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RAJASTHAN GAZETTE

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Published by Authority

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Industries and Commerce (Group-2) Department

Notification

Jaipur, December 07, 2025

Introduction

No. F.1 (13)Industries/Gr-2/2025-06908 .-The retail and wholesale trade sector plays a

pivotal role in India’s economic framework, serving as a critical link between producers and

consumers. India's retail market is among the largest in the world, valued at approximately

USD 836 billion in 2022, and is projected to reach USD 1.5 trillion by 2030, according to

Invest India. The wholesale trade segment, which includes bulk trading and B2B distribution,

also remains a major contributor to supply chain efficiencies and price stabilization across

sectors.

In terms of employment, the sector is a significant job generator, employing over 8% of the

total workforce, with approximately 43 million people engaged in retail trade and around 10

million in wholesale trade, as per the Periodic Labour Force Survey (PLFS) 2022-23.

The sector's dynamism is being further boosted by large population, increasing urbanization,

digital transformation, rising consumer demand, and reforms such as Goods and Services Tax

(GST), which have streamlined operations and enhanced transparency. Recent inclusion of

retail and wholesale trade as MSMEs by the Ministry of Micro, Small and Medium

Enterprises has opened avenues for formal credit, capacity building, and support under

various government schemes.

The state of Rajasthan, also known as the ‘Land of Kings’ is gradually on its way to becoming

a powerhouse of modern retail in India.Covering an area of 342,239 sq. kms or 10.4 percent

of the total geographical area of India, Rajasthan is the largest Indian state by area and the

seventh largest by population. Rajasthan constitutes about 8% of India’s total retail market of

13 million stores. There are 1.05 million retail stores which include organized and un-

organized retail.

Trade comprises enterprises engaged inselling or distributing goods and services. These

enterprises fall into various segments, which include food & grocery, apparel,footwear,

consumer durables, home appliances & equipment, restaurants, cinema halls, multiplexes,

homefurnishing & furniture, jewellery, books, music, watches, pharmaceuticals, beauty &

healthcare etc. Theseenterprises sell various categories of items and use multiple channels

including brick and mortar, direct selling,e-Commerce and other channels.

Tradesector includes a large distribution mechanism which provides a crucial, dynamic, and

evolving link between producers and consumers. Being one of the largest states in the

country, Rajasthan has a very high consumption rate. The state has been a stronghold on

traditional and domestic trade for decades now.

Need for the Trade Promotion Policy

Trade is an important sector from state’s point of view considering its potential and growth

prospects. Development of TradeSector require participation from both smaller stakeholders

like shopkeepers and large stakeholders like logistics players, e-Commerce giants etc.

भाग 1(ख) राजè थान राज-पğ, जनवरȣ 30, 2026 19783

An inclusive policy is required at the state level to create a level playing field for traders

providing easy access to credit and market as well as to promote ease of doing business for

promoting new investments.The key drivers of the policy include:

 Promote investments in trade sector in state

 Creation of employment opportunities

 Inclusive development of trade sector including micro trade enterprises

 Provide better access to market and credit for small traders

 Create demand and support industries manufacturing ‘Made in India’ commodities

 Growth of Micro, Small and Medium Enterprises (‘MSMEs’) in retail and wholesale trade

Definitions

As per National Industrial Classification¹, retail and wholesale trade are defined as below:

a. Retail Trade: Retail Trade is the resale (sale without transformation) of new and used

goods mainly to the general public for personal or household consumption or utilization,

by shops, department stores, stalls, mail-orderhouses, hawkers and peddlers, consumer

cooperatives etc.

b. Wholesale Trade:Wholesale is the resale (sale without transformation) of new and used

goods to retailers, industrial,commercial, institutional or professional users, or to other

wholesalers, or involves acting as an agent orbroker in buying merchandise for, or selling

merchandise to, such persons or companies.

