The Greater Bengaluru Area (Advertisement) Rules, 2025

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13 2025 22 1947)

BENGALURU, THURSDAY, ¹³ NOVEMBER, ²⁰²⁵ KARTHIKA ²², SHAKAVARSHA ¹⁹⁴⁷)

. 726 No. 726 ¨sÁUÀ – 4J Part – IVA

Government of Karnataka

No.UDD 517 MNU 2025 Karnataka Government Secretariat,

Vikasasoudha, Dr. B.R. Ambedkar Veedhi, Bengaluru, Date: 13-11-2025

NOTIFICATION

The draft of the following rules which the Government of Karnataka proposes to make in exercise of the powers conferred by section 314 read with sections 160 and 161 of the Greater Bengaluru Governance Act 2024 (Karnataka Act No. 36 of 2025), is hereby published for the information of all the persons likely to be affected thereby and notice is hereby given that the said draft will be taken into consideration after thirty days from the date of its publication in the official Gazette.

Any objection or suggestion which may be received by the State Government from any person with respect to the said draft before the expiry of the period specified above will be considered by the State Government. Objections and suggestions may be addressed to the Additional Chief Secretary to Government, Urban Development Department, Bengaluru – 560001.

DRAFT RULES

1. Title, commencement and application.- These Rules may be called the Greater Bengaluru Area (Advertisement) Rules, 2025.

(2) They shall come into force from the date of their final publication in the official Gazette.

(1) (3) They shall be applicable to the Greater Bengaluru Area as declared under section 3 of the Greater Bengaluru Governance Act, 2024 (Karnataka Act 36 of 2025).

2. Definitions.- (1) In these rules, unless the context otherwise requires,-

(a) "Act" means the Geater Bengaluru Governance Act, 2024 (Karnataka Act 36 of 2025);

(b) "Advertisement" means and includes any display, device or representation by word, direction, abbreviation, letter, logo, symbol, model, image or a combination thereof, sign by means of billboards, hoarding, banners, temporary arches, electronic display, name boards, direction boards, pamphlets, flags or any other visible or audible media, displayed in or in view of any place or spot visible to public, to promote a product or service in a commercial sense under categories covered in these definitions, but does not include signage installed for the identification and naming of places, buildings and tenant business names;

(c) "Agency" means an originator or facilitator of advertisement who may be an individual, Government organization, semi- Government organization, registered charitable organization firm, proprietary firm, partnership firm or a company incorporated under the Companies Act, 2013 (Central Act 18 of 2013);

(d) "BBMP" means the Bruhat Bengaluru Mahanagara Palike;

(e) "Banner" means cloth or any other bio-degradable flexible material (but not made fully or partially from poly-vinyl chloride or any other form of plastic, virgin or recycled), which contains some advertisement or announcement or written matter for display in public place;

(f) "Billboard/Hoarding" means an outdoor media device with space for display in the form of an advertisement panel and where such panel is mounted with its foundation on any structure either on ground or building and made of any bio- degradable flexible material (but not made fully or partially from poly-vinyl chloride or any other form of plastic, virgin or recycled) or Electronic display or LCD;

(g) "Building wrap advertisement" means an advertisement displayed on any building frontage usually stretched across the building frontage or on scaffolding of a building under2 construction or repair or by sticking or fixing it to a glass frontage or window;

(h) "Building wrap electronic advertisements without any use of poles etc. which are used to erect hoardings" means an advertisement displayed on any building frontage, which is not a heritage structure, using digital displays, which can be switched on at night time and may flash or appear in a synchronized manner in one or more different colours;

(i) "Chief Commissioner" means the Chief Commissioner of the Greater Bengaluru Authority;

(j) "City Corporation" means the City Corporation in the Greater Bengaluru Area

(k) "Commissioner" means the Commissioner of the City Corporation in the Greater Bengaluru Area.

(l) "Display" means an advertisement or information visible to public, irrespective of the property or space on which the same is installed;

(m) "Electronic Display" means a media device, with display made from Light Emitting Diode (LED) or Liquid Crystal Display (LCD) or any other electronic source, to display running text, images, displays and informational messages from computer programs and software or any other means;

(n) "Form" means a form appended to these rules;

(o) "Ground rent" means a payment made for using a land or property for advertisement or any other purpose to the landlord or freeholder or holder of the property and does not include advertisement fee.

(p) "Legacy advertisement" means permitted commercial advertisements including bill boards erected and displayed on private or public properties by enrolled or registered agencies, after having obtained permissions under the previous Advertisement Bye Laws and which have a subsisting agreement;

(q) "License" means the license granted under these rules;

(r) "Mobile Advertisement Display" means a double or single sided hoarding or panel mounted on or behind a vehicle in a manner that it can be driven around or parked at strategic locations for a better display of the advertisement;

(s) "Permission" means the permission granted under these rules;

(t) "Poster" means sheet of paper or any other bio-degradable material (but not made fully or partially from poly-vinyl chloride or any other form of plastic or any material banned by Pollution Control Board for such a use) used to advertise something for display in a public place, usually by sticking the same on a flat surface such as a wall, compound, parapet, hoardings, etc.; (u) "Right of Way (RoW)" means total land width required for the road, to accommodate the roadway (carriageway and shoulders), side drains, service roads, tree plantation, utilities, etc, owned by the respective authority;

(v) "Schedule" means a schedule appended to these rules; and (w) "Self-Advertisement or Self-Signage" means an advertisement or a display visible to public which is for identification or naming or information with regard to the activities carried out in the same building or a place or land where it is displayed, but it shall not include information or display of anything which is not carried out or available on the said land or place or building;

(2) Words and expressions used but not defined in these rules shall have the same meaning as assigned to them in the Act and in case of any doubt, the interpretation and decision of the Chief Commissioner, Greater Bengaluru Authority shall be final.

