover columns
Permitted
–
2.6.(ii) Others
Permitted for any other
–
area or surface on case
to case basis.
2.7.
Pole Kiosk
Permitted
–
347
PART–II]
LA GAZETTE DE L'ETAT
2.8.
Protection screen/Nallah culvert advertising devices
Permitted
–
2.9.
Informal advertising display board–
2.9.(i)
Residential area
Permitted
–
2.9.(ii)
Commercial area
Permitted
–
2.9.(iii)
Recreational areas
Permitted
–
2.9.(iv)
Public parks, gardens, etc.
Permitted
–
2.9.(v)
Premises of public buildings
Permitted
–
2.9.(vi)
Other areas along side road
–
Not Permitted
2.10.
Vehicular Mounted Devices: Bus advertising - private
Permitted
–
and public.
2.11.
Vehicular Mounted Devices: Delivery and service
Permitted
–
vehicle advertising.
2.12.
Taxi and intermediate public transport advertising
Permitted
–
2.15.
Air Borne devices
Permitted on case to
–
case basis (social
messages by Govern-
ment Agencies - free).
2.16.
Roof mounted devices in residences
–
Not permitted
348
LA GAZETTE DE L'ETAT
[PART–II
2.17.
Flag Signs–
2.17.(i)
Industrial area
Permitted
–
2.17.(ii)
Commercial area
Permitted
–
2.17.(iii) Recreational areas
Permitted
2.17.(iv) Crematoriums and burial grounds
–
Not permitted
2.17.(v)
Transportation areas like airports/ rail terminals/
Permitted
–
bus terminals/truck terminals, etc.
2.17.(vi) Other areas like residential area, institutional, heritage,
Permitted on case
–
monument, etc., including mixed land use.
to case basis by the
Competent Authority.
2.17.(vii) Outside city limit
Permitted
–
2.17.(viii) On rooftops of residences
–
Not permitted
2.17.(ix)
On mobile vans for purposes of advertising
Permitted
–
2.18.
Device mounted on street furniture
Permitted
–
(1)
(2)
(3)
(4)
349
PART–II]
LA GAZETTE DE L'ETAT
C. Summary of Category 3 devices :
Sl.
Description of device
Status
No.
Permitted (Subject to
Not Permitted
General and Specific
Permission Criteria)
(1)
(2)
(3)
(4)
3.1.
Bus shelter and bus deport
Permitted
–
3.2.
Parking
Permitted
–
3.2.(i)
Parking display boards
Permitted
–
3.2.(ii) Two sides of khokha
Permitted
–
3.2.(iii) Parking tickets
Permitted
–
Parking uniforms
Permitted
–
3.3.
Landscape advertising devices
Permitted
–
3.3.(i)
Fence advertising devices
Permitted
–
3.3.(ii) Devices mounted on tree guards
Permitted
–
3.4.
Traffic barricading
Permitted
–
350
LA GAZETTE DE L'ETAT
[PART–II
D. Summary of Category 4 devices :
Sl.
Description of device
Status
No.
Permitted (Subject to
Not Permitted
General and Specific
Permission Criteria)
(1)
(2)
(3)
(4)
4.1
Fascia Sign for self-advertising
Permitted
–
4.2
Awning Sign for self-advertising
Permitted
–
4.3
Projected sign for self-advertising
Permitted
–
4.4
Footway and roadside vendor sign for self-advertising
Permitted
–
4.5
Real estate sign
Permitted
–
4.6
Welcome sign
Permitted
–
4.7
Construction sign for self-advertising
Permitted
–
351
PART–II]
LA GAZETTE DE L'ETAT
Specific conditions for different category of advertising devices specific conditions
CATEGORY – 1
Sl.
Type
General
Description of device
Specific parameters
No.
description
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
1.1
Category one
Large format
Billboards/Unipole
Length
Width
Max Height
Min Ground
outdoor
(Max)
(Max)
Clearance
Advertising
device.
1.1.1
–
–
For roads less than 100 feet
6 m
3 m
10 m
2.5 m
roadway.
14 m for
Railways
and Airport.
1.1.2
–
–
For roads more than
10 m
5 m
10 m for
2.5 m
100 feet roadway.
Railways
and Airport.
1.2
–
–
Trivision - permitted on
NA
NA
NA
NA
in vehicle free zones.
The structure should be
safe and secure.
352
LA GAZETTE DE L'ETAT
[PART–II
1.3
Railway bridge panels
18 m
3 m
–
–
1.4
Flyover panels
18 m
3 m
–
–
1.5
Foot-Over-Bridge
18 m
3 m
–
–
1.7
Variable message
10 m
5 m
–
–
Advertising devices
such as LED, LCD
Screens, etc.
1.8
Ground-Level Hoarding
10 m
5 m
14 m
–
Note :
(i) The Length and Width for advertising display for Category I devices can be interchanged/altered as per
suitability but, not exceeding the total area (Length multiplied by Width).
(ii) In the case of airports, the length and width for Unipole/Billboard and Ground Level Hoardings can be
increased on case to case basis up to the maximum dimension of 14 m x 8 m and 20 m x 5 m respectively,
by Commissioner, Pondicherry Municipality, Puducherry.
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
353
PART–II]
LA GAZETTE DE L'ETAT
Specific Permission Criteria
CATEGORY – 1
(a)
Lateral placement
* Not permitted in medians.
* Not permitted on traffic islands and where carriageways diverge.
* Not permitted on footpaths.
* Where the footpath does not exist the outdoor advertising device not
permitted
* Shall not be permitted within 3 metres from the edge of existing carriageway.
(b)
Longitudinal Placement * Not permitted within 75 m. of any traffic red-light erected for the regulation of
traffic.
* Not permitted, if any, such form as will obstruct the path of pedestrians.
* Not permitted, if, in any manner and at such places as to obstruct or interfere
with the visibility of approaching, merging or intersecting traffic.
* Not permitted within a round-about of diameter less than 25 m. as measured
from the outer width of the round-about.
* Distance between two advertisement displays on flyover panel/railway bridge/
FOB must not be less than 25 m. to avoid visual clutter. However, two
advertisement panel (back to back on Railway Bridge Panel/Flyover Panel/FOB,
354
LA GAZETTE DE L'ETAT
[PART–II
i.e., both sides facing traffic) of specified size shall be permitted on Railway
Bridge Panel/Flyover Panel/FOB at one location subject to the conditions
mentioned at Footnote below the Summary for
* Category-1 Devices.
(c)
Other Placement
* The locations where large format outdoor devices are placed along the sides
of the railway bridge, flyover than maximum height of the device from the road
level shall be measured clearly from the top of flyover and centre of the
flyover.
* Building wrap will be permitted strictly on Malls, Airport area, Cinema Halls,
commercial buildings, market/shopping complexes.
* Building Wraps shall not create any hindrance in Ventilation, Natural Lighting
and Opening of Doors/Windows.
* Building Wraps shall not cross/on the Roof Top Level of the Building and shall
be displayed within the building boundaries.
* Not permitted in residential areas
* Not permitted within 75 m. of another Category 1 device except Building
Wraps.
* The minimum distance to be maintained between any two Building Wraps shall
be 10 m., however, the minimum distance between any two building wraps can
be increased depending on site conditions on case to case basis so as to avoid
visual cluttering by the Competent Authority.
355
PART–II]
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Specific Conditions and Provisions
CATEGORY – 2
Sl.
