[ 1 ]

GOVERNMENT OF PUDUCHERRY

OULGARET MUNICIPALITY

No. 42-181/Rev/OM/2024.

Jawahar Nagar, dated 16th December 2024.

NOTIFICATION

In conformity with powers conferred upon the Council under

sub-section 33 of section 443 of Puducherry Municipalities Act, 1973

(No. 9 of 1973), the Special Officer-cum-Director (LAD) representing the

Municipal Council vide G.O. Ms. No. 32/LAS/2023, dated 25-05-2023 of

Local Administration Secretariat, Government of Puducherry, proposed

in his Proceedings No. 42-181/Rev./OM/2024, dated 29-10-2024 a Draft

Bye-Laws called Oulgaret Municipality Outdoor Media Device Bye-Laws, 2024

for regulation over the Outdoor Media Devices such as hoardings,

banners, wall paintings, etc., is hereby notified to safeguard the public

within the jurisdiction of Oulgaret Municipality.



La Gazette de L' État de Poudouchéry

The Gazette of Puducherry

PART - II



EXTRAORDINAIRE

EXTRAORDINARY

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Publiée par

Published by

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2025 } | 9 {

No.

Poudouchéry

Jeudi

Janvier

2025

No.

Puducherry

Thursday

9th

January

2025

(19 Pausa 1946)

Registered with the Registrar

of Newspapers for India under

No. 10410

LA GAZETTE DE L'ETAT

[PART–II

2. The proposed Draft Bye-Laws were published in Extraordinary

Government Gazette Part-II vide No. 32, dated 29-10-2024 for information

of the public and for inviting objections and suggestions from them

within 15 days from the date of its publication in the Official Gazette.

3. No objections and suggestions were received within the

stipulated period. The same were placed before the Special Officer-cum-

Director (LAD) representing the Oulgaret Municipal Council. He adopted

the said bye-laws into final one with certain corrections carried out for

public interest vide his proceedings No. 42-181/Rev./OM/2024, dated

20-12-2024.

4. The Secretary (LA) was delegated with powers of the

Government vested under sub section 1 of section 447 of Puducherry

Municipalities Act, 1973 to approve and confirm the bye-laws of the

Municipal Councils vide G.O. Ms. No. 292, dated 06-10-1976 of Local

Administration Department, Puducherry.

5. In pursuance of the above, the Secretary (LA) approved and

confirmed the final Bye-law called Oulgaret Municipality Outdoor Media

Device Bye-laws, 2024 in F.No. 42-181/Rev/OM/2024, dated 26-12-2024.

6. Therefore, the final Bye-Laws as approved and confirmed by the

Secretary (LA) are published in the Government Official Gazette for

information of the public as required under section 447 (2)(a) of

Puducherry Municipalities Act, 1973.

7. These Bye-Laws will come into force at the expiration of 15 days

from the date of its publication in the Official Gazette as per

section 447 (2)(a)(b) of Puducherry Municipalities Act, 1973.

A. SURESHRAJ,

Commissioner.

————

BYE-LAWS

1. Short title and commencement.— (1) This Bye-Law may be

called the Oulgaret Municipality Outdoor Media Device Bye-Law, 2024.

(2) This Bye-Law shall come into force on the expiry of 15 days

from the date of their publication in the Official Gazette as per

sub-section 2(b) of section 447 of the Puducherry Municipalities

Act, 1973.

PART–II]

LA GAZETTE DE L'ETAT

2. Definitions.— In this Bye-Law, unless the context, otherwise

requires:

(i) "Act" means, the Puducherry Municipalities Act, 1973

(No. 9 of 1973);

(ii) "acknowledgement OMD" means, an Outdoor Media Device

that acknowledges an agency displaying an Outdoor Media Device on

road medians or roundabouts in lieu of provision or maintenance of such

structures;

(iii) "Advertisement" means, any representation by a word, or

abbreviation thereof, letter, logo, symbol, sign, figure, painting, drawing

or other pictorial representation, or light or sound or both, displayed on

media device or on any screen or board, wall or building, either private

or public, or on any hoarding erected on any private or public land or

building or on any framework or other support wholly or in part over any

private or public land or building visible to public wholly or partly from

any place on land, building, airspace, water in the Municipal area and

shall include any information exhibited but, will exclude Advertisements

made in newspapers, broadcast made over radio or telecast in television;

(iv) "advertiser" includes any agent or owner or principal on

whose behalf the Outdoor Media Device is displayed, the owner of any

enterprise about which the Outdoor Media Device is displayed or the

owner of the structure or place or building on which the Outdoor Media

Device is made;

(v) "advertising" means, the act or process of displaying an

Advertisement on Outdoor Media Device;

(vi) "agency" means, an applicant who may be an individual (or)

proprietory, a registered organization, partnership or a company

incorporated under the Companies Act, 2013 (Central Act 18 of 2013)

intending to display an Outdoor Media Device within the Municipal area;

(vii) "billboard/hoarding" means, an outdoor media device with

space for advertising in the form of an advertisement panel and where

such panel is mounted with its foundation on any structure either on

ground or building;

(viii) "building line" means the line up to which the plinth of a

building may lawfully extend on the side (not the extended cantilever

structures), which abuts the street or an extension of a street or a strip

LA GAZETTE DE L'ETAT

[PART–II

of land ear-marked or reserved for future construction of street and such

line is mentioned in the approved plan or coordination plan or the scheme

by the Government Authority having jurisdiction or power. This shall not

include street cantilever structure added or fixed to the building structure

not part of the Puducherry Planning Authority;

(ix) "carriageway" means, the width of the road under the

metalled portion;

(x) "commercial building" means a building used or constructed

or adopted to be used or Intended to be used wholly or partially for

business, trade or commerce;

(xi) "Commissioner" means the Commissioner of a Municipality

as defined by the provisions of the Puducherry Municipalities Act, 1973;

(xii) "Competent Authority" means the Municipal Council and

has the same meaning as defined in the Puducherry Municipalities

Act, 1973 and in the absence of Municipal Council, the Special Officer

exercising the powers of the Council;

(xiii) "Council" means the Body constituted to manage the

Municipal Affairs in the Local Bodies and has the same meaning as

defined in the Puducherry Municipalities Act, 1973;

(xiv) "Department" means the Local Administration Department,

Government of Puducherry;

(xv) "Regulated area" means, the geographic area including

airspace in the jurisdiction of the Municipal area for meeting the

objective of this Bye-Law;

(xvi) "display" means an advertisement on Outdoor Media

Device being visible to public, irrespective of the space on which the

advertisement is installed;

(xvii) "gantry" means a structure erected across a road and

usually fabricated from metal section pillars fixed on either side of a road

with a beam shaped section connecting the top of the pillars across the

road;

(xviii) "gantry advertisement" means a gantry displaying an

advertisement on Outdoor Media Device on the face opposite to the

direction of traffic;

PART–II]

LA GAZETTE DE L'ETAT

(xix) "ground OMD" shall mean, an Outdoor Media Device

detached from a building, erected or painted on temporary structure,

screen and fence placed/fixed on land and visible to public for the

purpose of self-advertisement;

(xx) "Indian Road Congress (IRC)" means the applicable codes,

regulations made and directions issued by the Indian Road Congress,

from time to time;

(xxi) "intersection" means the same level junction where two or

more roads either meet or cross;

(xxii) "electronic hoarding" means, an Outdoor Media Device,

with display made from LED (Light Emitting Diode) or LCD (Liquid

Crystal Display) or any other electronic source, to display running text,

displays and informational messages from computer programs and

software or any other means;

(xxiii) "marquee OMD" shall means, an Outdoor Media Device

attached to or hung from a marquee canopy or other covered structure

projecting from and supported by the building and extending beyond the

building wall, building line;

(xxiv) "Municipality" means, the Urban Local Body as defined

in the Puducherry Municipalities Act, 1973;

(xxv) "National Building Code of India or NBC" mean, the

National Building Code of India, 2005 and regulations made there under;

(xxvi) "OMD" means, an Outdoor Media Device;

(xxvii) "owner" means, owner of the property and includes an

apartment owner as defined in the Puducherry Apartment Ownership

Act, 1987 (No. 8 of 1987);

(xxviii) "permission fee" means, fee levied by the Commissioner

for granting permission for advertisement through Outdoor Media

Device under this Bye-Law;

(xxix) "property" means, any land or building or part thereof in

the limits of the Municipality;

(xxx) "public building" means, any building accessible by the

general public, free of charge or on payment of a charge, and includes

a building used or constructed or adopted to be used either ordinarily

or occasionally, as a place of public worship, a theatre, hostel,

LA GAZETTE DE L'ETAT

[PART–II

Government Office, public hall, public concert room, public lecture room,

public exhibition or as a public place of assembly or occasionally for any

similar purpose;

(xxxi) "registered agency" means, any agency registered with

Municipality under Bye-Law 11;

(xxxii) "Right of Way (RoW)" shall means, total land width

required for the road, to accommodate the roadway (carriageway and

shoulders), side drains, service roads, tree plantation, utilities, etc.,

owned by the respective authority;

(xxxiii) "road traffic sign" means, any sign for public information

for users of the road and includes a traffic signal as contemplated in law

or by the IRC;

(xxxiv) "self advertisement" means, advertisement displayed on

Outdoor Media Device in terms of Bye-Law 19;

(xxxv) "service lane" means, a road along the main carriageway

and used for movement of vehicles;

(xxxvi) "street furniture advertisement" means, an advertisement

displayed on Outdoor Media Device on any public facility or structure

which is not primarily intended for advertising and includes a seating

bench, plant box, footpath litter bin, pole-mounted litter bin, public

transport shelter, sidewalk clock, suburban name device and a street

name, drinking fountain, etc., of appropriate size and shape serving the

functional requirement of such street furniture with advertisement either

directly pasted/affixed or in the form of a panel;

(xxxvii) "Structural Engineer" means, a person who is a graduate

in Civil Engineering from a recognised University or corporate member

of Civil Engineering Division of the Institute of Engineers of India with

a minimum of ten years of experience in structural design structures and

related field work, or person who is a postgraduate in Civil Engineering

from a recognized University or corporate member of Civil Engineering

Division of the Institute of Engineers of India with a minimum of three

years of experience in structural design structures and related field work

and registered as Grade-1 Structural Engineer with the Puducherry

Planning Authority;

(xxxviii) "structural stability certificate" means, a certificate

issued by a Structural Engineer;

PART–II]

LA GAZETTE DE L'ETAT

(xxxix) "third party advertising sign" means, any OMD other

than self-advertisement;

(xl) "temporary advertisement on Outdoor Media Device"

means, an OMD, other than self-advertisement, displayed immediately

before and for the duration of any forthcoming event including

entertainment events, festivals, mela, trade fair, conferences, road shows

and does not exceed a maximum period of thirty days;

(xli) " trailer advertising on Outdoor Media Devices" means, an

OMD mounted on a trailer, bicycle or vehicle, which is stationary or

moving with the sole purpose of advertising;

(xlii) "unauthorized display charge" means, charges levied by

Municipality for unauthorized display of OMD and violation of any of

the provision of this Bye-Law;

(xliii) "unipole" means, an OMD with large space for advertising

in the form of an advertisement panel and where such panel is mounted

on a single column with its foundation on the ground;

(xliv) "urban design" means, the actions of conceiving and

managing the special and aesthetic characteristics of urban space

between and around buildings, road including physical elements that

make up the streetscape and the combined visual effect of building

facades and other structures;

(xlv) "wall wraps" means, advertisement pasted on the outer

surface of a building or the wall painted colour or the wall covered with

any other material including aluminium composite panels which has been

used as architectural feature to form the facade or used as wall of

building.

Display fee on advertisement on Outdoor Media Devices other than

advertisements published in the newspapers.

3. Fee on Outdoor Media Devices for posting advertisement.—

(1) Every person, who erects, exhibits, fixes or retains, upon or over any

land, building, wall, etc., any hoarding or structure, any advertisement

or who displays any advertisement on Outdoor Media Device to public

view in any manner whatsoever, in any place whether public or private,

shall pay on every advertisement which is so erected, exhibited, fixed,

retained, or displayed to public view, a fee as specified in Schedule-1

appended to this Bye-Law.

LA GAZETTE DE L'ETAT

[PART–II

(2) The rates of the fee specified in Schedule-1 shall be

determined by the Council.

Provided that no fee shall be levied under this Bye-Law on any

advertisement on Outdoor Media Device or a notice.–

(a) of a public meeting; or

(b) of any Government functions/ceremonies, etc.;

(d) of a candidature in respect of such an election;

Provided further that no such fee shall be levied on Outdoor

Media Device which is not a sky-sign and which.–

(a) is exhibited within the window of any building; or

(b) relates to the trade or business carried on within the land

or building upon or over which such advertisement is exhibited, or to

any sale or letting of such land or building or any effects therein or to

any sale, entertainment or meeting to be held upon or in the same;

provided the total area of the advertisement does not meet the criteria

for self-advertisements as stipulated under this Bye-Law;

(d) is exhibited within any railway station or upon any wall

or other property of a railway administration except any portion of the

surface of such wall or property fronting any street.

Explanation 1 : In this Bye-Law, "structure" includes any

movable board on wheels used as an advertisement or an advertisement

medium.

Explanation 2 : In this Bye-Law, "sky-sign" means any

advertisement displayed on Outdoor Media Device, supported on or

attached to any post, pole, stand, frame-work or other support wholly or

in part upon or over any land, building, wall or structure which, or any

part of which sky-sign, shall be visible against the sky from some point

in any public place, including all and every part of any such post, pole,

stand, frame-work or other support, and also includes any balloon,

parachute or other similar device employed wholly or in part for the

purposes of any advertisement upon or over any land, building or

structure or upon or over any public place but, does not include.

PART–II]

LA GAZETTE DE L'ETAT

(a) any flagstaff, pole, vane or weather-cock, unless adapted

or used wholly or in part for the purposes of any Outdoor Media Device;

(b) any sign or any board, frame or other contrivance

securely fixed to or on the top of the wall or parapet of any building or

on the cornice or blocking course of any wall, or to the ridge of a roof:

Provided that such board, frame or other contrivance shall be

of one continuous face open work, and does not extend in height more

than one metre above any part of the wall, or parapet or ridge to, against

or on which it is fixed or supported; or

the name of the land or building upon or over which the advertisement

is exhibited, or to the name of the owner or occupier of such land or

building; or

(d) any advertisement on Outdoor Media Device relating

exclusively to the business of a railway administration and placed wholly

upon or over any railway, railway station, yard, platform or station

approach belonging to a railway administration, and so placed that it

cannot fall into any street or public place; or

(e) any notice of land or building to be sold, or let placed

upon such land or building.

Explanation 3 : In this Bye-Law, "public place" mean, any

place which is open to the use and enjoyment of the public, whether, it

is actually used or enjoyed by the public or not.

4. Prohibition of Outdoor Media Devices without written

permission.—(1) No advertisement on Outdoor Media Device shall, after

the levy of the fee under this bye-law had been determined upon by the

Council, be erected, exhibited, fixed or retained upon or over any land,

building, wall, hoarding or structure within the Municipality shall be

displayed in any manner whatsoever in any place without the written

permission of the Commissioner.

(2) The Commissioner shall not grant such permission if.—

(i) the advertisement on Outdoor Media Device contravenes any

of the provisions of this Bye-Law or any other statute in vogue; or

LA GAZETTE DE L'ETAT

[PART–II

(ii) the fee, if any, due in respect of the advertisement on

Outdoor Media Device has not been paid.

(3) Subject to the provisions of this policy, in the case of an

advertisement on Outdoor Media Device liable to the Outdoor Media

Device fee, the Commissioner shall grant permission for the period to

which the payment of the fee relates.

(4) No printer shall print any advertisement, banner, flex,

hoardings, etc., unless the person, who intends to print the same,

produces a valid permit has been issued by the Municipality for

displaying and the permit also scanned and placed as a part and parcel

of the same such that the permit is visible to normal eye. Any violation

by the printer shall lead to cancellation of trade license issued to the said

printer and a recommendation to the Subdivisional Magistrate for

cancellation of declaration made by him under section 4 of the Press and

Registration of Books Act, 1867.

