[ 115 ]

GOVERNMENT OF PUDUCHERRY

PONDICHERRY MUNICIPALITY, PUDUCHERRY

No. 1001/PM/COMM/2024.

Puducherry, dated 08th January 2025.

NOTIFICATION

The following Bye-Laws for regulation over the Outdoor Media

Devices such as hoardings, banners, wall paintings, etc., is hereby

notified to safeguard the public within the jurisdiction of Pondicherry

Municipality and in exercise of the powers conferred by section 443 of

the Puducherry Municipalities Act, 1973 (No. 9 of 1973) and in



La Gazette de L' État de Poudouchéry

The Gazette of Puducherry

PART - II



EXTRAORDINAIRE

EXTRAORDINARY



Publiée par

Published by



Autorité

Authority







2025 } | 9 {

No.

Poudouchéry

Jeudi

Janvier

2025

No.

Puducherry

Thursday

9th

January

2025

(19 Pausa 1946)

Registered with the Registrar

of Newspapers for India under

No. 10410

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compliance to the Order, dated 11-08-2022 in W.P. No. 10884 of 2013 and

is hereby published for information of all the persons likely to be

affected thereby and notice is hereby given that said Bye-Laws will be

taken into consideration by the Pondicherry Municipality, after the

expiry of fifteen days (15) from the date of publication in the Official

Gazette of the Government of Puducherry.

M. KANDASAMY,

Commissioner.

————

BYE-LAWS

1. Short title and commencement.— (1) This Bye-Law may be called

the Pondicherry Municipality Outdoor Media Devices Bye-Law, 2024.

(2) This Bye-Law shall come into force on the expiry of 15 days

from the date of their publication in the Official Gazette as per

sub-section 2(b) of section 447 of the Puducherry Municipalities

Act, 1973.

2. Definitions.— In this Bye-Law, unless the context, otherwise

requires:

(i) "Act" means, the Puducherry Municipalities Act, 1973

(No. 9 of section 1973);

(ii) "acknowledgement OMD" means, an Outdoor Media Device

that acknowledges an agency displaying an advertisement on road

medians or roundabouts in lieu of provision or maintenance of such

structures;

(iii) "advertisement" means, any representation by a word, or

abbreviation thereof, letter, logo, symbol, sign, figure, painting, drawing

or other pictorial representation, or light or sound or both, displayed on

media device or on any screen or board, wall or building, either private

or public, or on any hoarding erected on any private or public land or

building or on any framework or other support wholly or in part over any

private or public land or building visible to public wholly or partly from

any place on land, building, airspace, water in the Municipal area and

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shall include any information exhibited but, will exclude advertisements

made in newspapers, broadcast made over radio or telecast in television;

(iv) "advertiser" includes any agent or owner or principal on

whose behalf the Outdoor Media Device is displayed, the owner of any

enterprise about which the Outdoor Media Device is displayed or the

owner of the structure or place or building on which the Outdoor Media

Device is made;

(v) "advertising" means, the act or process of displaying an

advertisement on Outdoor Media Devices;

(vi) "agency" means, an applicant who may be an individual (or)

proprietory, a registered organization, partnership or a company

incorporated under the Companies Act, 2013 (Central Act 18 of 2013)

intending to display Outdoor Media Device within the Municipal area;

(vii) "billboard/hoarding" means, an Outdoor Media Device with

space for advertising in the form of an advertisement panel and where

such panel is mounted with its foundation on any structure either on

ground or building:

(viii) "building line" means the line up to which the plinth of

a building may lawfully extend on the side, which abuts the street or an

extension of a street or a strip of land ear-marked or reserved for future

construction of street and such line is mentioned in the approved plan

or co-ordination plan or the scheme by the Government Authority having

jurisdiction or power and it does not include cantilevers structures fixed

to the building and any other structure not part of the building plan

approved by Puducherry Planning Authority;

(ix) "carriageway" means, the width of the road under the

metalled portion;

(x) "commercial building" means, a building used or constructed

or adopted to be used or intended to be used wholly or partially for

business, trade or commerce;

(xi) "Commissioner" means, the Commissioner of Municipality

as defined by the provisions of the Puducherry Municipalities Act, 1973;

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(xii) "Competent Authority" means, the Municipal Council and

has the same meaning as defined in the Puducherry Municipalities

Act, 1973 and in the absence of Municipal Council, the Special Officer

exercising the powers of the Council;

(xiii) "Council" means, the Body constituted to manage the

Municipal Affairs in the Local Bodies and has the same meaning as

defined in the Puducherry Municipalities Act, 1973;

(xiv) "Department" means, the Local Administration Department,

Government of Puducherry;

(xv) "regulated area" means, the geographic area including

airspace in the jurisdiction of the Municipal area for meeting the

objective of this Bye-Law;

(xvi) "display" means, an advertisement on Outdoor Media

Device being visible to public, irrespective of the space on which the

advertisement is installed;

(xvii) "gantry" means, a structure erected across a road and

usually fabricated from metal section pillars fixed on either side of a road

with a beam shaped section connecting the top of the pillars across the

road;

(xviii) "gantry advertisement" means, a gantry displaying an

advertisement on Outdoor Media Device the face opposite to the

direction of traffic;

(xix) "ground OMD" shall mean, an outdoor media device

detached from a building, erected or painted on temporary structure,

screen and fence placed/fixed on land and visible to public for the

purpose of self-advertisement;

(xx) "Indian Road Congress (IRC)" means, the applicable codes,

regulations made and directions issued by the Indian Road Congress,

from time to time;

(xxi) "intersection" means, the same level junction where two or

more roads either meet or cross;

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(xxii) "electronic hoarding" means, an Outdoor Media Device,

with display made from LED (Light Emitting Diode) or LCD (Liquid

Crystal Display) or any other electronic source, to display running text,

displays and informational messages from computer programs and

software or any other means;

(xxiii) "marquee OMD" shall means, an Outdoor Media Device

attached to or hung from a marquee canopy or other covered structure

projecting from and supported by the building and extending beyond the

building wall, or building line;

(xxiv) "Municipality" means, the Urban Local Body as defined

in the Puducherry Municipalities Act, 1973;

(xxv) "National Building Code of India or NBC" means, the

National Building Code of India, 2005 and regulations made there under;

(xxvi) "OMD" means, an Outdoor Media Device;

(xxvii) "owner" means, owner of the property and includes an

apartment owner as defined in the Puducherry Apartment Ownership

Act, 1987 (No. 8 of 1987);

(xxviii) "permission fee" means, fee levied by the Commissioner

for granting permission for advertisement through Outdoor Media

Device under this Bye-Law;

(xxix) "property" means, any land or building or part thereof in

the limits of the Municipality;

(xxx) "public building" means, any building accessible by the

general public, free of charge or on payment of a charge, and includes

a building used or constructed or adopted to be used either ordinarily

or occasionally, as a place of public worship, a theatre, hostel,

Government Office, public hall, public concert room, public lecture room,

public exhibition or as a public place of assembly or occasionally for any

similar purpose;

(xxxi) "registered agency" means, any agency registered with

Municipality under Bye-Law 11;

(xxxii) "Right of Way (RoW)" shall means, total land width

required for the road, to accommodate the roadway (carriageway and

shoulders), side drains, service roads, tree plantation, utilities, etc.,

owned by the respective authority;

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(xxxiii) "road traffic sign" means, any sign for public information

for users of the road and includes a traffic signal as contemplated in law

or by the IRC;

(xxxiv) "self advertisement" means, advertisement displayed on

Outdoor Media Devices in terms of Bye-Law 19;

(xxxv) "service lane" means, a road along the main carriageway

and used for movement of vehicles;

(xxxvi) "street furniture advertisement" means, an advertisement

displayed on Outdoor Media Devices on any public facility or structure

which is not primarily intended for advertising and includes a seating

bench, plant box, footpath litter bin, pole-mounted litter bin, public

transport shelter, sidewalk clock, suburban name device and a street

name, drinking fountain, etc., of appropriate size and shape serving the

functional requirement of such street furniture with advertisement either

directly pasted/affixed or in the form of a panel;

(xxxvii) "Structural Engineer" means, a person who is a graduate

in Civil Engineering from a recognised University or corporate member

of Civil Engineering Division of the Institute of Engineers of India with

a minimum of ten years of experience in structural design structures and

related field work, or person who is a postgraduate in Civil Engineering

from a recognized University or corporate member of Civil Engineering

Division of the Institute of Engineers of India with a minimum of three

years of experience in structural design structures and related field work

and registered as Grade-1 Structural Engineer with the Puducherry

Planning Authority;

(xxxviii) "structural stability certificate" means, a certificate

issued by a Structural Engineer;

(xxxix) "third party advertising sign on Outdoor Media Devices"

means, any OMD other than self-advertisement;

(xl) "temporary advertisement on Outdoor Media Devices"

means, an OMD, other than self-advertisement, displayed immediately

before and for the duration of any forthcoming event including

entertainment events, festivals, mela, trade fair, conferences, road shows

and does not exceed a maximum period of thirty days;

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(xli) " trailer advertising on Outdoor Media Devices" means, an

OMD mounted on a trailer, bicycle or vehicle, which is stationary or

moving with the sole purpose of advertising;

(xlii) "unauthorized display charge" means, charges levied by

Municipality for unauthorized display of OMD and violation of any of

the provision of this Bye-Law;

(xliii) "unipole" means, an OMD with large space for advertising

in the form of an advertisement panel and where such panel is mounted

on a single column with its foundation on the ground;

(xliv) "urban design" means, the actions of conceiving and

managing the special and aesthetic characteristics of urban space

between and around buildings, road including physical elements that

make up the streetscape and the combined visual effect of building

facades and other structures;

(xlv) "wall wraps" means, advertisement pasted on the outer

surface of a building or the wall painted colour or the wall covered with

any other material including aluminium composite panels which has been

used as architectural feature to form the facade or used as wall of

building.

Display fee on advertisement on Outdoor Media Device other than

advertisements published in the newspapers.

3. Fee on Outdoor Media Device for posting advertisement.—

(1) Every person, who erects, exhibits, fixes or retains, upon or over any

land, building, wall, etc., any hoarding or structure, any advertisement

or who displays any advertisement on Outdoor Media Device to public

view in any manner whatsoever, in any place whether public or private,

shall pay on every advertisement which is so erected, exhibited, fixed,

retained, or displayed to public view, a fee as specified in Schedule-1

appended to this Bye-Law.

(2) The rates of the fee specified in Schedule-1 shall be

determined by the Council.

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Provided that no fee shall be levied under this Bye-Law on any

advertisement on Outdoor Media Devices or a notice.–

(a) of a public meeting; or

(b) of any Government functions/ceremonies, etc.;

(d) of a candidature in respect of such an election;

Provided further that no such fee shall be levied on Outdoor

Media Device which is not a sky-sign and which.–

(a) is exhibited within the window of any building; or

(b) relates to the trade or business carried on within the land

or building upon or over which such advertisement is exhibited, or to

any sale or letting of such land or building or any effects therein or to

any sale, entertainment or meeting to be held upon or in the same;

provided the total area of the advertisement meets the criteria for self-

advertisements as stipulated under this Bye-Law;

(d) is exhibited within any railway station or upon any wall

or other property of a railway administration except any portion of the

surface of such wall or property fronting any street.

Explanation 1 : In this Bye-Law, "structure" includes any

movable board on wheels used as an advertisement or an advertisement

medium.

Explanation 2 : In this Bye-Law, "sky-sign" means, any

advertisement displayed on Outdoor Media Devices, supported on or

attached to any post, pole, stand, frame-work or other support wholly or

in part upon or over any land, building, wall or structure which, or any

part of which sky-sign, shall be visible against the sky from some point

in any public place, including all and every part of any such post, pole,

stand, frame-work or other support, and also includes any balloon,

parachute or other similar device employed wholly or in part for the

purposes of any advertisement upon or over any land, building or

structure or upon or over any public place but, does not include.

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(a) any flagstaff, pole, vane or weather-cock, unless adapted

or used wholly or in part for the purposes of any advertisement; or

(b) any sign or any board, frame or other contrivance

securely fixed to or on the top of the wall or parapet of any building or

on the cornice or blocking course of any wall, or to the ridge of a roof:

Provided that such board, frame or other contrivance shall be

of one continuous face open work, and does not extend in height more

than one metre above any part of the wall, or parapet or ridge to, against

or on which it is fixed or supported; or

the name of the land or building upon or over which the advertisement

is exhibited, or to the name of the owner or occupier of such land or

building; or

(d) any advertisement on Outdoor Media Device relating

exclusively to the business of a railway administration and placed wholly

upon or over any railway, railway station, yard, platform or station

approach belonging to a railway administration, and so placed that it

cannot fall into any street or public place; or

(e) any notice of land or building to be sold, or let placed

upon such land or building.

Explanation 3 : In this Bye-Law, "public place" means, any

place which is open to the use and enjoyment of the public, whether, it

is actually used or enjoyed by the public or not.

4. Prohibition of Outdoor Media Devices without written

permission.—(1) No advertisement on Outdoor Media Device shall, after

the levy of the fee under this Bye-Law had been determined upon by the

Council, be erected, exhibited, fixed or retained upon or over any land,

building, wall, hoarding or structure within the Municipality shall be

displayed in any manner whatsoever in any place without the written

permission of the Commissioner.

(2) The Commissioner shall not grant such permission if.—

(i) the advertisement on Outdoor Media Device contravenes any

of the provisions of this Bye-Law or any other statute in vogue; or

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(ii) the fee, if any, due in respect of the advertisement on

Outdoor Media Device has not been paid.

(3) Subject to the provisions of this policy, in the case of an

advertisement on Outdoor Media Device is liable for the Outdoor Media

Device permission fee, the Commissioner shall grant permission for the

period to which the payment of the fee relates.

(4) No printer shall print any advertisement, banner, flex,

hoardings, etc., unless the person, who intends to print the same,

produces a valid permit which has been issued by the Municipality for

displaying and the permit also be scanned and placed as a part and parcel

of the said advertisements such that the permit is visible to normal eye.

Any violation by the printer shall lead to cancellation of trade licence

issued to the said printer and a recommendation to the Subdivisional

Magistrate for declaration made by him under section 4 of the Press and

Registration of Books Act, 1867.

5. Permission of the Commissioner to become void in certain

cases.— The permission granted under this Bye-Law shall become void

in the following cases, namely.–

(i) if any, addition to the advertisement on Outdoor Media

Device be made, except for the purpose of making it secure, under the

direction of the Commissioner;

(ii) if any, material change be made in the advertisement on

Outdoor Media Devices or any part thereof;

(iii) if any, content change be made in the advertisement on

Outdoor Media Devices or any part thereof after obtaining the written

permission;

(iv) if, the advertisement on Outdoor Media Devices or any part

thereof falls otherwise than through accident;

(v) if any, addition or alteration be made to, or in, the land,

building, wall, hoarding or structure upon or over which the

advertisement is erected, exhibited, fixed or retained, and such addition

or alteration involves the disturbance of the Outdoor Media Devices or

any part thereof; and

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(vi) if, the buildings, wall, hoarding or structure upon or over

which the Outdoor Media Device is erected, exhibited, fixed or retained

be demolished or destroyed.

6. Owner or person in occupation to be deemed responsible.—

Where any advertisement on Outdoor Media Device is erected, exhibited,

fixed or retained upon or over any land, building, wall, hoarding or

structure in contravention of the provisions of this policy or after the

written permission for the erection, exhibition, fixation or retention

thereof for any period shall have expired or become void, the owner or

person in occupation of such land, building, wall, hoarding or structure

shall be deemed to be the person who has erected, exhibited, fixed or

retained such advertisement on Outdoor Media Device in such

contravention unless he proves that such contravention was committed

by a person not in his employment or under his control or was committed

without his connivance.