Type
General
Specific parameters
Special conditions
No.
description
Length
Width
Area
Min
Ground
clearance
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
2.1
–
Public amenity
–
–
Up to
–
mounted devices:
23 sq.m.
Garbage and
per single
toilet facilities.
unit.
Permitted only over approved
surfaces of specified properties
designed for providing certain
civic amenity/facility/service for
public benefit.
The amenity shall not interfere
with the general function of the
road
or
premises
or
cause
impediment to sight distances for
motorists.
The activities of the amenity shall
not
spillover
beyond
the
designated
area
onto
the
surroundings, unless otherwise
permitted.
356
LA GAZETTE DE L'ETAT
[PART–II
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
The facility will not be allowed to be
used for any other purpose than
what has been agreed to in the
contract. No device placed within
the designated arca of facility shall
project beyond the assigned surface
proposed in facility.
The
amenity
and
the
device
mounted on the surface of facility
shall be such that it creates no
hindrance to the flow of vehicular or
pedestrian traffic.
The advertiser shall be responsible
for providing services like water,
sewage, garbage collection, etc., as
required for smooth functioning of
the facility or as per the terms of the
agreement.
Daily and regular upkeep shall be the
responsibility of the advertiser, is
also responsible for maintenance of
hygienic conditions in and around
357
PART–II]
LA GAZETTE DE L'ETAT
the facility or as per the terms of the
agreement.
General illumination required for the
functioning of the facility shall be
provided and maintained by the
Advertiser.
Allotment will be made through
tender system or through other
transparent system as laid down by
the Corporation.
The space required for group/queue
formation wherever applicable in
front of the facility shall be included
in the setback from the adjoining
curb line or any adjoining structure
or site features.
No advertising shall be permitted till
the facility is completely operational.
An "Out of Service" sign shall be
placed on the facility in case of the
facility becoming non-operative on
account of fault, repair or routine
maintenance.
358
LA GAZETTE DE L'ETAT
[PART–II
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
2.2 Devices
Drinking water,
< 7 0 % o f t h e
The unit will
–
–
mounted on kiosk outside
visible area to
be allowed
service
colony to
public.
to display
oriented
facilitate payment
up to 3
facility.
of bills/etc.,
panels, each
(G2C kiosk).
not more
than
3 m. x 3 m.
2.3 Devices
Tea/Cold Drink
–
–
< 2.25 sq.m. –
mounted on
Kiosk/Fruit juice,
road side
Snack bar, Florist,
kiosks.
Paan, cigarette,
kiosk, puncture
repair, Kiosk for
barber cobbler,
milk booth, etc.
All defunct or non-operational
facilities shall not be allowed to
advertise any advertisement.
A strict control shall be maintained
on the timing of operation of the
facility or service and the same
shall be displayed appropriately on
the facility interface.
359
PART–II]
LA GAZETTE DE L'ETAT
2.4
Devices
City maps, colony
–
–
< 2.25 sq.m. –
–
along with maps, etc.
information
for public.
2.5
Devices
Police Assistance,
–
–
< 2.25 sq.m. –
–
mounted
Traffic Police
on public
Assistance, Tourist
assistance
Assistance.
facility.
2.5.1 Devices
Benches, clock
–
–
< 2 sq.m.
–
mounted
towers, dustbin,
on street.
etc.
Advertisement on street furniture
shall not exceed 2 sq.m. on a single
side.
When more than one facility is
installed parallel to the roadways or
in a cluster, they shall be separated
by a minimum of 5 m. distance.
Shall not be placed so as to
obstruct pedestrian movement and
shall be located so as to not create
a hazard for traffic, bicycle or wheel
chair users in and around the
locations.
360
LA GAZETTE DE L'ETAT
[PART–II
Not permitted on a road median,
which is less than 1.2 m. wide.
Shall not have sharp edges with a
view to avoid a chance of injury or
damage to any person or object.
On arterial roads with kerb, the
facility should be placed no closer
than 1 m. from the face of the kerb
shall be not less than 0.5 m.
*
Device
mounted
on
street
furniture shall be non-reflective
in nature.
*
Surface mounted device shall be
permitted
only
in
the
landscaped area under Flyover.
and shall not spill over to the
roads footpaths or to the top.
*
No Pier surface mounted device
shall be permitted on the pier
abutting a traffic intersection.
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
2.6
Pier or pylon Road flyover
0.76 m.
0.1 m. Not
1.2 m.
mounted
pylons.
exceeding
device.
0.91 sq.m.
361
PART–II]
LA GAZETTE DE L'ETAT
*
The Pier surface mounted
device shall be fitted on every
alternate pier after the traffic
intersection wherever it cuts
under the viaduct or the flyover.
*
Surface mounted device shall be
mounted on two sides of the
Flyover pier in the direction of the
traffic flow and not parallel to it.
*
In case of their being more than
one Pier per bay as in the case
of Flyovers, maximum of two
surface mounted device shall be
permitted per bay preferably on
the outer road- side piers.
*
The Pier surface mounted
device shall be fixed to the Pier
with extreme care without causing
any damage to the structure.
*
Minimizing the contact points
with the Pier, the fixing member
shall be invisible and concealed
behind the sign.
362
LA GAZETTE DE L'ETAT
[PART–II
*
The Rights for advertising under
the
Metro
viaducts
and
Roadway Flyovers shall be
granted in lieu of provision and
maintenance of landscaping of
the areas located directly under
the Viaducts and Flyovers.
*
Shall not exceed 0.91 sq.m. of
advertisement display area and
shall only be displayed in
portrait format.
*
Under no circumstances shall a
sign project beyond 0.1 m. from
the face of the pole on which it
is mounted.
*
Advertisement devicess hall not
be placed so as to obstruct
pedestrian movement or view of
the traffic (in case, where sign
is placed on the median of the
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
2.7
Pole Kiosk
–
0.76
0.1 m. Not
1.2 m.
exceeding
0.91 sq.m.
363
PART–II]
LA GAZETTE DE L'ETAT
road) or pedestrians (where sign
is placed over a pedestrian
walkway).
*
The commercial advertising sign
attached to Pole Kiosk shall be
non-reflective in nature.
*
The top of advertisement device
shall be at least 2 m. below any
light fixture and the bottom of
such poster not less than 3.0 m.
above the ground level.
*
Advertisement device shall not
cover
any
Mandatory/
Cautionary signs or the cover
plates on street lamp pole.
*
Advertisement device shall not
be displayed on the first three
street lamp poles from any
intersection or traffic light.
*
Only one Advertisement device
structure
(single
frame
containing one or two back to
back posters) is permitted per
street lamp pole.
364
LA GAZETTE DE L'ETAT
[PART–II
*
The sides, top/bottom and the
rear sides (in case of single
sided sign) shall be framed with
an appropriate material to hide
the inside and their fixing
system. The material of the
poster can be paper (large size
printed paper) or stretched vinyl
sheet.
*
No projection, cutout on the
pole kiosk is permitted.
*
Permitted only on road-facing
side.
*
Shall be centered along with the
structural grid of the existing
protection screen by placing
them centrally in between
the
structural
support
alternately, e.g., one filled
and two empty.
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
2.8
–
Protection screen/
1.2 m.
1.8 m. < 2.16
0.75 m.
nallah culvert
sq.m.
advertising
devices.
365
PART–II]
LA GAZETTE DE L'ETAT
*
The advertising sign shall in no
case project above the top of
the edge of the protection
screen.
