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EXTRAORDINARY

Published by Authority

CHANDIGARH, TUESDAY, JANUARY 20, 2026 (PAUSA 30, 1947SAKA)

( 519 )

GOVERNMENT OF PUNJAB

DIRECTOR INFORMATION & PUBLIC RELATIONS

ADVERTISEMENT POLICY 2026

(PRINT MEDIA)

The 16th January, 2026

No.PR I/1294777/2026.-

OBJECTIVE:- The objective of this policy is to secure the widest possible coverage of the intended

content or message through Print Media via advertisements.

NODAL AGENCY:- The Department of Information and Public Relations is the nodal agency of the

Government of Punjab for all kinds of advertising by all Departments and Agencies of Government of

Punjab, including Public Sector Undertakings and Autonomous Bodies such as Boards and Corporations,

Local and Urban Bodies, Universities, various Commissions, Authorities, Societies constituted by Government

Departments, Trusts under the Government, Companies, Apex Cooperative Institutions and other State

Government Institutions and Organizations etc.(hereafter defined as Agency of Government). The nodal

agency will work as the Single Window for dealing with the media as per this policy.

RELEASE OF ADVERTISEMENT TO PRINT MEDIA THROUGH DIRECTOR OF PUBLIC

RELATIONS:- All the advertisements in Print media shall be routed through the Department of Information

and Public Relations, which shall be Nodal Agency for issuing advertisements. It shall be mandatory for all

the Departments of Government of Punjab, Boards, Corporations, Local Bodies, Universities, Commissions

and such other authorities/organizations and institutions etc. to issue all advertisements through the Nodal

Agency.

The Media plan for client departments shall be prepared by the Department of Information and Public

Relations and the Department of Information and Public Relations shall be the final authority to decide

media through which the advertisements are to be released.

The payment of bills shall continue to be done by the client department as is the practice prevailing

currently.

TRADE DISCOUNT:- Trade discount @15% shall be available to Punmedia and other departments on

all category advertisements released to print media.

OBJECTIVES OF ADVERTISING:

•

Coverage: The primary objective of the Government in advertising is to secure the widest possible

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coverage of the intended content or message through Print Media.

•

Not to take into account political affiliation or editorial policies: In releasing advertisements to

newspapers/publications, the Director not to take into account the political affiliation or editorial

policies of newspapers/publications. However, the Director will not release advertisements to any

newspaper/publication which incites or tends to incite communal passion, preaches violence, offends

the sovereignty and integrity of India or violates the socially accepted norms of public decency and

behaviour.

DEFINITIONS:

Director: Means the Director, Information and Public Relations, Punjab and includes any officer of

the Directorate of Information and Public Relations authorised to function on behalf of the Director.

Government: Means the Government of Punjab, in the Department of Information & Public Relations.

Policy: Means the Advertisement Policy for Print Media-2026 of the Government of Punjab.

Advertisement: Means an advertisement issued by any Government Department or Agency of

Government in Print Media.

Agency or Government Agency: Includes Public Sector Undertakings such as a Board or

Corporation, Urban & Rural Local Body, University, Commission, Authority, Society constituted by

Government of Punjab, Trust, Institution or Organisation, Apex Cooperative Institution under the

Government of Punjab and any other State Government Body etc.

Newspaper: Means a publication that circulates news and comments on current affairs and is

published every day.

Publication: Includes any newspaper, periodical, book etc.

Periodical: Includes a regularly published magazine, journal or paper at a fixed periodicity such as

weekly, fortnightly, monthly, quarterly, half-yearly or annually.

Client: Any Government Department/Agency that sends a requisition for an advertisement to Director,

in terms of this policy or any Government Department/Agency that issues or seeks to issue an

advertisement.

Requisition: A written request/proposal by client to Director for release of advertisement or design

of media plan/campaign.

POLICY GUIDELINES: Government will advertise its plans, programmes and activities in such a

manner as it may deem appropriate. The Guidelines relating to Print Media are mentioned below. However,

in view of the dynamism involved in the subject, in cases where it is found essential to make some

deviation from the laid guidelines, the Director shall prepare a case with reasons and take approval of the

Government.