7. Removal of unauthorised Outdoor Media Devices.— (1) If any,

advertisement on Outdoor Media Device be erected, exhibited, fixed or

retained contrary to the provisions of this policy or after the written

permission for the erection, exhibition, fixation, or retention thereof for

any period shall have expired or become void, the Commissioner or any

officer authorised by Commissioner may, by notice in writing, require the

owner or occupier of the land, building, wall, hoarding or structure upon

or over which the same is erected, exhibited, fixed or retained to take

down or remove such Outdoor Media Device or may enter any building,

land or property and have the Outdoor Media Device removed and any

cost incurred shall be liable to be recovered from the owner (or)

occupier of the land including tenant in case of private land and the

entity responsible for erection of such unauthorised advertisement.

Further, a penalty of two times the fee as mentioned in the Schedule-1

be levied and the same need to be paid by the owner or occupier of the

land, building, wall, hoarding or structure upon or over which the same

is erected, exhibited, fixed or retained and this will be the penalty for the

first week of such unauthorized advertisement and further, 25% of fee as

mentioned in Schedule-1 will be levied for every additional week or part

thereof.

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(2) The Commissioner shall check on unauthorized and illegal

outdoor media devices and take appropriate action to remove or prohibit

the display of any such Outdoor Media Devices. Whenever, any

advertisement on Outdoor Media Device is displayed in contravention

of this Bye-Law, the same is actionable as per provisions of this policy.

The Municipal Commissioner have the authority to either give direction

to the owner of property to dismantle, remove, deface or screen any

unauthorized and illegal Outdoor Media Device or Municipality itself can

take similar action in addition to imposing to penalty as given in 7(1)

above.

8. Collection of permission fee on Outdoor Media Devices.— The

Commissioner may farm out (or) auction the collection of any permission

fee on Outdoor Media Devices leviable under this policy for any period

as deemed fit on such terms and conditions as may be laid down based

on area and road zonation.

9. Area and road zoning.— The Commissioner shall divide the

Municipal area in the Union Territory of Puducherry into different zones

for the purpose of auctioning advertising rights, displaying advertisements

and levying suitable fee.

10. Application for registration.— (1) An agency intending to

display an OMD within the Municipal area shall register with Council by

submitting an application in Form 1 along with application fee specified

in clause (2).

(2) The application fee for applying for registration under

clause (1) or Renewal of existing registration shall be 1,000 (Rupees one

thousand only). The fee shall be paid in the name of Commissioner,

Pondicherry Municipality, Puducherry by way of demand draft or any

other mode of payment as provided by the Pondicherry Municipality.

(3) The registration obtained by the agency under clause (1)

shall be valid for a period of three years from the date of registration for

such agency and must be renewed by paying renewal fee as stipulated

under clause (4).

(4) The agency shall renew the registration obtained under

clause (1) on payment of renewal fee of 6,000 (Rupees six thousand

only). The fee shall be paid in the name of Commissioner, Pondicherry

Municipality, Puducherry by way of demand draft or any other mode of

payment as provided by the Pondicherry Municipality.

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(5) The single proprietor shall also register for installing

Outdoor Media Device for displaying of third party advertisements on

their property. However, the single proprietor is permitted to install

self-advertising on their property without registration, subject to

payment of fee for the OMD, if, it is beyond the permissible size specified

in this Bye-Law.

(6) A company incorporated under the Companies Act, 2013,

(Central Act 18 of 2013) and intending to install acknowledgement OMD

consequent to development and maintenance of public utilities, parks,

green spaces, traffic signs, or any other service for public benefit and

in public interest through its Corporate Social Responsibility (CSR)

funds, shall also be required to register with the Council through an

application in Form-1.

11. Process for registration.— (1) The Council shall, refuse to

(i) the agency, any of its Director/Directors, owners or

promoters have been debarred from the display of Outdoor Media

Device by any Municipality or Government or any agency owned

and controlled by the Government,

(ii) the agency, its Directors, owners or promoters are in arrears

of payment of any dues to the Municipality (or) Local Body (or)

Government (or) any Government agency in Union Territory of

Puducherry.

(iii) the authorized signatory of the agency has earlier been

authorised signatory of any company in arrears of payment of any

dues to the Municipality (or) Local Body (or) any Government

agency in Union Territory of Puducherry.

(2) The agency intending to register with the Municipal Council

shall submit the following information/documents, namely–

(i) Name of agency with registration details under the

Companies Act, 2013 (Central Act 18 of 2013), or Limited Liability

Partnership Act, 2008 (Central Act 6 of 2009);

(ii) Individual ID Card, PAN Card;

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(iii) An undertaking that the agency, its Director/Directors,

owners or promoters are not in arrears of payment of any dues in

any Municipality or Local Body or Government or Government

undertakings;

(iv) Any other information or document, as the Municipal

Council may require in writing.

(3) On scrutiny of the application along with information/

documents as provided in clause 2, the Municipal Council shall, within

thirty days from the date of submission of application in complete shape,

identity number to such agency and the Certificate of registration form

as set out in Form-2.

(4) The rejected/refused applications shall be returned to the

applicant with a written communication stating reasons for rejection/

refusal as set out in Form-7.

12. Grant of Licence for displaying advertisement on Outdoor

Media Device in public places, etc.— (1) The licence for displaying

advertisements on Outdoor Media Device in public places, buildings,

lands, roads and streets may be granted through open and public

auction/tender on such terms and conditions, by a Committee consisting

of the following Officers:–

(1) The Municipal Council of Puducherry,

. .

Chairperson

Municipality represented by Special

Officer appointed by the Government.

(2) The Commissioner,

. .

Member

Pondicherry Municipality.

(3) The Revenue Officer,

. .

Member

Pondicherry Municipality.

(2) The Chairman may co-opt any one of the Commissioners of

other Municipalities and Commune Panchayats for the purpose of fixing

upset price.

(3) Licence shall be granted only to the advertising agents who

have registered with the Municipal Council. In other words, only the

registered advertisement agents shall be eligible to participate in auction/

tender.

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(4) The Committee shall decide the exact location of the place/

land/building/road/street in the respective specified zones for display of

advertisement on Outdoor Media Devices, type of advertisement device,

dimension, etc.

(5) The Committee shall fix the upset price for the auction/

tender taking into account the location for display of the advertisement,

type of advertisement device and their dimension, permission fee and the

rent for the land/building.

(6) The tenure of lease shall be for a period of three years from

the date of grant of licence.

(7) The upset price shall be increased by 10% over and above

the last highest bid amount.

(8) The power to accept the tender/bid amount shall be vested

with the Committee.

13. Approval of OMDs.— (1) Application for display of any OMD

shall be made by submitting an application containing the information in

terms of Form-3.

(2) Where the owner of a property or any other person/tenant/

occupier authorized applies for permission for installing OMDs on his

property for the purpose of self-advertisement beyond the permissible

limits defined in this Bye-Law, and apply for display of OMD by

submitting an application containing the information in terms of Form-3.

(3) The application form shall be accompanied with the

following, namely,–

(i) A processing fee as the Council may, by an order, specify

from time to time, which shall be non-refundable and non-adjustable

in any manner whatsoever;

(ii) A drawing, in colour, showing the locality plan, indicating

the proposed position (including GPS coordinates) of the OMDs

and the distances in relation to any other structure, building, or

OMD situated within a radius of twenty-five metres from the

proposed OMD;

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(iii) Complete specifications showing the dimensions of the

OMDs and locations;

(iv) The design and the structural details of the OMDs duly

certified by a Structural Engineer, regarding the safety aspect of its

foundations capable of bearing extreme wind conditions,

earthquakes, soil bearing capacity and shall comply with relevant

Indian Structural Design Standards, Policy and Guidelines framed

from time to time. The structural details shall include size of all

members of supporting frameworks, anchorages and design

calculations including proof of compliance with any other law,

including but not limited to, the applicable law and codes/

guidelines including Indian Road Congress, the National Building

Code of India and the Environment (Protection) Act, 1986 (Central

Act 29 of 1986), to the extent that such law is applicable;

(v) If, a proposed OMD is to be attached to or displayed on the

facade of a building, an architectural drawing showing elevation

and measurements of the building and the detailed measurements

and position of the proposed OMD and the position of every

existing OMD on the building;

(vi) Copy of the contract document containing all terms and

conditions entered into between the registered agency and the

owner of the property, where the owner of the property where the

OMD is proposed to be displayed if different, from the registered

agency;

(vii) An undertaking to the effect that the application for

display of advertisement on Outdoor Media Device is not in

contravention of the order of any Court;

(viii) Any other information as the Council may require, from

time to time.

(4) Permission for the advertisement on Outdoor Media Device/

hoarding shall be issued in Form 4 after evaluation of applications

stipulated under Bye-Law 14.

14. Evaluation of applications.— (1) While evaluating an

application under Bye-Law 12, the Competent Authority shall ensure

that–

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(i) The application is in compliance with these Bye-Laws;

(ii) The application is not in contravention of any order of any

Court in which a Local Body of the Union Territory of Puducherry

is a party and the applicant shall also give a affidavit before a

Notary Public to the effect that there is no pending Court cases;

(iii) Written representations, objections and comments received

from any interested party on the application have been duly

considered.

(2) The Council in its sole discretion and for reasons to be

recorded in writing, reserves its right to accept or reject any application.

(3) The period of validity of the approval for display of OMD

described in Schedule-4 shall be as stipulated below :

(i) Standard OMDs, unipoles gantries and large size bill boards

(except wall wraps) will be in accordance of terms and condition of

auction/tender as decided by the Council;

(ii) OMDs for events like conferences, entertainment events,

etc., 30 days prior to event and shall be removed 24 hours after the

event by the concerned Agency (or) removed by the Commissioner

at the cost of the Agency in addition to the penalty stipulated in

Bye-Law 7;

(iii) Landscape OMDs on tree guards, railings, gates, round

abouts, medians, street light poles, etc. – Validity to be on case to

case basis;

(iv) Self-advertised Outdoor Media Device - no time-limit within

permissible size set out in this Bye-Law;

(v) Innovative OMDs like LED, LCD, Gas balloon, etc. – case to

case basis;

(vi) OMDs inside commercial and public buildings; – case to

case basis.

(4) The Council on scrutiny and after following due process,

shall, within thirty days from date of application in writing, notify its

decision to approve and the Commissioner shall communicate the

approval and permission fee payable, to the agency, or reject or return

the application as per format attached in Form-7.

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(5) The agency shall be liable to pay the permission fee to the

Municipality within fifteen days failing which the approval shall be

deemed to have been withdrawn. However, Competent Authority may

relax the time period for submission of permission fee to unforeseen

circumstances.

(6) After submission of permission fee and requisite documents

stated in the communication of the Commissioner, the registered agency

shall enter into contract agreement with the Municipality in respect of

places under the control of Municipality. Provided that where the

registered agency has obtained approval for display of OMD on property

owned by a person other than the registered agency, then the registered

agency has to enter into contract agreement with the owner of property

including a clause to the effect that if the property continues to display

any OMD or display any other OMD beyond the period of approval

contained in the Letter of Intent, then the liability with respect to

violation of any provision of the Policy, shall be upon owner, jointly and

severally, and shall submit it along with other documents mentioned in

Form-3.

(7) For all approvals of OMDs, the time period specified at

clause (3) of Bye-Law 13 shall be reckoned from the 1st day of the month

succeeding the month in which approval is granted up to the last day of

the month in which the period limits specified in clause (3) of

Bye-Law 13 ends. However the Competent Authority has the power to

relax the reckoning period in views of administrative exigencies/ urgency

which warrants such relaxation.

(8) All existing OMDs on the date of notification of this

Bye-Law shall comply with this Bye-Law immediately. Only fifteen days

grace period from the date of notification of this Bye-Laws is allowed to

all existing OMDs to seek necessary permission/regularize the existing

OMDs. After completion of 30 days, Municipality shall take appropriate

action for non-compliance that may include removal of such OMDs or

advertisement hoardings, etc., and recover the cost involved for the

removal from the person or agency which installed the said

advertisement(s) in addition to the penalty mentioned in Bye-Law 7.

15. Exception.— Nothing shall be construed to the effect that any

approval granted in terms of this Bye-Law means that:

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(i) Any person is exempted from any provision of any other law

for the time being in force;

(ii) Any person is exempted from the provision, requirements

and applicability of the Puducherry Open Places (Prevention of

Disfigurement) Act, 2000 (No. 6 of 2000);

(iii) The registered agency of an OMD is exempted from its

obligations to ensure that such sign is designed, erected, completed,

displayed and maintained in accordance with any other applicable law for

the safety, security of public at large or to protect public decency and

morality.

16. Withdrawal

and

amendment

approvals.— (1) The

Municipality may withdraw an approval granted, or amend any condition,

or impose any further condition in respect of such approval, if, in the

opinion of the Commissioner, or any officer so authorized, by a general

order, by the Commissioner, the OMD for which the approval has been

granted–

(i) is or has, as a result of a change to the road, provision of any

public utility, the nature of the environment or the amenity of the

neighbourhood, streetscape or urban design existing at the time of

such approval, become detrimental to the area in which it is located

for any reason whatsoever;

(ii) constitutes, or has become, a threat to any person or

property;

(iii) is obscuring a critical and aesthetically important natural

feature, architectural feature or visual line of civic, architectural,

historical of heritage significance;

(iv) is, or has become, prohibited in terms of these Bye-Laws or

any other law for the time being in force;

(v) falls, completely or a part thereof, either through an accident

or any other cause;

(vi) have any change made to it except under the direction of

the Municipality;

(vii) upon the building or structure or property proposed to be

demolished or destroyed;

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(viii) requires to be removed, as may be decided, for reasons to

be recorded in writing, by the Commissioner, in public interest,

safety, aesthetics. etc.

(2) Before taking any decision under clause (1), the

Commissioner shall issue notice to the registered agency, informing it of

the intent of the Municipality and the registered agency shall have the

right to make a written representation in response to the notice within

seven days of the date of notice. In case of safety, damaged OMD, etc.,

the registered agency shall immediately remove the same and compliance

must be reported on the next day of receipt of Notice failing which the

Municipality will remove and penalty as given in Bye-Law 7 shall be

levied.

(3) In case of withdrawal of approval in whole or in part by the

Commissioner, the registered agency shall have to remove or make such

change of the OMD at its risk and cost, as may be directed by the

Municipality within seven days. In case, any refund of permission fee is

due on account of withdrawal of approval, the balance amount of

permission fee shall be refunded to the agency within thirty days of such

withdrawal.

(4) The Commissioner, or any officer so authorized, by a general

or special order by the Commissioner, shall give reasons in writing for

its decision on receipt of a representation from a registered agency.

(5)

Mode of Service of Notice:- Pasting of the Notice as the

OMD or at the site where OMD is erected and a pasting of notice at the

address of the registered agency before two independent witnesses shall

be sufficient mode of service of notice.

17. IT based solution for application, renewal and monitoring.—

(1) The Municipality shall adopt a transparent system for grant of

approval for display of OMDs and monitoring.

(2) For the purpose of clause (1), the Municipality shall strive

to develop an Information Technology based online system for grant of

approvals and monitoring and shall strive to prepare a Geographical

Information-System (GIS) based OMD Master Plan for the properties

vested in or under the management or maintenance of the Municipality.

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Provided that till such IT based system is created, the

Municipality shall follow the conventional method of granting

approvals/renewals through auction/tender/direct permission, as the

case may be, however, details of all such approvals/renewals shall be

promptly hosted on the Municipality website.

(3) All OMDs with their Geographical Positioning System (GPS)

coordinates shall be marked on a map and shall be made available on the

website of Municipality for the information of the public.

(4) The information technology based system referred to in

clause (2) shall have the following enabling features:

(i) The Bye-Law and notifications related to Outdoor Media

Device shall be made available for information on the website of the

Municipality;

(ii) Online registration of entities shall be enabled and the

registered agency shall be assigned a unique identity number which

shall be password protected for all future correspondence with the

Municipality;

(iii) All OMDs shall be GPS tagged and shall be available on the

website of the Municipality on a GIS map of the Union territory of

Puducherry;

(iv) Each OMD site shall have unique code assigned to it which

shall convey its ownership, location (GPS coordinates), type of

media, size (area of display), advertisement/permission fee payable,

validity of agreement for display of advertisement on Outdoor

Media Device and any other information which in the opinion of the

Commissioner is required to be coded;

(v) Approvals of all OMD shall also be given electronically to

the registered agencies. Commissioner has the power to add or

reduce the feature mentioned above.