*
The device panel corners shall
not have sharp edges with a
view to avoid any chance of
injury or damage to any person
or object.
*
Informal advertising devices
should be restricted to a
demarcated
basis
in
Government/Private.
*
Colonies, inside market areas,
near public parks and the
premises of public buildings.
Informal advertising shall not be
permitted along the roads. The
billboard/poster will be allowed
for a maximum period of 48
hours.
2.9
–
Informal advertising
2.5 m.
1.2 m. < 3 sq.m.
1.2 m.
display board.
366
LA GAZETTE DE L'ETAT
[PART–II
*
In formal advertising devices
should be restricted to the
specific site/wall as may be
provided by the Municipality in
each
of
it
wards,
near
Government/Private Colonies,
inside market areas, near public
park and the premises of the
public buildings. No political/
religious/social poster free of
cost will be allowed beyond the
stipulated area.
*
In Municipal area, the billboard/
poster will be allowed for a
maximum period of 1 week.
No political/religious/social
poster free of cost should be
allowed to be pasted beyond
the stipulated area.
*
Area for advertisement/name/
logo shall not exceed 75% of the
surface area on each side of the
vehicle except the front of the
vehicle.
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
2.10
–
Vehicular Mounted
–
–
–
–
Devices:
Bus advertise in
Private and public.
367
PART–II]
LA GAZETTE DE L'ETAT
*
Permitted only on vehicles
whose primary purpose is to
serve a useful function in the
transportation or conveyance of
persons or commodities from
one place to another, unless
otherwise
specified,
no
transportation vehicle shall be
used for the sole purposes of
advertising.
*
No
vehicles
carrying
advertisement shall be parked
on a public right of way or in a
location on a private property,
which is visible from a public
right-of-way.
*
No animation or movement in
any form shall be permitted in
fleet advertising.
*
Advertising devices will be
allowed inside the public utility
vehicle.
368
LA GAZETTE DE L'ETAT
[PART–II
*
Bus Advertising devices shall
not interfere in any way with
the mandatory vehicle signs
such as purpose of the bus
service, number plate, etc.
The City Rails running within the
city limits can use the entire exterior
body of the rail wagon for the
purpose of advertisement.
*
Area for Advertisement/name/
logo shall not exceed 50% of the
surface area on each side of the
vehicle.
*
Separate
application
for
separate delivery vehicle, with
detail of registration number,
etc.
*
Taking clearance from Traffic
Police and RTO, etc., shall be
the responsibility of advertiser.
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
2.11
–
Vehicular Mounted
–
–
–
–
Devices in
Metro trains City
rails.
2.12 Vehicular
Delivery and service Na
Na
Na
Na
Mounted
vehicle advertising.
Devices.
369
PART–II]
LA GAZETTE DE L'ETAT
2.13
–
Taxi and intermediate
–
–
–
–
public transport like
auto rickshaw and
radio taxis.
2.14
–
Mobile vehicle for
–
–
–
–
–
purposes for
advertising:
Not permitted
*
The delivery vehicles shall only
be permitted to advertise the
own product/service offered/
carried by the company/owner.
*
Area for Advertisement/ name/
logo shall not exceed 75% of the
surface area on each side of the
vehicle.
*
Separate
application
for
separate taxi, with detail of
registration number, etc.
*
No animation or movement in
any form shall be permitted on
taxi advertising
*
Taking clearance from.
*
Traffic Police and RTO, etc.,
shall be the responsibility of
advertiser, and the conditions
set by them shall be followed.
370
LA GAZETTE DE L'ETAT
[PART–II
2.15
–
Air Borne devices
–
–
–
19.5 m.
2.16
–
Flag Signs
2 m.
1.5 m. 3 sq.m.
2.2 m.
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
*
The Air Borne Device shall, be
erected, fixed and secured in
accordance with the specified
guidelines as per Municipality
offer letter/contract/agreement.
*
The gas used in inflating the
balloon shall not be hazardous
or flammable.
*
No other smaller balloons shall
be attached to the balloon or its
supporting or secure lines.
*
Air Borne Device not be
permitted in the air funnel area.
*
Flag Signs advertising device
shall be permitted only in
commercial areas/ markets.
*
This advertisement device shall
be useful in attracting the shop
owners in the market area to
display their product for selling
371
PART–II]
LA GAZETTE DE L'ETAT
through smaller and uniform
advertising medium which shall
enhance the city aesthetics by
way
of
advertisement
on
uniform platform.
Note: The Length and Width for
advertising display for Flag Sign is
devices can be interchanged/altered
as per suitability but, not exceeding
the total area (Length multiplied by
width).
Specific Permission Criteria
CATEGORY – 2
(a)
Lateral placement
* Not permitted in road medians excluding Pole Kiosks.
* Not be permitted on traffic islands and where carriageways diverge so much
that oncoming traffic is not visible.
* Not permitted within the pedestrian footpath and if, any part of device is
projected in the right of way.
* A minimum gap of 2 m. must be maintained between amenity and
* Site features like pavement curbs, trees, electrical poles, boundary walls, etc.
372
LA GAZETTE DE L'ETAT
[PART–II
(b)
Longitudinal Placement * The distance shall be maintained as per the specific contract clauses as
mentioned by the Municipality while inviting tenders and proposals.
* Any deviation from the clause shall be approved by the Competent Authority.
* For devices mentioned under 2.1 for amenities, the location shall be such that
it does not result in inappropriate stopping or parking of vehicles on roads.
* A minimum gap of 2 m. must be maintained between amenity and site features
like pavement curbs, trees, electrical poles, boundary walls, etc.
* Unless specified, the principle of lateral and longitudinal placement will be
applicable to category 1 device only.
————
373
PART–II]
LA GAZETTE DE L'ETAT
Specific Permission Criteria
CATEGORY – 3
Sl.
Type
Descript
Specific parameters
Special conditions
No.
of device
Length
Width
Area
Max
Min ground
Hight
clearance
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
3.1
–
Bus Shelter As
As
As
As
As
and Depo
approved
approved
approved approved
approved
by the
by the
by the
by the
by the
Competent Competent Competent Competent Competent
Authority Authority Authority Authority Authority
on case
on case
on case
on case
on case
to case
to case
to case
to case
to case
basis.
basis.
basis.
basis.
basis.
The approach end of passenger
transport shelter shall be either open
or transparent to provide waiting
passengers with maximum visibility of
the approaching passenger transport
vehicle. The advertisement can either
be backlit or non-lit, front lighting
with additional projected brackets, etc.
The advertisement devices shall
not project outside the roof top
boundary. Non-static illumination,
neons, changing LEDs, changing of
illumination colour, flashing lights,
etc., are not permitted. A minimum
specified gap maintained between the
bus shelter and the site features like
374
LA GAZETTE DE L'ETAT
[PART–II
trees/shrubs,
pavement
curbs,
boundary/building walls, electrical
poles, etc. Since, a BQS would only be
erected at a site where it is not a traffic
hazard, the advertisement on the BQS
should be excluded from the various
conditions of minimum distances from
road junction, etc. The content of
advertisement will be governed as per
the general.
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
Specific permission criteria for Bus shelter:
* Any Advertising Device attached to a passenger transport shelter or a seat requires relevant approval of Competent
Authority.
* Sponsorship arrangements for the supply of infrastructure may be managed by Municipality subject to keeping in
considerations the interest of both.