5. Permission of the Commissioner to become void in certain

cases.— The permission granted under this Bye-Law shall become void

in the following cases, namely.–

(i) if any, addition to the advertisement on Outdoor Media

Device be made, except for the purpose of making it secure, under the

direction of the Commissioner;

(ii) if any, material change be made in the advertisement on

Outdoor Media Device or any part thereof;

(iii) if any, content change be made in the advertisement on

Outdoor Media Device or any part thereof after obtaining the written

permission;

(iv) if, the advertisement on Outdoor Media Device or any part

thereof falls otherwise than through accident;

(v) if any, addition or alteration be made to, or in, the land,

building, wall, hoarding or structure upon or over which the

advertisement is erected, exhibited, fixed or retained, and such addition

or alteration involves the disturbance of the Outdoor Media Device or

any part thereof; and

PART–II]

LA GAZETTE DE L'ETAT

(vi) if, the buildings, wall, hoarding or structure upon or over

which the Outdoor Media Device is erected, exhibited fixed or retained

be demolished or destroyed.

6. Owner or person in occupation to be deemed responsible.—

Where any advertisement on Outdoor Media Device is erected, exhibited,

fixed or retained upon or over any land, building, wall, hoarding or

structure in contravention of the provisions of this policy or after the

written permission for the erection, exhibition, fixation or retention

thereof for any period shall have expired or become void, the owner or

person in occupation of such land, building, wall, hoarding or structure

shall be deemed to be the person who has erected, exhibited, fixed or

retained such advertisement on Outdoor Media Device in such

contravention unless he proves that such contravention was committed

by a person not in his employment or under his control or was committed

without his connivance.

7. Removal of unauthorised Outdoor Media Devices.— (1) If any,

advertisement on Outdoor Media Device be erected, exhibited, fixed or

retained contrary to the provisions of this policy or after the written

permission for the erection, exhibition, fixation, or retention thereof for

any period shall have expired or become void, the Commissioner or any

officer authorised by Commissioner may, by notice in writing, require the

owner or occupier of the land, building, wall, hoarding or structure upon

or over which the same is erected, exhibited, fixed or retained to take

down or remove such Outdoor Media Device or may enter any building,

land or property and have the Outdoor Media Device removed and any

cost incurred shall be liable to be recovered from the owner (or)

occupier of the land including tenant in case of private land and the

entity responsible for erection of such unauthorised advertisement.

Further, a penalty of two times the fee as mentioned in the Schedule-I be

levied and the same need to be paid by the owner or occupier of the land,

building, wall, hoarding or structure upon or over which the same is

erected, exhibited, fixed or retained and this will be the penalty for the

first week of such unauthorized advertisement and further, 25% of fee as

mentioned in Schedule-I will be levied for every additional week or part

thereof.

LA GAZETTE DE L'ETAT

[PART–II

(2) The Commissioner shall check on unauthorized and illegal

Outdoor Media Devices and take appropriate action to remove or prohibit

the display of any such Outdoor Media Devices. Whenever, any

advertisement on Outdoor Media Device is displayed in contravention

of this Bye-Law, the same is actionable as per provisions of this policy.

The Municipal Commissioner have the authority to either give direction

to the owner of property to dismantle, remove, deface or screen any

unauthorized and illegal Outdoor Media Device or Municipality itself can

take similar action in addition to imposing to penalty as given in 7(1)

above.

8. Collection of permission fee on Outdoor Media Device.— The

Commissioner may farm out (or) auction the collection of any permission

fee on Outdoor Media Device leviable under this policy for any period

as deemed fit on such terms and conditions as may be laid down based

on area and road zonation.

9. Area and road zoning.— The Commissioner shall divide the

Municipal area in the Union territory of Puducherry into different zones

for the purpose of auctioning advertising rights, displaying advertisements

and levying suitable fee.

10. Application for registration.— (1) An agency intending to

display an OMD within the Municipal area shall register with Council by

submitting an application in Form–1 along with application fee specified

in clause (2).

(2) The application fee for applying for registration under

clause (1) shall be 1,000 (Rupees one thousand only). The fee shall be

paid in the name of Commissioner, Oulgaret Municipality, Puducherry by

way of demand draft or any other mode of payment as provided by the

Oulgaret Municipality.

(3) The registration obtained by the agency under clause (1)

shall be valid for a period of three years from the date of registration for

such agency and must be renewed by paying renewal fee as stipulated

under clause (4).

(4) The agency shall deposit such registration fee/renewal fee

of 6,000 (Rupees six thousand only). The fee shall be paid in the name

of Commissioner, Oulgaret Municipality, Puducherry by way of demand

draft or any other mode of payment as provided by the Oulgaret

Municipality.

PART–II]

LA GAZETTE DE L'ETAT

(5) The single proprietor shall also register for installing

Outdoor Media Device for displaying of third party advertisement on its

property. However, the single proprietor is permitted to install

self-advertising on its property without registration, subject to payment

of fee for the OMD, if it is beyond the permissible size specified in this

Bye-Law.

(6) A company incorporated under the Companies Act, 2013,

(Central Act 18 of 2013) and intending to install acknowledgement OMD

consequent to development and maintenance of public utilities, parks,

green spaces, traffic signs, or any other service for public benefit and

in public interest through its Corporate Social Responsibility (CSR)

funds, shall also be required to register with the Council through an

application in Form-1.

11. Process for registration.— (1) The Council shall, refuse to

(i) the agency, any of its Director/Directors, owners or

promoters have been debarred from the display of Outdoor Media

Device by any Municipality or Government or any agency owned

and controlled by the Government,

(ii) the agency, its Directors, owners or promoters are in arrears

of payment of any dues to the Municipality (or) Local Body (or)

Government (or) any Government agency in Union territory of

Puducherry.

(iii) the authorized signatory of the agency has earlier been

authorised signatory of any company in arrears of payment of any

dues to the Municipality (or) Local Body (or) any Government

agency in Union territory of Puducherry.

(2) The agency intending to register with the Municipal Council

shall submit the following information/documents, namely–

(i) Name of agency with registration details under the

Companies Act, 2013 (Central Act 18 of 2013), or Limited Liability

Partnership Act, 2008 (Central Act 6 of 2009);

(ii) Individual ID Card, PAN Card;

LA GAZETTE DE L'ETAT

[PART–II

(iii) An undertaking that the agency, its Director/Directors,

owners or promoters are not in arrears of payment of any dues in

any Municipality or Local Body or Government or Government

undertakings; and

(iv) Any other information or document, as the Municipal

Council may require in writing.

(3) On scrutiny of the application along with information/

documents as provided in clause 2, the Municipal Council shall, within

thirty days from the date of submission of application in complete shape,

identity number to such agency and the Approval form as set out in

Form-2.

(4) The rejected/refused applications shall be returned to the

applicant with a written communication stating reasons for rejection/

refusal as set out in Form-7.

12. Grant of Licence for displaying advertisement on Outdoor

Media Devices in public places, etc.— (1) The licence for displaying

Outdoor Media Devices in public places, buildings, lands, roads and

streets may be granted through open and public auction/tender on such

terms and conditions, by a Committee consisting of the following

Officers:–

(1) The Municipal Council of Oulgaret,

. .

Chairperson

Municipality represented by Special

Officer Appointed by the Government.

(2) The Commissioner,

. .

Member

Oulgaret Municipality.

(3) The Revenue Officer,

. .

Member

Oulgaret Municipality.

(2) The Chairman may co-opt. any one of the Commissioners of

other Municipalities and Commune Panchayats for the purpose of fixing

upset price.

(3) Licence shall be granted only to the advertising agents who

have registered with the Municipal Council. In other words, only the

registered advertisement agents shall be eligible to participate in auction/

tender.

PART–II]

LA GAZETTE DE L'ETAT

(4) The Committee shall decide the exact location of the place/

land/building/road/street in the respective specified zones for display of

advertisement on Outdoor Media Device, type of advertisement device,

dimension, etc.

(5) The Committee shall fix the upset price for the auction/

tender taking into account the location for display of the advertisement,

type of advertisement device and their dimension, permission fee and the

rent for the land/building.

(6) The tenure of lease shall be for a period of three years from

the date of grant of licence.

(7) The upset price shall be increased by 10% over and above

the last highest bid amount.

(8) The power to accept the tender/bid amount shall be vested

with the Committee.

13. Approval of OMDs.— (1) Application for display of any OMD

shall be made by submitting an application containing the information in

terms of Form-3.

(2) Where the owner of a property or any other person/tenant/

occupier authorized applies for permission for installing OMDs on his

property for the purpose of self-advertisement beyond the permissible

limits defined in this Bye-Law, and apply for display of OMD by

submitting an application containing the information in terms of Form-3.

(3) The application form shall be accompanied with the

following, namely,–

(i) A processing fee as the Council may, by an order, specify

from time to time, which shall be non-refundable and non-adjustable

in any manner whatsoever;

(ii) A drawing, in colour, showing the locality plan, indicating

the proposed position (including GPS coordinates) of the OMDs

and the distances in relation to any other structure, building, or

OMD situated within a radius of twenty-five metres from the

proposed OMD;

LA GAZETTE DE L'ETAT

[PART–II

(iii) Complete specifications showing the dimensions of the

OMDs and locations;

(iv) The design and the structural details of the OMDs duly

certified by a Structural Engineer, regarding the safety aspect of its

foundations capable of bearing extreme wind conditions,

earthquakes, soil bearing capacity and shall comply with relevant

Indian Structural Design Standards, Policy and Guidelines framed

from time to time. The structural details shall include size of all

members of supporting frameworks, anchorages and design

calculations including proof of compliance with any other law,

including but not limited to, the applicable law and codes/

guidelines including Indian Road Congress, the National Building

Code of India and the Environment (Protection) Act, 1986 (Central

Act 29 of 1986), to the extent that such law is applicable;

(v) If, a proposed OMD is to be attached to or displayed on the

facade of a building, an architectural drawing showing elevation

and measurements of the building and the detailed measurements

and position of the proposed OMD and the position of every

existing OMD on the building;

(vi) Copy of the contract document containing all terms and

conditions entered into between the registered agency and the

owner of the property, where the owner of the property where the

OMD is proposed to be displayed if different, from the registered

agency;

(vii) An undertaking to the effect that the application for

display of advertisement on Outdoor Media Device is not in

contravention of the order of any Court;

(viii) Any other information as the Council may require, from

time to time.

(4) Permission for the advertisement on Outdoor Media Device/

hoarding shall be issued in Form 4 after evaluation of applications

stipulated under Bye-Law 14.

14. Evaluation of applications.— (1) While evaluating an

application under Bye-Law 12, the Competent Authority shall ensure

that–

PART–II]

LA GAZETTE DE L'ETAT

(i) The application is in compliance with these Bye-Laws;

(ii) The application is not in contravention of any order of any

Court in which a Local Body of the Union territory of Puducherry

is a party and the applicant shall also give a affidavit before a

Notary Public to the effect that there is no pending Court cases;

(iii) Written representations, objections and comments received

from any interested party on the application have been duly

considered.

(2) The Council in its sole discretion and for reasons to be

recorded in writing, reserves its right to accept or reject any application.

(3) The period of validity of the approval for display of OMD

described in Schedule-4 shall be as stipulated below :

(i) Standard OMDs, unipoles gantries and large size bill boards

(except wall wraps) will be in accordance of terms and condition of

auction/tender as decided by the Council;

(ii) OMDs for events like conferences, entertainment events,

etc., 30 days prior to event and shall be removed 24 hours after the

event by the concerned Agency (or) removed by the Commissioner

at the cost of the Agency in addition to the penalty stipulated in

Bye-Law 7;

(iii) Landscape OMDs on tree guards, railings, gates, round

abouts, medians, street light poles, etc. – Validity to be on case to

case basis;

(iv) Self-advertised Outdoor Media Device - no time-limit within

permissible size set out this Bye-Law;

(v) Innovative OMDs like LED, LCD, Gas balloon, etc. – case to

case basis; and

(vi) OMDs inside commercial and public buildings; – case to

case basis.

(4) The Council on scrutiny and after following due process,

shall, within thirty days from date of application in writing, notify its

decision to approve and the Commissioner shall communicate the

approval and permission fee payable, to the agency, or reject or return

the application as per format attached in Form-7.

LA GAZETTE DE L'ETAT

[PART–II

(5) The agency shall be liable to pay the permission fee to the

Municipality within fifteen days failing which the approval shall be

deemed to have been withdrawn. However, Competent Authority may

relax the time period for submission of permission fee to unforeseen

circumstances.

(6) After submission of permission fee and requisite documents

stated in the communication of the Commissioner, the registered agency

shall enter into contract agreement with the Municipality. Provided that

where the registered agency has obtained approval for display of OMD

on property owned by a person other than the registered agency, then

the registered agency has to enter into contract agreement with the

owner of property including a clause to the effect that if the property

continues to display any OMD or display any other OMD beyond the

period of approval contained in the Letter of Intent, then the liability with

respect to violation of any provision of the Policy, shall be upon owner,

jointly and severally, and shall submit it to the along with other

documents mentioned in Form-3.

(7) For all approvals of OMDs, the time period specified at

clause (3) of Bye-Law 13 shall be reckoned from the 1st day of the month

succeeding the month in which approval is granted up to the last day of

the month in which the period limits specified in clause (3) of

Bye-Law 13 ends. However the Competent Authority has the power to

relax the reckoning period in views of administrative exigencies/ urgency

which warrants such relaxation.

(8) All existing OMDs on the date of notification of this

Bye-Law shall comply with this Bye-Law immediately. Only fifteen days

grace period from the date of notification of this Bye-Laws is allowed to

all existing OMDs to seek necessary permission/regularize the existing

OMDs. After completion of 30 days, Municipality shall take appropriate

action for non-compliance that may include removal of such OMDs or

advertisement hoardings, etc., and recover the cost involved for the

removal from the person or agency which installed the said

advertisement(s) in addition to the penalty mentioned in Bye-Law 7.

15. Exception.— Nothing shall be construed to the effect that any

approval granted in terms of this Bye-Law means that:

PART–II]

LA GAZETTE DE L'ETAT

(i) Any person is exempted from any provision of any other law

for the time being in force;

(ii) Any person is exempted from the provision, requirements

and applicability of the Puducherry Open Places (Prevention of

Disfigurement) Act, 2000 (No. 6 of 2000);

(iii) The registered agency of an OMD is exempted from its

obligations to ensure that such sign is designed, erected, completed,

displayed and maintained in accordance with any other applicable law for

the safety, security of public at large or to protect public decency and

morality.

16. Withdrawal and amendment of approvals.— (1) The Municipality

may withdraw an approval granted, or amend any condition, or impose

any further condition in respect of such approval, if, in the opinion of

the Commissioner, or any officer so authorized, by a general order, by the

Commissioner, the OMD for which the approval has been granted–

(i) is or has, as a result of a change to the road, provision of any

public utility, the nature of the environment or the amenity of the

neighbourhood, streetscape or urban design existing at the time of

such approval, become detrimental to the area in which it is located

for any reason whatsoever;

(ii) constitutes, or has become, a threat to any person or

property;

(iii) is obscuring a critical and aesthetically important natural

feature, architectural feature or visual line of civic, architectural,

historical of heritage significance;

(iv) is, or has become, prohibited in terms of these Bye-Laws or

any other law for the time being in force;

(v) falls, completely or a part thereof, either through an accident

or any other cause;

(vi) have any change made to it except under the direction of

the Municipality;

(vii) upon the building or structure or property proposed to be

demolished or destroyed;

LA GAZETTE DE L'ETAT

[PART–II

(viii) requires to be removed, as may be decided, for reasons to

be recorded in writing, by the Commissioner, in public interest,

safety, aesthetics. etc.

(2) Before taking any decision under clause (1), the

Commissioner shall issue notice to the registered agency, informing it of

the intent of the Municipality and the registered agency shall have the

right to make a written representation in response to the notice within

seven days of the date of notice. In case of safety, damaged OMD, etc.,

the registered agency shall immediately remove the same and compliance

must be reported on the next day of receipt of Notice failing which the

Municipality will remove and penalty as given in Bye-Law 7 shall be

levied.

(3) In case of withdrawal of approval in whole or in part by the

Commissioner, the registered agency shall have to remove or make such

change of the OMD at its risk and cost, as may be directed by the

Municipality within seven days. In case, any refund of permission fee is

due on account of withdrawal of approval, the balance amount of

permission fee shall be refunded to the agency within thirty days of such

withdrawal.

(4) The Commissioner, or any officer so authorized, by a general

or special order by the Commissioner, shall give reasons in writing for

its decision on receipt of a representation from a registered agency.

(5)

Mode of Service of Notice:- Pasting of the Notice as the

OMD or at the site where OMD is erected and a pasting of notice at the

address of the registered agency before two independent witnesses shall

be sufficient mode of service of notice.