18. General requirements for OMD.— (1) On approval, the OMD

shall not be altered, removed, re-erected or upgraded (except in respect

the content of advertisement), without prior written approval of the

Commissioner. The content must satisfy Bye-Law 20(3) also.

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(2) Every power cable and conduit containing an electrical

conductor for the operation of an OMD shall be so positioned and

attached so that it is aesthetic and safe.

(3) No OMD shall be connected to any electricity supply with

sub-meter without the prior written permission of the Electricity

Department, Government of Puducherry or the licensed electricity

distribution company concerned in the name of the registered agency and

such permission shall, on request by an authorized official of Electricity

Department, Government of Puducherry or the licensed electricity

distribution company, be presented to them by the registered agency of

the OMD concerned.

(4) The electrical connections and components in all the OMDs

shall be in accordance with relevant Bureau of Indian Standards (BIS),

Indian Electricity Policy and designed to ensure that there is no risk to

personal or public safety or to movement of motorised or non-motorised

traffic.

(5) Generators which are running on petroleum fuels or any

bio-fuel or causing noise, air or water pollution, shall not be allowed for

providing power for illumination of any OMD. However, the agency may

illuminate OMDs under its jurisdiction by installing solar photovoltaic

panels.

(6) The registered agency of the OMD shall ensure that

disposal of any type of material including media for display is disposed

off in terms of the Environment (Protection) Act, 1986 (Central Act 29 of

1986) or Policy made there under, the Policy of the Municipality and any

other applicable laws/rules/Bye-Laws.

19. Self-Advertisement on Outdoor Media Devices.— OMDs for

the purposes set out in sub-clauses (i) to (viii) below shall follow the

provisions of these Bye-Law in respect of all conditions set out in this

Bye-Law and shall not be required to register in accordance with the

provisions of Bye-Law 10 and 11; and such OMDs shall be exempted

from payment of any permission fee in the following cases subject to the

fulfilment of conditions stipulated in Bye-Law 34.

(i) Relating to a public meeting, to an election to Parliament,

Legislative Assembly, Municipality or to candidature in respect of such

election; (may be installed on only authorized spaces identified/

earmarked by the Municipality);

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(ii) If, exhibited within the window of any building, the Outdoor

Media Device relates to the trade, profession or business carried in that

building;

(iii) relating to the trade, profession or business carried on

within the land or building upon or over which such Outdoor Media

Device is exhibited or to any sale or letting of land or building or any

effects therein or to analyze, entertainment or meeting to be held on or

upon or in the same;

(iv) relating to the name of the land or building upon or over

which the Outdoor Media Device is exhibited, or to the name of the

registered agency or occupier of such land or building;

(v) relating to the business of a railway administration and is

exhibited within any station or upon any wall or other property of the

railway administration;

(vi) relating to any activity of any Department of the State

Government or Union of India or the Municipality, Public Sector

Undertaking, Government Corporation and Government Agencies;

(vii) on a property where building, swimming pool, tennis court,

paving, fencing or garden landscaping or any other structure is in the

course of being constructed, erected, carried out or altered and on which

the activity concerned is described and the name of any architect,

contractor or consultant concerned in such activity is displayed and the

branch of the industry or the profession involved is specified;

(viii) Media device for hawkers on stationary kiosk or

handcarts.

20. Prohibited area.— (1) In addition to any other prohibition,

expressed or implied, in these Bye-Laws, except with the permission of

Commissioner on case to case basis, no person shall erect, maintain or

display any OMD or advertisements on/within:

(i) parks, urban forests and natural water bodies;

(ii) residential sector, subject to fulfilment of conditions stated

in Schedule-I;

(iii) National Highways or State Highways, subject to fulfilment

of conditions stated in Schedule-I;

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(iv) any wall and wall paintings;

(v) building or structures of archaeological, architectural,

aesthetical, historical or heritage importance;

(vi) places of worship or religious significance;

(vii) hospitals and nursing homes; educational institutions,

libraries;

(viii) cremation grounds, graveyards;

(ix) areas classified as endangered regional ecosystems;

(x) no advertisement area notified by the Municipality from time

to time;

(xi) traffic signals and road signages.

(2) No person shall deface any public place or cause to be

defaced any display, device or structure that may have been put up by

the Municipality and any contravention thereto shall be punishable

under the provisions of the Puducherry Open Places (Prevention of

disfigurement) Act, 2000; and the Act.

(3) In addition to any other prohibition, expressed or implied, in

these Bye-Laws, the Municipality shall take necessary action to modify

or remove the following advertisements or OMDs showing or expressing:

(i) nudity,

(ii) propagating caste, community, race or ethnic differences;

(iii) promoting drugs, alcohol, cigarette or tobacco items;

(iv) propagating exploitation of women or child;

(v) depicting cruelty to animals;

(vi) depicting any nation or institution in poor light;

(vii) casting aspersion on any brand or person;

(viii) banned by any law;

(ix) glorifying violence;

(x) promoting lottery tickets, sweepstakes entries and slot

machines;

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(xi) any psychedelic, laser or moving displays;

(xii) displaying destructive devices and explosives depicting

items;

(xiii) promoting weapons covered under the Arms Act, 1959;

(xiv) defamatory, trade libellous, unlawfully threatening or

unlawfully harassing:

(xv) obscene or pornography or indecent representation of

women within the meaning of the Indecent Representation of

Women (Prohibition) Act, 1986 (Central Act 60 of 1986);

(xvi) linked directly or indirectly to or include description of

items, goods or services that are prohibited under any law

applicable for the time being in force, including but, not to the

Drugs and Cosmetics Act, 1940 (Central Act 23 of 1940) the Drugs

and Magic Remedies (Objectionable Advertisements) Act, 1954

(Central Act 21 of 1954), the Indian Penal Code 1860 (Central

Act 41 of 1860); and

(xvii) any other items not in conformity with any Act/Rules/

Guidelines and considered inappropriate and items so notified from

time to time by the Municipality.

(4) The list of locations where Temporary Outdoor Media Device

for banners, hoardings are permitted is given in Schedule-3 and the

applicant shall make an application in Form-5 along with the application

fee specified in clause (5). After scrutiny of the said application the

permission shall be granted in Form 6 upon payment of permission fee

prescribed in Schedule-1. The rejected/refused applications shall be

returned to the applicant with a written communication stating reasons

for rejection/refusal as set out in Form-7.

(5) The application fee for applying for registration under Form-5

shall be

100 (Rupees one hundred only). The fee and caution deposit

shall be paid in the name of Commissioner, Pondicherry Municipality,

Puducherry by way of demand draft or any other mode of payment as

provided by the Pondicherry Municipality.

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[PART–II

(6) The Estate Officer concerned shall summarily remove the

temporary Outdoor Media Device, banners, and hoardings, etc., that are

placed in violation of any of the provisions of this Bye-Law.

21. OMDs on property of Municipality or for construction,

operation or maintenance of any public utility, etc.— (1) The

Municipality shall, from time to time identify new locations and property

within its jurisdiction to allow OMDs and prepare or revise the master

plan of OMDs on property vested in or under the management or

maintenance of the Municipality (hereinafter termed as "Municipal

properties").

(2) The permission for display of advertisements through

Outdoor Media Devices on Municipal properties already built up shall

be granted by inviting e-tender/e-auction for the Local Bodies as a whole

or in part, or in combination of areas of Local Bodies as per the Bye-Laws

of e-tender/e-auction issued by the Government from time to time.

(3) The period for display of advertisement on Outdoor Media

Device shall be in accordance with Bye-Law 14 and may be terminated

at any time after giving notice of seven days in the event of default of

terms and conditions of the contract agreement and in consonance

with Bye-Law 16.

(4) The Municipality shall have the complete and unhindered

right to display, or permit the display of and at any time, hoardings/

advertisements of Government or any Statutory Authority, Board,

Corporations, Municipality or other entity owned and controlled by the

Government for social messaging or promotion of the Policies, Schemes

or Programmes of the Government. The Municipality may direct the

successful bidder in the e-tender/e-auction to reserve fifteen percent of

the total advertising to place Outdoor Media Devices of the Government

under this clause and no fee shall be payable by the Municipality for

these Government advertisements.

(5) The Municipality with approval of Competent Authority may

assign advertisement rights for a specified period to any entity in lieu

of construction, operations or maintenance of any public amenities

including street light, public toilets, tree guards, street furniture, water

dispensers, public information kiosks, etc.; and OMDs proposed to be

installed in exercise of such rights shall be in accordance with Bye-Laws.

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(6) The Municipality with prior approval of the Competent

Authority may permit acknowledgment OMDs in accordance with the

provisions of these Bye-Laws to any agency that undertakes to

construct, operate or maintain any public space or public utility including

green spaces, parks, water bodies, etc., out of its own funds including

through funds made available under the Corporate Social Responsibility

Policy under the Companies Act, 2013 (Central Act 18 of 2013).

22. OMDs on property of Government or Government entities.—

rights

assigned

any

infrastructure

project

implementation entity by the Government or the Municipality or any

Statutory Authority, Board, Corporations, or other entity owned and

controlled by the Government on implementation project (other than a

foot-over-bridge) shall be permitted in accordance with these Bye-Laws.

23. Formats of Outdoor Media Devices (OMD).— OMDs shall be

classified as per details set out and with permissible specifications and

conditions set out in Schedule-2.

24. Permission fee.— (1) The permission fee, mentioned in

Schedule-1, along with terms of payment shall be prescribed by the

Commissioner, Pondicherry Municipality from time to time with approval

of Municipal Council. However, the permission fee stands revised once

in every three years and such a revision of permission fee shall not be

less than 10% and the permission fee shall not exceed 20,000 (Rupees

twenty thousand only) per sq.mtr. per year.

(2) In case of removal of Outdoor Media Device by Municipality

on account of reasons attributable to Municipality, pro rata amount shall

be refunded to the agency.

(3) No refund of permission fee paid shall be made by the

Municipality, if, the registered agency seeks withdrawal of the

permission granted under Bye-Law 13.

(4) The permission fee shall be applicable immediately on

notification of these Bye-Laws on all OMDs including existing OMDs.

(5) All the applicable taxes shall be the liability of the registered

agency and be payable by the registered agency.

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[PART–II

(6) If, the Municipality fails to prepare a proposal for revision

in the period of three years, the Director, Local Administration

Department may, immediately on the end of the fifth year of the last

revision of the permission fee, suo moto revise and notify the permission

fee and till such time the existing rates with an increase 5% may be

levied.

(7) Registered agencies permitted to install Acknowledgment

OMDs under of Bye-Law 21 are exempted from payment of permission

fee.

25. Inspections.— (1) The

Competent Authority

(or)

the

Commissioner or any officer or any agency authorized by him, by

a general or special order, shall have the power to carry out an inspection

of any OMD at any time.

(2) An officer or agency authorized by the Commissioner shall

carry out the inspection with respect to "Outdoor Media Device Audit

form" as specified by the Municipality, from time to time.

26. Maintenance of OMDs and removal of unauthorized Outdoor

Media Device.— (1) Subject to provisions in these Bye-Laws–

(i) the registered agency shall be responsible for maintaining the

device and the surrounding area so that it does not become

unsightly or deteriorate to such a degree that it is in conflict with

any provision of these Bye-Laws;

(ii) a registered agency shall carry out regular inspections of

an OMD with a view to satisfy himself that it has properly

maintained and forthwith carry out any necessary maintenance

resultant upon such inspection and records of the same shall be

maintained and shall be produced to the inspecting officer, failing

which action will be initiated against the agency and fine of

25,000 (Rupees twenty five thousand only) will be imposed.

Fourth violation within a year will lead to cancellation of licence/

permit/registration without any notice; and

(iii) the registered agency shall keep a written record of any

inspection made. Maintenance carried out and shall retain record

of it and make the same available for perusal on demand by an

authorized Officer of the Municipality.

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(2) The registered agency shall ensure that a metallic plate

(minimum size of one feet by one feet) with the embossed logo of

Municipality providing details of approval of Municipality and details of

the OMD, as required by Municipality are displayed and maintained in

good condition at all times. Failure to do so shall result in the levy of

a non-compliance charge, as the Municipality may specify.

(3) If, in the opinion of Municipality, any OMD is in a dangerous

or unsafe or is likely to fall into a state of disrepair or is in conflict with

any requirement of these Bye-Laws, the Municipality shall serve a notice

on the registered agency to remove/maintain the OMD, within the

specified period and registered agency shall be required to comply

thereof and take suitable action.

(4) If, the Municipality is of the opinion that an OMD

constitutes an imminent danger to any person or property, it shall without

serving, or if such a notice has been served but, not complied with,

within the period specified therein, remove the OMD.

(5) The cost incurred for the removal and storage of an OMD,

and any other costs incurred by the Municipality as contemplated in

clause (4) of Bye-Law 26, shall be recovered from the registered agency.

The OMD shall be removed at the risk of the registered agency by the

Municipality and any liabilities/damages arising out of the same shall be

borne by the registered agency.

(6) If, an OMD has been removed in terms of clause (4) of

Bye-Law 26, the Municipality shall promptly inform the registered

agency, about such removal of OMD and also initiate the process for

recovery of cost of such removal. The registered agency shall pay the

same within a week failing which penalty shall be levied.

(7) Any OMD which has been removed and stored in terms of

these Bye-Laws shall be released to its registered agency subject to

payment of fee/charges as the Municipality may specify.

(8) Any unauthorized Outdoor Media Device shall be removed

promptly by the Municipality and shall be immediately disposed off on

as-is-where-is basis. The person responsible will be imposed with

penalty.

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(9) The entire list of authorized OMDs shall be displayed,

without ownership display, for scrutiny by public at large and advertising

companies, agencies, brands to identify and ensure that the

advertisement being released by them is being mounted only on

authorized OMDs. Failure to comply with above requirement shall be

punishable under the Puducherry Open Places (Prevention of

Disfigurement) Act, 2000 (No. 6 of 2000).

27. Documentations.— The registered agency i.e., both owner and

agency of a property upon which an OMD is erected, attached or

displayed, shall retain certified copies of all documentation relating to

the application for approval of such device in terms of these Bye-Laws,

for as long as that device is erected or displayed, and shall on demand

by an officer authorized by Commissioner, present such documentation.

Failure to do so will result in penalty.

28. Appeal.— Any person, whose rights are affected by a decision

of Commissioner or an officer authorized by him in terms of enforcement

of any of the terms specified under these Bye-Laws, (or) in terms of

allotment of OMDs, may appeal against that decision to the Competent

Authority. The appeal shall be accompanied by a fee of 1,000 (Rupees

one thousand only). The fee shall be paid in the name of Commissioner,

Pondicherry Municipality, Puducherry by way of demand draft or any

other mode of payment as provided by the Pondicherry Municipality.

29. Contraventions

and

consequences.— (1) Whosoever

contravenes any provision of these Bye-Laws, shall be liable, without

prejudice to any other action that may be taken by the Municipality to

remove such contravention, to pay a charge for such contravention at

a rate equal to three times the applicable permission fee on the date of

commencement of such contravention for the period of such

contravention or a quarter, whichever is more.

(i) In case of unauthorized media displayed by any agency not

registered under clause (3) of Bye-Law 11, the owner of the

property over which the unauthorized media has been displayed

and the agency shall be, jointly and severally, liable for payment of

the charge for such contravention as specified in clause (1).

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(ii) In case of self-advertised Outdoor Media Device, or the

agency displays more than the permissible size without due

authorisation, the said agency shall be liable for payment of charge

for such contravention as specified in clause (1).