* The proponent shall provide evidence of a public liability policy of insurance and must provide indemnity for all
such installations.
The bus shelters shall be provided with a city map of the neighborhood area close to bus stop, the map shall be provided
on the side panels for the commuter to read easily.
375
PART–II]
LA GAZETTE DE L'ETAT
3.2
–
Parking
As approved by the Competent Authority on case
to case basis.
*
No part of the parking advertising
device shall project into the public
right of way.
*
Parking signs should be electronic
controlled to give clear information
about occupancy status. Free Standing
parking advertising devices shall be
placed on the edge of the Authorized
Parking Lots in a manner as to not
interfere with vehicular or pedestrian
movement into and out of the facility.
*
Advertising Sign face/of the Free
Standing advertising devices in parking
area shall be Oriented inwards facing
the parking bays.
*
The number of free standing devices
shall be determined by the peripheral
length of the Parking facility.
However, overall spread of the
parking advertising Signs shall not
exceed 50% of the Sum total of the
peripheral length and the same shall be
spread across to a maximum of three
sides of the peripheral edge.
376
LA GAZETTE DE L'ETAT
[PART–II
*
Minimum distance to be maintained
shall not be less than 1.5 m.
*
No Free Standing. periphery of the
following :
(i) Access road passing front of the
Parking Lot / filling station.
(ii) Shopping Arcade/Precincts.
(iii.) Access roads/land leading to
another facility beyond.
*
The Power Supply shall be as per
mentioned in general permission
criteria.
*
System of state parking may be
introduced which may be supported
by the finances being accrued from the
advertisement displayed on the stacks.
*
Two display boards of the size
40 ft. x 8 ft. each shall be permissible
in each parking site.
*
The boards will contain advertisement
at first half portion (20 ft. x 8 ft.) and
parking rates prescribed at the other
half portion.
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
3.2.1
–
Parking
–
–
Up to
–
7 ft.
(Two
18 sq.m.
display
boards).
377
PART–II]
LA GAZETTE DE L'ETAT
3.2.2
–
Two sides
–
–
Up to
–
–
of Kiosks.
18 sq.m.
3.2.3
–
Parking
As
As
As
As
As
Tickets
approved
approved
approved approved
approved
and
by the
by the
by the
by the
by the
Uniform.
Competent Competent Competent Competent Competent
Authority. Authority. Authority. Authority. Authority.
Specific permission criteria for parking:
The parking advertising rights shall be clubbed with developing a proper parking information system that should
provide real time information on the proper location and availability of parking spaces to facilitate the vehicle owners
as well as the Municipal Authorities for better management of the existing parking scenario.
Provision at the entry and exit point regarding the parking fee, timeline, name of the parking site owner with
telephone number, complaint box, along with advertising devices shall be provided. The parking attendant shall be in
uniform with logo in front of uniform and advertisement at rear is permitted. Also the advertisement on parking tickets
and small kiosk erected inside.
*
Each parking has a provision for
erection of a Kiosks for keeping
helmets, sitting of parking attendants,
etc. on.
*
which advertisement will be permitted
on any two sides with the maximum
limit of each display not exceeding
20 ft. x 8 ft. It will be duty of the
advertiser to ensure that kiosks are
well lit and aesthetically built.
*
The Parking Tickets shall contain
Municipal hologram on the front side
with parking fee and advertisement on
the reverse side.
*
There will be uniformity in the
parking tickets in all authorized
parking areas.
378
LA GAZETTE DE L'ETAT
[PART–II
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
3.3
–
Landscape
–
–
–
–
–
advertisement
device.
*
All Landscape advertising devices
shall be located only at design location
as approved by Municipality
*
All Landscape advertising device shall
be adequately maintained to assure
continued readability of the message
*
Advertiser shall be responsible for
suitable upkeep and maintenance
pruning of vegetation surrounding the
landscape advertising such as shrubs,
etc., to enable the visibility of the
advertisement.
*
No Landscape advertising device shall
project beyond the assigned surface
on which it is fixed.
*
Advertiser shall be responsible for all
Landscaping related work including
planting, daily maintenance and
watering, etc.
*
Permission should be given to the
registered advertiser. The requirement
of the landscape advertising for the
specific zone shall be led down as
decided by the Commissioner.
379
PART–II]
LA GAZETTE DE L'ETAT
3.3.1
–
Fence
1.5 m.
<0.3 m.
2.25 sq.m.
1.5 m.
As per
Advertising
including
approval
devices.
base.
of
Competent
Authority.
*
The Fence Advertising Signs shall be
Advertising Plates measuring 0.2
sq.m. in area.
*
The fence over which Sign is fixed
shall consist of fence modules of
specified design. In case of locations
where the fence modules are not
already in place the same shall be
designed and approved by the
Concerned Authority.
*
The signs shall be fixed on the outer
face of the fence parallel to the
direction of the traffic flow.
*
The sign shall be permitted on every
alternate fence module maintaining a
minimum interval of 3 m. any two
signs.
*
The sign shall be centered and aligned
to the centre of the fence module
horizontally.
*
The total number of fence advertising
signs appearing on a particular fence
shall depend on the design and length
of the fence.
380
LA GAZETTE DE L'ETAT
[PART–II
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
*
The fence shall be covered with green
cover such as creepers, etc., to the
maximum extent possible planted
from within.
*
No illumination in any form shall be
permitted on the fence advertising
sign.
*
All fence advertising sign shall be
non-reflective in nature. No retro-
reflective, reflective film or paint shall
be used on fence.
*
Signs shall be square advertising plates
measuring 0.3 m. x 0.3 m.
*
The tree guards shall be provided with
1.5 m x 1.5 m.
*
Or 1.2 m. x 1.2 m. cast iron modular
grating for protection of roots and
water to seep in the roots, as per
approved design by the Municipality.
*
The Tree Guards advertising
*
sign attached to Tree Guard shall be
non-reflective in nature.
3.3.2
–
Devices
0.3 m.
0.3 m.
0.09 sq.m. The device As per
mounted on
shall be
approval
tree guards.
integral
of
part of
Competent
tree guard. Authority.
381
PART–II]
LA GAZETTE DE L'ETAT
*
Advertiser shall make sure to plant,
maintain, prune and water the plant
without causing any damage to the
tree guard or the tree guards advertising
sign.
*
No illumination in any form shall be
permitted on the Tree Guards
advertising sign.
*
Following
ratio
of
70:20:10
proportionate numbers of Tree Guard
Advertising Signs shall be distributed
at regular intervals for Commercial
Advertising, social message and logos
of participating agencies respectively.
*
Permutations and combinations shall
be worked out according to the
frequency of the Sign.
*
Permission should be granted in a
transparent manner.
*
Signs shall be advertising plates
measuring 0.6 m. x 0.3 m.
*
Advertising sign shall be an integral
part of the design.
*
The advertising sign attached to the
barricading can be reflective in nature.
3.4
–
Traffic
0.6 m.
0.3 m.
–
–
Mounted
Barricading.
on traffic
barricading.
382
LA GAZETTE DE L'ETAT
[PART–II
Specific Conditions
CATEGORY – 4
Sl.
Type
Descript
Specific parameters
Special conditions
No.
of device
Length
Width
Area
Max
Min
Hight
ground
clearance
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
4.1
–
–
N a
0.3 m.