3. General provisions.- The following general provisions shall govern and guide these rules and their interpretation, namely:-

(i) No advertisement, other than self-advertisement, shall be permitted on any road less than eighteen meters in width subject to provisions these rules:

Provided that, in case of areas declared for Commercial or Industrial use under the approved master plan, the said prohibition on advertisements on less than sixty feet road width shall not apply but shall be subject to restrictions regulations under per these rules.

(ii) The maximum size and dimensions permitted for an individual advertisement or display shall be as specified in Schedule-III.

(iii) Subject to maximum size and dimensions of an individual advertisement and other conditions and restrictions specified under these rules, the maximum permissible paid advertisement on every running length of a road (as specified below) or at a circle or an area shall be as follows,4 namely:-

Provided that the Commissioner may, by order, declare specified areas or roads as the "Special Business or Commercial Area/Roads", then in such areas or roads the commercial advertisement limits given in above table shall be for every 100 meter instead of per 200 meters.

Provided further that inter-se distance between two hoardings or bill- boards, subject to these rules, shall not be less than fifty meters (50m) as measured from edge of one hoarding to another. This shall not apply to V-Shaped hoarding carrying two hoardings back-to-back facing in opposite directions.

(iv) The Commissioner, within the upper limits of advertisement area allowed on a two hundred meters length of road or the area of a Circle or an open plot or locality, may vary other restrictions, including increasing the minimum inter-se distances between the advertisement displays, reducing5 the advertisement display area allowed for advertisements per 200 meters, in larger public interest and to preserve the aesthetics and look of the city.

(v) The City Corporation shall divide the whole city into suitable stretches of roads, circles and areas through a notification with approval of the Commissioner which may be issued and modified from time to time and the paid advertisements shall be permissible only on these roads, circles and areas as specified in these rules.

(vi) The right to do paid advertisements on these road stretches, circles and areas shall be given only to the licensed advertising agencies through an open auction tender in accordance with the Karnataka Transparency in Public Procurement Act, 1999 (Karnataka Act 29 of 2000) and rules made thereunder, conducted through e-procurement portal of the Government. The minimum Advertisement fee for the same shall be as per minimum rates specified in Schedule-II.

Provided that the State Government may, from time to time by Notification increase the minimum prescribed advertisement fee rates in Schedule-II and same shall be payable by everyone who is required to pay as per the minimum advertisement rate in Schedule-II.

Provided further that if the contract agreement or the order assigning the advertisement rights specifically prescribes non-escalation or the prescribed advertisement fee rate is already more than the revised rate then the said revision shall not be applicable in such cases.

(vii) The bid winner with respect to any stretch of road or circle or area shall have the right to utilize the same for advertising on behalf of other or for others in accordance with these rules. The advertisement spots, premises or spaces can be either privately owned or owned by the Government or the Government owned Public Sector Units or the City Corporation or any Government Agency. Before displaying any advertisement, apart from complying with the requirement specified under these rules, the requisite agreements and permissions from the owners of the spots or buildings or vacant lands, both the Government and private owners, falling on the assigned road or Circle or the area, shall be done by the bid winner himself at his own costs and in accordance with applicable laws and rules in this regard:

Provided that, in case of private property or land on which the infrastructure for the paid advertisement is erected shall be charged and paid as additional property tax for each such advertisement to the City Corporation an amount as specified for advertisement hoardings, for the time period the advertisement infrastructure remains erected thereon.

Provided further that in case of an erection of such an advertisement in common area in a property which otherwise has multiple properties owners6 then the management or the authority competent to grant the right to erect the advertisement in such a common area shall be liable to pay the additional property tax applicable for the advertisement hoardings. The erections and display by the licensed advertiser who has won the right to do commercial advertisements in an area or a road or a Circle, shall also be allowed on the residential properties as per these rules and such properties shall also be liable to pay the specified additional property tax for each erection to the City Corporation.

Provided also that, in case the said property or land is a B-Register property or does not have any Khata from the City Corporation then commercial advertisement thereon shall not be permitted and such a property always has an option to obtain A-Khata after duly complying with the prescribed requirements and then be used for erection of commercial advertisements as per these rules.

Provided also that, the City Corporation reserves right to remove the advertisements on any such properties or lands which are without Khata or outside property tax list immediately upon their coming to the notice of the City Corporation.

Provided also that, the advertisements or displays on Bengaluru Metro Pillars and Bengaluru Metro Stations and Infrastructures belonging to the Bengaluru Metro Rail Corporation Limited (BMRCL) are excluded from the assigned rights to any bid winner even when the same falls within the assigned area or road or Circle. The same shall be put to separate suitable tender by the by the BMRCL in conformity with these rules and subject to payment of the advertisement fee and other levies as specified in these rules.

NOTE: The advertisement fee payable to the City Corporation is only for the rights to do advertisements for or on behalf of others. No right whatsoever accrues to such an advertiser merely by virtue of payment of advertisement fee to City Corporation to erect or display any advertisement or display on any property or land or plot falling on the assigned road or area or Circle without independently taking permission of the owner thereof and entering into a proper agreement for the same. The money payable to the owner of the property or land for such a usage by the licensed advertiser shall be over and above the advertisement fees payable to the CITY CORPORATION and are left to be decided between the licensed advertiser and the property owner.