POLICY GUIDELINES FOR PRINT MEDIA

CATEGORY 1 ADVERTISEMENT:

Includes the following, namely:

(i)

Situation Vacant, Admission Notice

(ii)

Tender Notice, Indicative advertisement

(iii)

Auction Notice-Classified (Only)

(iv)

Statutory Notice, Public Notice, miscellaneous Announcement

CATEGORY 2 ADVERTISEMENT: Advertisement which has conspicuous display of content and is

published in the newspaper/periodicals and includes the following:

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(i)

Mass Campaign

(ii)

Event Highlight

(iii)

Major Policies, Programmes and Schemes

(iv)

Socio-Economic concerns

(v)

Auction Notice-Display (Only)

(vi)

Product Sales Promotion

COMMERCIAL RATE: May be determined by the DPR from time to time or case to case being

neither a BOC rate nor DPR rate.

BOC RATES:

DAVP is currently known as ‘Bureau of Outreach and Communication’ (BOC) through integration of

erstwhile DAVP (Directorate of Audio Visual Publicity), Directorate of Field Publicity (DFP) and Song

& Drama Division (S&DD) by the Ministry of Information and Broadcasting, Government of India.

DPR RATES:

Means rates approved by the Department of Information and Public Relations, Punjab for publications.

EMPANELMENT:

Government shall maintain a list of newspapers, periodicals and other publications approved for release of

advertisements by empanelling or registering such newspapers, journals and other publications. The Director

will empanel only such newspapers, journals and other publications as are required for achieving the

objectives of this policy with consideration to the circulation and readership from different sections of

society in different parts of the state and also, in specified cases their readership in different parts of the

country. However, BOC empanelled newspapers/publications, whether empanelled with DPR or not, can

be issued advertisements from time to time.

PAYMENT OF ADVERTISEMENT BILLS:

The liability for making payment of advertisement bills is with the client Department/Agency of government

on whose behalf, either on their request or as decided by Government, the advertisement has been released

by the Director. All Departments/Agencies of government should pay for all type of advertisements within

60 days of issuance of advertisement/submission of the advertisement bills. The Director will intimate all

Departments/Agencies of government regarding release of advertisements along with the media plan

decided by Director. Any dispute regarding payment would be decided by the Director and the decision

would be binding on the Department/Agency and Publication.

PRIORITIZATION OF NEWSPAPERS/PERIODICALS FOR EMPANELMENT:

In pursuance of broad social objectives of advertising by Government and for ensuring fairness among

various categories of Newspapers/Periodicals, the Government will consider empanelment of Newspapers/

Periodicals belonging to the following categories on priority basis, apart from other newspapers with large

circulation:

Small and medium newspapers/periodicals.

Language newspapers and other publications.

Newspapers/periodicals and other publications published in Punjab and other states.

CLASSIFICATION OF NEWSPAPERS AND OTHER PUBLICATIONS:

Newspapers/Publications are classified into three categories, namely:-

(i)

Small, with a circulation of up to 25,000 copies per Published edition.

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(ii)

Medium, between 25,001 and 75,000 copies per published edition.

(iii)

Big, with a circulation of above 75,000 copies per published edition.

10.

CRITERIA FOR NEWSPAPER EMPANELMENT AND EMPANELMENT SCHEDULE:

All newspapers/periodicals seeking empanelment should comply with the following:

Provisions of the Press & Registration of Books Act, 1867.

ll)

Uninterrupted and regular publication for a period of six months.

lll)

Advertisement issuing authority will ensure proper release of advertisements to various newspapers

and periodicals in different languages. However, preference may be given to Punjabi Print Media

11.

GUIDELINES FOR ISSUANCE OF ADVERTISEMENTS:

No advertisement shall be issued for any non-government organization such as social, cultural and

sports organizations.

ll)

No advertisement shall be issued for special supplements of newspapers and periodicals.