–
<0. 9 m. in
2.5 m.
general and
c a n
b e
i n c r e a s e d
u p t o 2 m .
d e p e n d i n g
on the site
c o n d i t i o n
and subject
to approval
o f
t h e
Commissioner
on case to
case basis as
explained in
t h e
n o t e
below.
*
All Fascia signs shall conform (should
not exceed) to a maximum height of
0.9 m.
*
No part of any such sign shall extend
above the level of the wall upon or in
front of which it is situated.
*
The width of the signage is allowed
to extent of the width of the shop-
External Fascia signs shall be mounted
at a datum line not lower than 0.9 m.
from top finished level.
*
Within the enclosed corridors or
verandah like in location, the fascia
sign must follow the datum line
coinciding with the top of the shop/
business opening.
383
PART–II]
LA GAZETTE DE L'ETAT
*
Incase of double height openings in
frontage the datum line of the sign
shall be at 0.9 m. from the soffit of
the ceiling.
*
The signage should not obstruct the
open railings, jail, grill or any
architectural features. Incase the
signage is placed below a railing or
grill, its datum line shall coincide with
the slab level or up to 0.9 m. from the
bottom of the drop whichever is less
to expose the architectural design of
the railing.
*
Each business shall restrict itself to
only one fascia sign. The signs by no
means shall exceed the frontage of the
premises of the business (in terms of
the Width). Permitted for each
business establishment having a rear,
or side building face with a public
entrance.
*
One additional fascia sign is permitted
on each wall face fronting on a
dedicated pedestrian or vehicular
street or parking lot.
384
LA GAZETTE DE L'ETAT
[PART–II
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
*
Internal illumination of a translucent
sign face, or individual letters,
characters or figures shall be permitted,
such that the sign face, letter or
character glows.
*
Flashing and Mechanical Movement
graphics are not permitted. Excessive
or Special Illumination Schemes, both
on and within buildings (including
windows and doorways) and sites
shall not be permitted. Illuminated
and animated signs are not to detract
from the architecture of the supporting
building during the daytime.
*
The Owner of Shop/Business
Establishment/Institution shall only
be permitted to advertise the
organization/business name/logo for
self- signage having area less than/equal
to 2.5 sq.m. which is free of charge,
no surrogate advertising shall be
permitted.
385
PART–II]
LA GAZETTE DE L'ETAT
*
The Owner of Shop/Business
Establishment/Institution shall be
permitted
to
advertise
the
organization/business/ product/service/
name/logo for Self-Signages having area
more than 2.5 sq.m. subject to
payment of Advertisement Fee and
Prior
written
Permission
of
Commissioner of the Municipality.
*
A sign shall be fixed at right angles to
the street line.
*
Where enterprise facades exceed 20 m.
in length, more than one sign may be
allowed, spaced at a minimum of 6 m.
intervals.
*
Self-illuminated Awning Signs are not
permitted.
*
Permitted only on premises used for
commercial, office, industrial or
entertainment purposes.
Note : The maximum height limit of Self-Signages for Commercial Institutions, Showrooms, Hotels, Restaurants, Marts,
Shopping Complex, etc., shall be maximum 2 metre (proportionate to the Building facade area) as decided by the
Commissioner, on case to case basis. The signage shall not block natural light or ventilation in building/premise
and shall not contravene the criteria mentioned above in general conditions.
4.2 On
–
<2 m.
<1 m.
<2 sq.m.
As per
2.7 m.
premises
approval
signs.
of the
Awning Sign:
Competent
authority.
386
LA GAZETTE DE L'ETAT
[PART–II
*
No Under-awning sign shall project at
any point more than 100 m.m. from
the surface to which it is affixed.
*
No Under-awning sign shall exceed a
vertical dimension of 600 m.m. and a
horizontal dimension of 900 m.m.
*
No Under-awning sign shall extend
above, below or beyond any extremity
of a parapet wall, balustrade, railing,
beam or fascia.
*
Not more than one Under-awning sign
per facade per enterprise shall be
allowed, unless the facade exceeds
20 m. in length, where more than one
sign shall be allowed, if, they are
spaced at a minimum of 6 m. Intervals.
*
Maximum height of letters: not
exceeding 250 m.m. when horizontally
aligned; not exceeding 400 m.m. when
vertically aligned to the sign.
*
Maximum height of logo shall not
exceed 750 m.m. within the sign
surface.
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
4.3
–
Projected
–
–
–
–
–
sign:
for self-
advertising
only.
387
PART–II]
LA GAZETTE DE L'ETAT
*
In no case shall any projecting sign
be attached to a lamp post, traffic sign
or any vertical structure other than
the shop front where the business or
*
service is practiced.
*
In no case, shall any projecting sign
be attached to a heritage building,
educational facilities, and buildings
that house Government Offices.
*
Projecting signs overhanging public
land must have a minimum clearance
of 2.5 meters above ground level (or
a foot path).
*
No projection of the signage or any
part of its supports or frame-work
shall project more than 1 m.
*
beyond the building.
*
The sign shall not project more than
0.6 m. beyond the building, or plot
line facing the street.
*
A projecting sign shall not be fixed
other than at right angles to the street
line.
–
Installed on
–
–
–
–
>2.5 m.
building Ht.
but
not exceeding
< 9 m.
18 m.
388
LA GAZETTE DE L'ETAT
[PART–II
*
No projected sign shall be attached to
the transom of a doorway or display
window.
*
No projecting signs shall extend above
the parapet or top most edge of a roof
or above the part of the building face
to which it is attached.
*
Only one projecting sign shall be
allowed per enterprise façade
provided the width of the facade is at
least 4.5 m.
*
Only one projecting sign per façade
shall be permitted vertically as well as
horizontally.
*
Material of the framework or
supporting structure of the sign
should be made of non-combustible
material.
*
The lateral movement of the sign
should be restricted and restrained
securely using appropriate bracing/
bracketing to prevent from swinging.
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
–
Installed on
–
–
–
–
12 m.
building Ht.
not exceeding
36 m.
389
PART–II]
LA GAZETTE DE L'ETAT
*
The projecting sign shall be designed
so that it is capable of supporting
reasonable horizontal as well vertical
load at all points/loading points.
*
Footway signs are permitted within
the Clear Zone provided that the
structure, which performs the sole
purpose of supporting the Advertising
Device, is frangible.
*
No portion of a footway signs shall
project over the carriageway or any
surface used by motor vehicles.
*
The placement of a footway sign not
cause a safety hazard to other traffic
(e.g. Pedestrians and cyclists).
*
Generally be limited to one sign per
premises in busy business precincts.
*
Generally be limited to two signs per
premises where there is more than one
business on the premises.
*
Be located directly outside the
premises they refer to.
4.4
–
Foot way and
0.6 m.
0.6 m.
0.36 sq.m. 1 m.
Na
road side
vendor sign.
390
LA GAZETTE DE L'ETAT
[PART–II
*
Not be located so as to restrict sight
distance
on
approaches
to
intersections or the restrict the
visibility of other authorized signs.
*
Be permitted only during trading
hours.
*
Footway signs shall have a maximum
height of 1.0 metre, a maximum width
of 0.6 metres and a maximum depth
of 0.6 metres.
*
Footway signs shall relate only to the
business or product that may be
obtained on the premises.
*
A Real estate Sign shall be erected to
advertise the sale/rent or lease of
property upon which the sign is
placed.
*
All Real estate Sign shall be
temporary in nature.