Further, as per Ministry of MSMEoffice memorandum², it was decided to include retail and

wholesale trades as MSMEs, and they were allowed to be registered on Udyam Registration

Portal to provide benefits under to Priority Sector Lending. Hence, Traders may also be

defined as per the definition of MSMEs as below:

Category

Investment in Plant and Machinery or

Equipment

Turnover

Micro

Not more than Rs. 2.5 Crore

Not more than Rs. 10 Crore

Small

Not more than Rs. 25 Crore

Not more than Rs. 100 Crore

Medium

Not more than Rs. 125 Crore

Not more than Rs. 500 Crore

Enterprises not covered under any of the above three categories (i.e. Micro, Small and

Medium) will be classified as Large Enterprises.

Traders include various types of enterprises in the value chain such as Street Vendors,

Departmental Stores, Supermarket, Single Brand Stores, Multi Brand Stores etc.

Policy Initiatives

Trade sector is one of the highest employment generating sector in India. It provides

employment opportunities for skilled, semi-skilled and un-skilled equally. Sector is also

important in context of overall economic development as it touches the daily lives of the

people fuelling growth and demand. This sector also requires large investments from both

private and public stakeholdersfor development of infrastructural facilities andsupporting

activities.

Nature of trade has also undergone major changes in the recent past due to changing consumer

behaviour and market dynamics. e-Commerce has seen significant traction in past few years

and its penetration across the geography has been increasing. Greater synergy is required

between e-Commerce and trade to maximize benefits.

Hence, variety ofinitiatives are required to provide a conducive environment for the growth of

the trade and allied sectors. To allow the trade sector in the State to achieve its true potential,

some exceptions and relaxationsin the current regulatory framework need to be provided.

The following key initiatives are being proposed in the Rajasthan Trade Promotion Policy:

1https://www.ncs.gov.in/Documents/NIC_Sector.pdf

2https://dcmsme.gov.in/OM%20%20regarding%20%20inclusion%20of%20Traders.pdf

19784 राजè थान राज-पğ, जनवरȣ 30, 2026 भाग 1(ख)

S. No.

Key initiatives under Rajasthan Trade Promotion Policy

Credit Guarantee for Enhanced Access to Credit: Coverage for Traders under

CGTMSE Scheme

Subsidies related to Factors of Production: To ensure sustainability for the

new ventures in the state

Insurance Scheme: To provide coverage against loss of stock and furniture &

fixtures by fire, burglary, natural calamity etc.

Digital Enablement: To empower Traders digitally and enhance discoverability

of their products through e-Commerce

Capacity Building Initiatives: To empower traders through dedicated

Entrepreneurship Development Programmes

Initiatives to facilitate ‘Ease of Doing Business’ in the state

A. Credit Guarantee for Enhanced Access to Credit

Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE) has framed a

Scheme for the purpose of providing guarantees in respect of credit facilities extended by

Lending Institutions to the borrowers in Micro and Small Enterprises. The scheme³ also covers

Retail and Wholesale trade through Member Lending Institutes (MLIs). The schemeprovides

75% coverage of credit guarantee for loans up to Rs. 10Crores, withoutcollateral and third-

party guarantee.

State Government will bear the payments of 50% of the Guarantee Fee charged by the

CGTMSE under the schemefor new microtrading enterprises for loans up to Rs. 5 Crores for 5

years. Assistance will be provided in the form of reimbursement to the borrower on payment of

guarantee fee by them to MLIs.

B. Subsidies related to Factors of Production

Access to Finance

Traders generally require high working capital requirements to fund day-to-day operations,

ensuring they can purchase goods, manage inventory, and pay suppliers before receiving

payments from customers.

To support smaller enterprises, the State Government would provide interest subventionup to

6% on composite loans for new micro enterprises. Such enterprises will be eligible for interest

subvention for a period of 5 years as per below:

No.

Maximum Loan (Rs.)

Interest Subsidy

Loan up to Rs. 1 Cr.

Loan between Rs. 1 Cr. to Rs. 2 Cr.