However, in exceptional circumstances, the Government may relax this condition.

lll)

The Department shall ensure that Advertisements are released to Periodicals and

Newspapers in the following ratio:

(i) English -

20%

(ii)

Indian Language - 80 % (*Preference will be given to Punjabi language)

IV) No photographs of any political leader not holding any govt. Office or of any officer shall appear in

display Advertisements. The Photographs of National Heroes, Freedom Fighters who sacrificed

their lives for the freedom of India or National Leaders like;Mahatama Gandhi, Pandit Jawahar Lal

Nehru, Shaheed Bhagat Singh, Rajguru, Sukhdev, S. Udam Singh etc. or any other prominent

personality whose thoughts and teachings are related to the occasion and give inspiration to the

masses will be used for display advertisements.

The judgements of the Supreme Court in this regard shall be followed in letter and spirit.

With a view to highlighting its major achievements/initiatives and various pro-people policies

across the country, the Punjab Government can release its advertisements in the other regional

languages newspapers of different states from time to time with an objective to percolate the

desired message far and wide amongst the people of the country in the larger public interest.

12.

REGISTRATION OF NEWSPAPERS/PERIODICALS FOR ADVERTISEMENTS:

For issuing advertisements on specific occasions, a list of newspapers may be drawn by the Director and

such papers would be registered for selecting advertisements. Normally, advertisements are issued to

empanelled newspapers, but on specific occasions, advertisements may be issued to newspapers which

are not empanelled. Any names of the newspapers suggested by other Departments and Agencies will be

considered by the Director who is the final authority in selecting the Newspapers/Periodicals for registration.

13.

PROVISIONAL EMPANELMENT:

The Director may grant provisional empanelment to a newspaper for a period of six months if the newspaper

is otherwise found suitable for issuance of Government advertisements. The rate payable to such newspaper

would be the BOC & DPR rates applicable. Depending upon the publicity impact, this period can be

further extended.

14.

DIPR RATES:

Where BOC rates of any empanelled newspapers/periodicals is unavailable, the DIPR shall determine the

rates payable to such newspapers/periodicals, which will be valid for a particular circulation and a period

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of one year or more which may be renewed/extended. However, a change in circulation category (whether

increase or decrease) can affect the period of validity of the contract based on the evidence as prescribed

in the criterion for empanelment or on the basis of CA/RNI/ABC/DPRO certificate, as applicable. The

decision of DIPR in this regard will be final.

Note: All empanelled publications must submit a copy of annual return of circulation submitted to Registrar

Newspapers of India with receiving proof from RNI for the previous year by 30th September every year,

failing which the newspapers can be de-empanelled by the Director.

15.

REGULARITY:

The applicant should have published the daily newspaper on at least 25 days of each month during preceding

12 months; weeklies should have published 46 issues during the preceding 12 months, fortnightlies 23

issues and monthlies 11 issues during the preceding 12 months, to be considered for empanelment.

16.

MINIMUM CIRCULATION FOR EMPANELMENT:

A Newspaper/Periodical should have a minimum paid circulation of not less than 2500 copies for being

considered eligible for empanelment.

17.

AUTHENTICATION OF CIRCULATION:

The applicant Newspaper/Journal should furnish authenticated figures of circulation of ABC, RNI/Cost

Accountant/Statutory Auditor/ Chartered Accountant as per requirement.

(i)

RNI circulation certificate will be valid up to four years from the date of issue for this purpose.

(ii)

A publication with circulation up to 25000 need not submit RNI/ABC certificate.

18.

CHECKING OF CIRCULATION FIGURES: The Director reserves the right to have figures of

circulation checked through its representative/agent or through RNI.

19.

CONDITIONS FOR EMPANELMENT:

While selecting Newspapers/Journals, the Director will take into account the standard tone and contents.

No advertisement shall be, released to Newspapers/Journals which, encourage fissiparous tendencies, fan

communal hatred or present the accepted values of society in a distorted manner or harm national integration

and communal harmony.

The newspaper should not have been disqualified in the last three years or should not be a defaulter

of BOC or the Department of Information and Public Relations, Punjab.

The applicant should also furnish a copy of the Certificate of Registration issued by the RNI in the

name of the publisher.

The details of the paper like size, language, periodicity, print area and details of printing press etc. as

asked for in empanelment form may be given. Further, it must be substantiated that the paper being

published is of a reasonable standard. Reasonable standard inter alia, means that:

The Print matter and photographs should be legible, neat, clear and without smudges, overwriting

and tampering.