*
All Real estate Sign shall be non-
illuminated.
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
4.5
–
Real estate
Na
Na
< 2 sq.m.
1 m.
Na
sign:
For self-
advertising
only.
391
PART–II]
LA GAZETTE DE L'ETAT
*
All Real estate Sign shall be displayed
only during the times the premise is
open for inspection or to be let out.
No Real estate sign shall be placed at
a distance less than 4 m. from the
street line or the road right-of-way.
*
A Real estate Sign shall be placed so
as to not impede pedestrian or traffic
now.
*
Real estate sign shall be limited to one
sign per street face.
*
The maximum size of Real estate Sign
permitted shall not exceed 2 sq.m.
(but not more than 1 sq.m. per side).
*
A Real estate sign shall not have
letters, figures, symbols or similar
features that exceed 0.5 m. in height.
*
The content of welcome sign must be
approved by Commissioner.
*
Under no circumstance shall a
Construction Site sign be permitted
prior to the issuance of first building
permit.
4.6
–
Welcome
–
Na
< 3.85
1.6 m.
–
sign.
sq.m.
4.7
–
Construction
Na
Na
< 4.4
3 m.
Na
sign:
sq.m.
For self-
advertising only.
392
LA GAZETTE DE L'ETAT
[PART–II
*
A sign shall not be permitted unless
there is direct access to that road from
the property being advertised.
*
Signs shall be located as close as
practicable next to, and parallel to,
the property alignment.
*
A sign shall not interfere with any
underground services.
*
No portion of a sign shall project over
the carriageway or any surface used
by motor vehicles.
*
The placement of the sign shall not
cause a safety hazard to traffic (e.g.
vehicles, pedestrians and cyclists).
*
Signs must not present a danger to
traffic when exposed to natural wind
forces or wind created by passing
vehicles.
*
One or more signs as per the guide,
with a maximum area of 1 sq.m, may
be displayed per property.
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
393
PART–II]
LA GAZETTE DE L'ETAT
Permission Criteria for Self-Signage
CATEGORY – 4
* All on premises advertising devices/business/trade signs should be
restricted to commercial areas and authorized business/trade
establishments within institutional areas.
* Under no circumstances shall on Premise Advertising Device be
permitted in residential areas.
* Under no circumstances shall illuminated on premise signs be
permitted to be in shops/commercial establishments facing
residential areas on streets with width less than l2 metres.
* No sign shall be attached in any way to trees or shrubs.
* No Trade and Business sign, messages, posters or printed material
of any nature shall be pasted onto any supporting column, pillar or
post.
* On Premise Advertising Device in any from shall not obstruct any
pedestrian movement (vertically and laterally), fire escape, door or
window openings.
* No On Premise Advertising Device shall be in any form or manner
interferes with openings required for light and ventilation.
* Under no circumstances shall On Premise Advertising Device be
located to obstruct or alter the frontal silhouette of any transparent/
translucent surfaces/openings.
* Non-illuminated transparent translucent signs shall be permitted on
transparent, translucent external surfaces at any level.
* No trade and business sign shall be in any form or manner interfere
with fire safety transit/exit space requirements and prescribed
norms.
* All On Premise Advertising Device should under no circumstances
reflect activity/activities other those undertaken within the premises.
* No sign shall contain additional advertising -promoting products or
services other than approve use of the premises or site irrespective
of whether that product or service is provided, sold or available on
the site.
394
LA GAZETTE DE L'ETAT
[PART–II
* All On Premise Advertising Device must have the compulsory
required information as under:
* Name of the trade and business
* Shop/Premise number
* All On Premise Advertising Device must conform to the prevailing
laws with regard to decency, decorum, social harmony, etc.
* All the signs be visually interesting and exhibit a high level of
design quality.
* All On Premise Advertising Device must conform to structural/
architectural discipline of the surface/edifice/building/open areas.
* The scale and location of a sign should be compatible not only with
the building to which it is affixed but, also take into consideration
nearby buildings, streets and existing signs.
* Materials used and all On Premise Advertising Device should be
non-polluting, fire resistant and injury proof.
* Any new sign shall consider existing signs on a building, site or
adjoining streetscape to ensure that the sign does not give rise to
visual and/or physical clutter.
* All signs shall have a minimal projection from a building.
* The cabling and conduit should be concealed from view of the sign
and any supporting structure from all angles, including visibility
from the street level and nearby higher buildings and against the
skyline.
* No sign under any circumstances shall be supported from, hung or
placed on other signs. Each sign should be self-supporting or fixed
securely with the architectural structure.
* Signs painted on or applied on the roof of a building are not
permitted. Signs built and/or suspended from the roof at the roof
level are also not permitted.
* The sign information should be kept to a minimum in the interest of
both aesthetics and traffic safely.
395
PART–II]
LA GAZETTE DE L'ETAT
* Where subordinate information is allowed, the name or use of the
business shall be the dominant message on the sign- No
supplementary (as in bylines, product specifications and selling
propositions) and subordinate information (addresses, telephone
numbers and other such details) which seeks the attention of Drivers
along vehicular stretches will be allowed as they present a traffic
hazard.
* Sign should be non-reflective such that they do not flash or glare at
Drivers on the streets.
* Signs should not use reflective surfaces as mirror foils, etc., as the
use of such material are visually disruptive to traffic and can be
hazardous to oncoming Drivers.
* All permitted signs would attract levies payable as outlined by the
Municipality.
————
SCHEDULE – 3
[see Bye-Law 20(4)]
Places Identified for Erection of Temporary Advertisements
Sl.
Name of the
Locn
Permitted Locations
Permitted
No.
No.
Constituency
Sl.
for display of
Size
of
No.
Temporary
(feet)
advertisements
(1)
(2)
(3)
(4)
(5)
(6)
1
Raj Bhavan
1
Junction of St. Ange St. and
20' x 10'
2
N.S.C Bose Salai (Gingee Salai)
(on western side of road).
2
Opposite to G.H in N.S.C Bose Salai
20' x 10'
1
(Gingee Salai) (on western side of
road).
3
Junction of L.B Sastri St. and
10' x 10'
2
N.S.C. Bose Salai (Gingee Salai)
(Southern side of junction).
396
LA GAZETTE DE L'ETAT
[PART–II
4
Junction of Bazaar Saint Laurent St.
20' x 10'
2
and H.M. Kasim salai (Ambour
Salai)(Canal side).
5
Junction of H.M Kasim Salai
20' x 10'
1
(Amboure Salai) and St. Ange Street
(on canal side).
6
Near old Distelleries (Maravadi
20' x 10'
1
Street) (Eastern Side of road).
7
Junction of S.V. Patel Salai and
10' x 10'
2
Bharathi Street (Hotel Ananda Inn
side).
8
Junction of M.G. Road and Chinnaiya-
20' x 10'
1
puram Road (On Northern Side).
9
On Municipal Toilet Building in
10' x 10'
1
Chinnaiapuram Main Road.
1 0
Pappammalle Koil Burial Ground
20' x 10'
1
Compound wall, Vaithikuppam.
1 1
Solai Nagar Cemetry compound
20' x 10'
1
wall, Vaithikuppam.
1 2
Junction of Anna Salai and Vallalar
20' x 10'
2
Salai (Both sides of Vallar Salai).
2
Muthialpet
1 3
DAT road near Police out post
10' x 10'
1
1 4
Junction of Perumal Koil in M.G.