17. IT based solution for application, renewal and monitoring.—

(1) The Municipality shall adopt a transparent system for grant of

approval for display of OMDs and monitoring.

(2) For the purpose of clause (1), the Municipality shall strive

to develop an Information Technology based online system for grant of

approvals and monitoring and shall strive to prepare a Geographical

Information-System (GIS) based OMD Master Plan for the properties

vested in or under the management or maintenance of the Municipality.

PART–II]

LA GAZETTE DE L'ETAT

Provided that till such IT based system is created, the

Municipality shall follow the conventional method of granting

approvals/renewals through auction/tender/direct permission, as the

case may be, however, details of all such approvals/renewals shall be

promptly hosted on the Municipality website.

(3) All OMDs with their Geographical Positioning System (GPS)

coordinates shall be marked on a map and shall be made available on the

website of Municipality for the information of the public.

(4) The information technology based system referred to in

clause (2) shall have the following enabling features:

(i) The Bye-Law and notifications related to Outdoor Media

Devices shall be made available for information on the website of

the Municipality;

(ii) Online registration of entities shall be enabled and the

registered agency shall be assigned a unique identity number which

shall be password protected for all future correspondence with the

Municipality;

(iii) All OMDs shall be GPS tagged and shall be available on the

website of the Municipality on a GIS map of the Union territory of

Puducherry;

(iv) Each OMD site shall have unique code assigned to it which

shall convey its ownership, location (GPS coordinates), type of

media, size (area of display), advertisement/permission fee payable,

validity of agreement for display of advertisement on Outdoor

Media Device and any other information which in the opinion of the

Commissioner is required to be coded;

(v) Approvals of all OMD shall also be given electronically to

the registered agencies. Commissioner has the power to add or

reduce the feature mentioned above.

18. General requirements for OMD.— (1) On approval, the OMD

shall not be altered, removed, re-erected or upgraded (except in respect

the content of advertisement), without prior written approval of the

Commissioner. The content must satisfy Bye-Law 20(3) also.

LA GAZETTE DE L'ETAT

[PART–II

(2) Every power cable and conduit containing an electrical

conductor for the operation of an OMD shall be so positioned and

attached so that it is aesthetic and safe.

(3) No OMD shall be connected to any electricity supply with

sub-meter without the prior written permission of the Electricity

Department, Government of Puducherry or the licensed electricity

distribution company concerned in the name of the registered agency and

such permission shall, on request by an authorized official of Electricity

Department, Government of Puducherry or the licensed electricity

distribution company, be presented to them by the registered agency of

the OMD concerned.

(4) The electrical connections and components in all the OMDs

shall be in accordance with relevant Bureau of Indian Standards (BIS),

Indian Electricity Policy and designed to ensure that there is no risk to

personal or public safety or to movement of motorised or non-motorised

traffic.

(5) Generators which are running on petroleum fuels or any

bio-fuel or causing noise, air or water pollution, shall not be allowed for

providing power for illumination of any OMD. However, the agency may

illuminate OMDs under its jurisdiction by installing solar photovoltaic

panels.

(6) The registered agency of the OMD shall ensure that

disposal of any type of material including media for display is disposed

off in terms of the Environment (Protection) Act, 1986 (Central Act 29 of

1986) or Policy made there under, the Policy of the Municipality and any

other applicable laws/rules/Bye-Laws.

19. Self Advertisement on Outdoor Media Device.— OMDs for the

purposes set out in sub-clauses (i) to (viii) below shall follow the

provisions of these Bye-Law in respect of all conditions set out in this

Bye-Law and shall not be required to register in accordance with the

provisions of Bye-Law 10 and 11; and such OMDs shall be exempted

from payment of any permission fee in the following cases subject to the

fulfilment of conditions stipulated in Bye-Law 34.

(i) Relating to a public meeting, to an election to Parliament,

Legislative Assembly, Municipality or to candidature in respect of such

election; (may be installed on only authorized spaces identified/

earmarked by the Municipality);

PART–II]

LA GAZETTE DE L'ETAT

(ii) If, exhibited within the window of any building, the Outdoor

Media Device relates to the trade, profession or business carried in that

building;

(iii) relating to the trade, profession or business carried on

within the land or building upon or over which such Outdoor Media

Device is exhibited or to any sale or letting of land or building or any

effects therein or to analyze, entertainment or meeting to be held on or

upon or in the same;

(iv) relating to the name of the land or building upon or over

which the Outdoor Media Device is exhibited, or to the name of the

registered agency or occupier of such land or building;

(v) relating to the business of a railway administration and is

exhibited within any station or upon any wall or other property of the

railway administration;

(vi) relating to any activity of any Department of the State

Government or Union of India or the Municipality, Public Sector

Undertaking, Government Corporation and Government Agencies;

(vii) on a property where building, swimming pool, tennis court,

paving, fencing or garden landscaping or any other structure is in the

course of being constructed, erected, carried out or altered and on which

the activity concerned is described and the name of any architect,

contractor or consultant concerned in such activity is displayed and the

branch of the industry or the profession involved is specified; and

(viii) Media device for hawkers on stationary kiosk or

handcarts.

20. Prohibited area.— (1) In addition to any other prohibition,

expressed or implied, in these Bye-Laws, except with the permission of

Commissioner on case to case basis, no person shall erect, maintain or

display any OMD or advertisements on/within:

(i) urban forests and natural water bodies;

(ii) residential sector, subject to fulfilment of conditions stated

in Schedule-I;

(iii) any wall and wall paintings;

LA GAZETTE DE L'ETAT

[PART–II

(iv) building or structures of archaeological, architectural,

aesthetical, historical or heritage importance;

(v) places of worship or religious significance;

(vi) hospitals and nursing homes; educational institutions,

libraries;

(vii) cremation grounds, graveyards;

(viii) areas classified as endangered regional ecosystems;

(ix) no advertisement area notified by the Municipality from time

to time; and

(x) traffic signals and road signages.

(2) No person shall deface any public place or cause to be

defaced any display, device or structure that may have been put up by

the Municipality and any contravention thereto shall be punishable

under the provisions of the Puducherry Open Places (Prevention of

disfigurement) Act, 2000; and the Act.

(3) In addition to any other prohibition, expressed or implied, in

these Bye-Laws, the Municipality shall take necessary action to modify

or remove the following advertisements or OMDs showing or expressing:

(i) nudity,

(ii) propagating caste, community, race or ethnic differences;

(iii) promoting drugs, alcohol, cigarette or tobacco items;

(iv) propagating exploitation of women or child;

(v) depicting cruelty to animals;

(vi) depicting any nation or institution in poor light;

(vii) casting aspersion on any brand or person;

(viii) banned by any law;

(ix) glorifying violence;

(x) promoting lottery tickets, sweepstakes entries and slot

machines;

PART–II]

LA GAZETTE DE L'ETAT

(xi) any psychedelic, laser or moving displays;

(xii) displaying destructive devices and explosives depicting

items;

(xiii) promoting weapons covered under the Arms Act, 1959;

(xiv) defamatory, trade libellous, unlawfully threatening or

unlawfully harassing:

(xv) obscene or pornography or indecent representation of

women within the meaning of the Indecent Representation of

Women (Prohibition) Act, 1986 (Central Act 60 of 1986);

(xvi) linked directly or indirectly to or include description of

items, goods or services that are prohibited under any law

applicable for the time being in force, including but, not to the

Drugs and Cosmetics Act, 1940 (Central Act 23 of 1940) the Drugs

and Magic Remedies (Objectionable Advertisements) Act, 1954

(Central Act 21 of 1954), the Indian Penal Code 1860 (Central

Act 41 of 1860); and

(xvii) any other items not in conformity with any Act/Rules/

Guidelines and considered inappropriate and items so notified from

time to time by the Municipality.

(4) The list of locations where Temporary Outdoor Media Device

for banners, hoardings are permitted is given in Schedule-3 and the

applicant shall make an application in Form-5 along with the application

fee specified in clause (5). After scrutiny of the said application the

permission shall be granted in Form–6 upon payment of permission fee

prescribed in Schedule-1. The rejected/refused applications shall be

returned to the applicant with a written communication stating reasons

for rejection/refusal as set out in Form-7.

(5) The application fee for applying for registration under Form-5

shall be

100 (Rupees one hundred only). The fee and caution deposit

shall be paid in the name of Commissioner, Oulgaret Municipality,

Puducherry by way of demand draft or any other mode of payment as

provided by the Oulgaret Municipality.

LA GAZETTE DE L'ETAT

[PART–II

(6) The Estate Officer concerned shall summarily remove the

temporary Outdoor Media Device, banners, and hoardings, etc., that are

placed in violation of any of the provisions of this Bye-Law.

21. OMDs on property of Municipality or for construction,

operation or maintenance of any public utility, etc.— (1) The

Municipality shall, from time to time identify new locations and property

within its jurisdiction to allow OMDs and prepare or revise the master

plan of OMDs on property vested in or under the management or

maintenance of the Municipality (hereinafter termed as "Municipal

properties").

(2) The permission for display of advertisements through

Outdoor Media Device on Municipal properties already built up shall be

granted by inviting e-tender/e-auction for the Local Bodies as a whole

or in part, or in combination of areas of Local Bodies as per the Bye-Laws

of e-tender/e-auction issued by the Government from time to time.

(3) The period for display of advertisement on Outdoor Media

Device shall be in accordance with Bye-Law 14 and may be terminated

at any time after giving notice of seven days in the event of default of

terms and conditions of the contract agreement and in consonance

with Bye-Law 16.

(4) The Municipality shall have the complete and unhindered

right to display, or permit the display of and at any time, hoardings/

advertisements of Government or any Statutory Authority, Board,

Corporations, Municipality or other entity owned and controlled by the

Government for social messaging or promotion of the Policies, Schemes

or Programmes of the Government. The Municipality may direct the

successful bidder in the e-tender/e-auction to reserve fifteen percent of

the total advertising to place Outdoor Media Devices of the Government

under this clause and no fee shall be payable by the Municipality for

these Government advertisements.

(5) The Municipality with approval of Competent Authority may

assign advertisement rights for a specified period to any entity in lieu

of construction, operations or maintenance of any public amenities

including street light, public toilets, tree guards, street furniture, water

dispensers, public information kiosks, etc.; and OMDs proposed to be

installed in exercise of such rights shall be in accordance with Bye-Laws.

PART–II]

LA GAZETTE DE L'ETAT

(6) The Municipality with prior approval of the Competent

Authority may permit acknowledgment OMDs in accordance with the

provisions of these Bye-Laws to any agency that undertakes to

construct, operate or maintain any public space or public utility including

green spaces, parks, water bodies, etc., out of its own funds including

through funds made available under the Corporate Social Responsibility

Policy under the Companies Act, 2013 (Central Act 18 of 2013).

22. OMDs on property of Government or Government entities.—

rights

assigned

any

infrastructure

project

implementation entity by the Government or the Municipality or any

Statutory Authority, Board, corporations, or other entity owned and

controlled by the Government on implementation project (other than a

foot-over-bridge) shall be permitted in accordance with these Bye-Laws.

23. Formats of Outdoor Media Devices (OMD).— OMDs shall be

classified as per details set out and with permissible specifications and

conditions set out in Schedule-2.

24. Permission fee.— (1) The permission fee, mentioned in

Schedule-1, along with terms of payment shall be prescribed by the

Commissioner, Oulgaret Municipality from time to time with approval of

Municipal Council. However, the permission fee stands revised once in

every three years and such a revision of permission fee shall not be less

than 10% and the permission fee shall not exceed

20,000 (Rupees

twenty thousand only) per sq.mtr. per year.

(2) In case of removal of Outdoor Media Device by Municipality

on account of reasons attributable to Municipality, pro rata amount shall

be refunded to the agency.

(3) No refund of permission paid shall be made by the

Municipality, if, the registered agency seeks withdrawal of the

permission granted under Bye-Law 13.

(4) The permission fee shall be applicable immediately on

notification of these Bye-Laws on all OMDs including existing OMDs.

(5) All the applicable taxes shall be the liability of the registered

agency and be payable by the registered agency.

LA GAZETTE DE L'ETAT

[PART–II

(6) If, the Municipality fails to prepare a proposal for revision

in the period of three years, the Director, Local Administration

Department may, immediately on the end of the fifth year of the last

revision of the permission fee, suo moto revise and notify the permission

fee and till such time the existing rates with an increase 5% may be

levied.

(7) Registered agencies permitted to install Acknowledgment

OMDs under of Bye-Law 21 are exempted from payment of permission

fee.

25. Inspections.— (1) The

Competent Authority

(or)

the

Commissioner or any officer or any agency authorized by him, by

a general or special order, shall have the power to carry out an inspection

of any OMD at any time.

(2) An officer or agency authorized by the Commissioner shall

carry out the inspection with respect to "Outdoor Media Device Audit

form" as specified by the Municipality, from time to time.

26. Maintenance of OMDs and removal of unauthorized Outdoor

Media Device.— (1) Subject to provisions in these Bye-Laws–

(i) the registered agency shall be responsible for maintaining the

device and the surrounding area so that it does not become

unsightly or deteriorate to such a degree that it is in conflict with

any provision of these Bye-Laws;

(ii) a registered agency shall carry out regular inspections of

an OMD with a view to satisfy himself that it has properly

maintained and forthwith carry out any necessary maintenance

resultant upon such inspection and records of the same shall be

maintained and shall be produced to the inspecting officer, failing

which action will be initiated against the agency and fine of

25,000 will be imposed. Fourth violation within a year will lead to

cancellation of licence/permit/registration without any notice; and

(iii) the registered agency shall keep a written record of any

inspection made. Maintenance carried out and shall retain record

of it and make the same available for perusal on demand by an

authorized Officer of the Municipality.

PART–II]

LA GAZETTE DE L'ETAT

(2) The registered agency shall ensure that a metallic plate

(minimum size of one feet by one feet) with the embossed logo of

Municipality providing details of approval of Municipality and details of

the OMD, as required by Municipality are displayed and maintained in

good condition at all times. Failure to do so shall result in the levy of

a non-compliance charge, as the Municipality may specify.

(3) If, in the opinion of Municipality, any OMD is in a dangerous

or unsafe or is likely to fall into a state of disrepair or is in conflict with

any requirement of these Bye-Laws, the Municipality shall serve a notice

on the registered agency to remove/maintain the OMD, within the

specified period and registered agency shall be required to comply

thereof and take suitable action.

(4) If, the Municipality is of the opinion that an OMD

constitutes an imminent danger to any person or property, it shall without

serving, or if such a notice has been served but, not complied with within

the period specified therein, remove the OMD.

(5) The cost incurred for the removal and storage of an OMD,

and any other costs incurred by the Municipality as contemplated in

clause (4) of Bye-Law 26, shall be recovered from the registered agency.

The OMD shall be removed at the risk of the registered agency by the

Municipality and any liabilities/damages arising out of the same shall be

borne by the registered agency.

(6) If, an OMD has been removed in terms of clause (4) of

Bye-Law 26, the Municipality shall promptly inform the registered

agency, about such removal of OMD and also initiate the process for

recovery of cost of such removal. The registered agency shall pay the

same within a week failing which penalty shall be levied.

(7) Any OMD which has been removed and stored in terms of

these Bye-Laws shall be released to its registered agency subject to

payment of fee/charges as the Municipality may specify.

(8) Any unauthorized Outdoor Media Device shall be removed

promptly by the Municipality and shall be immediately disposed off on

as-is-where-is basis. The person responsible will be imposed with

penalty.

LA GAZETTE DE L'ETAT

[PART–II

(9) The entire list of authorized OMDs shall be displayed,

without ownership display, for scrutiny by public at large and advertising

companies, agencies, brands to identify and ensure that the

advertisement being released by them is being mounted only on

authorized OMDs. Failure to comply with above requirement shall be

punishable under the Puducherry Open Places (Prevention of

Disfigurement) Act, 2000 (No. 6 of 2000).

27. Documentations.— The registered agency i.e., both owner and

agency of a property upon which an OMD is erected, attached or

displayed, shall retain certified copies of all documentation relating to

the application for approval of such device in terms of these Bye-Laws,

for as long as that device is erected or displayed, and shall on demand

by an officer authorized by Commissioner, present such documentation.

Failure to do so will result in penalty.