There should be no repetition of news items or articles in the newspapers/periodicals from the

previous issues of the same newspaper.

There should be no reproduction of news items or articles from other newspaper/journals

and the source of news/articles should be mentioned.

Masthead on its front page should carry the title of the newspaper, place, date and day of

publication; it should also carry RNI Registration.

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Number, volume & issue number, number of pages and price of newspapers/journal;

The newspaper should carry imprint line as required under Press & Registration of Books Act,

l867.

Inner pages must carry page number, title of the paper and date of publication. For

multi-editions, place of publication must be mentioned in inner pages also.

All the publications must carry an editorial.

The Publisher must ensure that the publication fulfils all the norms and guidelines laid down in this

Policy before applying for empanelment. The application form must be complete in all respects with

supporting documents.

The Newspapers already empanelled with BOC may apply to Department of Information and Public

Relations, Punjab along with copies of BOC empanelment and rate contract. The rates applicable

would be same as approved by BOC.

20.

VALIDATION OF EMPANELMENT:

Empanelment granted by the Director, shall, remain valid for one year.

21.

SUSPENSION AND RECOVERIES:

A newspaper/publication will be suspended from empanelment by the Director with immediate effect

without any notice if:

It has submitted false information regarding circulation or otherwise;

It has discontinued its publication, changed its periodicity or its title or has become irregular or

changed its premises/press without prior intimation;

It has failed to submit its "Annual Return" to the RNI or its "Annual Circulation Certificate" from

the prescribed agencies by 30th Sept;

Its Editor/Manager/Owner convicted by Court of Law for activities related to the publication.

It refuses to accept and carry an advertisement issued by the Director on more than two occasions;

In case of any of the above mentioned irregularities, the publication shall remain suspended for a

period up to 12 months. Resultantly, the Director may also affect recovery of any payment made

to the publisher during the aforesaid period, which will have to be deposited by the erring publisher

within 60 days from the date of Demand Letter issued by the Director, failing which the recovery

will be realized from pending bills/payments with Government/Agencies. Such publication will

remain debarred from empanelment till the recovery is made.

22.

SUBMISSION OF ADVERTISEMENT BILLS:

Every publication will submit its advertisement bills, complete in all respect and supported with relevant

documents, within 15 days of the publication of the advertisement to the Director, who will direct the

client Department/Agency of government to make the payment within 30 days. Director will not be

responsible for the payment of bills submitted after stipulated time, or for any delay in payment by the

Government Department/Agency of government.

23.

ADVERTISING RATE:

The Director will accept the rates approved by the BOC Government of India, for release of regular

advertisements to any empanelled newspaper/journal or other publication. However, to ensure front page/

third page/last page placement advertisement of utmost importance, the DPR can pay a premium as per

BOC Policy/Guidelines of the above BOC rates for front page/third page/last page only. The decision of

Government in this regard will be final.

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24.

RELEASE OF ADVERTISEMENTS OF BOARDS, CORPORATIONS, PSUs AND OTHERS

ON BOC RATES:

As per the Print Media Advertisement Policy of the Government of India-2020 effective from 1st August,

2020, all the Departments and Agencies of the Government of Punjab, including Public Sector Undertakings

and Autonomous Bodies such as Boards and Corporations, Local and Urban Bodies, Universities, various

Commissions, Development Authorities, Societies constituted by Government Departments, Trusts under

the Government, Companies, Apex Cooperative Institutions and other State Government Institutions and

Organizations etc. (hereafter defined as Agency of Government) will be bound to issue all advertisements

through the Nodal Agency only at the BOC rates. However, the rates of advertisements by Maharatna

and Navratna Public Sector Undertakings (PSUs) will be 1.5 times the normal BOC rates. For advertisements

of other PSUs, normal BOC rates will apply.

Note:

A publication may be suspended for releasing advertisement by the Nodal Agency (DIPR) with immediate

effect for a period of twelve (12) months, if the publication refuses to accept and carry an advertisement

issued by Nodal Agency on behalf of the departments of Punjab government and autonomous bodies viz.

boards, corporations, local bodies, universities, commissions and other authorities/organizations and

institutions etc. on more than three occasions. Provided that Nodal Agency (DIPR) shall not issue any

order of suspension without giving a reasonable opportunity to the concerned publication in such case.