1% additional interest subsidy for micro trading enterprises owned by SC/ ST/ Women/

Person with Benchmark Disabilities (PwBD) for loans between Rs. 1 Cr. to Rs. 2 Cr.

Share of the working capital loan in the composite loan may be maximum up to 80%.Interest

subvention would be applicableon loans taken from Financial Institutions or State Financial

Institutions or Banks recognized by the Reserve Bank of India.

C. Insurance Coverage for Retailers

Insurance coverage is essential for small business owners in Retail in order to provide

protection from any unfortunate situation. It includes claims related to any damage to the

property as well as inventory.

State will reimburse 50% of the premium being paid for such insurance with maximum benefit

of Rs. 1 Lakh/ year for a period of 5 years to retail traders in micro category. The initiativewill

support such smaller enterprises in coverage against loss of stock and furniture & fixtures by

fire, burglary, natural calamity (floods and earthquakes) etc.

3https://www.cgtmse.in/Home/VS/3

भाग 1(ख) राजè थान राज-पğ, जनवरȣ 30, 2026 19785

D. Digital Enablement

With the changing landscape owing to Digital Interventions, there is a strong need to digitally

empower small trade enterprises. Digitization includes various aspects of their overall business

processes like Inventory Management, Product Cataloguing, Billing etc. Digitization of such

businesses is also required to connect them to the e-Commerce market to synergize e-

Commerce with Retail Trade.

However, a large number of such small traders in Rajasthan are not aware of the potential

benefits of e-Commerce primarily due to the lack of exposure to IT systems and services and

the e-Commerce ecosystem as a whole.

Traders in micro category will be eligible to get a reimbursement of 75% of the total fees/

commissions(excluding shipping fees) being charged by e-commerce platforms, up to a

maximum of Rs. 50,000 per annum for 1 year.

E. Capacity Building Initiatives

State Government will endeavor to take initiatives to empower traders through dedicated

Entrepreneurship Development Programmes to promote inclusive growth through agencies like

Rajasthan VyapariKalyan Board, RSLDC etc. These initiatives would focus on building

business acumen, financial literacy, digital adoption, and compliance awareness among micro

and small traders across the state. Tailored training modules, mentorship support, and linkages

to credit and government schemes will be provided to enhance their competitiveness.

To increase awareness regarding digitization and adoption of e-Commerce amongst the trade

enterprises, State Government would conduct Workshops & Seminars to explain benefits of

the e-Commerce ecosystem and processes to list their products on the online marketplaces. In

this regard, the State Government shall tryto sign the Memorandum of Understanding (MoUs)

with prominent e-Commerce players like Amazon, Flipkart, ONDC etc. to enhance penetration

of e-Commerce in state.

F. Initiatives to facilitate ‘Ease of Doing Business (EoDB)’ in the state

The StateGovernment will work towards facilitating ease of doing business for enterprises in

the trade sector. One of the important regulations to which most businesses in India are subject

to is the Shop and Establishment Act, enacted by every state in India. Rajasthan Shops and

Commercial Establishments Act, 1958 governs such regulations for businesses in State. The

Act is designed to regulate payment of wages, hours of work, leave, holidays, terms of service

and other work conditions of people employed in shop and commercial establishments.

The State Act applies to all shops and establishments which commence operations in Rajasthan

and also provides for prescribed penalties in case of contravention or violation of any

provisions of the act.Department of Industries& Commerce, Government of Rajasthan, will

work with the Department of Labor to explore the possibilities to ease the provision of the

Rajasthan Shops and Commercial Establishments Act, 1958for Traders in the State.

Institutional Framework for Policy Implementation

State Level Empowered Committee

An empowered committee will be constituted at the state level to monitor the implementation

of this Policy and develop procedures and modalities wherever required. The State Level

Empowered Committee shall work towards formulation and recommendation of strategies for

promotion of trade sector in Rajasthan.

Additional Chief Secretaries/ Principal Secretaries or their representatives from various

departments shall be members of the Empowered Committee under the Chairmanship of

Additional Chief Secretary/ Principal Secretary of Industries Department. The composition of

the empowered committee will be as follows:

ACS/PS (Industries & Commerce)

Chairperson

ii.