28. Appeal.— Any person, whose rights are affected by a decision

of Commissioner or an officer authorized by him in terms of enforcement

of any of the terms specified under these Bye-Laws, (or) in terms of

allotment of OMDs, may appeal against that decision to the Competent

Authority. The appeal shall be accompanied by a fee of 1,000 (Rupees

one thousand only). The fee shall be paid in the name of Commissioner,

Oulgaret Municipality, Puducherry by way of demand draft or any other

mode of payment as provided by the Oulgaret Municipality.

29. Contraventions

and

consequences.— (1) Whosoever

contravenes any provision of these Bye-Laws, shall be liable, without

prejudice to any other action that may be taken by the Municipality to

remove such contravention, to pay a charge for such contravention at

a rate equal to three times the applicable permission fee on the date of

commencement of such contravention for the period of such

contravention or a quarter, whichever is more.

(i) In case of unauthorized media displayed by any agency not

registered under clause (3) of Bye-Law 11, the owner of the

property over which the unauthorized media has been displayed

and the agency shall be, jointly and severally, liable for payment of

the charge for such contravention as specified in clause (1).

PART–II]

LA GAZETTE DE L'ETAT

(ii) In case of self-advertised Outdoor Media Device, or the

agency displays more than the permissible size without due

authorisation, the said agency shall be liable for payment of charge

for such contravention as specified in clause (1).

(2) In case of unauthorized media displayed by an agency

registered under clause (3) of Bye-Law 11, the owner of the property over

which the unauthorized media has been displayed and the agency shall

be jointly and severally, liable for the payment of charge for such

contravention as specified in clause (1). The registered agency which

has displayed the unauthorized media shall also be liable to be

deregistered by the Municipality:

Provided that any action for deregistration shall be taken by the

Commissioner or an authorized by the Commissioner in this behalf, only

after an opportunity of being heard has been provided to the registered

agency:

Provided further that if, the registered agency pays the charge

for such contravention, removes the unauthorized media within a period

of five days from the date of notice of such contravention and gives

a commitment to comply with the provisions of these Bye-Laws in future,

then the Commissioner may, in good faith, provide an opportunity to the

registered agency and may not deregister the agency:

Provided further that the opportunity under the second proviso

shall be provided only on one occasion of contravention and shall not

be provided for any subsequent contravention within a period of three

years.

(3) If, the owner, promoter or Director of any agency that has

been deregistered, is the owner, promoter of Director of any other

registered agency, then action for deregistration shall also be taken

against such other registered agency:

Provided that any action for deregistration shall be taken by the

Commissioner or an officer authorized by the Commissioner in this behalf,

only after an opportunity of being heard has been provided to the other

registered agency.

LA GAZETTE DE L'ETAT

[PART–II

(4) Consequent to the decision for deregistration of a registered

agency under clause (2) or clause (3) above, any approval granted by the

Municipality to any OMD of such registered agency shall be deemed to

have been withdrawn forthwith without any further notice.

(5) A registered agency, once deregistered under clause (2) or

clause (3) above, shall not be permitted to register for a period of three

years from the date of deregistration.

(6) In case of continuing contravention beyond fifteen days, the

property over which such contravention exists shall be debarred for

display of Outdoor Media Device for a period of one year and penalty

will be levied.

(7) An officer authorized by the Commissioner, shall have the

power to enter upon the property on or over which the unauthorized

media has been displayed and remove such unauthorized media.

30. Insurance.— (1) The registered Agency of the OMDs shall

provide and keep in full force and effect in the joint names of the

registered agency, a public liability Insurance policy (Commercial Liability

Insurance Policy) for their respective rights, interests and liabilities to

the third parties in respect of accidental death, bodily injury to persons

or accidental damage to the property.

(2) The registered agency shall produce evidence of the

insurance public liability insurance policy to the Municipality.

31. Indemnity.— (1) The registered agency shall be required to

indemnify the Municipality against all actions, proceedings, claims,

demands, costs, losses, damages and expenses which may be brought

against, or made upon the Municipality which arise as a result of the

installation or existence of OMDs.

(2) The registered agency shall always be responsible for any

injury or damage caused or suffered by any person or property arising

out of or relating to the display of advertisement and the consequential

claim shall be borne by the owner who shall also indemnify and

safeguard the Municipality, its employees or any entity employed/

appointed by Municipality.

PART–II]

LA GAZETTE DE L'ETAT

32. Revenue Sharing.— (1) All the public view advertisements on

Outdoor Media Device under the jurisdiction of respective Council,

irrespective of jurisdiction of land, will be governed by this Bye-Law and

regulations laid down for outdoor advertisements.

(2) In case, land belongs to other organisations: Government

Organizations/PSUs/Autonomous Bodies/Statutory Bodies/Registered

Societies/Corporative Societies/ Private Limited Companies, etc., and the

structure has been built/installed by them or the advertiser in their

territory for display of advertisement and it faces the vehicular traffic

plying on it or comes in public view in any manner whatsoever visible

from a public street or public place (including any advertisement

exhibited by means of cinematographs), the concerned organization or

the advertiser with their permission will have to share revenue in the

following proportion:

(i) All the organization which are allowing/permitting

advertisement displays shall obtain prior written permission from

the Commissioner on their land/properties.

(ii) Other concerned organizations will share 50 per cent of the

revenue

earned

through

with

respective

Municipality within their jurisdiction.

(iii) It should also be ensured that the contracts are not allowed

to continue beyond the contractual period. Any contract which is

in contravention to these Bye-Laws should be allowed till the end

date of the present contract. However, the organisations that had

executed such contracts shall share 50% of the revenue from the

date of effect of this Bye-Law.

33. Commercial Outdoor Media Device fee for Category -1, 2 and

3 devices.— Every person, who erects, exhibits, fixes or retains upon or

over any land, building, wall, hoarding, frame, post or structure or upon

or any vehicle any advertisement or, who displays any advertisement to

public view in any manner whatsoever, visible from a public street or

public place (including any advertisement exhibited by means of

cinematographs), shall pay for every Outdoor Media Device which is so

erected, exhibited, fixed or retained or so displayed to public view, such

rates as mentioned in the Schedule-1.

LA GAZETTE DE L'ETAT

[PART–II

34. Commercial Outdoor Media Device fee for category-4

devices.—(1) Self-signage or self-advertised Outdoor Media Device

having sum total of area less than/equal to 2.5 sq.m.:– No Outdoor Media

Device or signage will be allowed beyond the length of the shop.

Signages with a total surface area less than or equal to 2.5 sq.m. for

advertising (sum total of self-signage device), per property/Business

Establishments, shall not be subjected to any charges. The self-signage

shall be strictly installed/displayed in accordance with the general

conditions laid for Category (4) devices in these Bye-Laws.

(2) Self-Signage having sum total of area more than 2.5 sq.m. :–

No signage will be allowed beyond the length of the shop. Advertisement

device/s for self-signage/s exceeding 2.5 sq.m. (sum total of self-signage

device), the Owner of Shop/Business Establishment/Institution, who

erects, exhibits, fixes or retains upon or over part of building/property,

where the business establishment is running its business, any such

self-signage or advertisement, who displays any such self-signage

advertisement to public view or visible from a public street or public

place, shall pay for every such self-signage display which is so erected,

exhibited, fixed or reta ined or so displayed to public view,

an Outdoor Media Device fee at such rates as fixed by the Municipality,

from time to time. The self-signage shall be strictly installed/displayed

in accordance with the general conditions laid down for Category–4

devices in this Bye-Law.

35. Cancellation of licence and forfeiture of fee paid.—(1) The

licence and or permission issued to an agency or individual shall stands

cancelled and the licence fee, permission fee or any other fee remitted

shall be forfeited in the event of–

(a) a criminal case filed against the registered individual or

direction(s) of the agency;

(b) conviction of registered individual or director(s) of the

agency;

Bye-Law 10(1) during registration proved to be false in later stage;

(d) black listing of the agency by any Government entity while

the licence/permit issued by this Municipality is in force;

PART–II]

LA GAZETTE DE L'ETAT

(e) causing injury or life loss to any person or damage to a

property by the OMDs placed by the registered individual or

agency, due to any reason other than natural calamity or untoward

weather condition; and

(f) non-compliance of licence conditions or condition laid under

this Bye-Law or any conditions or orders issued by the Government

or law enforcing agents or.

(2) The Municipality has every liberty to remove such OMDs

approved in favour of the individual or agency whose licence/permission

was cancelled under clause (1) without assigning any reasons.

36. Maintenance of register.— (1) A Register in Form-8 shall be

maintained by the Commissioner to record the details of grant or rejection

of registration of an individual/company/firm/agency/owner for

registration under Bye-Law 10(1).

(2) A Register in Form-9 shall be maintained by the Commissioner

to record the details of grant or rejection of permission for erection of

OMD and permission fee therefore under the Bye-Law (13).

(3) A Register in Form-10 shall be maintained by the

Commissioner to record the details of grant or rejection of permission for

temporary erection of OMD and permission fee therefore under the

Bye-Law [20(4)].

————

LA GAZETTE DE L'ETAT

[PART–II

SCHEDULE – 1

[see Bye-Law 3(1)]

Permission Fee for various categories of Advertisements on Outdoor

Media Devices

ZONE A

(All Arterial Roads within the Oulgaret Municipality)

Sl.

Type of

Permission fee per square meter

No.

for per year

Non-

Illuminated Electronic Electronic

Illuminated

display

without

with

video

(1)

(2)

(3)

(4)

(5)

(6)

Self-advertisement *

Third Party Advertise-

ments (includes wall

2,000

2,200

2,300

2,400

wrap, gantry advertise-

ment,

billboards,

unipoles, etc.)

Ve hi c l e M o un t e d

1,000

1,100

1,150

1,200

Advertisement.

Special type of

Will be decided by the Council on case to

Advertisement like

case basis based on the rates prevalent for

balloons, drones or any

that category of advertisements in comparable

new type of Advertisement Cities/States.

not covered

under

this Policy.

Temporary

Outdoor

Media

Device

locations mentioned in

Schedule-3

this

Bye-Law (permission

fee per day only).

* Above permissible limits stipulated in this Policy.

10 per square feet per day and a

refundable caution depoist of 25% of the

total permission fee which shall be remitted

back to applicant on production of proof

for proper removal of the temporary

banners/hoardings immediately after lapse

of display period failing which the caution

deposit shall be forfeited.

PART–II]

LA GAZETTE DE L'ETAT

Note 1 : Advertisements on Outdoor Media Device such as

billboards, gantry, unipoles, etc., which will be put up on public road or

properties will be put up for auction as early as possible. In such

auctions, the rates specified above will be the minimum base price for

auctioning such category of Outdoor Media Devices.

Note 2 : Apart from the above fee GST as applicable shall be levied.

Details of roads covered under Zone 'A'

(1) Lawspet Main Road (Airport Road, College Road, TAC Road,

Karuvadikuppam Main Road); (2) East Coast Road; (3) Kamaraj Salai

from (JIPMER Hospital to Raja theater Signal); (4) Vazhudavur Road;

(5) Villianur Main Road; (6) Vallarsalai (Vallar Salai Extension and 45 Feet

Road); (7) Krishna Nagar Main Road; (8) Tholkaapiar Road, Lawspet

(PIPMATE Road, Lawspet); (9) Gangaiamman Koil Street, Lawspet (Road

linking ECR and Lawspet Main Road, adjacent to Lawspet Municipal

Market); (10) Bharathiyar Salai, Ashok Nagar, Lawspet; (11) V.V.P. Nagar

Main Road; (12) Kasthuribai Nagar Main Road; (13) PIPDIC Main Road

via, (VCRC Road, Puthurai Road Mettupalayam, Gorimedu); (14) Gundu

Salai (starting from Vazhudavur Road up to Villianur Main Road and from

Dr. M.G.R. Nagar arch up to Muthirapalayam Road); (15) Perambai Road;

(16) Old Octroi Road (Road linking Villianur Main Road and 100 Feet

Road); (17) 100 Feet Road from (Rajiv Gandhi signal to Railway gate); and

(18) Pointcare Street.

————

ZONE B

(All areas other than Arterial Roads within the Oulgaret Municipality)

Sl.

Type of

Permission fee per square meter

No.

per year

Non-

Illuminated Electronic Electronic

Illuminated

display

without

with

video

(1)

(2)

(3)

(4)

(5)

(6)

Self-advertisement *

Third Party Advertise-

ments (includes wall

1,500

1,650

1,725

1,800

wrap, gantry advertisement

billboards, unipoles,

etc.).

LA GAZETTE DE L'ETAT

[PART–II

Ve hi c l e M o un t e d

1,000

1,100

1,150

1,200

Advertisement.

Special Type of

Will be decided by the Council on case to

Advertisement like

case basis based on the rates prevalent for

balloons, drones or

that category of advertisements in comparable

a n y n e w t y p e o f

Cities/States.

Advertisement not

covered under this

Policy.

Temporary

Outdoor

Media

Device

locations mentioned in

Schedule-3

this

Bye-Law (permission

fee per day only).

* Above permissible limits stipulated in this Policy.

Note 1 : Advertisements on Outdoor Media Device such as

billboards, gantry, unipoles, etc., which will be put up on public road or

properties will be put up for auction as early as possible. In such

auctions, the rates specified above will be the minimum base price for

auctioning such category of Outdoor Media Devices.

Note 2 : Apart from the above fee GST as applicable shall be levied.

The roads/streets other than the streets/roads designated as Zone

A shall be treated as Zone B.

————

10 per square feet per day a refundable

caution depoist of 25% of the total

permission fee which shall be remitted back

to applicant on production of proof for

proper removal of the temporary banners/

hoardings immediately after lapse of

display period failing which the caution

deposit shall be forfeited.

(1)

(2)

(3)

(4)

(5)

(6)

PART–II]

LA GAZETTE DE L'ETAT

SCHEDULE – 2

(see Bye-Law 23)

Details of Various Categories of Devices, Specific Condition, Permission Criteria, etc.

A. Summary of Category-1 Devices :

Sl.

Description of device

Status

No.

Permitted (Subject to

Not Permitted

General and Specific

Permission Criteria)

(1)

(2)

(3)

(4)

1.1.

Billboards/Unipoles/Bipoles–

1.1.(i)

Industrial area

Permitted

–

1.1.(ii)

Commercial area

Permitted

–

1.1.(iii)

Recreational areas

Permitted

–

1.1.(iv)

Crematoriums and burial grounds

–

Not permitted

1.1.(v)

Transportation areas like airports/rail terminals/

Permitted

–

bus terminals/truck terminals, etc.

1.1.(vi)

Other areas like residential area, institutional,

–

Not permitted unless approved

heritage, monument, etc., including mixed

by Competent Authority on

land use.

case to case basis.

LA GAZETTE DE L'ETAT

[PART–II

(1)

(2)

(3)

(4)

1.1.(vii)

On rooftops of residences

R e s i d e n c e s i n

Not permitted

commercials only

permitted.

1.1.(viii) On mobile vans for purposes of advertising

–

Not permitted

1.2.

Trivision

Permitted in vehicle

–

free zones

1.3.

Railway Bridge panels**

–

Not Permitted (except for

authorised by Railway to

conditions below).

1.4.

Flyover panels**

Permitted

Not Permitted (except for

Railway subject to conditions

below).

1.5.

Foot Over Bridge (FOB)**

Permitted

Not Permitted (except for

Railway subject to conditions

below).

1.6.

Building wraps–

1.6.(i)

Malls and Airport area

Permitted

–

1.6.(ii)

Cinema Halls

Permitted

–

1.6.(iii)

Commercial areas in market complexes

Permitted

–

1.6.(iv)

Commercial areas in residential areas

Permitted

–

PART–II]

LA GAZETTE DE L'ETAT

1.7.

Variable message advertising devices such

as LED, LCD Screens, etc.–

1.7.(i)

Industrial area

Permitted

–

1.7.(ii)

Commercial Area

Permitted

–

1.7.(iii)

Recreational areas

Permitted

–

1.7.(iv)

Crematoriums and burial grounds

–

Not permitted

1.7.(v)

Transportation areas like Airports, rail terminals/

Permitted

–

bus terminals/truck terminals, etc.

1.7.(vi)

Other areas like residential area, institutional,

–

Not Permitted unless approved

heritage, monument, etc., including mixed

by the Competent Authority

land use.

on case to case basis.

1.7.(vii)

On rooftops of residences

–

Not permitted

1.7.(viii) On mobile vans for purposes of advertising

Permitted

–

1.8.

Ground-Level Hoardings

Permitted for Airport

–

inside Malls, Market/

Shopping Complexes.