25.

PUBLICATION OF ADVERTISEMENT:

•

It shall be the responsibility of the publisher/newspaper to correctly translate the advertisement text

before publication. In case of any doubt, the Director may be consulted, but for wrong/incorrect/

misleading information or translation, a deduction may be imposed by the Director. Such decision

would be final.

•

No Newspaper will publish advertisement released by the Director without receipt of the relevant

Release Order.

•

"If, for any reason, it is not possible to issue release orders to newspapers related to advertisements

to be released late at night, a regularized release order will be issued later with the approval of

the competent authority.

•

If, in any case or pressing and extraordinary situation, it is not possible to obtain

administrative approval from the competent authority before issuing an important

advertisement, then the ex-post facto administrative approval will be obtained from the competent

authority after the release of the advertisement."

26.

RELEASE AND PAYMENT OF CLASSIFIED/INDICATIVE/DISPLAY ADVERTISEMENT:

Director will issue a Release Order through PAROS (Punjab Advertisement Release Order System)

to the newspapers/Periodicals for the publication of advertisement. A copy of the Release Order will

also be sent to the client Department. The R.O. shall contain all relevant information including the

name of the Newspaper/Periodical to which the advertisement has been released, space, date of

publication and advertisement rate.

The client department should make payment only after ensuring physical verification of actual

advertisement size in the concerned publication strictly according to Release Order. However, DIPR

will not carry out verification in any case rather it would be sole responsibility of the client department.

DIPR shall release time to time Indicative Advertisement as per instruction issued by the Finance

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Department, which shall contain summary information of tender of various departments and shall

also provide a link to the e-Tendering Website for detailed information. Any deviation to the rule shall be

made only on the written request of the Administrative Secretary of the concerned department highlighting

the special circumstances warranting the release of a separate Advertisement. Payments for such Indicative

Advertisement shall be made by the DIPR for which a separate budgetary allocation shall be provided by

the Finance Department. All the display Advertisements issued by various departments would be released

as per standard sizes. However, the payment would be made to the newspaper/agencies in accordance

with the actual printed size of the advertisement in the publication after receiving bill.

27.

SUPPLY OF NEWSPAPERS/PUBLICATIONS TO CLIENT DEPARTMENTS:

Every newspaper and publication will be obliged to submit one copy each of the newspaper carrying the

advertisement to the client Department/Agency of government at the address mentioned in the Release

Order and also to Director, failing which payment for the advertisement will not be considered. In addition,

Director may ask for regular supply of specimen copies of any empanelled publication.

28.

DATE OF PUBLICATION OF ADVERTISEMENT:

The newspaper will be obliged to strictly adhere to the date of publication of advertisements as given in the

Release Order. Publication of advertisement on dates other than that given in the release Order, will not be

paid. Any change in date of publication may be made only with the prior approval of the Director. A

Newspaper/Publication must inform the Director within 24 hours, if it is unable to publish the advertisement

on the due date, failing which its empanelment/registration may be suspended.

29.

SELECTION OF NEWSPAPERS AND OTHER PUBLICATIONS:

When a requisition for release of advertisements is received from the client Department/Agency of

government, Director will prepare a suitable media plan keeping in view the content, the target audience of

the advertisement, availability of funds and the recommendations of the Department/Agency of Government

and all Departments have to adhere to this media plan.

30.

RELEASE OF ADVERTISEMENTS TO PERIODICALS:

The Director would release advertisements for any regular issue or in exceptional circumstances in the

special supplement brought out by any newspaper, periodical or magazine on BOC/DPR rates, which will

be based on the circulation of any publication. The Director, keeping in view the publicity impact, may also

release advertisements on Commercial Card/Offered Rates/DPR Rates for any special occasion in regular

issue or special supplements brought out by any publication/newspaper even if it is not registered.

31.