(2) In case of unauthorized media displayed by an agency

registered under clause (3) of Bye-Law 11, the owner of the property over

which the unauthorized media has been displayed and the agency shall

be jointly and severally, liable for the payment of charge for such

contravention as specified in clause (1). The registered agency which

has displayed the unauthorized media shall also be liable to be

deregistered by the Municipality:

Provided that any action for deregistration shall be taken by the

Commissioner or an authorized by the Commissioner in this behalf, only

after an opportunity of being heard has been provided to the registered

agency:

Provided further that if, the registered agency pays the charge

for such contravention, removes the unauthorized media within a period

of five days from the date of notice of such contravention and gives

a commitment to comply with the provisions of these Bye-Laws in future,

then the Commissioner may, in good faith, provide an opportunity to the

registered agency and may not deregister the agency:

Provided further that the opportunity under the second proviso

shall be provided only on one occasion of contravention and shall not

be provided for any subsequent contravention within a period of three

years.

(3) If, the owner, promoter or Director of any agency that has

been deregistered, is the owner, promoter of Director of any other

registered agency, then action for deregistration shall also be taken

against such other registered agency:

Provided that any action for deregistration shall be taken by the

Commissioner or an officer authorized by the Commissioner in this behalf,

only after an opportunity of being heard has been provided to the other

registered agency.

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(4) Consequent to the decision for deregistration of a registered

agency under clause (2) or clause (3) above, any approval granted by the

Municipality to any OMD of such registered agency shall be deemed to

have been withdrawn forthwith without any further notice.

(5) A registered agency, once deregistered under clause (2) or

clause (3) above, shall not be permitted to register for a period of three

years from the date of deregistration.

(6) In case of continuing contravention beyond fifteen days, the

property over which such contravention exists shall be debarred for

display of Outdoor Media Device for a period of one year and penalty

will be levied.

(7) An officer authorized by the Commissioner, shall have the

power to enter upon the property on or over which the unauthorized

media has been displayed and remove such unauthorized media.

30. Insurance.— (1) The registered agency of the OMDs shall

provide and keep in full force and effect in the joint names of the

registered agency, a public liability Insurance policy (Commercial Liability

Insurance Policy) for their respective rights, interests and liabilities to

the third parties in respect of accidental death, bodily injury to persons

or accidental damage to the property.

(2) The registered agency shall produce evidence of the

insurance public liability insurance policy to the Municipality.

31. Indemnity.— (1) The registered agency shall be required to

indemnify the Municipality against all actions, proceedings, claims,

demands, costs, losses, damages and expenses which may be brought

against, or made upon the Municipality which arise as a result of the

installation or existence of OMDs.

(2) The registered agency shall always be responsible for any

injury or damage caused or suffered by any person or property arising

out of or relating to the display of advertisement and the consequential

claim shall be borne by the owner who shall also indemnify and

safeguard the Municipality, its employees or any entity employed/

appointed by Municipality.

147

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32. Revenue Sharing.— (1) All the public view advertisements on

Outdoor Media Device under the jurisdiction of respective Council,

irrespective of jurisdiction of land, will be governed by this Bye-Law and

regulations laid down for outdoor advertisements.

(2) In case, land belongs to other organisations: Government

Organizations/PSUs/Autonomous Bodies/Statutory Bodies/Registered

Societies/Corporative Societies/ Private Limited Companies, etc., and the

structure has been built/installed by them or the advertiser in their

territory for display of advertisement and it faces the vehicular traffic

plying on it or comes in public view in any manner whatsoever visible

from a public street or public place (including any advertisement

exhibited by means of cinematographs), the concerned organization or

the advertiser with their permission will have to share revenue in the

following proportion:

(i) All the organization which are allowing/permitting

advertisement displays shall obtain prior written permission from

the Commissioner on their land/properties.

(ii) Other concerned organizations will share 50 per cent of the

revenue

earned

through

with

respective

Municipality within their jurisdiction.

(iii) It should also be ensured that the contracts are not allowed

to continue beyond the contractual period. Any contract which is

in contravention to these Bye-Laws should be allowed till the end

date of the present contract. However, the organisations that had

executed such contracts shall share 50% of the revenue from the

date of effect of this Bye-Law.

33. Commercial Outdoor Media Device fee for Category -1, 2 and

3 devices.— Every person, who erects, exhibits, fixes or retains upon or

over any land, building, wall, hoarding, frame, post or structure or upon

or any vehicle any advertisement or, who displays any advertisement to

public view in any manner whatsoever, visible from a public street or

public place (including any advertisement exhibited by means of

cinematographs), shall pay for every Outdoor Media Device which is so

erected, exhibited, fixed or retained or so displayed to public view, such

rates as mentioned in the Schedule-1.

148

LA GAZETTE DE L'ETAT

[PART–II

34. Commercial Outdoor Media Device fee for category-4

devices.—(1) Self-signage or self-advertised Outdoor Media Device

having sum total of area less than/equal to 2.5 sq.m.:– No Outdoor Media

Device or signage will be allowed beyond the length of the shop.

Signages with a total surface area less than or equal to 2.5 sq.m. for

advertising (sum total of self signage device), per property/Business

Establishments, shall not be subjected to any charges. The self-signage

shall be strictly installed/displayed in accordance with the general

conditions laid for Category (4) devices in these Bye-Laws.

(2) Self-signage having sum total of area more than 2.5 sq.m. :–

No signage will be allowed beyond the length of the shop. Advertisement

device/s for self-signage/s exceeding 2.5 sq.m. (sum total of self-signage

device), the Owner of Shop/Business Establishment/Institution, who

erects, exhibits, fixes or retains upon or over part of building/property,

where the business establishment is running its business, any such

self-signage or advertisement, who displays any such self-signage

advertisement to public view or visible from a public street or public

place, shall pay for every such self-signage display which is so erected,

exhibited, fixed or reta ined or so displayed to public view,

an Outdoor Media Device fee at such rates as fixed by the Municipality,

from time to time. The self-signage shall be strictly installed/displayed

in accordance with the general conditions laid down for Category 4

devices in this Bye-Law.

35. Cancellation of licence and forfeiture of fee paid.—(1) The

licence and/or permission issued to an agency or individual shall stand

cancelled and the licence fee, permission fee or any other fee remitted

shall be forfeited in the event of–

(a) a criminal case filed against the registered individual or

Director(s) of the agency;

(b) conviction of registered individual or director(s) of the

agency;

Bye-Law 10(1) during registration proved to be false in later stage;

149

PART–II]

LA GAZETTE DE L'ETAT

(d) black listing of the agency by any Government entity while

the licence/permit issued by this Municipality is in force;

(e) causing injury or life loss to any person or damage to a

property by the OMDs placed by the registered individual or

agency, due to any reason other than natural calamity or untoward

weather condition;

(f) non-compliance of licence conditions or condition laid under

this Bye-Law or any conditions or orders issued by the Government

or law enforcing agents or.

(2) The Commissioner has every liberty to remove such OMDs

approved in favour of the individual or agency whose licence/permission

was cancelled under clause (1) without assigning any reasons.

36. Maintenance of register.— (1) A Register in Form-8 shall be

maintained by the Commissioner to record the details of grant or rejection

of registration of an individual/company/firm/agency/owner for

registration under Bye-Law 10(1).

(2) A Register in Form-9 shall be maintained by the Commissioner

to record the details of grant or rejection of permission for erection of

OMD and permission fee therefor.

(3) A Register in Form-10 shall be maintained by the

Commissioner to record the details of grant or rejection of permission for

temporary erection of OMD and permission fee therefor.

————

150

LA GAZETTE DE L'ETAT

[PART–II

SCHEDULE – 1

[see Bye-Law 3(1)]

Permission Fee for various categories of Advertisements on Outdoor

Media Devices

ZONE A

(All Arterial Roads within the Pondicherry Municipality)

Sl.

Type of Outdoor

Permission fee per square metre

No.

Media Devices

for per year

Non-

Illuminated Electronic Electronic

Illuminated

display

without

with

video

(1)

(2)

(3)

(4)

(5)

(6)

Self-advertisement *

Third Party Advertise-

ments (includes wall

2,000

2,200

2,300

2,400

wrap, gantry advertise-

ment,

billboards,

unipoles, etc.)

Ve hi c l e M o un t e d

1,000

1,100

1,150

1,200

Advertisement.

Special type of

Will be decided by the Council on case to

Advertisement like

case basis based on the rates prevalent for

balloons, drones or any

that category of advertisements in comparable

new type of Advertisement Cities/States.

not covered

under

this Policy.

151

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LA GAZETTE DE L'ETAT

Temporary

Outdoor

Media Device ments at

locations mentioned in

Schedule-3

this

Bye-Law (permission

fee per day only).

* Above permissible limits stipulated in this Policy.

Note 1 : Advertisements on Outdoor Media Device such as

billboards, gantry, unipoles, etc., which are visible to public road or

properties will be given up for auction as early as possible. In such

auctions, the rates specified above will be the minimum base price for

auctioning such category of Outdoor Media Devices.

Note 2 : Apart from the above fee GST as applicable shall be levied.

The following roads / streets of Pondicherry Municipality are

designated as Zone A

1. Mahatma Gandhi Road (From Muthialpet Salai Street to

Subbiah Salai).

2. Mission Street

3. Barathi Street (From Muthialpet Salai Street to Subbiah Salai)

4. Anna Salai (from old distellery to old bus stand) (West, North

Boulevard).

5. Beach Road

6. H.M. Kasim Salai (Ambur Salai)

7. Netaji Subash Chandra Bose Salai (Gingee Salai)

8. Subbiah Salai (South Boulevard)

10 per square feet per day and a

refundable caution deposit of 25% of the

total permission fee which shall be remitted

back to applicant on production of proof

for proper removal of the temporary

Outdoor Media Device immediately after

lapse of display period failing which the

caution deposit shall be forfeited.

(1)

(2)

(3)

(4)

(5)

(6)

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LA GAZETTE DE L'ETAT

[PART–II

9. Lal Bhadur Sasthri Street (Bussy Street)

10. Maraimalai Adigal Salai

11. Cuddalore Road

12. 100 Feet Road (up to Marapalam Junction)

13. Dr. Ambedkar Road (Uppalam Road) (From Subbiah Salai to

Cuddalore Road).

14. Point Care Street

15. Thiruvalluvar Salai

16. Kamarajar Salai

17. Vallalar Salai (45 Feet Road) (from Anna Salai to Karuvadikuppam

Main Road).

18. Karuvadikuppam Main Road

19. East Coast Road (Falling within the Pondicherry Municipal Limit)

20. Lenin Street

21. AFT Mill Road

22. Anna Nagar Main Road

23. Sathya Nagar East Main Road

————

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LA GAZETTE DE L'ETAT

ZONE B

(All areas other than Arterial Roads within the Pondicherry Municipality)

Sl.

Type of Outdoor

Permission fee per square metre

No.

Media Devices

per year

Non-

Illuminated Electronic Electronic

Illuminated

display

without

with

video

(1)

(2)

(3)

(4)

(5)

(6)

Self-advertisement *

Third Party Advertise-

ments (includes wall

1,500

1,650

1,725

1,800

wrap,

gantry advertise-

ment,

billboards,

unipoles, etc.).

Ve hi c l e M o un t e d

1,000

1,100

1,150

1,200

Advertisement.

Special Type of

Will be decided by the Council on case to

Advertisement like

case basis based on the rates prevalent for

balloons, drones or

that category of advertisements in comparable

a n y n e w t y p e o f

Cities/States.

Advertisement not

covered under this

Policy.

Temporary Advertise-

ments

locations

mentioned in Schedule-3

this

Bye-Law

(permission fee per day

only).

* Above permissible limits stipulated in this Policy.

10 per square feet per day and a

refundable caution deposit of 25% of the

total permission fee which shall be remitted

back to applicant on production of proof

for proper removal of the temporary

Outdoor Media Device immediately after

lapse of display period failing which the

caution deposit shall be forfeited.

155

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SCHEDULE – 2

(see Bye-Law 23)

Details of Various Categories of Devices, Specific Condition, Permission Criteria, etc.

A. Summary of Category-1 Devices :

Sl.

Description of device

Status

No.

Permitted (Subject to

Not Permitted

General and Specific

Permission Criteria)

(1)

(2)

(3)

(4)

1.1.

Billboards/Unipoles/Bipoles–

1.1.(i)

Industrial area

Permitted

–

1.1.(ii)

Commercial area

Permitted

–

1.1.(iii)

Recreational areas

Permitted

–

1.1.(iv)

Crematoriums and burial grounds

–

Not permitted

1.1.(v)

Transportation areas like airports/rail terminals/

Permitted

–

bus terminals/truck terminals, etc.

1.1.(vi)

Other areas like residential area, institutional,

–

Not permitted unless approved

heritage, monument, etc., including mixed

by Competent Authority on

land use.

case to case basis.

156

LA GAZETTE DE L'ETAT

[PART–II

(1)

(2)

(3)

(4)

1.1.(vii)

On rooftops of residences

R e s i d e n c e s i n

Not permitted

commercials only

permitted.

1.1.(viii) On mobile vans for purposes of advertising

–

Not permitted

1.2.

Trivision

Permitted in vehicle

–

free zones

1.3.

Railway Bridge panels**

–

Not Permitted (except for

authorised by Railway to

conditions below).

1.4.

Flyover panels**

Permitted

Not Permitted (except for

Railway subject to conditions

below).

1.5.

Foot Over Bridge (FOB)**

Permitted

Not Permitted (except for

Railway subject to conditions

below).

1.6.

Building wraps–

1.6.(i)

Malls and Airport area

Permitted

–

1.6.(ii)

Cinema Halls

Permitted

–

1.6.(iii)

Commercial areas in market complexes

Permitted

–

1.6.(iv)

Commercial areas in residential areas

Permitted

–

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LA GAZETTE DE L'ETAT

1.7.

Variable message advertising devices such

as LED, LCD Screens, etc.–

1.7.(i)

Industrial area

Permitted

–

1.7.(ii)

Commercial Area

Permitted

–

1.7.(iii)

Recreational areas

Permitted

–

1.7.(iv)

Crematoriums and burial grounds

–

Not permitted

1.7.(v)

Transportation areas like Airports, rail terminals/

Permitted

–

bus terminals/truck terminals, etc.

1.7.(vi)

Other areas like residential area, institutional,

–

Not Permitted unless approved

heritage, monument, etc., including mixed

by the Competent Authority

land use.

on case to case basis.

1.7.(vii)

On rooftops of residences

–

Not permitted

1.7.(viii) On mobile vans for purposes of advertising

Permitted

–

1.8.

Ground-Level Hoardings

Permitted for Airport

–

inside Malls, Market/

Shopping Complexes.

* * Railways is permitted to install advertisements on Railway bridge, FOB, Railway land. However, it is

conditional to clearance of site and billboard plan by Commissioner of the Municipality as there is concern

about safety of such billboards as they hang over the road, which is used by motorists and pedestrians.

Therefore, utmost structural stability must be provided by the two agencies during installation of such

billboards and they will also be liable for any mishap. As such billboard on Foot- Over-Bridges, Flyover

Panels, Railway Bridge Panels have the propensity of distracting Drivers due to head on view and could

be potential safety hazards, all efforts should be made to avoid visual clutter and ensure both safety and

aesthetics. The distance criteria of 75 metres between existing unipoles and existing FOB advertisement will

not apply in this case.

158

LA GAZETTE DE L'ETAT

[PART–II

B. Summary of Category 2 devices :

Sl.

Description of device

Status

No.

Permitted (Subject to

Not Permitted

General and Specific

Permission Criteria)

(1)

(2)

(3)

(4)

2.1.

Public amenity mounted devices: garbage and toilet facilities

Permitted

–

2.2.

Devices mounted on service oriented facility

Permitted

–

2.3.

Devices mounted on roadside kiosks

Permitted

–

2.4.

Devices along with information for public

Permitted

–

2.5.

Devices mounted on public assistance facility

Permitted

–

2.6.