* * Railways is permitted to install advertisements on Railway bridge, FOB, Railway land. However, it is

conditional to clearance of site and billboard plan by Commissioner of the Municipality as there is concern

about safety of such billboards as they hang over the road, which is used by motorists and pedestrians.

Therefore, utmost structural stability must be provided by the two agencies during installation of such

billboards and they will also be liable for any mishap. As such billboard on Foot- Over-Bridges, Flyover

Panels, Railway Bridge Panels have the propensity of distracting Drivers due to head on view and could

be potential safety hazards, all efforts should be made to avoid visual clutter and ensure both safety and

aesthetics. The distance criteria of 75 metres between existing unipoles and existing FOB advertisement will

not apply in this case.

LA GAZETTE DE L'ETAT

[PART–II

B. Summary of Category 2 devices :

Sl.

Description of device

Status

No.

Permitted (Subject to

Not Permitted

General and Specific

Permission Criteria)

(1)

(2)

(3)

(4)

2.1.

Public amenity mounted devices: garbage and toilet facilities

Permitted

–

2.2.

Devices mounted on service oriented facility

Permitted

–

2.3.

Devices mounted on roadside kiosks

Permitted

–

2.4.

Devices along with information for public

Permitted

–

2.5.

Devices mounted on public assistance facility

Permitted

–

2.6.

Pier or pylon mounted device–

2.6.(i)

Flyover columns

Permitted

–

2.6.(ii) Others

Permitted for any other

–

area or surface on case

to case basis.

2.7.

Pole Kiosk

Permitted

–

PART–II]

LA GAZETTE DE L'ETAT

2.8.

Protection screen/Nallah culvert advertising devices

Permitted

–

2.9.

Informal advertising display board–

2.9.(i)

Residential area

Permitted

–

2.9.(ii)

Commercial area

Permitted

–

2.9.(iii)

Recreational areas

Permitted

–

2.9.(iv)

Public parks, gardens, etc.

Permitted

–

2.9.(v)

Premises of public buildings

Permitted

–

2.9.(vi)

Other areas along side road

–

Not Permitted

2.10.

Vehicular Mounted Devices: Bus advertising - private

Permitted

–

and public.

2.11.

Vehicular Mounted Devices: Delivery and service

Permitted

–

vehicle advertising.

2.12.

Taxi and intermediate public transport advertising

Permitted

–

2.15.

Air Borne devices

Permitted on case to

–

case basis (social

messages by Government

Agencies - free).

2.16.

Roof mounted devices in residences

–

Not permitted

LA GAZETTE DE L'ETAT

[PART–II

2.17.

Flag Signs–

2.17.(i)

Industrial area

Permitted

–

2.17.(ii)

Commercial area

Permitted

–

2.17.(iii) Recreational areas

Permitted

2.17.(iv) Crematoriums and burial grounds

–

Not permitted

2.17.(v)

Transportation areas like airports/ rail terminals/

Permitted

–

bus terminals/truck terminals, etc.

2.17.(vi) Other areas like residential area, institutional, heritage,

Permitted on case

–

monument, etc., including mixed land use.

to case basis by the

Competent Authority.

2.17.(vii) Outside city limit

Permitted

–

2.17.(viii) On rooftops of residences

–

Not permitted

2.17.(ix)

On mobile vans for purposes of advertising

Permitted

–

2.18.

Device mounted on street furniture

Permitted

–

(1)

(2)

(3)

(4)

PART–II]

LA GAZETTE DE L'ETAT

C. Summary of Category 3 devices :

Sl.

Description of device

Status

No.

Permitted (Subject to

Not Permitted

General and Specific

Permission Criteria)

(1)

(2)

(3)

(4)

3.1.

Bus shelter and bus deport

Permitted

–

3.2.

Parking

Permitted

–

3.2.(i)

Parking display boards

Permitted

–

3.2.(ii) Two sides of khokha

Permitted

–

3.2.(iii) Parking tickets

Permitted

–

Parking uniforms

Permitted

–

3.3.

Landscape advertising devices

Permitted

–

3.3.(i)

Fence advertising devices

Permitted

–

3.3.(ii) Devices mounted on tree guards

Permitted

–

3.4.

Traffic barricading

Permitted

–

LA GAZETTE DE L'ETAT

[PART–II

D. Summary of Category 4 devices :

Sl.

Description of device

Status

No.

Permitted (Subject to

Not Permitted

General and Specific

Permission Criteria)

(1)

(2)

(3)

(4)

4.1

Fascia Sign for self-advertising

Permitted

–

4.2

Awning Sign for self-advertising

Permitted

–

4.3

Projected sign for self-advertising

Permitted

–

4.4

Footway and roadside vendor sign for self-advertising

Permitted

–

4.5

Real estate sign

Permitted

–

4.6

Welcome sign

Permitted

–

4.7

Construction sign for self-advertising

Permitted

–

PART–II]

LA GAZETTE DE L'ETAT

Specific conditions for different category of advertising devices specific conditions

CATEGORY – 1

Sl.

Type

General

Description of device

Specific parameters

No.

description

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

1.1

Category one

Large format

Billboards/Unipole

Length

Width

Max Height

Min Ground

outdoor

(Max)

Clearance

Advertising

device.

1.1.1

–

For roads less than 100 feet

6 m

3 m

10 m

2.5 m

roadway.

14 m for

Railways

and Airport.

1.1.2

–

For roads more than

10 m

5 m

10 m for

2.5 m

100 feet roadway.

Railways

and Airport.

1.2

–

Trivision - permitted on

in vehicle free zones.

The structure should be

safe and secure.

LA GAZETTE DE L'ETAT

[PART–II

1.3

Railway bridge panels

18 m

3 m

–

1.4

Flyover panels

18 m

3 m

–

1.5

Foot-Over-Bridge

18 m

3 m

–

1.7

Variable message

10 m

5 m

–

Advertising devices

such as LED, LCD

Screens, etc.

1.8

Ground-Level Hoarding

10 m

5 m

14 m

–

Note :

(i) The Length and Width for advertising display for Category I devices can be interchanged/altered as per

suitability but, not exceeding the total area (Length multiplied by Width).

(ii) In the case of airports, the length and width for Unipole/Billboard and Ground Level Hoardings can be

increased on case to case basis up to the maximum dimension of 14 m x 8 m and 20 m x 5 m respectively,

by Commissioner, Pondicherry Municipality, Puducherry.

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

PART–II]

LA GAZETTE DE L'ETAT

Specific Permission Criteria

CATEGORY – 1

(a)

Lateral placement

* Not permitted in medians.

* Not permitted on traffic islands and where carriageways diverge.

* Not permitted on footpaths.

* Where the footpath does not exist the outdoor advertising device not

permitted

* Shall not be permitted within 3 metres from the edge of existing carriageway.

(b)

Longitudinal Placement * Not permitted within 75 m. of any traffic red-light erected for the regulation of

traffic.

* Not permitted, if any, such form as will obstruct the path of pedestrians.

* Not permitted, if, in any manner and at such places as to obstruct or interfere

with the visibility of approaching, merging or intersecting traffic.

* Not permitted within a round-about of diameter less than 25 m. as measured

from the outer width of the round-about.

* Distance between two advertisement displays on flyover panel/railway bridge/

FOB must not be less than 25 m. to avoid visual clutter. However, two

advertisement panel (back to back on Railway Bridge Panel/Flyover Panel/FOB,

LA GAZETTE DE L'ETAT

[PART–II

i.e., both sides facing traffic) of specified size shall be permitted on Railway

Bridge Panel/Flyover Panel/FOB at one location subject to the conditions

mentioned at Footnote below the Summary for

* Category-1 Devices.

(c)

Other Placement

* The locations where large format outdoor devices are placed along the sides

of the railway bridge, flyover than maximum height of the device from the road

level shall be measured clearly from the top of flyover and centre of the

flyover.

* Building wrap will be permitted strictly on Malls, Airport area, Cinema Halls,

commercial buildings, market/shopping complexes.

* Building Wraps shall not create any hindrance in Ventilation, Natural Lighting

and Opening of Doors/Windows.

* Building Wraps shall not cross/on the Roof Top Level of the Building and shall

be displayed within the building boundaries.

* Not permitted in residential areas

* Not permitted within 75 m. of another Category 1 device except Building

Wraps.

* The minimum distance to be maintained between any two Building Wraps shall

be 10 m., however, the minimum distance between any two building wraps can

be increased depending on site conditions on case to case basis so as to avoid

visual cluttering by the Competent Authority.

PART–II]

LA GAZETTE DE L'ETAT

Specific Conditions and Provisions

CATEGORY – 2

Sl.

Type

General

Specific parameters

Special conditions

No.

description

Length

Width

Area

Min

Ground

clearance

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

2.1

–

Public amenity

–

Up to

–

mounted devices:

23 sq.m.

Garbage and

per single

toilet facilities.

unit.

Permitted only over approved

surfaces of specified properties

designed for providing certain

civic amenity/facility/service for

public benefit.

The amenity shall not interfere

with the general function of the

road

premises

cause

impediment to sight distances for

motorists.

The activities of the amenity shall

not

spillover

beyond

the

designated

area

onto

the

surroundings, unless otherwise

permitted.

LA GAZETTE DE L'ETAT

[PART–II

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

The facility will not be allowed to be

used for any other purpose than

what has been agreed to in the

contract. No device placed within

the designated arca of facility shall

project beyond the assigned surface

proposed in facility.

The

amenity

and

the

device

mounted on the surface of facility

shall be such that it creates no

hindrance to the flow of vehicular or

pedestrian traffic.

The advertiser shall be responsible

for providing services like water,

sewage, garbage collection, etc., as

required for smooth functioning of

the facility or as per the terms of the

agreement.

Daily and regular upkeep shall be the

responsibility of the advertiser, is

also responsible for maintenance of

hygienic conditions in and around

PART–II]

LA GAZETTE DE L'ETAT

the facility or as per the terms of the

agreement.

General illumination required for the

functioning of the facility shall be

provided and maintained by the

Advertiser.

Allotment will be made through

tender system or through other

transparent system as laid down by

the Corporation.

The space required for group/queue

formation wherever applicable in

front of the facility shall be included

in the setback from the adjoining

curb line or any adjoining structure

or site features.

No advertising shall be permitted till

the facility is completely operational.

An "Out of Service" sign shall be

placed on the facility in case of the

facility becoming non-operative on

account of fault, repair or routine

maintenance.

LA GAZETTE DE L'ETAT

[PART–II

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

2.2 Devices

Drinking water,

< 7 0 % o f t h e

The unit will

–

mounted on kiosk outside

visible area to

be allowed

service

colony to

public.

to display

oriented

facilitate payment

up to 3

facility.

of bills/etc.,

panels, each

(G2C kiosk).

not more

than

3 m. x 3 m.

2.3 Devices

Tea/Cold Drink

–

< 2.25 sq.m. –

mounted on

Kiosk/Fruit juice,

road side

Snack bar, Florist,

kiosks.

Paan, cigarette,

kiosk, puncture

repair, Kiosk for

barber cobbler,

milk booth, etc.

All defunct or non-operational

facilities shall not be allowed to

advertise any advertisement.

A strict control shall be maintained

on the timing of operation of the

facility or service and the same

shall be displayed appropriately on

the facility interface.

PART–II]

LA GAZETTE DE L'ETAT

2.4

Devices

City maps, colony

–

< 2.25 sq.m. –

–

along with maps, etc.

information

for public.

2.5

Devices

Police Assistance,

–

< 2.25 sq.m. –

–

mounted

Traffic Police

on public

Assistance, Tourist

assistance

Assistance.

facility.

2.5.1 Devices

Benches, clock

–

< 2 sq.m.

–

mounted

towers, dustbin,

on street.

etc.

Advertisement on street furniture

shall not exceed 2 sq.m. on a single

side.

When more than one facility is

installed parallel to the roadways or

in a cluster, they shall be separated

by a minimum of 5 m. distance.

Shall not be placed so as to

obstruct pedestrian movement and

shall be located so as to not create

a hazard for traffic, bicycle or wheel

chair users in and around the

locations.

LA GAZETTE DE L'ETAT

[PART–II

Not permitted on a road median,

which is less than 1.2 m. wide.

Shall not have sharp edges with a

view to avoid a chance of injury or

damage to any person or object.

On arterial roads with kerb, the

facility should be placed no closer

than 1 m. from the face of the kerb

shall be not less than 0.5 m.

Device

mounted

street

furniture shall be non-reflective

in nature.

Surface mounted device shall be

permitted

only

the

landscaped area under Flyover.

and shall not spill over to the

roads footpaths or to the top.

No Pier surface mounted device

shall be permitted on the pier

abutting a traffic intersection.

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

2.6

Pier or pylon Road flyover

0.76 m.

0.1 m. Not

1.2 m.

mounted

pylons.

exceeding

device.

0.91 sq.m.

PART–II]

LA GAZETTE DE L'ETAT

The Pier surface mounted

device shall be fitted on every

alternate pier after the traffic

intersection wherever it cuts

under the viaduct or the flyover.

Surface mounted device shall be

mounted on two sides of the

Flyover pier in the direction of the

traffic flow and not parallel to it.

In case of their being more than

one Pier per bay as in the case

of Flyovers, maximum of two

surface mounted device shall be

permitted per bay preferably on

the outer road- side piers.

The Pier surface mounted

device shall be fixed to the Pier

with extreme care without causing

any damage to the structure.

Minimizing the contact points

with the Pier, the fixing member

shall be invisible and concealed

behind the sign.

LA GAZETTE DE L'ETAT

[PART–II

The Rights for advertising under

the

Metro

viaducts

and

Roadway Flyovers shall be

granted in lieu of provision and

maintenance of landscaping of

the areas located directly under

the Viaducts and Flyovers.

Shall not exceed 0.91 sq.m. of

advertisement display area and

shall only be displayed in

portrait format.

Under no circumstances shall a

sign project beyond 0.1 m. from

the face of the pole on which it

is mounted.

Advertisement devicess hall not

be placed so as to obstruct

pedestrian movement or view of

the traffic (in case, where sign

is placed on the median of the

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

2.7

Pole Kiosk

–

0.76

0.1 m. Not

1.2 m.

exceeding

0.91 sq.m.

PART–II]

LA GAZETTE DE L'ETAT

road) or pedestrians (where sign

is placed over a pedestrian

walkway).

The commercial advertising sign

attached to Pole Kiosk shall be

non-reflective in nature.

The top of advertisement device

shall be at least 2 m. below any

light fixture and the bottom of

such poster not less than 3.0 m.

above the ground level.

Advertisement device shall not

cover

any

Mandatory/

Cautionary signs or the cover

plates on street lamp pole.

Advertisement device shall not

be displayed on the first three

street lamp poles from any

intersection or traffic light.

Only one Advertisement device

structure

(single

frame

containing one or two back to

back posters) is permitted per

street lamp pole.

LA GAZETTE DE L'ETAT

[PART–II

The sides, top/bottom and the

rear sides (in case of single

sided sign) shall be framed with

an appropriate material to hide

the inside and their fixing

system. The material of the

poster can be paper (large size

printed paper) or stretched vinyl

sheet.

No projection, cutout on the

pole kiosk is permitted.

Permitted only on road-facing

side.

Shall be centered along with the

structural grid of the existing

protection screen by placing

them centrally in between

the

structural

support

alternately, e.g., one filled

and two empty.

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

2.8

–

Protection screen/

1.2 m.

1.8 m. < 2.16

0.75 m.

nallah culvert

sq.m.

advertising

devices.

PART–II]

LA GAZETTE DE L'ETAT

The advertising sign shall in no

case project above the top of

the edge of the protection

screen.

The device panel corners shall

not have sharp edges with a

view to avoid any chance of

injury or damage to any person

or object.

Informal advertising devices

should be restricted to a

demarcated

basis

Government/Private.

Colonies, inside market areas,

near public parks and the

premises of public buildings.

Informal advertising shall not be

permitted along the roads. The

billboard/poster will be allowed

for a maximum period of 48

hours.

2.9

–

Informal advertising

2.5 m.

1.2 m. < 3 sq.m.

1.2 m.

display board.

LA GAZETTE DE L'ETAT

[PART–II

In formal advertising devices

should be restricted to the

specific site/wall as may be

provided by the Municipality in

each

wards,

near

Government/Private Colonies,

inside market areas, near public

park and the premises of the

public buildings. No political/

religious/social poster free of

cost will be allowed beyond the

stipulated area.

In Municipal area, the billboard/

poster will be allowed for a

maximum period of 1 week.

No political/religious/social

poster free of cost should be

allowed to be pasted beyond

the stipulated area.