(viii) The City Corporation, through its Special Additional Commissioner (Advertisements) or the Zonal Joint Commissioner or the authorized officers, shall enforce these rules to ensure that no unauthorized advertisement comes up on any road or Circle or area, including the roads, circles and areas allotted to the licensed advertisers. Any unauthorized advertisement shall be forthwith removed and any advertisement fees or7 penalty or other dues with respect to such unauthorized advertisement shall be collected and retained by the City Corporation in accordance with these Rules. The licensed advertiser assigned to the road or Circle or area where the enforcement is done by City Corporation, shall be bound to assist the City Corporation in the enforcement and removal of the unauthorized advertisements.

(ix) The open auction or tender of the stretches of roads, circles and the areas may be done individually or after clubbing them together in suitable lots. The decision in this regard shall be taken by the Commissioner in the best interest of the Corporation.

(x) The assignment and all auctions or tenders with respect to advertisements inside the properties of railway or Bengaluru Metro Rail Corporation Limited (BMRCL) or bus-stands or Karnataka State Road Transport Corporation (KSRTC) or Bangalore Metro Transport Corporation (BMTC) or other Government owned Public Sector Units, which are visible to public visiting inside these properties, shall be decided by the concerned agencies themselves as per their own rules and procedures and the proceeds thereof shall be fully retained by these agencies.

(xi) The tender to award the rights to advertisement on the BMRCL pillars, piers etc which are visible to open public spaces may be done by the BMRCL. This award by the BMRCL shall be in conformity of these rules and subject to regulation by the City Corporations. The advertisement revenues shall be liable to be paid by the vendor for assigned advertisement rights for the space allowed irrespective of the fact whether the space is actually put to use for advertisement or not. The advertisement revenues collected from assignment of the advertisement rights (except advertisement revenues for inside advertisements within the properties of the BMRCL which are exempted from the advertisement fees) shall be put in a joint bank account of the City Corporation and the BMRCL exclusively opened for this purpose and the same shall be shared equally between City Corporation and BMRCL.

Provided that the BMRCL shall not assign advertisement rights to anyone under this provision at a rate less than the rate prescribed in Schedule II.

(xii) The right to display any advertisement visible from the public streets or roads, including on properties of any Government Department, Public Sector Unit or Government owned agency, shall be assigned only by the concerned City Corporation and through public auction or tender specified in these rules and the advertisement fee thereof shall be fully payable to the City Corporation.

(xiii) It is clarified that in addition to payment of the advertisement fees which an advertiser is bound to pay as per these rules, the Government8 Agency or the Public Sector Unit or the Government Department, is at liberty to collect Ground rent for allowing use of their properties for advertisement after approval and assignment by the City Corporation.

(xiv) In case any category of free or self-advertisement exceeds the maximum specified size as per provisions of these rules, the same shall be liable to pay for full area of the advertisement to City Corporation at applicable minimum advertisement fee rate as per Schedule-II.

Illustration: If a shop is permitted for a free self-advertisement under these Rules upto 150 sq. ft., but has erected self-advertisement of 175 sq. ft., then it shall be liable to pay minimum advertisement fee applicable as per Schedule 2 for the full 175 sq. ft. of the self-advertisement. The same are liable be removed by the City Corporation in case the same violates any of the conditions in these rules.

Provided that in case of "Malls" – where the word "Mall" shall mean a large indoor or enclosed shopping centre which falls under and is paying Property Tax under Category-VI as per the Bruhat Bengaluru Mahanagara Palike Notification No Commr/BBMP-DC(Rev)/5675/15-16 dated 9th March 2016 and which has paid up-to-date property tax, are allowed to do commercial advertisements, other than self-advertisements for on-premises entities which are free-of-cost upto the size restrictions specified under these rules, on their premises and buildings facing the public roads subject to the size and other restrictions as applicable for commercial advertisements. The said commercial advertisements, other than self-advertisements, shall be liable to pay to the City Corporation the advertisement fees at the applicable minimum advertisement fee rate as per Schedule-II. These commercial advertisement shall not be counted towards the quantum of commercial advertisement permitted to a bid winner of the area/road/circle on which the "Mall" falls. In case of any dispute arises with regard to size and restrictions as to commercial advertisements on a "Mall" facing the public roads, the decision of the Commissioner shall be final.

(xv) Any unauthorized or illegal advertisement shall be removed immediately when it comes to notice, but both the owner of the premises or land where the unauthorized advertisement was displayed and the advertiser are liable to pay penalty at a rate of twice the Advertisement Fee fixed in auction or tender for the said road or Circle for the period of erection – that is until removal. Therefore, penalties for unauthorized or illegal advertisement shall be liable to be paid from the date of erection of the infrastructure for advertisement whether actual display of advertisement is done or not and until the removal of the same:

Provided that where no such rate has been fixed, then at the rate fixed in auction or tender for the nearest road or Circle or area or at the minimum9 advertisement fee fixed for the said road or Circle or area in Schedule-II, whichever is higher.