20' x 10'
1
Road, Muthialpet (Along Perumal
Koil Street).
1 5
Junction of M.G. Road and Vellavari
20' x 10'
1
Street (on Vellavari street side).
1 6
Mandaveli Mariamman Koil Street
20' x 10'
1
near Temple, Solai Nagar.
1 7
Salai Vazhiamman Koil Street
10' x 10'
2
near Temple, Muthialpet.
1 8
Solai Nagar park East side.
20' x 10'
1
1 9
In front of Solai Nagar Youth
20' x 10'
1
Hostel.
(1)
(2)
(3)
(4)
(5)
(6)
397
PART–II]
LA GAZETTE DE L'ETAT
(1)
(2)
(3)
(4)
(5)
(6)
2 0
Junction of M.G. Road and Debassian
20' x 10'
1
Road (Debasian pet side).
2 1
Junction of Akkasamy Madam Street
20' x 10'
1
and Selvaraj Chettiar Street.
2 2
Ju n cti on of Pap pamma l Koil
20' x 10'
1
Street and Puthumariamman Koil
Street (Opp. to Ganesh Nagar
Community Hall).
3
Uppalam
2 3
Junction of Subbaiah Salai and
20' x 10'
1
Vanarapet Main Road) Pillukadai
Junction (Along Vandrapet Main
Road).
2 4
Subbaiah Salai and Gingee Salai
20' x 10'
1
junction (Southern side road leading
to V.K. Palayam).
2 5
Subbai Salai and Ambedkar Salai
20' x 10'
2
junction (Public Works Department
building side).
26
Anthoniar Community Hall (Entrance).
20' x 10'
2
27
Christian cemetry compound wall
20' x 10'
1
in Ambedkar Salai (Southern side of
road).
28
Uppar Bridge in Vanarapet Main 20' x 10'
2
Road.
29
Abdul Kalam Nagar – New Port Road. 20' x 10'
1
30
Dr. Ambedkar Salai – junction of
10' x 10'
1
V.K.P. Road link.
31
Dr. Ambedkar Salai Opposite to
20' x 10'
1
Dr. Ambedkar Statue.
32
Sanniasithope Road (Junction of
20' x 10'
2
Vambakeerapalayam Road).
33
Sanniasithope Road (opposite to
10' x 10'
1
Vazhimariamman Koil).
398
LA GAZETTE DE L'ETAT
[PART–II
4
Orleanpet
34
On New Tone Theatre Building.
20' x 10'
2
35
Swadesi Mill Compound in Cuddalore
20' x 10'
2
Road.
36
Junction of Raja Nagar Road and
20' x 10'
2
Maraimalai Adigal Salai (Both sides)
(one on each sides).
37
Orleanpet Burial Ground Compound
10' x 10'
1
wall.
5
Nellithope
38
Junction of Sakthi Main Road and
20' x 10'
1
Kamaraj Salai.
39
Junction of Ilango Nagar Road and 20' x 10'
2
Kamaraj Salai (Opposite to Balaji
Theatre).
40
On Kasthuribai Nagar Toilet Building
10' x 10'
1
in Nellithoppu.
41
Junction of Pointcare Street and
10' x 10'
2
Vinoba Street.
42
Christian Cementry wall in Nellithoppu. 20' x 10'
1
43
Anna Nagar first Cross.
10' x 10'
1
44
Junction Anna Nagar Main Road and
10' x 10'
2
Villupuram Road (Over canal).
45
Junction Anna Nagar 15th Cross and
10' x 10'
2
East Coast Road.
46
Sithanantha Nagar near ICICI Bank. 10' x 10'
1
47
Near Iyyanar Koil in East Coast Road. 20' x 10'
1
48
Manimegalai School backside in
20' x 10'
1
Thiruvalluvar Salai.
49
Pallivasal Street near Maraimalai 20' x 10'
1
Adigal Salai Junction.
6
Mudaliarpet
50
Junction of Cuddalore Road and
20' x 10'
1
Braminal Street (Western side along
Braminal Street).
51
Park in Health Employees Colony, 20' x 10'
1
Nainarmandabam.
(1)
(2)
(3)
(4)
(5)
(6)
399
PART–II]
LA GAZETTE DE L'ETAT
(1)
(2)
(3)
(4)
(5)
(6)
52
Bharathidasan Nagar Road Junction 10' x 10'
1
of Public Works Department Canal.
53
Along A.F.T. Mill Road Junction of 20' x 10'
1
Pointcare Street (South).
54
On Olaindhai Keerapalayam Market 10' x 10'
1
Building.
55
Junction of Othavadai Street and
20' x 10'
1
Dr. Ambedkar Salai (Back side of
Post Office).
56
Cuddalore Road – Thennansalai Street 10' x 10'
2
Junction.
57
In Marapalam Dobigana (facing
20' x 10'
1
Cuddalore Road).
7
Villianur (Part)
58
Junction of Ottampalayam Main Road
20' x 10'
1
and Villianur Road.
59
Junction of Pillaiar Koil Street in
20' x 10'
1
Kombakkam and Villianur Road.
60
Kombakkam Veeran Kulam Junction.
20' x 10'
2
61
Kombakkam Sengeniamman Koil
20' x 10'
1
Junction.
62
Kombakkam Pet in Villianur Road. 20' x 10'
1
8
Ariyankuppam
63
Junction of Cuddalore Road and
20' x 10'
1
(Part)
Villianur Road (Temple side only).
64
Thengaithittu Road (Junction of
20' x 10'
2
Cuddalore Road).
65
Cuddalore Road - Murungapakkam
20' x 10'
1
Road Junction Eastern Side.
66
Junction of Mettu Street and Vadakkupet 20' x 10'
2
in Thengaithittu.
67
Murungapakkam Burial Ground 20' x 10'
1
Compound wall.
68
Murungapakkam Bridge in Cuddalore 20' x 10'
1
Road (Central median).
400
LA GAZETTE DE L'ETAT
[PART–II
SCHEDULE – 4
[see Bye-Law 14(3)]
Typology
Typology Description
(1)
(2)
A.
Typology A: OMDs on public transport services/street
furniture and public transport system.
(A1) Bus and Intermediate Public Transport (IPT) shelters.
(A2) Bus and IPT route markers
(A3) Foot Over Bridges, Signage gantries, toilet blocks and
urinals.
(A4) Cycle Stand/Station
(A5) Police booth, parking booth, telephone booth, pre-paid
taxi booth, bus/rail booking information booth, drinking
water facility, public utility kiosks, outside colonies to
facilitate directory/payment of bills, etc.
(A6) Sitting bench, garbage bins
(A7) Metro/MRTS
(A8) Traffic barricading
(A9) Public transport vehicle
B.
Typology B : OMDs on commercial advertising structures on
public land.
(B1) OMD on public land
C.
Typology C : OMDs on commercial advertising structures on
private land.
(C1) Unipoles, billboards, building boards
(C2) Wall wraps/wall painting
(C3) Multiple OMDs.
401
PART–II]
LA GAZETTE DE L'ETAT
D.
Typology D : Events
(D1) Religious, Political and Conferences
(D2) Entertainment and Exhibitions events
E.
Typology E : Landscape advertising
(E1) Tree guards
F.
Typology F: Shop signage
(F1) Self-Advertising
G.
Typology G: Innovative advertising
(G1) Innovative advertising
H.