Area for advertisement/name/

logo shall not exceed 75% of the

surface area on each side of the

vehicle except the front of the

vehicle.

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

2.10

–

Vehicular Mounted

–

Devices:

Bus advertise in

Private and public.

PART–II]

LA GAZETTE DE L'ETAT

Permitted only on vehicles

whose primary purpose is to

serve a useful function in the

transportation or conveyance of

persons or commodities from

one place to another, unless

otherwise

specified,

transportation vehicle shall be

used for the sole purposes of

advertising.

vehicles

carrying

advertisement shall be parked

on a public right of way or in a

location on a private property,

which is visible from a public

right-of-way.

No animation or movement in

any form shall be permitted in

fleet advertising.

Advertising devices will be

allowed inside the public utility

vehicle.

LA GAZETTE DE L'ETAT

[PART–II

Bus Advertising devices shall

not interfere in any way with

the mandatory vehicle signs

such as purpose of the bus

service, number plate, etc.

The City Rails running within the

city limits can use the entire exterior

body of the rail wagon for the

purpose of advertisement.

Area for Advertisement/name/

logo shall not exceed 50% of the

surface area on each side of the

vehicle.

Separate

application

for

separate delivery vehicle, with

detail of registration number,

etc.

Taking clearance from Traffic

Police and RTO, etc., shall be

the responsibility of advertiser.

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

2.11

–

Vehicular Mounted

–

Devices in

Metro trains City

rails.

2.12 Vehicular

Delivery and service Na

Mounted

vehicle advertising.

Devices.

PART–II]

LA GAZETTE DE L'ETAT

2.13

–

Taxi and intermediate

–

public transport like

auto rickshaw and

radio taxis.

2.14

–

Mobile vehicle for

–

purposes for

advertising:

Not permitted

The delivery vehicles shall only

be permitted to advertise the

own product/service offered/

carried by the company/owner.

Area for Advertisement/ name/

logo shall not exceed 75% of the

surface area on each side of the

vehicle.

Separate

application

for

separate taxi, with detail of

registration number, etc.

No animation or movement in

any form shall be permitted on

taxi advertising

Taking clearance from.

Traffic Police and RTO, etc.,

shall be the responsibility of

advertiser, and the conditions

set by them shall be followed.

LA GAZETTE DE L'ETAT

[PART–II

2.15

–

Air Borne devices

–

19.5 m.

2.16

–

Flag Signs

2 m.

1.5 m. 3 sq.m.

2.2 m.

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

The Air Borne Device shall, be

erected, fixed and secured in

accordance with the specified

guidelines as per Municipality

offer letter/contract/agreement.

The gas used in inflating the

balloon shall not be hazardous

or flammable.

No other smaller balloons shall

be attached to the balloon or its

supporting or secure lines.

Air Borne Device not be

permitted in the air funnel area.

Flag Signs advertising device

shall be permitted only in

commercial areas/ markets.

This advertisement device shall

be useful in attracting the shop

owners in the market area to

display their product for selling

PART–II]

LA GAZETTE DE L'ETAT

through smaller and uniform

advertising medium which shall

enhance the city aesthetics by

way

uniform platform.

Note: The Length and Width for

advertising display for Flag Sign is

devices can be interchanged/altered

as per suitability but, not exceeding

the total area (Length multiplied by

width).

Specific Permission Criteria

CATEGORY – 2

(a)

Lateral placement

* Not permitted in road medians excluding Pole Kiosks.

* Not be permitted on traffic islands and where carriage ways diverge so much

that on coming traffic is not visible.

* Not permitted within the pedestrian footpath and if, any part of device is

projected in the right of way.

* A minimum gap of 2 m. must be maintained between amenity and

* Site features like pavement curbs, trees, electrical poles, boundary walls, etc.

LA GAZETTE DE L'ETAT

[PART–II

(b)

Longitudinal Placement * The distance shall be maintained as per the specific contract clauses as

mentioned by the Municipality while inviting tenders and proposals.

* Any deviation from the clause shall be approved by the Competent Authority.

* For devices mentioned under 2.1 for amenities, the location shall be such that

it does not result in inappropriate stopping or parking of vehicles on roads.

* A minimum gap of 2 m. must be maintained between amenity and site features

like pavement curbs, trees, electrical poles, boundary walls, etc.

* Unless specified, the principle of lateral and longitudinal placement will be

applicable to category 1 device only.

————

PART–II]

LA GAZETTE DE L'ETAT

Specific Conditions

CATEGORY – 3

Sl.

Type

Descript

Specific parameters

Special conditions

No.

of device

Length

Width

Area

Max

Min ground

Hight

clearance

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

3.1

–

Bus Shelter As

and Depo

approved

approved approved

approved

by the

Competent Competent Competent Competent Competent

Authority Authority Authority Authority Authority

on case

to case

basis.

The approach end of passenger

transport shelter shall be either open

or transparent to provide waiting

passengers with maximum visibility of

the approaching passenger transport

vehicle. The advertisement can either

be backlit or non-lit, front lighting

with additional projected brackets, etc.

The advertisement devices shall

not project outside the rooftop

boundary. Non-static illumination,

neons, changing LEDs, changing of

illumination colour, flashing lights,

etc., are not permitted. A minimum

specified gap maintained between the

bus shelter and the site features like

LA GAZETTE DE L'ETAT

[PART–II

trees/shrubs,

pavement

curbs,

boundary/building walls, electrical

poles, etc. Since, a BQS would only be

erected at a site where it is not a traffic

hazard, the advertisement on the BQS

should be excluded from the various

conditions of minimum distances from

road junction, etc. The content of

advertisement will be governed as per

the general.

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

Specific permission criteria for Bus shelter:

* ^{Any Advertising Device attached to a passenger transport shelter or a seat requires relevant approval of Competent}

Authority.

* ^{Sponsorship arrangements for the supply of infrastructure may be managed by Municipality subject to keeping in}

considerations the interest of both.

* ^{The proponent shall provide evidence of a public liability policy of insurance and must provide indemnity for all}

such installations.

* ^{The bus shelters shall be provided with a city map of the neighborhood area close to bus stop, the map shall be}

provided on the side panels for the commuter to read easily.

PART–II]

LA GAZETTE DE L'ETAT

3.2

–

Parking

As approved by the Competent Authority on case

to case basis.

No part of the parking advertising

device shall project into the public

right of way.

Parking signs should be electronic

controlled to give clear information

about occupancy status. Free Standing

parking advertising devices shall be

placed on the edge of the Authorized

Parking Lots in a manner as to not

interfere with vehicular or pedestrian

movement into and out of the facility.

Advertising Sign face/of the Free

Standing advertising devices in parking

area shall be Oriented inwards facing

the parking bays.

The number of free standing devices

shall be determined by the peripheral

length of the Parking facility.

However, overall spread of the

parking advertising Signs shall not

exceed 50% of the Sum total of the

peripheral length and the same shall be

spread across to a maximum of three

sides of the peripheral edge.

LA GAZETTE DE L'ETAT

[PART–II

Minimum distance to be maintained

shall not be less than 1.5 m.

No Free Standing. periphery of the

following :

(i) Access road passing front of the

Parking Lot / filling station.

(ii) Shopping Arcade/Precincts.

(iii) Access roads/land leading to

another facility beyond.

The Power Supply shall be as per

mentioned in general permission

criteria.

System of state parking may be

introduced which may be supported

by the finances being accrued from the

advertisement displayed on the stacks.

Two display boards of the size

40 ft. x 8 ft. each shall be permissible

in each parking site.

The boards will contain advertisement

at first half portion (20 ft. x 8 ft.) and

parking rates prescribed at the other

half portion.

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

3.2.1

–

Parking

–

Up to

–

7 ft.

(Two

18 sq.m.

display

boards).

PART–II]

LA GAZETTE DE L'ETAT

3.2.2

–

Two sides

–

Up to

–

of Kiosks.

18 sq.m.

3.2.3

–

Parking

Tickets

approved

approved approved

approved

and

by the

Uniform.

Competent Competent Competent Competent Competent

Authority. Authority. Authority. Authority. Authority.

Specific permission criteria for parking:

The parking advertising rights shall be clubbed with developing a proper parking information system that should

provide real time information on the proper location and availability of parking spaces to facilitate the vehicle owners

as well as the Municipal Authorities for better management of the existing parking scenario.

Provision at the entry and exit point regarding the parking fee, timeline, name of the parking site owner with

telephone number, complaint box, along with advertising devices shall be provided. The parking attendant shall be in

uniform with logo in front of uniform and advertisement at rear is permitted. Also the advertisement on parking tickets

and small kiosk erected inside.

Each parking has a provision for

erection of a Kiosks for keeping

helmets, sitting of parking attendants,

etc. on.

which advertisement will be permitted

on any two sides with the maximum

limit of each display not exceeding

20 ft. x 8 ft. It will be duty of the

advertiser to ensure that kiosks are

well lit and aesthetically built.

The Parking Tickets shall contain

Municipal hologram on the front side

with parking fee and advertisement on

the reverse side.

There will be uniformity in the

parking tickets in all authorized

parking areas.

LA GAZETTE DE L'ETAT

[PART–II

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

3.3

–

Landscape

–

device.

All Landscape advertising devices

shall be located only at design location

as approved by Municipality

All Landscape advertising device shall

be adequately maintained to assure

continued readability of the message

Advertiser shall be responsible for

suitable upkeep and maintenance

pruning of vegetation surrounding the

landscape advertising such as shrubs,

etc., to enable the visibility of the

advertisement.

No Landscape advertising device shall

project beyond the assigned surface

on which it is fixed.

Advertiser shall be responsible for all

Landscaping related work including

planting, daily maintenance and

watering, etc.

Permission should be given to the

registered advertiser. The requirement

of the landscape advertising for the

specific zone shall be led down as

decided by the Commissioner.

PART–II]

LA GAZETTE DE L'ETAT

3.3.1

–

Fence

1.5 m.

<0.3 m.

2.25 sq.m.

1.5 m.

As per

Advertising

including

approval

devices.

base.

Competent

Authority.

The Fence Advertising Signs shall be

Advertising Plates measuring 0.2

sq.m. in area.

The fence over which Sign is fixed

shall consist of fence modules of

specified design. In case of locations

where the fence modules are not

already in place the same shall be

designed and approved by the

Concerned Authority.

The signs shall be fixed on the outer

face of the fence parallel to the

direction of the traffic flow.

The sign shall be permitted on every

alternate fence module maintaining a

minimum interval of 3 many two

signs.

The sign shall be centered and aligned

to the centre of the fence module

horizontally.

The total number of fence advertising

signs appearing on a particular fence

shall depend on the design and length

of the fence.

LA GAZETTE DE L'ETAT

[PART–II

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

The fence shall be covered with green

cover such as creepers, etc., to the

maximum extent possible planted

from within.

No illumination in any form shall be

permitted on the fence advertising

sign.

All fence advertising sign shall be

non-reflective in nature. No retro-

reflective, reflective film or paint shall

be used on fence.

Signs shall be square advertising plates

measuring 0.3 m. x 0.3 m.

The tree guards shall be provided with

1.5 m x 1.5 m.

Or 1.2 m. x 1.2 m. cast iron modular

grating for protection of roots and

water to seep in the roots, as per

approved design by the Municipality.

The Tree Guards advertising sign

attached to Tree Guard shall be

non-reflective in nature.

3.3.2

–

Devices

0.3 m.

0.09 sq.m. The device As per

mounted on

shall be

approval

tree guards.

integral

part of

Competent

tree guard. Authority.

PART–II]

LA GAZETTE DE L'ETAT

Advertiser shall make sure to plant,

maintain, prune and water the plant

without causing any damage to the

tree guard or the tree guards advertising

sign.

No illumination in any form shall be

permitted on the Tree Guards

advertising sign.

Following

ratio

70:20:10

proportionate numbers of Tree Guard

Advertising Signs shall be distributed

at regular intervals for Commercial

Advertising, social message and logos

of participating agencies respectively.

Permutations and combinations shall

be worked out according to the

frequency of the Sign.

Permission should be granted in a

transparent manner.

Signs shall be advertising plates

measuring 0.6 m. x 0.3 m.

Advertising sign shall be an integral

part of the design.

The advertising sign attached to the

barricading can be reflective in nature.

3.4

–

Traffic

0.6 m.

0.3 m.

–

Mounted

Barricading.

on traffic

barricading.

LA GAZETTE DE L'ETAT

[PART–II

Specific Conditions

CATEGORY – 4

Sl.

Type

Descript

Specific parameters

Special conditions

No.

of device

Length

Width

Area

Max

Min

Hight

ground

clearance

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

4.1

–

N a

0.3 m.

–

<0. 9 m. in

2.5 m.

general and

c a n

b e

i n c r e a s e d

u p t o 2 m .

d e p e n d i n g

on the site

c o n d i t i o n

and subject

to approval

o f

t h e

Commissioner

on case to

case basis as

explained in

t h e

n o t e

below.

All Fascia signs shall conform (should

not exceed) to a maximum height of

0.9 m.

No part of any such sign shall extend

above the level of the wall upon or in

front of which it is situated.

The width of the signage is allowed

to extent of the width of the shop-

External Fascia signs shall be mounted

at a datum line not lower than 0.9 m.

from top finished level.

Within the enclosed corridors or

verandah like in location, the fascia

sign must follow the datum line

coinciding with the top of the shop/

business opening.

PART–II]

LA GAZETTE DE L'ETAT

Incase of double height openings in

frontage the datum line of the sign

shall be at 0.9 m. from the soffit of

the ceiling.

The signage should not obstruct the

open railings, jail, grill or any

architectural features. Incase the

signage is placed below a railing or

grill, its datum line shall coincide with

the slab level or up to 0.9 m. from the

bottom of the drop whichever is less

to expose the architectural design of

the railing.

Each business shall restrict itself to

only one fascia sign. The signs by no

means shall exceed the frontage of the

premises of the business (in terms of

the Width). Permitted for each

business establishment having a rear,

or side building face with a public

entrance.

One additional fascia sign is permitted

on each wall face fronting on a

dedicated pedestrian or vehicular

street or parking lot.

LA GAZETTE DE L'ETAT

[PART–II

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

Internal illumination of a translucent

sign face, or individual letters,

characters or figures shall be permitted,

such that the sign face, letter or

character glows.

Flashing and Mechanical Movement

graphics are not permitted. Excessive

or Special Illumination Schemes, both

on and within buildings (including

windows and doorways) and sites

shall not be permitted. Illuminated

and animated signs are not to detract

from the architecture of the supporting

building during the daytime.

The Owner of Shop/Business

Establishment/Institution shall only

be permitted to advertise the

organization/business name/logo for

self- signage having area less than/equal

to 2.5 sq.m. which is free of charge,

no surrogate advertising shall be

permitted.

PART–II]

LA GAZETTE DE L'ETAT

The Owner of Shop/Business

Establishment/Institution shall be

permitted

advertise

the

organization/business/ product/service/

name/logo for Self-Signages having area

more than 2.5 sq.m. subject to

payment of Advertisement Fee and

Prior

written

Permission

Commissioner of the Municipality.

A sign shall be fixed at right angles to

the street line.

Where enterprise facades exceed 20 m.

in length, more than one sign may be

allowed, spaced at a minimum of 6 m.

intervals.

Self-illuminated Awning Signs are not

permitted.

Permitted only on premises used for

commercial, office, industrial or

entertainment purposes.

Note : The maximum height limit of Self-Signages for Commercial Institutions, Showrooms, Hotels, Restaurants, Marts,

Shopping Complex, etc., shall be maximum 2 metre (proportionate to the Building facade area) as decided by the

Commissioner, on case to case basis. The signage shall not block natural light or ventilation in building/premise

and shall not contravene the criteria mentioned above in general conditions.

4.2 On

–

<2 m.

<1 m.

<2 sq.m.

As per

2.7 m.

premises

approval

signs.

of the

Awning Sign:

Competent

authority.

LA GAZETTE DE L'ETAT

[PART–II

No Under-awning sign shall project at

any point more than 100 m.m. from

the surface to which it is affixed.

No Under-awning sign shall exceed a

vertical dimension of 600 m.m. and a

horizontal dimension of 900 m.m.

No Under-awning sign shall extend

above, below or beyond any extremity

of a parapet wall, balustrade, railing,

beam or fascia.

Not more than one Under-awning sign

per facade per enterprise shall be

allowed, unless the facade exceeds

20 m. in length, where more than one

sign shall be allowed, if, they are

spaced at a minimum of 6 m. Intervals.