(xvi) The advertisement fee for authorized advertisements or displays shall become due to be paid upon completion of six months preparatory period from the date of assignment of advertising rights under these rules in case the advertisement rights being assigned in a given bid exceeds 2000 square feet but shall be three months when assigned advertisement space in a given bid does not exceed 2000 square feet. The said preparatory period shall not be extended under any circumstances beyond an additional period of three months that Commissioner City Corporation shall order clearly giving extraordinary circumstances warranting the extension.

Provided that any advertisement infrastructure actually erected and put to commercial advertisement before the completion of preparatory period shall be liable to pay the applicable Advertisement Fee and after the expiry of the preparatory period the full advertisement fee shall be payable whether or not the erection or actual display of advertisement is started. The said date shall be called the Effective Date for the purposes of payment of advertisement fees. The advertisement fees or the penalties, as the case may be, shall be paid for each completed month from the date they become due.

Any delay in payment of the authorized advertisement dues shall be levied with interest charges at a rate of eighteen percent (18%) for the delayed payments.

Illustration: If an advertisement right for an authorized advertisement is assigned on 17.5.2023 by way of signing of the Agreement, then the Effective Date for advertisement fee payment shall be 17.11.2023 and its first month's payment shall be made for the first month completed on 17.12.2023 and second month completed on 17.01.2024 and so on. In case no payment is made by 24.12.2023 (completion of 7 days beyond the deadline for payment), then interest at the rate of 18% shall be charged for delay for first monthly payment and so on.

(xvii) Any arrears or unpaid demand for the advertisement from either a licensed advertiser or anyone who is liable to pay the advertisement fee or penalty or interest, if it remains unpaid despite becoming due, shall be recovered mutatis mutandis in the manner prescribed for recovery of demand or arrears of property tax, including by seizure or distraint and distress sale of the moveable properties, attachment of bank accounts or immovable properties and distress sale of immovable properties of the person liable to pay the same. Such a defaulter shall be liable for criminal action under relevant sections of the Act.

(xviii) The City Corporation shall endeavor to bring the implementation and management of all advertising activities, issuance of licenses and10 approval or decision online, through appropriate software as expeditiously as possible. Once the same is done then all the relevant activities and actions specified under these rules shall be done on and through the said software.

Note:

(i) Tenders for all advertisement displays in the City Corporation jurisdiction shall be invited and processed by the City Corporation.

(ii) the tenders shall be called by City Corporation as per suitable lots and sizes as decided by the Commissioner, in accordance with these rules.

(xix) The ten percent of the advertisement time on each electronic display on a daily basis and for non-electronic display for such twenty days in a year for each hoarding as may be directed by the City Corporation or the Government in this regard, the advertisement license winner of any area or road or the circle shall put for advertisement serving public good, free of cost:

Provided that no advertisement fee shall be liable to be paid for the period of advertisement and the quantum of the advertisement space actually used by the City Corporation or the Government under this rule. (xx) There shall be reservation for the Scheduled Castes and the Scheduled Tribes in assignment of the advertisement rights to do advertisements or displays on behalf of others as per percentage of population of the Scheduled Caste and Scheduled Tribe in the Greater Bengaluru Area as per the latest National Population Census duly published by the Registrar General and Census Commissioner of India.

4. Licensed or registered advertisers.- (1) No person except the licensed or registered advertiser shall be allowed to undertake display of advertisements on behalf of other persons or agencies or participate in the public auction or tender for advertising rights on the roads or Circles that City Corporation may notify. These persons or agencies shall mandatorily enroll themselves as licensed or registered advertisers with the City Corporation by furnishing the required information, documents, security, as may be determined by Commissioner and shall pay the license fee or registration fee and security deposit as may be determined by the Commissioner from time to time.

(2) Persons intending to entrust the work of displaying advertisement on their behalf shall not entrust it to anyone other than a licensed or registered advertiser under these rules.

(3) A licensed or registered advertiser shall be awarded a road or a Circle or an area, duly notified by the Commissioner, through an open11 auction or tender through e-procurement, conducted as per the Karnataka Transparency in Public Procurement Act, 1999 (Karnataka Act 29 of 2000), where the licensed or registered advertiser may display or cause to display the advertisements and he shall ensure that up-to-date and regular advertisement fee due thereon is paid to the City Corporation as per these rules.

(4) The licensed or registered advertiser shall maintain proper record of advertisements displayed by him and produce the same whenever required for inspection by the Commissioner or Special or Additional Commissioner (Advertisements) or the Zonal Joint Commissioner or any other officer authorized by either of them, in this behalf.

(5) Any display of paid advertisement on behalf of or for others by anyone other than a licensed or registered advertiser shall be treated as unauthorized and shall be immediately removed and shall be liable for further action under these rules, including filing of criminal case under section 319 and other relevant provisions of the Act.

5. Grant of license.- (1) Every application for a license to an agency for registration shall be made to the Commissioner in Form-I with required enclosures, along with the challan for payment of registration or license fee of rupees five lakhs for a term of five years. The registration or the license fee may be revised from time to time by the Commissioner and he may create different categories of licensed advertisers and specify different license fees applicable to be paid by them.

(2) The License shall be issued in Form-II.

(3) The period of license shall be for five years:

Provided that it may be extended from time to time for a further period of five years at a time upon payment of rupees five lakhs.

(4) The License or Registration in any one City Corporation in the Greater Bengaluru Area shall be valid across the whole Greater Bengaluru Area and a licensee need not take separate License from or Register with each City Corporation.

(5) Applicant may appeal against decisions of the Commissioner with respect to licensing or registration, to the Advertisement Regulatory Committee constituted under these rules.