Pier or pylon mounted device–

2.6.(i)

Flyover columns

Permitted

–

2.6.(ii) Others

Permitted for any other

–

area or surface on case

to case basis.

2.7.

Pole Kiosk

Permitted

–

159

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LA GAZETTE DE L'ETAT

2.8.

Protection screen/Nallah culvert advertising devices

Permitted

–

2.9.

Informal advertising display board–

2.9.(i)

Residential area

Permitted

–

2.9.(ii)

Commercial area

Permitted

–

2.9.(iii)

Recreational areas

Permitted

–

2.9.(iv)

Public parks, gardens, etc.

Permitted

–

2.9.(v)

Premises of public buildings

Permitted

–

2.9.(vi)

Other areas along side road

–

Not Permitted

2.10.

Vehicular Mounted Devices: Bus advertising - private

Permitted

–

and public.

2.11.

Vehicular Mounted Devices: Delivery and service

Permitted

–

vehicle advertising.

2.12.

Taxi and intermediate public transport advertising

Permitted

–

2.13.

Air Borne devices

Permitted on case to

–

case basis (social

messages by Govern-

ment Agencies - free).

2.14.

Roof mounted devices in residences

–

Not permitted

160

LA GAZETTE DE L'ETAT

[PART–II

2.15.

Flag Signs–

2.15.(i)

Industrial area

Permitted

–

2.15.(ii)

Commercial area

Permitted

–

2.15.(iii) Recreational areas

Permitted

2.15.(iv) Crematoriums and burial grounds

–

Not permitted

2.15.(v)

Transportation areas like airports/ rail terminals/

Permitted

–

bus terminals/truck terminals, etc.

2.15.(vi) Other areas like residential area, institutional, heritage,

Permitted on case

–

monument, etc., including mixed land use.

to case basis by the

Competent Authority.

2.15.(vii) Outside city limit

Permitted

–

2.15.(viii) On rooftops of residences

–

Not permitted

2.15.(ix)

On mobile vans for purposes of advertising

Permitted

–

2.16.

Device mounted on street furniture

Permitted

–

(1)

(2)

(3)

(4)

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C. Summary of Category 3 devices :

Sl.

Description of device

Status

No.

Permitted (Subject to

Not Permitted

General and Specific

Permission Criteria)

(1)

(2)

(3)

(4)

3.1.

Bus shelter and bus deport

Permitted

–

3.2.

Parking

Permitted

–

3.2.(i)

Parking display boards

Permitted

–

3.2.(ii) Two sides of khokha

Permitted

–

3.2.(iii) Parking tickets

Permitted

–

Parking uniforms

Permitted

–

3.3.

Landscape advertising devices

Permitted

–

3.3.(i)

Fence advertising devices

Permitted

–

3.3.(ii) Devices mounted on tree guards

Permitted

–

3.4.

Traffic barricading

Permitted

–

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LA GAZETTE DE L'ETAT

[PART–II

D. Summary of Category 4 devices :

Sl.

Description of device

Status

No.

Permitted (Subject to

Not Permitted

General and Specific

Permission Criteria)

(1)

(2)

(3)

(4)

4.1

Fascia Sign for self-advertising

Permitted

–

4.2

Awning Sign for self-advertising

Permitted

–

4.3

Projected sign for self-advertising

Permitted

–

4.4

Footway and roadside vendor sign for self-advertising

Permitted

–

4.5

Real estate sign

Permitted

–

4.6

Welcome sign

Permitted

–

4.7

Construction sign for self-advertising

Permitted

–

163

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Specific conditions for different category of advertising devices specific conditions

CATEGORY – 1

Sl.

Type

General

Description of device

Specific parameters

No.

description

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

1.1

Category one

Large format

Billboards/Unipole

Length

Width

Max Height

Min Ground

outdoor

(Max)

Clearance

Advertising

device.

1.1.1

–

For roads less than 100 feet

6 m

3 m

10 m

2.5 m

roadway.

14 m for

Railways

and Airport.

1.1.2

–

For roads more than

10 m

5 m

10 m for

2.5 m

100 feet roadway.

Railways

and Airport.

1.2

–

Trivision - permitted on

in vehicle free zones.

The structure should be

safe and secure.

164

LA GAZETTE DE L'ETAT

[PART–II

1.3

Railway bridge panels

18 m

3 m

–

1.4

Flyover panels

18 m

3 m

–

1.5

Foot-Over-Bridge

18 m

3 m

–

1.7

Variable message

10 m

5 m

–

Advertising devices

such as LED, LCD

Screens, etc.

1.8

Ground-Level Hoarding

10 m

5 m

14 m

–

Note :

(i) The Length and Width for advertising display for Category I devices can be interchanged/altered as per

suitability but, not exceeding the total area (Length multiplied by Width).

(ii) In the case of airports, the length and width for Unipole/Billboard and Ground Level Hoardings can be

increased on case to case basis up to the maximum dimension of 14 m x 8 m and 20 m x 5 m respectively,

by Commissioner, Pondicherry Municipality, Puducherry.

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

165

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Specific Permission Criteria

CATEGORY – 1

(a)

Lateral placement

* Not permitted in medians.

* Not permitted on traffic islands and where carriageways diverge.

* Not permitted on footpaths.

* Where the footpath does not exist the outdoor advertising device not

permitted

* Shall not be permitted within 3 metres from the edge of existing carriageway.

(b)

Longitudinal Placement * Not permitted within 75 m. of any traffic red-light erected for the regulation of

traffic.

* Not permitted, if any, such form as will obstruct the path of pedestrians.

* Not permitted, if, in any manner and at such places as to obstruct or interfere

with the visibility of approaching, merging or intersecting traffic.

* Not permitted within a round-about of diameter less than 25 m. as measured

from the outer width of the round-about.

* Distance between two advertisement displays on flyover panel/railway bridge/

FOB must not be less than 25 m. to avoid visual clutter. However, two

advertisement panel (back to back on Railway Bridge Panel/Flyover Panel/FOB,

166

LA GAZETTE DE L'ETAT

[PART–II

i.e., both sides facing traffic) of specified size shall be permitted on Railway

Bridge Panel/Flyover Panel/FOB at one location subject to the conditions

mentioned at Footnote below the Summary for

* Category-1 Devices.

(c)

Other Placement

* The locations where large format outdoor devices are placed along the sides

of the railway bridge, flyover than maximum height of the device from the road

level shall be measured clearly from the top of flyover and centre of the

flyover.

* Building wrap will be permitted strictly on Malls, Airport area, Cinema Halls,

commercial buildings, market/shopping complexes.

* Building Wraps shall not create any hindrance in Ventilation, Natural Lighting

and Opening of Doors/Windows.

* Building Wraps shall not cross/on the Roof Top Level of the Building and shall

be displayed within the building boundaries.

* Not permitted in residential areas

* Not permitted within 75 m. of another Category 1 device except Building

Wraps.

* The minimum distance to be maintained between any two Building Wraps shall

be 10 m., however, the minimum distance between any two building wraps can

be increased depending on site conditions on case to case basis so as to avoid

visual cluttering by the Competent Authority.

167

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Specific Conditions and Provisions

CATEGORY – 2

Sl.

Type

General

Specific parameters

Special conditions

No.

description

Length

Width

Area

Min

Ground

clearance

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

2.1

–

Public amenity

–

Up to

–

mounted devices:

23 sq.m.

Garbage and

per single

toilet facilities.

unit.

Permitted only over approved

surfaces of specified properties

designed for providing certain

civic amenity/facility/service for

public benefit.

The amenity shall not interfere

with the general function of the

road

premises

cause

impediment to sight distances for

motorists.

The activities of the amenity shall

not

spillover

beyond

the

designated

area

onto

the

surround ings, unless otherwise

permitted.

168

LA GAZETTE DE L'ETAT

[PART–II

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

The facility will not be allowed to be

used for any other purpose than

what has been agreed to in the

contract. No device placed within

the designated area of facility shall

project beyond the assigned surface

proposed in facility.

The

amenity

and

the

device

mounted on the surface of facility

shall be such that it creates no

hindrance to the flow of vehicular or

pedestrian traffic.

The advertiser shall be responsible

for providing services like water,

sewage, garbage collection, etc., as

required for smooth functioning of

the facility or as per the terms of the

agreement.

Daily and regular upkeep shall be the

responsibility of the advertiser, is

also responsible for maintenance of

hygienic conditions in and around

169

PART–II]

LA GAZETTE DE L'ETAT

the facility or as per the terms of the

agreement.

General illumination required for the

functioning of the facility shall be

provided and maintained by the

Advertiser.

Allotment will be made through

tender system or through other

transparent system as laid down by

the Corporation.

The space required for group/queue

formation wherever applicable in

front of the facility shall be included

in the setback from the adjoining

curb line or any adjoining structure

or site features.

No advertising shall be permitted till

the facility is completely operational.

An "Out of Service" sign shall be

placed on the facility in case of the

facility becoming non-operative on

account of fault, repair or routine

maintenance.

170

LA GAZETTE DE L'ETAT

[PART–II

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

2.2 Devices

Drinking water,

< 7 0 % o f t h e

The unit will

–

mounted on kiosk outside

visible area to

be allowed

service

colony to

public.

to display

oriented

facilitate payment

up to 3

facility.

of bills/etc.,

panels, each

(G2C kiosk).

not more

than

3 m. x 3 m.

2.3 Devices

Tea/Cold Drink

–

< 2.25 sq.m. –

mounted on

Kiosk/Fruit juice,

road side

Snack bar, Florist,

kiosks.

Paan, cigarette,

kiosk, puncture

repair, Kiosk for

barber, cobbler,

milk booth, etc.

All defunct or non-operational

facilities shall not be allowed to

advertise any advertisement.

A strict control shall be maintained

on the timing of operation of the

facility or service and the same

shall be displayed appropriately on

the facility interface.

171

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LA GAZETTE DE L'ETAT

2.4

Devices

City maps, colony

–

< 2.25 sq.m. –

–

along with maps, etc.

information

for public.

2.5

Devices

Police Assistance,

–

< 2.25 sq.m. –

–

mounted

Traffic Police

on public

Assistance, Tourist

assistance

Assistance.

facility.

2.5.1 Devices

Benches, clock

–

< 2 sq.m.

–

mounted

towers, dustbin,

on street.

etc.

Advertisement on street furniture

shall not exceed 2 sq.m. on a single

side.

When more than one facility is

installed parallel to the roadways or

in a cluster, they shall be separated

by a minimum of 5 m. distance.

Shall not be placed so as to

obstruct pedestrian movement and

shall be located so as to not create

a hazard for traffic, bicycle or wheel

chair users in and around the

locations.

172

LA GAZETTE DE L'ETAT

[PART–II

Not permitted on a road median,

which is less than 1.2 m. wide.

Shall not have sharp edges with a

view to avoid a chance of injury or

damage to any person or object.

On arterial roads with kerb, the

facility should be placed no closer

than 1 m. from the face of the kerb

shall be not less than 0.5 m.

Device

mounted

street

furniture shall be non-reflective

in nature.

Surface mounted device shall be

permitted

only

the

landscaped area under Flyover

and shall not spill over to the

roads footpaths or to the top.

No Pier surface mounted device

shall be permitted on the pier

abutting a traffic intersection.

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

2.6

Pier or pylon Road flyover

0.76 m.

0.1 m. Not

1.2 m.

mounted

pylons.

exceeding

device.

0.91 sq.m.

173

PART–II]

LA GAZETTE DE L'ETAT

The Pier surface mounted

device shall be fitted on every

alternate pier after the traffic

intersection wherever it cuts

under the viaduct or the flyover.

Surface mounted device shall be

mounted on two sides of the

Flyover pier in the direction of the

traffic flow and not parallel to it.

In case of their being more than

one Pier per bay as in the case

of Flyovers, maximum of two

surface mounted device shall be

permitted per bay preferably on

the outer road- side piers.

The Pier surface mounted

device shall be fixed to the Pier

with extreme care without causing

any damage to the structure.

Minimizing the contact points

with the Pier, the fixing member

shall be invisible and concealed

behind the sign.

174

LA GAZETTE DE L'ETAT

[PART–II

The Rights for advertising under

the

Metro

viaducts

and

Roadway Flyovers shall be

granted in lieu of provision and

maintenance of landscaping of

the areas located directly under

the Viaducts and Flyovers.

Shall not exceed 0.91 sq.m. of

advertisement display area and

shall only be displayed in

portrait format.

Under no circumstances shall a

sign project beyond 0.1 m. from

the face of the pole on which it

is mounted.

Advertisement devices shall not

be placed so as to obstruct

pedestrian movement or view of

the traffic (in case, where sign

is placed on the median of the

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

2.7

Pole Kiosk

–

0.76 m.

0.1 m. Not

1.2 m.

exceeding

0.91 sq.m.

175

PART–II]

LA GAZETTE DE L'ETAT

road) or pedestrians (where sign

is placed over a pedestrian

walkway).

The commercial advertising sign

attached to Pole Kiosk shall be

non-reflective in nature.

The top of advertisement device

shall be at least 2 m. below any

light fixture and the bottom of

such poster not less than 3.0 m.

above the ground level.

Advertisement device shall not

cover

any

Mandatory/

Cautionary signs or the cover

plates on street lamp pole.

Advertisement device shall not

be displayed on the first three

street lamp poles from any

intersection or traffic light.

Only one Advertisement device

structure

(single

frame

containing one or two back to

back posters) is permitted per

street lamp pole.

176

LA GAZETTE DE L'ETAT

[PART–II

The sides, top/bottom and the

rear sides (in case of single

sided sign) shall be framed with

an appropriate material to hide

the inside and their fixing

system. The material of the

poster can be paper (large size

printed paper) or stretched vinyl

sheet.

No projection, cutout on the

pole kiosk is permitted.

Permitted only on road-facing

side.

Shall be centered along with the

structural grid of the existing

protection screen by placing

them centrally in between

the

structural

support

alternately, e.g., one filled

and two empty.

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

2.8

–

Protection screen/

1.2 m.

1.8 m. < 2.16

0.75 m.

nallah culvert

sq.m.

advertising

devices.

177

PART–II]

LA GAZETTE DE L'ETAT

The advertising sign shall in no

case project above the top of

the edge of the protection

screen.

The device panel corners shall

not have sharp edges with a

view to avoid any chance of

injury or damage to any person

or object.

Informal advertising devices

should be restricted to a

demarcated

basis

Government/Private.

Colonies, inside market areas,

near public parks and the

premises of public buildings.

Informal advertising shall not be

permitted along the roads. The

billboard/poster will be allowed

for a maximum period of 48

hours.

2.9

–

Informal advertising

2.5 m.

1.2 m. < 3 sq.m.

1.2 m.

display board.

178

LA GAZETTE DE L'ETAT

[PART–II

In formal advertising devices

should be restricted to the

specific site/wall as may be

provided by the Municipality in

each

wards,

near

Government/Private Colonies,

inside market areas, near public

park and the premises of the

public buildings. No political/

religious/social poster free of

cost will be allowed beyond the

stipulated area.

In Municipal area, the billboard/

poster will be allowed for a

maximum period of 1 week.

No political/religious/social

poster free of cost should be

allowed to be pasted beyond

the stipulated area.

Area for advertisement/name/

logo shall not exceed 75% of the

surface area on each side of the

vehicle except the front of the

vehicle.

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

2.10

–

Vehicular Mounted

–

Devices:

Bus advertise in

Private and public.

179

PART–II]

LA GAZETTE DE L'ETAT

Permitted only on vehicles

whose primary purpose is to

serve a useful function in the

transportation or conveyance of

persons or commodities from

one place to another, unless

otherwise

specified,

transportation vehicle shall be

used for the sole purposes of

advertising.

vehicles

carrying

advertisement shall be parked

on a public right of way or in a

location on a private property,

which is visible from a public

right-of-way.

No animation or movement in

any form shall be permitted in

fleet advertising.

Advertising devices will be

allowed inside the public utility

vehicle.

180

LA GAZETTE DE L'ETAT

[PART–II

Bus Advertising devices shall

not interfere in any way with

the mandatory vehicle signs

such as purpose of the bus

service, number plate, etc.