Typology H: Cinema advertising
(H1) In-cinema on screen advertising including slides and
advertisement films (moving advertisements).
I.
Typology I: Inside commercial buildings and public buildings.
(I1)
Inside commercial buildings and public buildings.
The supporting structure shall have a non-reflective finish to
prevent glare. The Outdoor Media Devices structure shall be well
maintained at all times. It shall be painted in colors that are consistent
with, and enhance the surroundings.
————
FORM 1
[see Bye-Law 10(1)]
Registration Form for display of Outdoor Advertisement
1. Name of Individual/Company/Firm/
:
Agency/Owner with registration
details in Companies Act or Limited
Liability Partnership Act, 2009.
(1)
(2)
402
LA GAZETTE DE L'ETAT
[PART–II
2. Name of the Authorized person in
:
case of Company/Firm/Agency.
3. Registered Address
:
4.
(i) Telephone Contacts
:
(ii) Business Fax
:
(iii) E-Mail Address
:
5. Details of the Directors/Proprietors/Partners–
Sl.
Name
DIN No.
Mobile No.
e-mail Address
No.
6. Experience
:
7. Work Experience
:
8. Details of Director who have been :
defaulter in any of the matter while
remain Director in any other agency.
9. Balance sheet of last three years, :
if available.
10. Authorisation letter by the Board : YES
NO
of Directors (by passing resolution),
not by any individual Director for
Authorised signatory of agency.
11. Details of advertisement rights/ :
permission secured in last five years
in any of the Municipalities of
Puducherry and Tamil Nadu.
403
PART–II]
LA GAZETTE DE L'ETAT
12. An undertaking that no amount is
:
pending against it in any of the
Municipalities of Puducherry and
Tamil Nadu.
13. Type of entity
:
14. PAN Number
:
15. Service Tax Number
:
16. Registration Amount
:
17. The applicant firm/company has not
: YES
NO
been Blacklisted by any Government
entity in the last 3 years.
18. The applicant firm/company has no :
pending dues.
19. If yes, please specify the total pending : YES
NO
dues.
20. The applicant firm/company has no Court case pending I/we shall
hereby abide the terms and conditions and guidelines of
advertisement Bye-Laws/Policy framed by the Municipality. Also the
information listed above is true and genuine and incase of adverse
findings related to this, the registration shall stand cancelled.
(Incase of offline submission, please take printout of this form and
submit it with the Demand Draft of such amount as specified by the
Commissioner, respective Local Body time to time at Municipality Office in
favour of The Commissioner, respective Local Body of .............. payable
at ........................................................)
Note :
This is a typical format only and is subject to modification/
amendments by the Municipality of ................................................
............................................................................... from time to time.
Latest version from the website to be used always.
SUBMIT
404
LA GAZETTE DE L'ETAT
[PART–II
(Affix
Photo of
applicant)
FORM 2
[see Bye-Law 11(3)]
Certificate of Registration
Application No. :
Unique Identification No. :
Name, Designation and Address
:
(Designation in case of Company/firm/
agency).
Name of the Company/Firm/Agency
:
(if applicable)
:
Date of Registration
:
Valid up to
:
Fee paid and Receipt No.
:
It is hereby certified that your application for registration with
Municipality for display of advertisements has been approved. Please
use the Unique Identification Number for all future correspondence with
the Municipality.
Commissioner.
————
FORM 3
[see Bye-Law 11(3)]
Application Form
(For Office Use Only)
District
City
Ward
Zone
Permit No.
Road/Street/Address :
405
PART–II]
LA GAZETTE DE L'ETAT
Date
Application No.
Permit Issue
Permit Expiry
Granted
Date
Date
SECTION I – FEES
(No Cash Accepted)
Application fee (non-refundable)
:
D.D. No. and Date
Account No.
:
Bank Name
:
IFSC Code
:
MICR Code
:
Total Fees charged
:
TO BE FILLED BY APPLICANT
SECTION II – TYPOLOGY
(see Schedule–4 of the Bye-Law)
Typology
Typology Description
(1)
(2)
408
LA GAZETTE DE L'ETAT
[PART–II
* Certificate of Structural Engineer, Ownership Details.
* Contract agreement between the owner and advertising agency.
* City plan with location of advertisement sites.
* Co-ordinates of OMD with GPS location.
* Photograph of the site (signed by owner and agency).
* Sketch plan of the site (signed by owner and agency).
* Pending Dues (if any).
* Architectural Drawings (elevation, measurement scale 1:1000).
* Content in detail.
* Indemnity bond executed by the agency before a Notary Public.
* Third Party Insurance Details.
DECLARATION
* I/We declare that all the statements/details/documents furnished are
true and correct to the best of my/our knowledge.
* I/we also understand that I/we are liable for penal actions prescribed
under law for any violation(s)/deviation(s) in any manner.
* I/we shall be liable for compensation payable, to whomsoever it may
be, for any loss incurred due to failure of advertisement display
whatever the reason may be.
* I/we shall hereby abide by all provisions of Acts/Rules/Directions
issued by the Municipality or any other law enforcing or
Government agencies.
Signature of Applicant.
Note 1: This is a typical format only and is subject to modification/
amendment by the respective Local Body from time to time.
Latest version from the website to be used always.
Note 2: In case of offline submission, please take print out of this form
and submit it with Demand Draft of such amount as specified by
the Commissioner, respective Local body in favour of
"The Commissioner, ....................... (Name of the Local body)
Payable at .......................
409
PART–II]
LA GAZETTE DE L'ETAT
FORM - 4
[see Bye-Law 20(4)]
Display Permit
Permit No. :
Date :
1. Name of the Applicant
:
2. Address
:
3. Classification of Display
:
4. Place of Display/Exhibition
:
5. Size of Display
:
6. Payment details–
(a) Display Charges
:
(b) Challan No. and date
:
7. Permit Number
:
8. Validity
:
The applicant shall abide by the statutory provisions of the
Pondicherry Municipalities Act, 1973 and the rules and bye-laws made
thereunder and conditions of this permission and any breach will render
this permission null and void notwithstanding the payment of the display
fees to the Municipality.
CONDITIONS
1. The banners shall be displayed only in the places mentioned in this
permission.
2. This permission is valid till …………………
3. Security Deposit of ……………………. shall be forfeited in case of
non removal of the banners within the stipulated time/damages to the
Government of property if any, etc.
410
LA GAZETTE DE L'ETAT
[PART–II
online publication at “https://styandptg.py.gov.in”
Published by The Director, Government Press, Puducherry.
4. Legible copy of this permission letter shall invariably be affixed in
banners/hoardings displayed.
5. This Municipality shall not be held responsible for any structural
stability of the scaffoldings, banners and hoardings erected by the
applicant.
6. This Municipality will remove those scaffoldings, banners and
hoardings that pose risk to the public safety and deduct the
requisite penalty from the security deposit paid by the applicant.
The Party/Applicant/Organization/Event Manager, etc., shall be fully
responsible for any untoward incidents/force majeure.
7. Separate approval from Police Department and other authorities need
to be obtained for conduct of functions or events where large public
gathering is expected. In case of such functions, banners may be
displayed strictly within the distance of 100 metres from the venue
site. However, the number and size of banners proposed to be
displayed need to be informed and payment of Display charges to
be made at the rates stipulated.
8. The scaffolding erected for display of banner shall lie only parallel
to the road/footpath and never at an angle.
Date :
REVENUE OFFICER.
————