(6) The Commissioner shall cause to maintain a comprehensive register showing the licenses or permissions issued under the Act and these rules.

The issue of licenses and permissions for advertisements shall be through a zero physical contact, online single window system with live updation, which shall be established within ninety days from the date of these rules coming into effect. The online single window system shall also contain the 12 aforementioned register showing the licenses or permissions issued and the same shall be continually updated and shall be made available for unrestricted public viewing.

(7) The licensed or registered advertiser already registered under any of the previous rules shall deemed to be registered or licensed under these rules:

Provided that, in case any license or registration is more than three years old, the same shall be renewed within three months from the date of these rules coming into force, failing which the sad license or registration shall be deemed to have expired.

Provided further that, the Commissioner may specify that application and grant of licenses shall be online through software, whereafter the same shall be the mode to apply and obtain the advertisement licenses.

(8) The Commissioner, in consultation with the Chief Commissioner, Greater Bengaluru Authority, may increase the License or Registration fee not exceeding five percent in a year:

Provided that the rate shall be the same across all the City Corporations in the Greater Bengaluru Area.

6. Refusal to grant license.- (1) The Commissioner shall refuse to grant license to an agency where,-

(i) the individual or agency, any of its directors, owners or promoters has been debarred from the display of advertisement by the Government or any Corporation or by any agency owned and/or controlled by the Government;

(ii) the individual or agency, its directors, owners or promoters are in arrears of payment of any dues to the City Corporation ;

(iii) the authorized signatory of the agency has earlier been the authorized signatory of any company which is in arrears of payment of any dues to City Corporation; or

(iv) it is in unauthorized occupation of the immovable property of the City Corporation or the Government.

7. Public auction or calling for tender for grant of advertising rights for notified road stretches, circles and areas.- (1) The Special Commissioner in-charge of advertisements shall cause to put to public auction or call for tender, the road stretches, circles and other areas or locations within the limits of City Corporation as notified by the Commissioner, for grant of advertising rights in accordance with the13 provisions of the Karnataka Transparency in Public Procurement Act, 1999 (Karnataka Act 29 of 2000) and rules made thereunder.

(2) Only a licensed or registered advertiser who has a valid License or Registration from the City Corporation is eligible to participate in the auction or tender as per procedure available for tender in eProcurement Portal of Government of Karnataka.

Provided that the City Corporation shall specified such turnover and other requirements as per standard tender guidelines issued in this regard by the Finance Department from time to time.

(3) A licensed or registered advertiser shall not be eligible to participate in auction or tender in case he has unpaid over dues for advertisement or ground rent or any other advertisement related dues of the City Corporation. In this regard the bidder or the license holder shall upload "No due certificate" from the advertisement section of the City Corporation stating that the agency or person or firm or proprietor or has no over dues from advertisements or related dues.

(4) There shall be a fixed minimum amount of the advertisement fee for each such road stretch or Circle or the area put to auction or tender called the Minimum Upset Advertisement Fee. No auction or tender bid below the said advertisement fee for the said road or circle or the area, as the case may be, shall be accepted.

(5) The minimum upset Advertisement Fee for a road or a circle or an area shall be calculated by multiplying the rate per square meter or per square foot for the advertisement on the said road or circle or the area, with the total potential area available for advertisement therein. The road or circle or area wise per square meter or foot rate shall be as given under Schedule-II. The Table under rule 3 gives the potential for a given length of a road or a circle or an area.

Illustration: A road of 83 feet width which is more than 24 meters and 3 km length and has a rate of Rs. 50/- per square foot per month as per Schedule-II. Then as per Table in clause (iii) of rule 3, for this 83 feet road, the maximum allowed paid advertisements are 1000 sq ft per 200 meter length. Therefore, for 3 km road length it would be 3000/200 x 1000 = 15000 sq. ft. permissible paid advertisement. The minimum auction advertisement fee shall be Rs. 50 x 15000 = Rs. 7.5 lakh per month for the said road.

(6) A single bidder may bid for as many road stretches or circles or areas as he wishes. Sub-letting shall not be permitted.

(7) The auction/tender shall be done for each individual road stretch or circle or area or in such suitable lots as may be notified by the Commissioner and the bidder who bids the highest per month advertisement fee rate shall be the auction winner.

(8) The auction or tender winner shall give Performance Bank Guarantee (PBG) from a Schedule Commercial Bank or Surety Bond by a General Insurance Company duly licensed from the Insurance Regulatory and Development Authority (IRDA), equal to six months' winning monthly payable advertisement fee amount as Performance Security to the concerned City Corporation.

(9) The above specified PBG or Surety shall be given within thirty days from date issuance of the Letter of Intent, failing which the bid shall stand rejected for default and the bidder shall be treated as a defaulter and the EMD shall automatically stand forfeited, without any encumbrance on the road or circle or the area to the concerned City Corporation for the default.

Such a defaulter bidder shall be barred from bidding for a period of three years from the date of forfeiture of the deposit amount or EMD:

Provided that the license of any licensed or registered Advertiser who defaults in giving the PBG OR Surety after winning the bid within the specified time limit, shall be suspended and in case he fails to show cause within thirty days of suspension, the license shall be cancelled and the licensed advertiser shall be barred from obtaining license for a period of three years.