ACS/PS (Local Self Government) or representative not below

the rank of Joint Secretary

Member

19786 राजè थान राज-पğ, जनवरȣ 30, 2026 भाग 1(ख)

iii.

ACS/PS (Finance) or representative not below the rank of Joint

Secretary

Member

iv.

ACS/PS (Skill, Employment and Entrepreneurship) or

representative not below the rank of Joint Secretary

Member

ACS/PS (Labor) or representative not below the rank of Joint

Secretary

Member

vi.

Three Nominees of the active trade associations in state

(Nominated by the Department of Industries & Commerce)

Member

vii.

Commissioner (Industries & Commerce)

Member Secretary

Department of Industries & Commerce will issue subsequent guidelines regarding the

constitution of committees which will beresponsible for monitoring the initiatives proposed

under this policy.

Policy Applicability and Validity

The provisions of the Rajasthan Trade Promotion Policy 2025 will be applicable to all Trade

Units and Enterprises within the state of Rajasthan including retailers within shopping malls,

marts, restaurants, cinema halls, multiplexes etc., except for sectors mentioned in the negative

list after the policy comes into force.

This policy will come into effect from the date of publication in the State Gazette and will

remain in force until March 31, 2029.

Interpretation of the Policy

The Department of Industries and Commerce, Government of Rajasthan shall act as the nodal

for coordinating, monitoring, and implementing Department.

Any matter pertaining to interpretation, updation and amendment of any clause of the policy

shall be referred to the Department of Industries & Commerce and the decision of the

Department of Industries & Commerce shall be considered final in this regard.

Further, Department of Industries and Commerce, Government of Rajasthan will be

empowered to launch new initiatives under the policy.

Modalities for execution of the initiatives under the policy

Modalities for execution of the initiatives as per the policy (i.e. detailed scheme guidelines,

formats for application of projects etc.) shall be released by Department of Industries &

Commerce, Government of Rajasthan in due time.

Policy Governance

The scheme will be implemented by the Office of the Commissioner, Industries & Commerce,

Rajasthan. The Industries & Commerce Department will serve as the Administrative

Department. Oversight and monitoring of this policy's implementation and progress will be the

responsibility of the State Level Empowered Committee (SLEC).

Trading Sectors covered under Negative List for the purpose of the Rajasthan Trade

Promotion Policy 2025:

1. Automobile Dealers and Wholesalers (including 2-Wheeler, 4-Wheeler and other

automobiles)

2. Fuel Trading (including petroleum products distribution i.e. Petrol Pumps)

3. Liquor Trading

4. Trading of Polythene carry bags of less than 20 microns thickness

5. Sectors/ activities prohibited by State/ Central Government from time to time

भाग 1(ख) राजè थान राज-पğ, जनवरȣ 30, 2026 19787

List of Abbreviations

ACS

Additional Chief Secretary

Ante Meridiem (Before Noon)

B2B

Business-to-Business

CGTMSE

Credit Guarantee Fund Trust for Micro and Small Enterprises

CoE

Centre of Excellence

EoDB

Ease of Doing Business

GST

Goods and Services Tax

Information Technology

MLI

Member Lending Institutes

MoU

Memorandum of Understanding

MSE

Micro and Small Enterprises

MSME

Micro, Small & Medium Enterprises

NSDC

National Skill Development Corporation

ONDC

Open Network for Digital Commerce

PLFS

Periodic Labour Force Survey

Post Meridiem (After Noon)

POS

Point of Sale

Principal Secretary

R&D

Research & Development

Rs.

Indian National Rupee

RBI

Reserve Bank of India

RSLDC

Rajasthan Skill and Livelihoods Development Corporation

SLEC

State Level Empowered Committee

USD

United States Dollar

By the order of the Governor,

Mahipal Kumar,

Deputy Secretary to Government.

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