TRADE DISCOUNT ON ADVERTISEMENTS:

A trade discount @15% would be applicable to all Category advertisements released by Director to all

publications. 15% discount would be taken from all the newspapers/publications on BOC/DPR rates by all

the Departments/Govt. agencies in case bill is raised directly to them by the newspapers against classified

advertisements.

32.

GUIDELINES FOR ADVERTISEMENT CONTENT:

The Director while acting as the nodal agency for releasing advertisements, would not only perform

professional work such as designing, selection of Newspapers/Periodicals, space booking and

placement of advertisement etc., but its decision regarding release of such advertisement to any

Newspaper/Periodical would also be final.

The Departments/Agencies should send its request at least four working days in advance and in

emergent cases, one working day in advance to the Director.

The content and design of any advertisement would be the exclusive concern of the Client. However,

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Director may redesign and rephrase the contents to improve or appropriately convey the message

and objective of the advertisement.

The Director may on its own or on the request of Departments/Agencies release display advertisements

on various important occasions such as Independence Day, Republic Day, Death or Birth Anniversary

of prominent National and State Leaders, Festivals and other important occasions/events and on the

Policies, Programmes and achievements of the State Government/Agencies.

Advertisements may be released in furtherance of various publicity campaigns launched in the State

from time to time.

Advertisements may also be released on other important occasions like inaugurations or foundation

stone laying ceremonies of various projects and such important occasion/events as the Government

may decide to publicise.

Advertisements may also carry the appeal/message of the President of India, Prime Minister, Governor,

Chief Minister, Deputy Chief Minister, Minister or any other dignitary holding any Government office

or persons relevant to the occasion. The relevant persons may be the person who has been invited to

preside over the function, inaugurate the function/project or to lay the foundation stone of the project

or important persons in honour of whom the function/project has been organised.

Display advertisements, which in one way or the other, highlight programmes, policies, vision and

achievements of the State, the visuals or photographs of any appropriate/relevant National/State

leader or any other prominent personality, whose ideals and life-sketch suits the occasion, may also

be used. The prominent personality here may be any role model in public life. The basic objective of

using the photographs/sketch or symbol of any such prominent personality would be to give effect

and wider acceptability to the message carried through these advertisements.

Display advertisement may be issued to generate a feeling of participation in the democratic process

amongst all sections of the society, motivate and inspire the younger generation and make them feel

proud of the history of the country, our leaders/trendsetters and to cherish the ideals set forth by

them.

10.

Campaigns must be designed to create awareness among the people about various policies,

programmes and achievements of the State Government. Through such advertisements, the

State Government communicates with its citizens and it plays an integral part in dissemination

of information, which is essential in a democracy.

11.

All campaigns should be relevant to Government responsibilities.

12.

Campaign materials should be presented in an objective, fair and accessible manner and be designed

to meet the objectives of the campaign.

13.

Campaign material should be objective and not directed at promoting any political interest.

14.

Campaigns should be justified and undertaken in an efficient, effective and relevant manner.

15.

Campaigns must comply with legal requirements, procurement policies and procedures.

33.

AUTHORITY: Government may authorise any officer of the Department of Information and Public

Relations to carry out any functions of the Director under this policy.

34.

EXEMPTIONS: The Municipal Councils (excluding Municipal Corporation) are exempted from releasing

their advertisements through Director to the tune of Rs.50,000 (Rs. Fifty Thousand only) per advertisement,

provided they obtain NOC from the Director, prior to release.

Government may exempt any agency from the requirement of prior approval of advertisement by Director

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and release advertisements through Director from time to time, subject to conditions and limitations as it

may specify.

35.

OTHER CONSIDERATIONS: Government agencies will follow the Advertisement Policy/Norms as

laid down by the State Government, from time to time. Efforts should be made to adhere to the overall

media strategy of the Department to ensure maximum coverage at optimum cost. However, in specific

cases where the Director wishes to make a deviation from these norms, full and detailed justification

should be given while placing the order on case to case basis. Any issue which is not covered in the

Advertisement Policy would be taken up separately with approval of the competent authority.

Sd/-

RAMVIR, IAS

Chandigarh Secretary to Government of Punjab,

The 12th January, 2026 Department of Information & Public Relations.

3617/1-2026/Pb. Govt. Press, S.A.S. Nagar