(10) The advertisement for auction or tender shall contain details such as type of auction/tender (online or physical), venue (if applicable), application fee, details of the road or circle or the area being put to auction or tender for advertisement rights, the quantum of area that would be available for commercial advertisement and the Minimum Auction Upset Advertisement Fee, contact details of the auction or tender Nodal Officer and the advertisement for auction or tender shall be issued at least fifteen days in advance from the date of auction or tender, in at least one English and one Kannada newspaper with wide circulation in Bengaluru and Karnataka. The copies thereof shall be pasted in the concerned City Corporation head office, all the Zonal Office and all the offices of the Regional and Assistant Regional Officers for display in their respective office Notice Boards. The advertisement shall also be put on the concerned City Corporation website. The auction/tender shall be on e-Procurement portal of the Government.

(11) The final auction or tender winner shall be notified in terms of the application number and name and other details of the applicant through a Letter of Intent and also as per the eProcurement Portal system in this regard.

(12) The Special Commissioner in charge of advertisements shall make detailed proceedings of the auction or tender with the name and all relevant details of the auction/tender winners for each road stretch or the circle or the area, as the case may be, and submit to the Commissioner/Tender Accepting15 Authority as per KTPP Act for approval and the agreement shall be entered into with the auction or tender winner by the Special Commissioner in charge of advertisements, after the said approval and payment of Security Deposit and fulfillment of other terms and conditions of the Letter of Intent.

(13) The advertisement fee as per the winning bid amount shall be paid every month and any default therein shall be dealt with as per the provisions of these rules.

8. Advertisement on public infrastructure, Legacy Advertisements and existing public-private-partnership and other agreements or permissions.- (1) Notwithstanding the assignment of advertisement rights under rule 7 or other rules for a road or an area or a Circle, the right to display advertisement on public infrastructure may be assigned independently, by way of a separate public auction/tender or through a Public Private Partnership, including BOOT/BOT or other modes therein, in due compliance of the Karnataka Transparency in Public Procurement Act, 1999 (Karnataka Act 29 of 2000) and rules made thereunder.

(2) The advertisement space allowed under this rule for public infrastructure shall not be counted for the purpose of calculating the upper limit on the area permitted for display of advertisements to a bid winner under rule 7 of a road stretch or a circle or an area where such public infrastructure exists or may come up.

(3) Hereinafter, an auction or tender for creation of a new public infrastructure in lieu of the advertisement rights, the advertisement fee shall be payable at a rate not less than the minimum Advertisement Fee or rate for the said road or circle prescribed under Schedule-II:

Provided that in case the bidding parameter in case of a new PPP project for creation of a public infrastructure is the advertisement fee itself then the bid-winning advertisement fee amount shall be discovered through the Karnataka Transparency in Public Procurement Act, 1999 (Karnataka Act 29 of 2000) compliant procedure which shall not be less than the minimum Advertisement Fee for the said road or circle prescribed under Schedule-II.

(4) The subsisting right to advertise on public infrastructure already assigned to persons or agencies, including in Public Private Partnership (PPP) Projects, with due approval of the City Corporation or the BBMP, before commencement of these rules, are hereby saved.

The said person or agency shall hereinafter, unless specifically exempted from payment of the advertisement fees in the Agreement itself or a specifically different advertisement rate is specified in the Agreement itself, be liable to pay to the concerned City Corporation the advertisement fee at therate equal to minimum advertisement fee in Schedule II. It is clarified that in 16 this context the advertisement rates payable for any period before the commencement of these rules shall be as were specified in the relevant bye laws or the rules applicable at the relevant time.

(5) In determining the concession period or any other transparent criteria, as may be adopted for the assignment of the bid to a PPP or public infrastructure tender along with the advertisement rights, the expected revenue returns, cost of infrastructure, maintenance and the period of concession and amount that the bidder bids for the concession, if any, shall be taken into consideration. The expected Internal rate of return and Net Present Value that accrues to the bidder shall be evaluated as part of technical evaluation of a Public Private Partnership project or for assignment of the advertisement right on any public infrastructure in the complaint evaluation under the KTPP Act.

(6) The following categories of public infrastructure may be used for display of paid advertisement on commercial considerations, namely:-

(i) Metro infrastructure such as piers, viaduct and outside of stations and depots;

(ii) Travel and Transit Management Centers;

(iii) Bus shelter;

(iv) Foot over bridges or skywalks;

(v) Public Toilets including e-Toilets;

(vi) Dustbins at suitable spots or areas.

(vii) Electric Vehicle Charging Stations and Traffic Police Chowki;

(viii) any other Public Private Partnership project creating public infrastructure; and

(ix) any tender for creation of a public or civic infrastructure along with which the advertisement rights are assigned.

(7). In case of the existing authorized Legacy Advertisements which are in valid contract period:-

(i) existing authorized Legacy Advertisements within valid contract period which were permitted under the previous bye laws or rules shall be saved and continue to be allowed except the size, height, and ground clearance which shall be brought in conformity with these rules within a period of six months from the date of coming into force of these rules unless the size is prescribed specifically in the Agreement itself.

(ii) the advertiser shall apply in Form-IV and obtain the approval for continuation of display of the advertisement in Form-IVA within three months of commencement these rules and after three months the same shall be treated as unauthorized and action shall be taken thereon as specified under these rules for unauthorized advertisements;

(iii) in this context, unless the agreement specifically fixes a rate for advertisement fee or tax and if so fixed then the said rate shall continue to be binding as under the agreement but otherwise hereafter the advertisement fee payable shall be at the rate prescribed under Schedule II for the said road or circle or area:

Provided that the advertisement rates payable for any period before the commencement of these rules shall be as were specified in the relevant bye laws or the rules applicable at the relevant time.