Maximum height of letters: not

exceeding 250 m.m. when horizontally

aligned; not exceeding 400 m.m. when

vertically aligned to the sign.

Maximum height of logo shall not

exceed 750 m.m. within the sign

surface.

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

4.3

–

Projected

–

sign:

for self-

advertising

only.

PART–II]

LA GAZETTE DE L'ETAT

In no case shall any projecting sign

be attached to a lamp post, traffic sign

or any vertical structure other than

the shop front where the business or

service is practiced.

In no case, shall any projecting sign

be attached to a heritage building,

educational facilities, and buildings

that house Government Offices.

Projecting signs overhanging public

land must have a minimum clearance

of 2.5 meters above ground level (or

a foot path).

No projection of the signage or any

part of its supports or frame-work

shall project more than 1 m.

beyond the building.

The sign shall not project more than

0.6 m. beyond the building, or plot

line facing the street.

A projecting sign shall not be fixed

other than at right angles to the street

line.

–

Installed on

–

>2.5 m.

building Ht.

but

not exceeding

< 9 m.

18 m.

LA GAZETTE DE L'ETAT

[PART–II

No projected sign shall be attached to

the transom of a doorway or display

window.

No projecting signs shall extend above

the parapet or top most edge of a roof

or above the part of the building face

to which it is attached.

Only one projecting sign shall be

allowed per enterprise façade

provided the width of the facade is at

least 4.5 m.

Only one projecting sign per façade

shall be permitted vertically as well as

horizontally.

Material of the framework or

supporting structure of the sign

should be made of non-combustible

material.

The lateral movement of the sign

should be restricted and restrained

securely using appropriate bracing/

bracketing to prevent from swinging.

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

–

Installed on

–

12 m.

building Ht.

not exceeding

36 m.

PART–II]

LA GAZETTE DE L'ETAT

The projecting sign shall be designed

so that it is capable of supporting

reasonable horizontal as well vertical

load at all points/loading points.

Footway signs are permitted within

the Clear Zone provided that the

structure, which performs the sole

purpose of supporting the Advertising

Device, is frangible.

No portion of a footway signs shall

project over the carriage way or any

surface used by motor vehicles.

The placement of a footway sign not

cause a safety hazard to other traffic

(e.g. Pedestrians and cyclists).

Generally be limited to one sign per

premises in busy business precincts.

Generally be limited to two signs per

premises where there is more than one

business on the premises.

Be located directly outside the

premises they refer to.

4.4

–

Foot way and

0.6 m.

0.36 sq.m. 1 m.

road side

vendor sign.

LA GAZETTE DE L'ETAT

[PART–II

Not be located so as to restrict sight

distance

approaches

intersections or the restrict the

visibility of other authorized signs.

Be permitted only during trading

hours.

Footway signs shall have a maximum

height of 1.0 metre, a maximum width

of 0.6 metres and a maximum depth

of 0.6 metres.

Footway signs shall relate only to the

business or product that may be

obtained on the premises.

A Real estate Sign shall be erected to

advertise the sale/rent or lease of

property upon which the sign is

placed.

All Real estate Sign shall be

temporary in nature.

All Real estate Sign shall be non-

illuminated.

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

4.5

–

Real estate

< 2 sq.m.

1 m.

sign:

For self-

advertising

only.

PART–II]

LA GAZETTE DE L'ETAT

All Real estate Sign shall be displayed

only during the times the premise is

open for inspection or to be let out.

No Real estate sign shall be placed at

a distance less than 4 m. from the

street line or the road right-of-way.

A Real estate Sign shall be placed so

as to not impede pedestrian or traffic

now.

Real estate sign shall be limited to one

sign per street face.

The maximum size of Real estate Sign

permitted shall not exceed 2 sq.m.

(but not more than 1 sq.m. per side).

A Real estate sign shall not have

letters, figures, symbols or similar

features that exceed 0.5 m. in height.

The content of welcome sign must be

approved by Commissioner.

Under no circumstance shall a

Construction Site sign be permitted

prior to the issuance of first building

permit.

4.6

–

Welcome

–

< 3.85

1.6 m.

–

sign.

sq.m.

4.7

–

Construction

< 4.4

3 m.

sign:

sq.m.

For self-

advertising only.

LA GAZETTE DE L'ETAT

[PART–II

A sign shall not be permitted unless

there is direct access to that road from

the property being advertised.

Signs shall be located as close as

practicable next to, and parallel to,

the property alignment.

A sign shall not interfere with any

underground services.

No portion of a sign shall project over

the carriage way or any surface used

by motor vehicles.

The placement of the sign shall not

cause a safety hazard to traffic (e.g.

vehicles, pedestrians and cyclists).

Signs must not present a danger to

traffic when exposed to natural wind

forces or wind created by passing

vehicles.

One or more signs as per the guide,

with a maximum area of 1 sq.m, may

be displayed per property.

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

PART–II]

LA GAZETTE DE L'ETAT

Permission Criteria for Self-Signage

CATEGORY – 4

* ^{All on premises advertising devices/business/trade signs should be}

restricted to commercial areas and authorized business/trade

establishments within institutional areas.

* ^{Under no circumstances shall on Premise Advertising Device be}

permitted in residential areas.

* ^{Under no circumstances shall illuminated on premise signs be}

permitted to be in shops/commercial establishments facing

residential areas on streets with width less than l2 metres.

* ^{No sign shall be attached in any way to trees or shrubs.}

* ^{No Trade and Business sign, messages, posters or printed material}

of any nature shall be pasted onto any supporting column, pillar or

post.

* ^{On Premise Advertising Device in any from shall not obstruct any}

pedestrian movement (vertically and laterally), fire escape, door or

window openings.

* ^{No On Premise Advertising Device shall be in any form or manner}

interferes with openings required for light and ventilation.

* ^{Under no circumstances shall On Premise Advertising Device be}

located to obstruct or alter the frontal silhouette of any transparent/

translucent surfaces/openings.

* ^{Non-illuminated transparent translucent signs shall be permitted on}

transparent, translucent external surfaces at any level.

* ^{No trade and business sign shall be in any form or manner interfere}

with fire safety transit/exit space requirements and prescribed

norms.

* ^{All On Premise Advertising Device should under no circumstances}

reflect activity/activities other those undertaken within the premises.

* ^{No sign shall contain additional advertising -promoting products or}

services other than approve use of the premises or site irrespective

of whether that product or service is provided, sold or available on

the site.

LA GAZETTE DE L'ETAT

[PART–II

* ^{All On Premise Advertising Device must have the compulsory}

required information as under:

* ^{Name of the trade and business}

* ^{Shop/Premise number}

* ^{All On Premise Advertising Device must conform to the prevailing}

laws with regard to decency, decorum, social harmony, etc.

* ^{All the signs be visually interesting and exhibit a high level of}

design quality.

* ^{All On Premise Advertising Device must conform to structural/}

architectural discipline of the surface/edifice/building/open areas.

* ^{The scale and location of a sign should be compatible not only with}

the building to which it is affixed but, also take into consideration

nearby buildings, streets and existing signs.

* ^{Materials used and all On Premise Advertising Device should be}

non-polluting, fire resistant and injury proof.

* ^{Any new sign shall consider existing signs on a building, site or}

adjoining streetscape to ensure that the sign does not give rise to

visual and/or physical clutter.

* ^{All signs shall have a minimal projection from a building.}

* ^{The cabling and conduit should be concealed from view of the sign}

and any supporting structure from all angles, including visibility

from the street level and nearby higher buildings and against the

skyline.

* ^{No sign under any circumstances shall be supported from, hung or}

placed on other signs. Each sign should be self-supporting or fixed

securely with the architectural structure.

* ^{Signs painted on or applied on the roof of a building are not}

permitted. Signs built and/or suspended from the roof at the roof

level are also not permitted.

* ^{The sign information should be kept to a minimum in the interest of}

both aesthetics and traffic safely.

PART–II]

LA GAZETTE DE L'ETAT

* ^{Where subordinate information is allowed, the name or use of the}

business shall be the dominant message on the sign- No

supplementary (as in bylines, product specifications and selling

propositions) and subordinate information (addresses, telephone

numbers and other such details) which seeks the attention of Drivers

along vehicular stretches will be allowed as they present a traffic

hazard.

* ^{Sign should be non-reflective such that they do not flash or glare at}

Drivers on the streets.

* ^{Signs should not use reflective surfaces as mirror foils,}^etc.,^{as the}

use of such material are visually disruptive to traffic and can be

hazardous to oncoming Drivers.

* ^{All permitted signs would attract levies payable as outlined by the}

Municipality.

————

SCHEDULE – 3

[see Bye-Law 20(4)]

Places Identified for Erection of Temporary Outdoor Media Devices

Location

Permitted Locations for display of Temporary

Permitted

No.

Outdoor Media Devices

size (feet)

(1)

(2)

(3)

(I) Villianur Main Road from Indira Gandhi Square to

Arumbarthapuram Bridge.

Kamban Nagar Main Road near Government School

10' x 10'

Reddiarpalayam (Eastern facing).

At entrance of the Jaya Nagar Main Road (Eastern

10' x 10'

facing).

At the Corner of the Jawahar Nagar Main Road near

10' x 10'

Oulgaret Municipality Opposite to PPA (Western

facing).

Gundusalai Road near culvert Nadesan Nagar,

10' x 10'

backside of Public Works Department pump house

(Eastern facing).

LA GAZETTE DE L'ETAT

[PART–II

Ganapathy Nagar Main Road, Thakkakuttai (Eastern

10' x 10'

facing).

Balaji Nagar Canal adjacent to Devaki Hardware's

10' x 10'

(Western facing).

(II) Vazhudavur Main Road from Rajiv Gandhi Square

to Gopalankadai Road Junction.

Mariamman Koil Street Gundupalayam near

10' x 20'

Anandhamaravadi compound wall (Eastern facing).

Drowpathi Amman Koil Street, Thilaspet, Vazhudavur

10' x 10'

Road Junction (Western facing).

Kadirkammam Karumathimandapam near Indira

10' x 10'

Gandhi College (Eastern facing).

Ramanapuram, Meenatchipet Road and Vazhudavur

10' x 10'

Road Junction (Western facing).

South Anaikarai Street, near Police Quarters,

10' x 10'

Shanmugapuram (Eastern facing)

Hospital Street Mettupalayam adjacent side of

10' x 10'

Health and Willingness Centre at Mettupalayam

(Western facing).

At the corner of the Muthirapalayam Junction near

10' x 10'

Muthirayar School (Western facing).

Jeeva Street, Muthirapalayam Near co-operative bank

10' x 10'

(Western facing).

Near PONLAIT at Sandhaithoppu, Dharmapuri

10' x 10'

(Western facing).

Iyyankuttipalayam Junction at corner of Gopalankadai

10' x 10'

Road (Western facing).

(A) Gopalankadai Road from Vazhudavur Road

Junction to Perambai Road.

Vivekanda School Junction at Gopalankadai Road

10' x 10'

(Northern facing).

(1)

(2)

(3)

PART–II]

LA GAZETTE DE L'ETAT

(1)

(2)

(3)

(B) Perambai Road from Gopalankadai Road Junction

to Villianur Road.

Near Toilet block at Pitchaiveeranpet (Northern facing).

10' x 10'

Dr. Radhakrishnan Nagar Park, Perambai Road

10' x 10'

(Eastern facing).

Mothilal Nagar Main Road Junction, Perambai Road

10' x 20'

(Western facing).

(III) Tindivanam Main Road from Rajiv Gandhi Sqaure

to Pondicherry State Entrance.

Main Road, Kamaraj Nagar, Gorimedu near Dental

10' x 10'

Hospital (Southern facing).

Odai Street near Pump House, D'Nagar Police

20' x 10'

Station (Eastern facing).

Subbaiah Kalayana Mandabam Junction, near

10' x 10'

Public Works Department Collection Centre

(Eastern facing).

Gnanathiyagu Nagar Main Road, near Mariamman

10' x 10'

Koil (Eastern facing).

Kasthuribai Nagar Main Road, near Don Bosco

10' x 10'

School (Eastern facing).

(IV) Mettupalayam - Truck Terminal from MGR Nagar

Moolakulam to Gorimedu Shopping Complex (Via

Mettupalayam Signal, Guru Nagar, VCRC).

Entrance of M.G.R. Nagar Main Road Arch, Oulgaret

10' x 10'

(Northern facing).

1st Cross, PIPDIC Main Road, near Veterinary Hospital,

10' x 10'

Mettupalayam (Southern facing).

Poothurai Main Road, near Truck Terminal (Southern

10' x 10'

facing).

At entrance of Guru Nagar, Main Road, Gorimedu

10' x 10'

(Western facing).

LA GAZETTE DE L'ETAT

[PART–II

Opposite to Indira Nagar Primary School, Police

10' x 10'

Quarters Road (Northern facing).

VCRC Main Road, opposite to Municipal toilet block

10' x 10'

Gorimedu, JIPMER (Southern facing).

(V) Airport Road from ECR French corner to Navalar

School (via Cluny School).

Main Road, Pakkamudayanpet near French Corner

10' x 10'

Bakery (Western facing).

The entrance of the Besant Nagar, Main Road near

10' x 20'

Navalar School, Lawspet (Southern facing).

1st Cross Street, Kurinji Nagar near Rajiv Gandhi

10' x 10'

Children's Park (Southern facing).

Kottupalayam Junction, near Old Library (Eastern

10' x 10'

facing).

(VI) College Road from Kottupalayam Vinayagar Koil

junction to Lawspet Helipad (via Uzhavar Sandhai)

Shanthi Nagar Main Road entrance, Lawspet

10' x 20'

(Southern facing).

Uzhavar Sandhai Junction at the corner of the College

10' x 20'

Road (Western facing).

Near Ashok Nagar, Community Hall (Northern

10' x 20'

facing).

Near JTS Bus Stop, Lawspet (Southern facing)

10' x 10'

At the Junction of Lawspet Main Road near Public

10' x 10'

Health Centre and Iyyanar Koil (Western facing).

(VII) Lawspet Main Road from Kamarajar Mani

Mandabam to College Road.

Lawspet Main Road, near Auto Stand at Kamarajar

10' x 20'

Mani Mandabam, (Western facing).

Entrance of the Mahaveer Nagar Main Road

10' x 20'

(Western facing).

(1)

(2)

(3)

PART–II]

LA GAZETTE DE L'ETAT

(1)

(2)

(3)

Vinayagar Koil Kulam, Lawspet (Opposite to

10' x 10'

Lawspet Police Station) (Eastern facing).

(VIII)

ECR Road from Kokku Park Signal to Sivaji

Statue, Karuvadikuppam.

Near GEM Hospital, Old Bridge, Pakkamudayanpet

10' x 10'

(Western facing).

Main Road Mahatma Gandhi Nagar Near Latha Steel

10' x 10'

compound wall (Western facing).

Adjacent side of Be-Well Hospital near Green Garden

10' x 10'

(Western facing).

Gangaiamman Koil Street, Lawspet at Junction of

10' x 10'

Priya Bar (Southern facing).

At the Corner of the Jayaram Nagar entrance

10' x 10'

Karuvadikuppam (Western facing).

(IX) Kamaraj Salai from Rajiv Gandhi Statue to Grand

Bakery.

Main Road Sithankudi near Balaji Theatre (Western

10' x 10'

facing).

Othavadai Street, Saram (Avvai Thidal) (Western

10' x 10'

facing).

(X) 45 Feet Road from GRT to Venkata Nagar EB

Substation.

45 Feet Road, Venkateswara Nagar, near Auto Stand

10' x 10'

(Southern facing).

Adjacent to Kamaraj Nagar Constituency Member

20' x 10'

of Legislative Assembly Office near Venkata Nagar

Park (Southern facing).

Main Road, Jeeva Colony near Vel Sokkanathan

10' x 10'

Kalyanamandabam (Southern facing).

LA GAZETTE DE L'ETAT

[PART–II

(XI) Krishna Nagar Main Road from Maduvapet to

Ambika Apartment.

Krishna Nagar Main Road, Maduvapet corner

10' x 10'

(Eastern facing).

Krishna Nagar Main Road, 12th Cross (Western

10' x 10'

facing).

Krishna Nagar Main Road, 9th Cross corner (near

10' x 10'

Police Booth) (Western facing).

(XII) Kalapet ECR Road from Pillaichavady to

Ganapathychettikulam.

Pillaiyar Koil Street, Periyakalapet, near Fire Service

10' x 10'

Station compound wall (Southern facing).