The City Rails running within the

city limits can use the entire exterior

body of the rail wagon for the

purpose of advertisement.

Area for Advertisement/name/

logo shall not exceed 50% of the

surface area on each side of the

vehicle.

Separate

application

for

separate delivery vehicle, with

detail of registration number,

etc.

Taking clearance from Traffic

Police and RTO, etc., shall be

the responsibility of advertiser.

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

2.11

–

Vehicular Mounted

–

Devices in

Metro trains City

rails.

2.12 Vehicular

Delivery and service Na

Mounted

vehicle advertising.

Devices.

181

PART–II]

LA GAZETTE DE L'ETAT

2.13

–

Taxi and intermediate

–

public transport like

auto rickshaw and

radio taxis.

2.14

–

Mobile vehicle for

–

purposes for

advertising:

Not permitted

The delivery vehicles shall only

be permitted to advertise the

own product/service offered/

carried by the company/owner.

Area for Advertisement/ name/

logo shall not exceed 75% of the

surface area on each side of the

vehicle.

Separate

application

for

separate taxi, with detail of

registration number, etc.

No animation or movement in

any form shall be permitted on

taxi advertising

Taking clearance from Traffic

Police and RTO, etc., shall be

the responsibility of advertiser,

and the conditions set by them

shall be followed.

182

LA GAZETTE DE L'ETAT

[PART–II

2.15

–

Air Borne devices

–

19.5 m.

2.16

–

Flag Signs

2 m.

1.5 m. 3 sq.m.

2.2 m.

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

The Air Borne Device shall be

erected, fixed and secured in

accordance with the specified

guidelines as per Municipality

offer letter/contract/agreement.

The gas used in inflating the

balloon shall not be hazardous

or flammable.

No other smaller balloons shall

be attached to the balloon or its

supporting or secure lines.

Air Borne Device not be

permitted in the air funnel area.

Flag Signs advertising device

shall be permitted only in

commercial areas/ markets.

This advertisement device shall

be useful in attracting the shop

owners in the market area to

display their product for selling

183

PART–II]

LA GAZETTE DE L'ETAT

through smaller and uniform

advertising medium which shall

enhance the city aesthetics by

way

uniform platform.

Note: The Length and Width for

advertising display for Flag Sign

in devices can be interchanged/

altered as per suitability but, not

exceeding the total area (Length

multiplied by width).

Specific Permission Criteria

CATEGORY – 2

(a)

Lateral placement

* Not permitted in road medians excluding Pole Kiosks.

* Not be permitted on traffic islands and where carriageways diverge so much

that oncoming traffic is not visible.

* Not permitted within the pedestrian footpath and if, any part of device is

projected in the right of way.

* A minimum gap of 2 m. must be maintained between amenity and Site features

like pavement curbs, trees, electrical poles, boundary walls, etc.

184

LA GAZETTE DE L'ETAT

[PART–II

(b)

Longitudinal Placement * The distance shall be maintained as per the specific contract clauses as

mentioned by the Municipality while inviting tenders and proposals.

* Any deviation from the clause shall be approved by the Competent Authority.

* For devices mentioned under 2.1 for amenities, the location shall be such that

it does not result in inappropriate stopping or parking of vehicles on roads.

* A minimum gap of 2 m. must be maintained between amenity and site features

like pavement curbs, trees, electrical poles, boundary walls, etc.

* Unless specified, the principle of lateral and longitudinal placement will be

applicable to category 1 device only.

————

185

PART–II]

LA GAZETTE DE L'ETAT

Specific Conditions

CATEGORY – 3

Sl.

Type

Descript

Specific parameters

Special conditions

No.

of device

Length

Width

Area

Max

Min ground

Hight

clearance

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

3.1

–

Bus Shelter As

and Depo

approved

approved approved

approved

by the

Competent Competent Competent Competent Competent

Authority Authority Authority Authority Authority

on case

to case

basis.

The approach end of passenger

transport shelter shall be either open

or transparent to provide waiting

passengers with maximum visibility of

the approaching passenger transport

vehicle. The advertisement can either

be backlit or non-lit, front lighting

with additional projected brackets, etc.

The advertisement devices shall

not project outside the roof top

boundary. Non-static illumination,

neons, changing LEDs, changing of

illumination colour, flashing lights,

etc., are not permitted. A minimum

specified gap maintained between the

bus shelter and the site features like

186

LA GAZETTE DE L'ETAT

[PART–II

trees/shrubs,

pavement

curbs,

boundary/building walls, electrical

poles, etc. Since, a BQS would only be

erected at a site where it is not a traffic

hazard, the advertisement on the BQS

should be excluded from the various

conditions of minimum distances from

road junction, etc. The content of

advertisement will be governed as per

the general.

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

Specific permission criteria for Bus shelter:

* ^{Any Advertising Device attached to a passenger transport shelter or a seat requires relevant approval of Competent}

Authority.

* ^{Sponsorship arrangements for the supply of infrastructure may be managed by Municipality subject to keeping in}

considerations the interest of both.

* ^{The proponent shall provide evidence of a public liability policy of insurance and must provide indemnity for all}

such installations.

The bus shelters shall be provided with a city map of the neighborhood area close to bus stop, the map shall be provided

on the side panels for the commuter to read easily.

187

PART–II]

LA GAZETTE DE L'ETAT

3.2

–

Parking

As approved by the Competent Authority on case

to case basis.

No part of the parking advertising

device shall project into the public

right of way.

Parking signs should be electronic

controlled to give clear information

about occupancy status. Free Standing

parking advertising devices shall be

placed on the edge of the Authorized

Parking Lots in a manner as to not

interfere with vehicular or pedestrian

movement into and out of the facility.

Advertising Sign face/of the Free

Standing advertising devices in parking

area shall be Oriented inwards facing

the parking bays.

The number of free standing devices

shall be determined by the peripheral

length of the Parking facility.

However, overall spread of the

parking advertising Signs shall not

exceed 50% of the Sum total of the

peripheral length and the same shall be

spread across to a maximum of three

sides of the peripheral edge.

188

LA GAZETTE DE L'ETAT

[PART–II

Minimum distance to be maintained

shall not be less than 1.5 m.

No Free Standing periphery of the

following :

(i) Access road passing front of the

Parking Lot / Filling station.

(ii) Shopping Arcade/Precincts.

(iii.) Access roads/land leading to

another facility beyond.

The Power Supply shall be as per

mentioned in general permission

criteria.

System of state parking may be

introduced which may be supported

by the finances being accrued from the

advertisement displayed on the stacks.

Two display boards of the size

40 ft. x 8 ft. each shall be permissible

in each parking site.

The boards will contain advertisement

at first half portion (20 ft. x 8 ft.) and

parking rates prescribed at the other

half portion.

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

3.2.1

–

Parking

–

Up to

–

7 ft.

(Two

18 sq.m.

display

boards).

189

PART–II]

LA GAZETTE DE L'ETAT

3.2.2

–

Two sides

–

Up to

–

of Kiosks.

18 sq.m.

3.2.3

–

Parking

Tickets

approved

approved approved

approved

and

by the

Uniform.

Competent Competent Competent Competent Competent

Authority. Authority. Authority. Authority. Authority.

Specific permission criteria for parking:

The parking advertising rights shall be clubbed with developing a proper parking information system that should

provide real time information on the proper location and availability of parking spaces to facilitate the vehicle owners

as well as the Municipal Authorities for better management of the existing parking scenario.

Provision at the entry and exit point regarding the parking fee, timeline, name of the parking site owner with

telephone number, complaint box, along with advertising devices shall be provided. The parking attendant shall be in

uniform with logo in front of uniform and advertisement at rear is permitted. Also the advertisement on parking tickets

and small kiosk erected inside.

Each parking has a provision for

erection of a Kiosks for keeping

helmets, sitting of parking attendants,

etc. on.

which advertisement will be permitted

on any two sides with the maximum

limit of each display not exceeding

20 ft. x 8 ft. It will be duty of the

advertiser to ensure that kiosks are

well lit and aesthetically built.

The Parking Tickets shall contain

Municipal hologram on the front side

with parking fee and advertisement on

the reverse side.

There will be uniformity in the

parking tickets in all authorized

parking areas.

190

LA GAZETTE DE L'ETAT

[PART–II

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

3.3

–

Landscape

–

device.

All Landscape advertising devices

shall be located only at design location

as approved by Municipality.

All Landscape advertising device shall

be adequately maintained to assure

continued readability of the message.

Advertiser shall be responsible for

suitable upkeep and maintenance

pruning of vegetation surrounding the

landscape advertising such as shrubs,

etc., to enable the visibility of the

advertisement.

No Landscape advertising device shall

project beyond the assigned surface

on which it is fixed.

Advertiser shall be responsible for all

Landscaping related work including

planting, daily maintenance and

watering, etc.

Permission should be given to the

registered advertiser. The requirement

of the landscape advertising for the

specific zone shall be led down as

decided by the Commissioner.

191

PART–II]

LA GAZETTE DE L'ETAT

3.3.1

–

Fence

1.5 m.

<0.3 m.

2.25 sq.m.

1.5 m.

As per

Advertising

including

approval

devices.

base.

Competent

Authority.

The Fence Advertising Signs shall be

Advertising Plates measuring 0.2

sq.m. in area.

The fence over which Sign is fixed

shall consist of fence modules of

specified design. In case of locations

where the fence modules are not

already in place the same shall be

designed and approved by the

Concerned Authority.

The signs shall be fixed on the outer

face of the fence parallel to the

direction of the traffic flow.

The sign shall be permitted on every

alternate fence module maintaining a

minimum interval of 3 m. any two

signs.

The sign shall be centered and aligned

to the centre of the fence module

horizontally.

The total number of fence advertising

signs appearing on a particular fence

shall depend on the design and length

of the fence.

192

LA GAZETTE DE L'ETAT

[PART–II

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

The fence shall be covered with green

cover such as creepers, etc., to the

maximum extent possible planted

from within.

No illumination in any form shall be

permitted on the fence advertising

sign.

All fence advertising sign shall be

non-reflective in nature. No retro-

reflective, reflective film or paint shall

be used on fence.

Signs shall be square advertising plates

measuring 0.3 m. x 0.3 m.

The tree guards shall be provided with

1.5 m x 1.5 m.

Or 1.2 m. x 1.2 m. cast iron modular

grating for protection of roots and

water to seep in the roots, as per

approved design by the Municipality.

The Tree Guards advertising sign

attached to Tree Guard shall be

non-reflective in nature.

3.3.2

–

Devices

0.3 m.

0.09 sq.m. The device As per

mounted on

shall be

approval

tree guards.

integral

part of

Competent

tree guard. Authority.

193

PART–II]

LA GAZETTE DE L'ETAT

Advertiser shall make sure to plant,

maintain, prune and water the plant

without causing any damage to the

tree guard or the tree guards advertising

sign.

No illumination in any form shall be

permitted on the Tree Guards

advertising sign.

Following

ratio

70:20:10

proportionate numbers of Tree Guard

Advertising Signs shall be distributed

at regular intervals for Commercial

Advertising, social message and logos

of participating agencies respectively.

Permutations and combinations shall

be worked out according to the

frequency of the Sign.

Permission should be granted in a

transparent manner.

Signs shall be advertising plates

measuring 0.6 m. x 0.3 m.

Advertising sign shall be an integral

part of the design.

The advertising sign attached to the

barricading can be reflective in nature.

3.4

–

Traffic

0.6 m.

0.3 m.

–

Mounted

Barricading.

on traffic

barricading.

194

LA GAZETTE DE L'ETAT

[PART–II

Specific Conditions

CATEGORY – 4

Sl.

Type

Descript

Specific parameters

Special conditions

No.

of device

Length

Width

Area

Max

Min

Hight

ground

clearance

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

4.1

–

N a

0.3 m.

–

<0. 9 m. in

2.5 m.

general and

c a n

b e

i n c r e a s e d

u p t o 2 m .

d e p e n d i n g

on the site

c o n d i t i o n

and subject

to approval

o f

t h e

Commissioner

on case to

case basis as

explained in

t h e

n o t e

below.

All Fascia signs shall conform (should

not exceed) to a maximum height of

0.9 m.

No part of any such sign shall extend

above the level of the wall upon or in

front of which it is situated.

The width of the signage is allowed

to extent of the width of the shop-

External Fascia signs shall be mounted

at a datum line not lower than 0.9 m.

from top finished level.

Within the enclosed corridors or

verandah like in location, the fascia

sign must follow the datum line

coinciding with the top of the shop/

business opening.

195

PART–II]

LA GAZETTE DE L'ETAT

Incase of double height openings in

frontage the datum line of the sign

shall be at 0.9 m. from the soffit of

the ceiling.

The signage should not obstruct the

open railings, jail, grill or any

architectural features. Incase the

signage is placed below a railing or

grill, its datum line shall coincide with

the slab level or up to 0.9 m. from the

bottom of the drop whichever is less

to expose the architectural design of

the railing.

Each business shall restrict itself to

only one fascia sign. The signs by no

means shall exceed the frontage of the

premises of the business (in terms of

the Width). Permitted for each

business establishment having a rear,

or side building face with a public

entrance.

One additional fascia sign is permitted

on each wall face fronting on a

dedicated pedestrian or vehicular

street or parking lot.

196

LA GAZETTE DE L'ETAT

[PART–II

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

Internal illumination of a translucent

sign face, or individual letters,

characters or figures shall be permitted,

such that the sign face, letter or

character glows.

Flashing and Mechanical Movement

graphics are not permitted. Excessive

or Special Illumination Schemes, both

on and within buildings (including

windows and doorways) and sites

shall not be permitted. Illuminated

and animated signs are not to detract

from the architecture of the supporting

building during the daytime.

The Owner of Shop/Business

Establishment/Institution shall only

be permitted to advertise the

organization/business name/logo for

self- signage having area less than/equal

to 2.5 sq.m. which is free of charge,

no surrogate advertising shall be

permitted.

197

PART–II]

LA GAZETTE DE L'ETAT

The Owner of Shop/Business

Establishment/Institution shall be

permitted

advertise

the

organization/business/ product/service/

name/logo for Self-Signages having area

more than 2.5 sq.m. subject to

payment of Advertisement Fee and

Prior

written

Permission

Commissioner of the Municipality.

A sign shall be fixed at right angles to

the street line.

Where enterprise facades exceed 20 m.

in length, more than one sign may be

allowed, spaced at a minimum of 6 m.

intervals.

Self-illuminated Awning Signs are not

permitted.

Permitted only on premises used for

commercial, office, industrial or

entertainment purposes.

Note : The maximum height limit of Self-Signages for Commercial Institutions, Showrooms, Hotels, Restaurants, Marts,

Shopping Complex, etc., shall be maximum 2 metre (proportionate to the Building facade area) as decided by the

Commissioner, on case to case basis. The signage shall not block natural light or ventilation in building/premise

and shall not contravene the criteria mentioned above in general conditions.

4.2 On

–

<2 m.

<1 m.

<2 sq.m.

As per

2.7 m.

premises

approval

signs.

of the

Awning Sign:

Competent

authority.

198

LA GAZETTE DE L'ETAT

[PART–II

No Under-awning sign shall project at

any point more than 100 m.m. from

the surface to which it is affixed.

No Under-awning sign shall exceed a

vertical dimension of 600 m.m. and a

horizontal dimension of 900 m.m.

No Under-awning sign shall extend

above, below or beyond any extremity

of a parapet wall, balustrade, railing,

beam or fascia.

Not more than one Under-awning sign

per facade per enterprise shall be

allowed, unless the facade exceeds

20 m. in length, where more than one

sign shall be allowed, if, they are

spaced at a minimum of 6 m. Intervals.

Maximum height of letters: not

exceeding 250 m.m. when horizontally

aligned; not exceeding 400 m.m. when

vertically aligned to the sign.

Maximum height of logo shall not

exceed 750 m.m. within the sign

surface.