(iv) The display of legacy advertisements not conforming to size, height and ground clearance as specified under these rules shall not be allowed after the grace period of six months unless the size, height and ground clearance was specifically mentioned in the Agreement or approval order itself.

(5) The Self Advertisement based permissions obtained for the LED display under any of the previous Advertisement bye laws and which are presently valid, shall be given One Time Opportunity (OTO) to convert the same to Commercial Advertisement hoarding. The person desiring to avail this opportunity must have a valid & subsisting Self-Advertisement approval for the LED display issued by the Competent Authority under the BBMP Advertisement Bye Laws 2018 or Bengaluru City Advertisement Bye Laws before that. This OTO window shall be for a period of three months from the date of final notification of these rules:

Provided that there shall be no unpaid advertisement tax or fee arrears on the said LED which is sought to be converted into a commercial hoarding and No-Dues-Certificate shall be obtained from the City Corporation . The person obtaining the Commercial Advertisement rights under the OTO for such an LED display shall pay to the concerned City Corporation the advertisement fee at the rate as specified in Schedule II.

Provided further that these rights for commercial LED advertisement shall not be more than a period of five years and any revision of the minimum Advertisement Fee for the location in the Schedule-II shall be liable to be paid. The monthly advertisement fee shall be chargeable from the date of issuance of the approval of commercial advertisement under the OTO.

Therefore, the first payment of monthly advertisement fee shall be done for the first month immediately upon completion of one month from the date of order allowing the commercial advertisement under the OTO. Non-payment of the monthly advertisement fee shall result in automatic cancellation of the permission upon completion of fifteen days after date on which the monthly advertisement fee becomes liable to be paid. The LED display and related infrastructure, for such cancelled commercial advertisement, if not immediately removed by the owner thereof, shall be removed or demolished by the City Corporation and the cost thereof recovered from the person in18 whose name the approval was issued. The procedure for recovery of unpaid advertisement dues shall be, mutatis-mutandis, same as prescribed for recovery of the arrears of the Property Tax.

9. Information as to erection or display of any paid advertisement by the licensed or registered advertiser and approval thereof.- (1) Every licensed or registered advertiser who has been assigned paid advertisement rights over any road or circle or an area shall inform and apply in writing or through online system,-

(a) prior to every erection of any new or fresh infrastructure for advertisement or display by him in Form-III; and

(b) for renewal of an existing advertisement which was previously approved as a new advertisement under clause (a), in Form-VI.

to the Special Commissioner In-charge of the Advertisements:

(2) The Special Commissioner Incharge of Advertisements shall approve or reject the same within fifteen days from the date of receipt of application:

Provided that in case no order to either approve or reject is issued within fifteen days of the receipt of application from the advertiser, the same shall be deemed to be approved. The approval in such a case shall be automatically and digitally signed and issued by the software once the same is rolled out and until then the advertiser may act on the "deemed approved" clause without waiting for the manually signed approval.

Note: This clause applies only to a licensed advertiser who has been duly allotted a stretch of road or circle or an area under these rules and with respect to advertisements on the said road stretch or circle or area.

(3) The approval of the application for fresh or new advertisement shall be concerned Form and rejection thereof shall be in concerned Form. The approval of the application for renewal of an existing advertisement shall be in Form VI-A and rejection thereof shall be in Form VI-B.

(4) Every application under clause (1) shall, inter-alia, contain the following, namely:-

(i) a plan of the advertisement to be erected or displayed indicating the height and other dimensions and the material proposed to be used as approved by a qualified Engineer; and

(ii) a No Objection Certificate and Agreement copy from the owner of the land or building where the advertisement is to be erected in a private land or building or a no objection certificate and/or agreement from the concerned State or Central Government Department, if the advertisement is to be erected on the land of the State or Central Government or a no objection19 certificate from the Commissioner of the concerned City Corporation or authorized officer if the advertisement is to be erected on concerned City Corporation land or building:

Provided that, in respect of the State and Central Government land or building, the no objection certificate shall be issued by an officer not below the rank of an Assistant Executive Engineer.

NOTE: The advertisement fee payable to the concerned City Corporation is only for the rights to do advertisements for or on behalf of others. No right whatsoever accrues to such an advertiser merely by virtue of payment of advertisement fee to concerned City Corporation to erect or display any advertisement on any property or land or plot falling on the assigned road or area or circle without independently taking permission of the owner thereof and entering into a proper agreement for the same. The moneys payable to the owner of the property or land for such a usage by the licensed advertiser shall be over and above the advertisement fee payable to concerned City Corporation and are shall be decided between the licensed advertiser and the property owner.

(iii) a Google Map and Dishaank Map indicating the proposed location of the advertisement, along with the latitude and longitude of the location;

(iv) structural stability certificate and the Occupancy certificate of the building (wherever obtaining an occupancy certificate for such building is mandatory), in case of the advertisement proposed for erection on any existing building; and

(v) Commercial advertisements on any B-Register property shall not be allowed.

(5) Any advertisement erected or displayed without prior information in accordance with this rule shall be treated as unauthorized and liable for penalty at twice the per square foot rate over and above the monthly advertisement fee payable and the advertisement shall be immediately removed, as specified in these rules. Additionally, a structural stability certificate as approved by a qualified engineer shall be submitted confirming that the hoarding has been constructed as per the approved design and sanctioned plans

(6) The advertising agency shall put its particulars and permission or approval number with a QR-Code, in a manner as may be specified by the concerned City Corporation on the advertisement, failing which the advertisement shall be treated as unauthorized and shall be removed immediately and shall be liable to pay penalty at twice the per square foot rate.