Vinayagar Koil Street, Ganapathychettikulam, near

10' x 10'

Government Primary School (Northern facing)

Mathur Road, near Murugan Koil, Periyakalapet

10' x 10'

(Northern facing).

Bangala Street, Periya Kalapet (Southern facing)

10' x 20'

At the Corner of Murugan Koil Street, Periya Kalapet

10' x 10'

(Eastern facing).

(XIII) ECR Road from Muruga Theatre Signal to Railway

Gate.

Rajiv Gandhi Hospital, Ellaipillaichavady adjacent

10' x 20'

to canal (Southern facing).

Junction of the Rajiv Gandhi Square

10' x 10'

Junction of the Indira Gandhi Square

10' x 10'

Junction of the Kokku Park, Pakkamudaiyanpet

10' x 10'

Junction of Mettupalayam

10' x 10'

Junction of Sivaji Statue, ECR

10' x 10'

Compound wall of Community Hall at Oulgaret

10' x 10'

facing National Highway.

* Apart from the above said locations, if additional locations requested

by the applicant it can be considered by the Commissioner on the

merit basis.

(1)

(2)

(3)

PART–II]

LA GAZETTE DE L'ETAT

SCHEDULE – 4

[see Bye-Law 14(3)]

Typology

Typology Description

(1)

(2)

Typology A: OMDs on public transport services/street

furniture and public transport system.

(A1) Bus and Intermediate Public Transport (IPT) shelters.

(A2) Bus and IPT route markers

(A3) Foot Over Bridges, Signage gantries, toilet blocks and

urinals.

(A4) Cycle Stand/Station

(A5) Police booth, parking booth, telephone booth, pre-paid

taxi booth, bus/rail booking information booth, drinking

water facility, public utility kiosks, outside colonies to

facilitate directory/payment of bills, etc.

(A6) Sitting bench, garbage bins

(A7) Metro/MRTS

(A8) Traffic barricading

(A9) Public transport vehicle

Typology B : OMDs on commercial advertising structures on

public land.

(B1) OMD on public land

Typology C : OMDs on commercial advertising structures on

private land.

(C1) Unipoles, billboards, building boards

(C2) Wall wraps/wall painting

(C3) Multiple OMDs.

LA GAZETTE DE L'ETAT

[PART–II

Typology D : Events

(D1) Religious, Political and Conferences

(D2) Entertainment and Exhibitions events

Typology E : Landscape advertising

(E1) Tree guards

Typology F: Shop signage

(F1) Self-Advertising

Typology G: Innovative advertising

(G1) Innovative advertising

Typology H: Cinema advertising

(H1) In-cinema on screen advertising including slides and

advertisement films (moving advertisements).

Typology I: Inside commercial buildings and public buildings.

(I1)

Inside commercial buildings and public buildings.

The supporting structure shall have a non-reflective finish to

prevent glare. The Outdoor Media Devices structure shall be well

maintained at all times. It shall be painted in colors that are consistent

with, and enhance the surroundings.

————

FORM 1

[see Bye-Law 10(1)]

Registration Form for display of Advertisement on Outdoor Media Device

1. Name of Individual/Company/Firm/

Agency/Owner with registration

details in Companies Act or Limited

Liability Partnership Act, 2009.

(1)

(2)

PART–II]

LA GAZETTE DE L'ETAT

2. Name of the Authorized person in

case of Company/Firm/Agency.

3. Registered Address

(i) Telephone Contacts

(ii) Business Fax

(iii) E-Mail Address

5. Details of the Directors/Proprietors/Partners–

Sl.

Name

DIN No.

Mobile No.

e-mail Address

No.

6. Experience

7. Work Experience

8. Details of Director who have been :

defaulter in any of the matter while

remain Director in any other agency.

9. Balance sheet of last three years, :

if available.

10. Authorisation letter by the Board : YES

of Directors (by passing resolution),

not by any individual Director for

Authorised signatory of agency.

11. Details of advertisement rights/ :

permission secured in last five years

in any of the Municipalities of

Puducherry and Tamil Nadu.

100

LA GAZETTE DE L'ETAT

[PART–II

12. An undertaking that no amount is

pending against it in any of the

Municipalities of Puducherry and

Tamil Nadu.

13. Type of entity

14. PAN Number

15. Service Tax Number

16. Registration Amount

17. The applicant firm/company has not

: YES

been Blacklisted by any Government

entity in the last 3 years.

18. The applicant firm/company has no :

pending dues.

19. If yes, please specify the total pending : YES

dues.

20. The applicant firm/company has no Court case pending I/we shall

hereby abide the terms and conditions and guidelines of

advertisement Bye-Laws/Policy framed by the Municipality. Also the

information listed above is true and genuine and incase of adverse

findings related to this, the registration shall stand cancelled.

(Incase of offline submission, please take printout of this Form and

submit it with the Demand Draft of such amount as specified by the

Commissioner, respective Local Body time to time at Municipality Office in

favour of The Commissioner, respective Local Body of .............. payable

at ........................................................)

Note :

This is a typical format only and is subject to modification/

amendments by the Municipality of ................................................

............................................................................... from time to time.

Latest version from the website to be used always.

Signature of the Applicant.

101

PART–II]

LA GAZETTE DE L'ETAT

(Affix

Photo of

applicant)

FORM 2

[see Bye-Law 11(3)]

Certificate of Registration

Application No. :

Unique Identification No. :

Name, Designation and Address

(Designation in case of Company/firm/

agency).

Name of the Company/Firm/Agency

(if applicable)

Date of Registration

Valid up to

Fee paid and Receipt No.

It is hereby certified that your application for registration with

Municipality for display of Outdoor Media Device has been approved.

Please use the Unique Identification Number for all future

correspondence with the Municipality.

Commissioner.

————

FORM 3

(see Bye-Law 13)

Application to Erect a Outdoor Media Device in Oulgaret Municipality

(separate application should be submitted for each location)

1. Name and address of the :

applicant/Company/Government

Department with Municipal

UID No (if, company registered

with Municipality).

Municipal UID No. :

102

LA GAZETTE DE L'ETAT

[PART–II

2. E x a c t l o c a t i o n w i t h

: Address :

identification land marks and

direction of facing of the

frontage of the Outdoor

Media Device.

3. Place of erection of Outdoor

: Municipal Ward No. :

Media Device with ward

Police station

number (If on buildings,

Survey details

address of the building).

4. Name of the owner of the

land/building on which the

Outdoor Media Device is to

be erected.

5. Typology and Size of the

Outdoor Media Device

proposed to be erected.

Typology

Length

Breadth

Width

Area:

Volume:

6. Nature of the materials to be

used.

7. Whether annual rent paid for

: Yes / No

land belonging to Government

or Municipality if so the date

of payment and other details.

Receipt No.

Date

Amount

8. Indicate whether the following

documents

have

been

enclosed with the application.

(a) Copy of proof by which

: Yes (enclosed) / No*

Licence fees and rent for

Government lands is paid.

103

PART–II]

LA GAZETTE DE L'ETAT

(b) Copy of receipt of rent

: Yes (enclosed) / No*

paid to State or Central

Government or Municipality

and details of fees paid.

: Yes (enclosed) / No*

Media Device to be

erected indicating the

height

and

other

dimensions and the material

proposed to be used.

(d) Stability certificate issued

: Yes (enclosed) / No*

by the Structural Engineer.

(e) No Objection letter from : Yes (enclosed) / No*

the owner of the land

where

the

Outdoor

Media Device is to be

erected in a private land

or building:

(f) If the land or building

: Yes (enclosed) / No*

belongs to a Department

of the State Government

or Central Government

or an Undertaking of the

Government or Municipality

or to any such related

agency, a No Objection

Letter/Authorization

letter

issued

Authorized Officer.

(g) A Topo sketch indicating : Yes (enclosed) / No*

the proposed location of

the

Outdoor

Media

Device.

(h) Copy of PAN Card and

: Yes (enclosed) / No*

GST

(PAN

Card

P r o p r i e t o r / P a r t n e r /

Company

Directors

whichever is applicable) .

104

LA GAZETTE DE L'ETAT

[PART–II

(i) Test Certificate from a : Yes (enclosed) / No*

licenced

Electrical

Engineer.

(j) Plan of the hoarding

: Yes (enclosed) / No*

indicating width, height,

etc., duly approved by

the qualified Engineer.

9. Insurance against damages

: Insurance No.

(The licensee shall provide

Valid till

proof of public liability

Insurance Company :

insurance).

10. Brief Content of Outdoor

Media Device.

DECLARATION

* ^{I/We declare that all the statements/details/documents furnished are}

true and correct to the best of my/our knowledge.

* ^{I/we also understand that I/we are liable for penal actions prescribed}

under law for any violation(s)/deviation(s) in any manner.

* ^{I/we shall be liable for compensation payable, to whomsoever it may}

be, for any loss incurred due to failure of Outdoor Media Device

display whatever the reason may be.

* ^{I/we shall hereby abide by all provisions of Acts/Rules/directions}

issued by the Municipality or any other law enforcing or

Government agencies.

Signature of the applicant.

Date :

......................................................................................................................................................

ACKNOWLEDGEMENT

(for office use only)

Received the application for erection of Outdoor Media Device

in Oulgaret Municipality at Ward No. ........................., at ....................... from

Thiru/Tmt./M/s. ............................................................

Signature of receiving official and date

(* Strike out whichever is not applicable)

105

PART–II]

LA GAZETTE DE L'ETAT

FORM - 4

[see Bye-Law 13(4)]

Permit for Erecting the Outdoor Media Device in Oulgaret Municipality

1. OMD Id No.

Date :

2. Application No(s).

Date :

3. Name of Licensee and UID No. :

4. Location(s):

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

5. Device Details

6. Valid Up to

7. Fee details–

Receipt No.

Date

Amount

CONDITIONS

(1) This permit is not transferable.

(2) The Licensee should not transfer the ownership of the Outdoor

Media Device without prior permission of the Commissioner, Oulgaret

Municipality, Puducherry.

(3) The licensee shall abide the statutory provisions of the Pondicherry

Municipalities Act, 1973, rules and Bye-Laws.

Municipal

Ward

Revenue

Village

R.S. No.

Typology

Length

Breadth

Width

Area

Volume

106

LA GAZETTE DE L'ETAT

[PART–II

(4) The permit holder shall adhere to all the conditions laid down by the

Oulgaret Municipality then and there.

(5) The licensee shall erect the Outdoor Media Device only in the

permitted location.

(6) The licensee shall mention the licensee name, license No, period of

license and size of the Outdoor Media Device in the right side

bottom corner of the Outdoor Media Device.

Commissioner.

————

FORM 5

[see Bye-Law 20(4)]

Application to Erect Temporary Outdoor Media Device

in Oulgaret Municipality

(separate application should be submitted for each location)

1. Name and address of the :

applicant/Company/Government

Department with Municipal

UID No (if, company registered

with Municipality).

Municipal UID No. :

2. Exact location as specified in : Constituency

Schedule-3 direction of

Location Sl.No.

facing of the frontage of the

Name of Location :

Outdoor Media Device.

3. Name of the Government

department/agency pertaining

to the land/building on which

the Temporary advertisement

is to be erected.

4. Size of the Outdoor Media

Length

Breadth

Width

Device proposed to be erected

(shall not exceed the permitted

size as stipulated in Schedule-3).

107

PART–II]

LA GAZETTE DE L'ETAT

5. Nature of the materials to be

used.

6. Whether annual rent paid for

: Yes / No

land belonging to Government

Receipt No.

Date

Amount

or Municipality if, so the

date of payment and other

details.

7. Indicate whether the following

d o c um e n t s

h a v e

b e e n

enclosed with the application.

(a) Copy of proof by which

: Yes (enclosed) / No*

Licence fees and rent for

Government lands is paid.

(b) Copy of receipt of rent

: Yes (enclosed) / No*

paid to State or Central

Government or Municipality

and details of fees paid.

: Yes (enclosed) / No*

Media Device to be

erected indicating the

height

and

other

dimensions and the material

proposed to be used.

(d) Stability certificate issued

: Yes (enclosed) / No*

by the Structural Engineer.

(e) No Objection letter from : Yes (enclosed) / No*

the owner of the land

where

the

Outdoor

Media Device is to be

erected in a private land

or building.

108

LA GAZETTE DE L'ETAT

[PART–II

(f) If, the land or building

: Yes (enclosed) / No*

belongs to a Department

of the State Government

or Central Government

or an Undertaking of the

Government or Municipality

or to any such related

agency, a No Objection

Letter/Authorization

letter

issued

Authorized Officer.

(g) A Topo sketch indicating : Yes (enclosed) / No*

the proposed location of

the

Outdoor

Media

Device.

(h) Copy of PAN Card and

: Yes (enclosed) / No*

GST

(PAN

Card

P r o p r i e t o r / P a r t n e r /

Company

Directors

whichever is applicable) .

(i) Test Certificate from a : Yes (enclosed) / No*

licenced

Electrical

Engineer.

(j) Plan of the hoarding

: Yes (enclosed) / No*

indicating width, height,

etc., duly approved by

the qualified Engineer.

8. Insurance against damages

: Insurance No.

(The licensee shall provide

Valid till

proof of public liability

Insurance Company :

insurance).

9. Brief Content of Outdoor

Media Device.

109

PART–II]

LA GAZETTE DE L'ETAT

DECLARATION

* ^{I/We declare that all the statements/details/documents furnished are}

true and correct to the best of my/our knowledge.

* ^{I/we also understand that I/we are liable for penal actions prescribed}

under law for any violation(s)/deviation(s) in any manner.

* ^{I/we shall be liable for compensation payable, to whomsoever it may}

be, for any loss incurred due to failure of advertisement display

whatever the reason may be.

* ^{I/we shall hereby abide by all provisions of Acts/Rules/directions}

issued by the Municipality or any other law enforcing or

Government agencies.

Signature of the applicant.

Date :

......................................................................................................................................................

ACKNOWLEDGEMENT

(for office use only)

Received the application for erection of temporary Outdoor

Media Device in Oulgaret Municipality at Ward No. ................, at ..............

from Thiru/Tmt./M/s. ............................................................

Signature of receiving official and date

(* Strike out whichever is not applicable)

————

FORM - 6

[see Bye-Law 20(4)]

Permit for Erecting Temporary Outdoor Media Device

in Oulgaret Municipality

1. Temproary OMD Id No.

Date :

2. Application No(s).

Date :

3. Name and Address of the

Applicant

110

LA GAZETTE DE L'ETAT

[PART–II

4. Location(s)

: As in Schedule-3

Sl.

Name of the

Location

Permitted

Length Breadth No. of

No.

Constituency

Sl. No.

location for

OMDs

display of

temporary

(1)

(2)

(3)

(4)

(5)

(6)

(7)

5. Description of the display

6. Valid Up to

: From date :

To date

7. Fee details–

Receipt No.

Date

Amount

8. Secrutiry Deposit Details–

Receipt No.

Date

Amount

CONDITIONS

(1) The banners shall be displayed only in the places mentioned in this

permission.

(2) Banner/Advertisements on Outdoor Media Device erected more than

the permitted size and location shall be invalid and treated as

unauthorized and liable to be removed.

(3) Security Deposit of

.................... shall be forfeited in case of non-

removal of the banner in time/damages caused to the Government

property if any, etc.

(4) Copy of this permission letter shall be printed not less than A4 size

at the right bottom corner of banners/hoardings.

(5) Display of banners/hoarding shall not cause any hindrance/

obstruction to the flow of traffic and general public.

111

PART–II]

LA GAZETTE DE L'ETAT

(6) The displayer shall ensure the structural stability of the scaffolding

structures in respect of temporary banners/advertisement erected by

them. They shall also be responsible for liability to the third parties

in respect of accidental death, bodily injury to persons.

(7) This Municipality will remove those scaffoldings, banners and

hoardings that pose risk to the public safety and deduct the

requisite penalty from the security deposit paid by them.

(8) The permission issued shall be cancelled in the event of any

objection from public authorities on valid grounds without prior

notice.

Commissioner

————

FORM 7

[see Bye-Law 11(4), 13(4) and 20(4)]

Rejection/Refusal of Application

No. ....../OM/ADVT/COMM/

Dated:

To :

Sir/Madam,

Sub. : OM — Rev — Refusal/Rejection of Your application for —

Reg.

Ref. : Your Application No. ………………., Dated ……………….

* * * *

Your application cited under reference could not be considered for

the reasons stated hereunder:

Reasons:

Commissioner