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

4.3

–

Projected

–

sign:

for self-

advertising

only.

199

PART–II]

LA GAZETTE DE L'ETAT

In no case shall any projecting sign

be attached to a lamp post, traffic sign

or any vertical structure other than

the shop front where the business or

service is practiced.

In no case, shall any projecting sign

be attached to a heritage building,

educational facilities and buildings

that house Government Offices.

Projecting signs overhanging public

land must have a minimum clearance

of 2.5 metres above ground level (or

a foot path).

No projection of the signage or any

part of its supports or frame-work

shall project more than 1 m.

beyond the building.

The sign shall not project more than

0.6 m. beyond the building, or plot

line facing the street.

A projecting sign shall not be fixed

other than at right angles to the street

line.

–

Installed on

–

>2.5 m.

building Ht.

but

not exceeding

< 9 m.

18 m.

200

LA GAZETTE DE L'ETAT

[PART–II

No projected sign shall be attached to

the transom of a doorway or display

window.

No projecting signs shall extend above

the parapet or top most edge of a roof

or above the part of the building face

to which it is attached.

Only one projecting sign shall be

allowed per enterprise facade

provided the width of the facade is at

least 4.5 m.

Only one projecting sign per facade

shall be permitted vertically as well as

horizontally.

Material of the framework or

supporting structure of the sign

should be made of non-combustible

material.

The lateral movement of the sign

should be restricted and restrained

securely using appropriate bracing/

bracketing to prevent from swinging.

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

–

Installed on

–

12 m.

building Ht.

not exceeding

36 m.

201

PART–II]

LA GAZETTE DE L'ETAT

The projecting sign shall be designed

so that it is capable of supporting

reasonable horizontal as well vertical

load at all points/loading points.

Footway signs are permitted within

the Clear Zone provided that the

structure, which performs the sole

purpose of supporting the Advertising

Device, is frangible.

No portion of a footway signs shall

project over the carriageway or any

surface used by motor vehicles.

The placement of a footway sign not

cause a safety hazard to other traffic

(e.g. Pedestrians and cyclists).

Generally be limited to one sign per

premises in busy business precincts.

Generally be limited to two signs per

premises where there is more than one

business on the premises.

Be located directly outside the

premises they refer to.

4.4

–

Foot way and

0.6 m.

0.36 sq.m. 1 m.

road side

vendor sign.

202

LA GAZETTE DE L'ETAT

[PART–II

Not be located so as to restrict sight

distance

approaches

intersections or the restrict the

visibility of other authorized signs.

Be permitted only during trading

hours.

Footway signs shall have a maximum

height of 1.0 metre, a maximum width

of 0.6 metres and a maximum depth

of 0.6 metres.

Footway signs shall relate only to the

business or product that may be

obtained on the premises.

A Real estate Sign shall be erected to

advertise the sale/rent or lease of

property upon which the sign is

placed.

All Real estate Sign shall be

temporary in nature.

All Real estate Sign shall be

non-illuminated.

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

4.5

–

Real estate

< 2 sq.m.

1 m.

sign:

For self-

advertising

only.

203

PART–II]

LA GAZETTE DE L'ETAT

All Real estate Sign shall be displayed

only during the times the premise is

open for inspection or to be let out.

No Real estate sign shall be placed at

a distance less than 4 m. from the

street line or the road right-of-way.

A Real estate Sign shall be placed so

as to not impede pedestrian or traffic

now.

Real estate sign shall be limited to one

sign per street face.

The maximum size of Real estate Sign

permitted shall not exceed 2 sq.m.

(but not more than 1 sq.m. per side).

A Real estate sign shall not have

letters, figures, symbols or similar

features that exceed 0.5 m. in height.

The content of welcome sign must be

approved by Commissioner.

Under no circumstance shall a

Construction Site sign be permitted

prior to the issuance of first building

permit.

4.6

–

Welcome

–

< 3.85

1.6 m.

–

sign.

sq.m.

4.7

–

Construction

< 4.4

3 m.

sign:

sq.m.

For self-

advertising only.

204

LA GAZETTE DE L'ETAT

[PART–II

A sign shall not be permitted unless

there is direct access to that road from

the property being advertised.

Signs shall be located as close as

practicable next to and parallel to, the

property alignment.

A sign shall not interfere with any

underground services.

No portion of a sign shall project over

the carriageway or any surface used

by motor vehicles.

The placement of the sign shall not

cause a safety hazard to traffic (e.g.

vehicles, pedestrians and cyclists).

Signs must not present a danger to

traffic when exposed to natural wind

forces or wind created by passing

vehicles.

One or more signs as per the guide,

with a maximum area of 1 sq.m, may

be displayed per property.

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

205

PART–II]

LA GAZETTE DE L'ETAT

Permission Criteria for Self-Signage

CATEGORY – 4

* ^{All on premises advertising devices/business/trade signs should be}

restricted to commercial areas and authorized business/trade

establishments within institutional areas.

* ^{Under no circumstances shall on Premise Advertising Device be}

permitted in residential areas.

* ^{Under no circumstances shall illuminated on premise signs be}

permitted to be in shops/commercial establishments facing

residential areas on streets with width less than l2 metres.

* ^{No sign shall be attached in any way to trees or shrubs.}

* ^{No Trade and Business sign, messages, posters or printed material}

of any nature shall be pasted onto any supporting column, pillar or

post.

* ^{On Premise Advertising Device in any form shall not obstruct any}

pedestrian movement (vertically and laterally), fire escape, door or

window openings.

* ^{No on Premise Advertising Device shall be in any form or manner}

interferes with openings required for light and ventilation.

* ^{Under no circumstances shall on Premise Advertising Device be}

located to obstruct or alter the frontal silhouette of any transparent/

translucent surfaces/openings.

* ^{Non-illuminated transparent translucent signs shall be permitted on}

transparent, translucent external surfaces at any level.

* ^{No trade and business sign shall be in any form or manner interfere}

with fire safety transit/exit space requirements and prescribed

norms.

* ^{All on Premise Advertising Device should under no circumstances}

reflect activity/activities other those undertaken within the premises.

* ^{No sign shall contain additional advertising on promoting products}

or services other than approve use of the premises or site irrespective

of whether that product or service is provided, sold or available on

the site.

206

LA GAZETTE DE L'ETAT

[PART–II

* ^{All on Premise Advertising Device must have the compulsory}

required information as under:

* ^{Name of the trade and business}

* ^{Shop/Premise number}

* ^{All on Premise Advertising Device must conform to the prevailing}

laws with regard to decency, decorum, social harmony, etc.

* ^{All the signs be visually interesting and exhibit a high level of}

design quality.

* ^{All on Premise Advertising Device must conform to structural/}

architectural discipline of the surface/edifice/building/open areas.

* ^{The scale and location of a sign should be compatible not only with}

the building to which it is affixed but, also take into consideration

nearby buildings, streets and existing signs.

* ^{Materials used and all on Premise Advertising Device should be}

non-polluting, fire resistant and injury proof.

* ^{Any new sign shall consider existing signs on a building, site or}

adjoining streetscape to ensure that the sign does not give rise to

visual and/or physical clutter.

* ^{All signs shall have a minimal projection from a building.}

* ^{The cabling and conduit should be concealed from view of the sign}

and any supporting structure from all angles, including visibility

from the street level and nearby higher buildings and against the

skyline.

* ^{No sign under any circumstances shall be supported from, hung or}

placed on other signs. Each sign should be self-supporting or fixed

securely with the architectural structure.

* ^{Signs painted on or applied on the roof of a building are not}

permitted. Signs built and/or suspended from the roof at the roof

level are also not permitted.

* ^{The sign information should be kept to a minimum in the interest of}

both aesthetics and traffic safety.

207

PART–II]

LA GAZETTE DE L'ETAT

* ^{Where subordinate information is allowed, the name or use of the}

business shall be the dominant message on the sign. No

supplementary (as in bylines, product specifications and selling

propositions) and subordinate information (addresses, telephone

numbers and other such details) which seeks the attention of Drivers

along vehicular stretches will be allowed as they present a traffic

hazard.

* ^{Sign should be non-reflective such that they do not flash or glare at}

Drivers on the streets.

* ^{Signs should not use reflective surfaces as mirror foils,}^etc.,^{as the}

use of such material are visually disruptive to traffic and can be

hazardous to oncoming Drivers.

* ^{All permitted signs would attract levies payable as outlined by the}

Municipality.

————

SCHEDULE – 3

[see Bye-Law 20(4)]

Places Identified for Erection of Temporary Outdoor Media Devices

Sl.

Name of the

Locn

Permitted Locations

Permitted

No.

Constituency

Sl.

for display of

Size

No.

Temporary

(feet)

OMDs

Outdoor Media

Devices

(1)

(2)

(3)

(4)

(5)

(6)

Raj Bhavan

Junction of St. Ange St. and

20' x 10'

N.S.C Bose Salai (Gingee Salai)

(on western side of road).

Opposite to G.H in N.S.C Bose Salai

20' x 10'

(Gingee Salai) (on western side of

road).

Junction of L.B Sastri St. and

10' x 10'

N.S.C. Bose Salai (Gingee Salai)

(Southern side of junction).

208

LA GAZETTE DE L'ETAT

[PART–II

Junction of Bazaar Saint Laurent St.

20' x 10'

and H.M. Kasim salai (Ambour

Salai)(Canal side).

Junction of H.M Kasim Salai

20' x 10'

(Amboure Salai) and St. Ange Street

(on canal side).

Near old Distelleries (Maravadi

20' x 10'

Street) (Eastern Side of road).

Junction of S.V. Patel Salai and

10' x 10'

Bharathi Street (Hotel Ananda Inn

side).

Junction of M.G. Road and Chinnaiya-

20' x 10'

puram Road (On Northern Side).

On Municipal Toilet Building in

10' x 10'

Chinnaiyapuram Main Road.

1 0

Pappammal Koil Burial Ground

20' x 10'

Compound wall, Vaithikuppam.

1 1

Solai Nagar Cemetry compound

20' x 10'

wall, Vaithikuppam.

1 2

Junction of Anna Salai and Vallalar

20' x 10'

Salai (Both sides of Vallar Salai).

Muthialpet

1 3

DAT road near Police out post

10' x 10'

1 4

Junction of Perumal Koil in M.G.

20' x 10'

Road, Muthialpet (Along Perumal

Koil Street).

1 5

Junction of M.G. Road and Vellavari

20' x 10'

Street (on Vellavari street side).

1 6

Mandaveli Mariamman Koil Street

20' x 10'

near Temple, Solai Nagar.

1 7

Solai Vazhiamman Koil Street

10' x 10'

near Temple, Muthialpet.

1 8

Solai Nagar park East side.

20' x 10'

1 9

In front of Solai Nagar Youth

20' x 10'

Hostel.

(1)

(2)

(3)

(4)

(5)

(6)

209

PART–II]

LA GAZETTE DE L'ETAT

2 0

Junction of M.G. Road and Debassian

20' x 10'

Road (Debassian pet side).

2 1

Junction of Akkasamy Madam Street

20' x 10'

and Selvaraj Chettiar Street.

2 2

Ju n cti on of Pap pamma l Koil

20' x 10'

Street and Puthumariamman Koil

Street (Opp. to Ganesh Nagar

Community Hall).

Uppalam

2 3

Junction of Subbaiah Salai and

20' x 10'

Vanarapet Main Road) Pillukadai

Junction (Along Vandrapet Main

Road).

2 4

Subbaiah Salai and Gingee Salai

20' x 10'

junction (Southern side road leading

to V.K. Palayam).

2 5

Subbaiah Salai and Ambedkar Salai

20' x 10'

junction (Public Works Department

building side).

Anthoniar Community Hall (Entrance).

20' x 10'

Christian cemetry compound wall

20' x 10'

in Ambedkar Salai (Southern side of

road).

Uppar Bridge in Vanarapet Main 20' x 10'

Road.

Abdul Kalam Nagar – New Port Road. 20' x 10'

Dr. Ambedkar Salai – junction of

10' x 10'

V.K.P. Road link.

Dr. Ambedkar Salai Opposite to

20' x 10'

Dr. Ambedkar Statue.

Sanniasithope Road (Junction of

20' x 10'

Vambakeerapalayam Road).

Sanniasithope Road (opposite to

10' x 10'

Vazhimariamman Koil).

(1)

(2)

(3)

(4)

(5)

(6)

210

LA GAZETTE DE L'ETAT

[PART–II

Orleanpet

On New Tone Theatre Building.

20' x 10'

Swadesi Mill Compound in Cuddalore

20' x 10'

Road.

Junction of Raja Nagar Road and

20' x 10'

Maraimalai Adigal Salai (Both sides)

(one on each sides).

Orleanpet Burial Ground Compound

10' x 10'

wall.

Nellithope

Junction of Sakthi Main Road and

20' x 10'

Kamaraj Salai.

Junction of Ilango Nagar Road and 20' x 10'

Kamaraj Salai (Opposite to Balaji

Theatre).

On Kasthuribai Nagar Toilet Building

10' x 10'

in Nellithoppu.

Junction of Pointcare Street and

10' x 10'

Vinoba Street.

Christian Cementry wall in Nellithoppu. 20' x 10'

Anna Nagar first Cross.

10' x 10'

Junction Anna Nagar Main Road and

10' x 10'

Villupuram Road (Over canal).

Junction Anna Nagar 15th Cross and

10' x 10'

East Coast Road.

Sithanantha Nagar near ICICI Bank. 10' x 10'

Near Iyyanar Koil in East Coast Road. 20' x 10'

Manimegalai School backside in

20' x 10'

Thiruvalluvar Salai.

Pallivasal Street near Maraimalai 20' x 10'

Adigal Salai Junction.

Mudaliarpet

Junction of Cuddalore Road and

20' x 10'

Braminal Street (Western side along

Braminal Street).

Park in Health Employees Colony, 20' x 10'

Nainarmandabam.

(1)

(2)

(3)

(4)

(5)

(6)

211

PART–II]

LA GAZETTE DE L'ETAT

Bharathidasan Nagar Road Junction 10' x 10'

of Public Works Department Canal.

Along A.F.T. Mill Road Junction of 20' x 10'

Pointcare Street (South).

On Olaindhai Keerapalayam Market 10' x 10'

Building.

Junction of Othavadai Street and

20' x 10'

Dr. Ambedkar Salai (Back side of

Post Office).

Cuddalore Road – Thennansalai Street 10' x 10'

Junction.

In Marapalam Dobigana (facing

20' x 10'

Cuddalore Road).

Villianur (Part)

Junction of Ottampalayam Main Road

20' x 10'

and Villianur Road.

Junction of Pillaiar Koil Street in

20' x 10'

Kombakkam and Villianur Road.

Kombakkam Veeran Kulam Junction.

20' x 10'

Kombakkam Sengeniamman Koil

20' x 10'

Junction.

Kombakkam Pet in Villianur Road. 20' x 10'

Ariyankuppam

Junction of Cuddalore Road and

20' x 10'

(Part)

Villianur Road (Temple side only).

Thengaithittu Road (Junction of

20' x 10'

Cuddalore Road).

Cuddalore Road - Murungapakkam

20' x 10'

Road Junction Eastern Side.

Junction of Mettu Street and Vadakkupet 20' x 10'

in Thengaithittu.

Murungapakkam Burial Ground 20' x 10'

Compound wall.

Murungapakkam Bridge in Cuddalore 20' x 10'

Road (Central median).

(1)

(2)

(3)

(4)

(5)

(6)

212

LA GAZETTE DE L'ETAT

[PART–II

SCHEDULE – 4

[see Bye-Law 14(3)]

Typology

Typology Description

(1)

(2)

Typology A: OMDs on public transport services/street

furniture and public transport system.

(A1) Bus and Intermediate Public Transport (IPT) shelters.

(A2) Bus and IPT route markers

(A3) Foot Over Bridges, Signage gantries, toilet blocks and

urinals.

(A4) Cycle Stand/Station

(A5) Police booth, parking booth, telephone booth, pre-paid

taxi booth, bus/rail booking information booth, drinking

water facility, public utility kiosks, outside colonies to

facilitate directory/payment of bills, etc.

(A6) Sitting bench, garbage bins

(A7) Metro/MRTS

(A8) Traffic barricading

(A9) Public transport vehicle

Typology B : OMDs on commercial advertising structures on

public land.

(B1) OMD on public land

Typology C : OMDs on commercial advertising structures on

private land.

(C1) Unipoles, billboards, building boards

(C2) Wall wraps/wall painting

(C3) Multiple OMDs.

213

PART–II]

LA GAZETTE DE L'ETAT

Typology D : Events

(D1) Religious, Political and Conferences

(D2) Entertainment and Exhibitions events

Typology E : Landscape advertising

(E1) Tree guards

Typology F: Shop signage

(F1) Self-Advertising

Typology G: Innovative advertising

(G1) Innovative advertising

Typology H: Cinema advertising

(H1) In-cinema on screen advertising including slides and

advertisement films (moving advertisements).

Typology I: Inside commercial buildings and public buildings.

(I1)

Inside commercial buildings and public buildings.

The supporting structure shall have a non-reflective finish to

prevent glare. The Outdoor Media Devices structure shall be well

maintained at all times. It shall be painted in colors that are consistent

with, and enhance the surroundings.

————

FORM 1

[see Bye-Law 10(1)]

Registration/Renewal Form for display of

Advertisement on Outdoor Media Device

1. Name of Individual/Company/Firm/

Agency/Owner with registration

details in Companies Act or Limited

Liability Partnership Act, 2009.

(1)

(2)

(Photo of

applicant/

Authorised

person)

214

LA GAZETTE DE L'ETAT

[PART–II

2. Name of the Authorized person in

case of Company/Firm/Agency.

3. Registered Address

(i) Telephone Contacts

(ii) Business Fax

(iii) E-Mail Address

5. Details of the Directors/Proprietors/Partners–

Sl.

Name

DIN No.

Mobile No.

e-mail Address

No.

6. Experience

7. Work Experience

8. Details of Director who have been :

defaulter in any of the matter while

remain Director in any other agency.

9. Balance sheet of last three years, :

if available.

10. Authorisation letter by the Board : YES

of Directors (by passing resolution),

not by any individual Director for

Authorised signatory of agency.

11. Details of advertisement rights/ :

permission secured in last five years

in any of the Municipalities of

Puducherry and Tamil Nadu.

215

PART–II]

LA GAZETTE DE L'ETAT

12. An undertaking that no amount is

pending against it in any of the

Municipalities of Puducherry and

Tamil Nadu.

13. Type of entity

14. PAN Number

15. Service Tax Number

16. Registration Amount

17. The applicant firm/company has not

: YES

been Blacklisted by any Government

entity in the last 3 years.

18. The applicant firm/company has no :

pending dues.

19. If yes, please specify the total pending : YES

dues.

20. The applicant firm/company has no Court case pending I/we shall

hereby abide the terms and conditions and guidelines of

advertisement Bye-Laws/Policy framed by the Municipality. Also the

information listed above is true and genuine and incase of adverse

findings related to this, the registration shall stand cancelled.

(Please take printout of this form and submit it with the Demand

Draft of such amount as specified by the Commissioner, respective Local

Body time to time at Municipality Office in favour of The Commissioner,

respective

Local

Body

..............

payable

........................................................)

Note :

This is a typical format only and is subject to modification/

amendments by the Municipality of ................................................

............................................................................... from time to time.

Latest version from the website to be used always.

Signature of the Applicant.

216

LA GAZETTE DE L'ETAT

[PART–II

FORM 2

[see Bye-Law 11(3)]

Certificate of Registration

Application No. :

Unique Identification No. :

Name, Designation and Address

(Designation in case of Company/firm/

agency).

Name of the Company/Firm/Agency

(if applicable)

Date of Registration

Valid up to

Fee paid and Receipt No.

It is hereby certified that your application for registration with

Municipality for display of Outdoor Media Device has been approved.

Please use the Unique Identification Number for all future

correspondence with the Municipality.

Commissioner.

————

FORM 3

(see Bye-Law 13)

Application to Erect a Outdoor Media Device in Pondicherry Municipality

(separate application should be submitted for each location)

1. Name and address of the :

applicant/Company/Government

Department with Municipal

UID No. (if, company registered

with Municipality).

Municipal UID No. :

2. E x a c t l o c a t i o n w i t h

: Address :

identification land marks and

direction of facing of the

frontage of the Outdoor

Media Device.

(Affix

Photo of

applicant)

217

PART–II]

LA GAZETTE DE L'ETAT

3. Place of erection of Outdoor

: Municipal Ward No. :

Media Device with ward

Police Station

number (If on buildings,

Survey details

: Ward/

address of the building).

Block/

T.S. No.

4. Name of the owner of the

land/building on which the

Outdoor Media Device is to

be erected.

5. Typology and Size of the

Outdoor Media Device

proposed to be erected.

Typology

Length

Breadth

Width

Area:

Volume:

6. Nature of the materials to be

used.

7. Whether annual rent paid for

: Yes / No

land belonging to Government

or Municipality if so, the date

of payment and other details.

Receipt No.

Date

Amount

8. Indicate whether the following

documents

have

been

enclosed with the application.

(a) Copy of proof by which

: Yes (enclosed) / No*

Licence fees and rent for

Government lands is paid.

(b) Copy of receipt of rent

: Yes (enclosed) / No*

paid to State or Central

Government or Municipality

and details of fees paid.

218

LA GAZETTE DE L'ETAT

[PART–II

: Yes (enclosed) / No*

to be erected indicating

the height and other

dimensions and the material

proposed to be used.

(d) Stability certificate issued

: Yes (enclosed) / No*

by the Structural Engineer.

(e) No Objection letter from : Yes (enclosed) / No*

the owner of the land

where the hoardings is to

be erected in a private

land or building:

(f) If the land or building

: Yes (enclosed) / No*

belongs to a Department

of the State Government

or Central Government

or an Undertaking of the

Government or Municipality

or to any such related

agency, a No Objection

Letter/Authorization

letter

issued

authorized officer.

(g) A Topo sketch indicating : Yes (enclosed) / No*

the proposed location of

the

Outdoor

Media

Device.

(h) Copy of PAN Card and

: Yes (enclosed) / No*

GST

(PAN

Card

P r o p r i e t o r / P a r t n e r /

Company

Directors

whichever is applicable) .

(i) Test Certificate from a : Yes (enclosed) / No*

licenced

Electrical

Engineer.

(j) Plan of the hoarding

: Yes (enclosed) / No*

indicating width, height,

etc., duly approved by

the qualified Engineer.

219

PART–II]

LA GAZETTE DE L'ETAT

(k) No Objection Certificate

: Yes (enclosed) / No*

from the Police Department.

(l) No Objection Certificate

: Yes (enclosed) / No*

from the Fire Department.

(m) No Objection Certificate

: Yes (enclosed) / No*

from the Health Department.

(n) No Objection Certificate

: Yes (enclosed) / No*

f r o m

t h e

D i s t r i c t

Administration.

9. Insurance against damages

: Insurance No.

(The licensee shall provide

Valid till

proof of public liability

Insurance Company :

insurance).

10. Brief Content of Outdoor

Media Device.

DECLARATION

* ^{I/We declare that all the statements/details/documents furnished are}

true and correct to the best of my/our knowledge.

* ^{I/we also understand that I/we are liable for penal actions prescribed}

under law for any violation(s)/deviation(s) in any manner.

* ^{I/we shall be liable for compensation payable, to whomsoever it may}

be, for any loss incurred due to failure of Outdoor Media Device

display whatever the reason may be.

* ^{I/we shall hereby abide by all provisions of Acts/Rules/directions}

issued by the Municipality or any other law enforcing or

Government agencies.

Signature of the applicant.

Date :

......................................................................................................................................................

ACKNOWLEGEMENT

(for Office use only)

Received the application for erection of Outdoor Media Device

in Pondicherry Municipality at Ward No. ........................., at .......................

from Thiru/Tmt./M/s. ............................................................

Signature of receiving official and date

(* Strike out whichever is not applicable)

220

LA GAZETTE DE L'ETAT

[PART–II

FORM - 4

[see Bye-Law 13(4)]

Permit for Erecting the Outdoor Media Device in Pondicherry Municipality

1. OMD Id No.

Date :

2. Application No(s).

Date :

3. Name of Licensee and UID No. :

4. Location(s):

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

(10)

5. Device Details

6. Valid Up to

7. Fee details–

Receipt No.

Date

Amount

CONDITIONS

(1) This licence is not transferable.

(2) The Licensee should not transfer the ownership of the Outdoor

Media Device without prior permission of the Commissioner,

Pondicherry Municipality, Puducherry.

(3) The licensee shall abide the statutory provisions of the Pondicherry

Municipalities Act, 1973, rules and Bye-Laws.

Municipal

Ward

Block

T.S. No.

Typology

Length

Breadth

Width

Area

Volume

221

PART–II]

LA GAZETTE DE L'ETAT

(4) The Licence holder shall adhere to all the conditions laid down by

the Pondicherry Municipality then and there.

(5) The licensee shall erect the Outdoor Media Device only in the

permitted location.

(6) The licensee shall mention the licensee name, licence No., period of

licence and size of the Outdoor Media Device in the right side

bottom corner of the Outdoor Media Device.

Commissioner.

————

FORM 5

[see Bye-Law 20(4)]

Application to Erect Temporary Outdoor Media Device

in Pondicherry Municipality

(separate application should be submitted for each location)

1. Name and address of the :

applicant/Company/Government

Department with Municipal

UID No. (if, company registered

with Municipality).

Municipal UID No. :

2. Exact location as specified in : Constituency

Schedule-3 direction of

Location Sl. No.

facing of the frontage of the

Name of Location :

Outdoor Media Device.

3. Name of the Government

Department/Agency pertaining

to the land/building on which

the Temporary advertisement

is to be erected.

4. Size of the Outdoor Media

Length

Breadth

Width

Device proposed to be erected

(shall not exceed the permitted

size as stipulated in Schedule-3).

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LA GAZETTE DE L'ETAT

[PART–II

5. Nature of the materials to be

used.

6. Whether annual rent paid for

: Yes / No

land belonging to Government

Receipt No.

Date

Amount

or Municipality if so, the

date of payment and other

details.

7. Indicate whether the following

d o c um e n t s

h a v e

b e e n

enclosed with the application.

(a) Copy of proof by which

: Yes (enclosed) / No*

Licence fees and rent for

Government lands is paid.

(b) Copy of receipt of rent

: Yes (enclosed) / No*

paid to State or Central

Government or Municipality

and details of fees paid.

: Yes (enclosed) / No*

Media Devices to be erected

indicating the height and

other dimensions and the

material proposed to be

used.

(d) Stability certificate issued

: Yes (enclosed) / No*

by the Structural Engineer.

(e) No Objection letter from : Yes (enclosed) / No*

the owner of the land

where the Outdoor Media

Device is to be erected in

private

land

building.

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PART–II]

LA GAZETTE DE L'ETAT

(f) If the land or building

: Yes (enclosed) / No*

belongs to a Department

of the State Government

or Central Government

or an Undertaking of the

Government or Municipality

or to any such related

agency, a No Objection

Letter/Authorization

letter

issued

authorized officer.

(g) A Topo sketch indicating : Yes (enclosed) / No*

the proposed location of

the

Outdoor

Media

Device.

(h) Copy of PAN Card and

: Yes (enclosed) / No*

GST

(PAN

Card

P r o p r i e t o r / P a r t n e r /

Company

Directors

whichever is applicable) .

(i) Test Certificate from a

: Yes (enclosed) / No*

licenced

Electrical

Engineer.

(j) Plan of the Outdoor

: Yes (enclosed) / No*

Media Devices indicating

width, height, etc., duly

approved

the

qualified Engineer.

(k) No Objection Certificate

: Yes (enclosed) / No*

from

the

Police

Department.

(l) No Objection Certificate

: Yes (enclosed) / No*

from the Fire Department.

(m) No Objection Certificate

: Yes (enclosed) / No*

from

the

Health

Department.

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LA GAZETTE DE L'ETAT

[PART–II

(n) No Objection Certificate

: Yes (enclosed) / No*

f r o m

t h e

D i s t r i c t

Administration.

8. Insurance against damages

: Insurance No.

(The licensee shall provide

Valid till

proof of public liability

Insurance Company :

insurance).

9. Brief Content of Outdoor

Media Device.

DECLARATION

* ^{I/We declare that all the statements/details/documents furnished are}

true and correct to the best of my/our knowledge.

* ^{I/we also understand that I/we are liable for penal actions prescribed}

under law for any violation(s)/deviation(s) in any manner.

* ^{I/we shall be liable for compensation payable, to whomsoever it may}

be, for any loss incurred due to failure of advertisement display

whatever the reason may be.

* ^{I/we shall hereby abide by all provisions of Acts/Rules/directions}

issued by the Municipality or any other law enforcing or

Government agencies.

Signature of the applicant.

Date :

......................................................................................................................................................

ACKNOWLEDGEMENT

(for office use only)

Received the application for erection of temporary Outdoor

Media Device in Pondicherry Municipality at Ward No. ................, at

.............. from Thiru/Tmt./M/s. ............................................................

Signature of receiving official and date

(* Strike out whichever is not applicable)

225

PART–II]

LA GAZETTE DE L'ETAT

FORM - 6

[see Bye-Law 20(4)]

Permit for Erecting Temporary Outdoor Media Device

in Pondicherry Municipality

1. Temporary OMD Id No.

Date :

2. Application No(s).

Date :

3. Name of the licensee

4. Location(s)

: As in Schedule-3

Sl.

Name of the

Location

Permitted

Length Breadth No. of

No.

Constituency

Sl. No.

location for

OMDs

display of

temporary

(1)

(2)

(3)

(4)

(5)

(6)

(7)

5. Device Details

6. Valid Up to

7. Fee details–

Receipt No.

Date

Amount

8. Secrutiry Deposit Details–

Receipt No.

Date

Amount

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LA GAZETTE DE L'ETAT

[PART–II

CONDITIONS

(1) This licence is not transferable.

(2) The Licensee shall abide the statutory provisions of the Pondicherry

Municipalities Act, 1973, rules and Bye-Laws.

(3) The licence holder shall adhere to all the conditions laid down by the

Pondicherry Municipality then and there.

(4) The Licensee shall erect the Outdoor Media Device only in the

permitted location

(5) The Licensee shall mention the licensee name, license No, period of

license and size of the Outdoor Media Device in the right side

bottom corner of the Outdoor Media Device.

(6) Security deposit shall be forfeited in case of non-removal of Outdoor

Media Devices within the stipulated time/damages to the Government

property, if any etc.

(7) This Municipality shall not be held responsible for any structural

stability of the Outdoor Media Devices.

(8) This Municipality shall remove the Outdoor Media Devices that pose

risk to the public safety and deduct the requisite penalty from the

security deposit paid by the applicant. The Licensee shall be

responsible for any untoward incidents/force majeure.

(9) Separate approval from Police Department and other authorities shall

be obtained by the applicant for conduct of functions or events

where large public gathering is expected. In case of such functions

Outdoor Media Devices shall be displayed strictly within the

distance of 100 metres from venue site. However, the number and

size of Outdoor Media Devices proposed to be erected need to be

informed to be informed and payment of display charges to be made

at the rates stipulated.

Commissioner

————

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LA GAZETTE DE L'ETAT

FORM 7

[see Bye-Law 11(4), 13(4) and 20(4)]

Rejection/Refusal of Application

No. ....../PM/ADVT/COMM/

Dated:

To :

Sir/Madam,

Sub. : PM — Refusal/Rejection of Your application for — Reg.

Ref. : Your Application No. ………………., Dated ……………….

* * * *

Your application cited under reference could not be considered for

the reasons stated hereunder:

Reasons:

Commissioner

————