(7) Any change of location of display including Legacy Advertisement Bill boards by an advertiser, within his assigned area, may be done following the same process as is given in sub rule (1), (2) and (3).

(8) The advertising agency must obtain a valid insurance coverage to safeguard against any potential loss of life or property caused by the hoarding, of a minimum value of rupees 50 lakhs. Any potential damage caused by the hoarding shall be the responsibility of the agency and the City Corporations shall not be held responsible for the same.

10. Appeal and Revision.– (1) Any appeal against any decision or order by the Joint Commissioner under these rules shall lie to the Special/Additional Commissioner in-charge of advertisements in a City Corporation and from his orders to the Commissioner. The revision on any decision of the Commissioner shall lie with the Advertisement Regulatory Committee.

(2) The procedure to be followed in appeal shall be as follows, namely:-

(i) appeal shall be filed with the copy of the order appealed against within thirty days from the receipt of the order of an authority or when the course of action arose, whichever is later along with appeal fee as may be specified by the concerned City Corporation:

Provided that no appeal shall be admitted with respect to a demand notice issued for payment or recovery of advertisement fee and/or interest or any penalty, unless the appellant makes a prior deposit of at least fifty percent of the demanded amount with the concerned City Corporation.

Provided further that in case of appeal being successful resulting in refund either in part or full of the already deposited amount, the same shall be immediately refunded by the concerned City Corporation or adjusted against any other pending or future advertisement fee or other levies.

(ii) for sufficient cause, the appellate authority at his discretion may condone delay of filing the appeal up to thirty days;

(iii) Appellate authority shall, as far as possible, decide the appeal within four weeks; and

(iv) during the pendency of appeal in any forum, the hoarding owner or license holder shall not display any advertisement on the concerned hoarding.

11. Renewal of License.- Every license granted under these Rules may be renewed three months before its date of expiry and in case it has already expired then immediately. The application for renewal of license shall be21 made to the Commissioner in Form-I three months before the date of expiry of the license and the provisions applicable to the grant of license shall mutatis mutandis apply to the renewal of license. The fee and security deposit specified for license shall be applicable for renewal also.

12. Manner of display of advertisement on vehicles/mobile displays.-

(1) No advertisement shall be displayed without the written permission of the Commissioner or authorized officer, which shall be obtained after submitting an application in the Form-V for Mobile Displays to the Advertisement department of the concerned City Corporation (or through online system). The maximum size shall be as specified in these rules. The approval shall be issued in Form-VA and rejection with reasons in Form V-B.

(2) No vehicle carrying the advertisement shall display any advertisement in a manner, form or method different from that which is approved by the Commissioner:

Provided that the same shall in be in due conformity with the Motor Vehicle Act, 1988 (Central Act 59 of 1988) and rules made thereunder.

(3) No Mobile display shall be allowed to be parked within ten meters of any road-over-bridge, road-under-bridge or fly-over or traffic junction.

(4) Agencies displaying advertisements on other mobile media like BMTC buses or other vehicles belonging to the Government or Semi- Government or private organizations shall submit the list of vehicles along with registration numbers of the vehicles before displaying advertisement and the intended period of display to the Advertisement Department of the B.B.M.P. The Application shall be accompanied with a letter of no-objection from the owners of the vehicle (e.g. BMTC) giving the number of vehicles and the period of display applied for. The B.B.M.P shall then compute the taxes applicable and inform the same in writing to the agency. This information may be submitted by the owner of the vehicle also and the advertisements fee to be paid may be paid either by the vehicle owner or the advertiser.

(5) Advertisement fee shall be due immediately upon according of permission in this regard and the advertiser or the owner of the vehicle shall be liable to pay the advertisement fee and the same shall be deposited within seven days the demand becoming due for each month. In case of default in payment of the advertisement fee, the same becomes recoverable as per provisions for recovery of advertisement fee with interest under these rules.

(6) The vehicles permitted to display advertisements as per this rule– law shall mandatorily display the permission order with its number and the name of the agency, in the manner as specified in these rule.

(7) Mobile advertisements shall include vehicles carrying the products of manufacturers. However, in such cases, the advertisements shall be treated on par with self – advertisements:

Provided that, such self-advertisement shall require the prior permission of the Commissioner and the rate of advertisement fee will be on par with that of mobile advertisements.

(8) Mobile advertisements may, at the discretion of the Commissioner, be refused if in his opinion, these lead to traffic congestion or disruption or the locations applied for are in congested commercial places.

13. Prohibition of erection, exhibition, fixation and retention of display of advertisement without permission.- No person shall erect, exhibit, fix or retain upon or over any land, building, wall, hoarding, frame, post, kiosks, structure, vehicle, neon-sign or sky- sign, any advertisement or display to public view in any manner whatsoever in any place within the jurisdiction of the concerned City Corporation without the prior written permission of the Commissioner:

Provided that the same may be accorded by the such authorized officer as specifically delegated by the Commissioner by an order in this regard.

14. Prohibition of erection, exhibition, fixation, retention of display of advertisements.- (1) The erection, exhibition, fixation or retention of display of the following advertisements shall be prohibited, namely:- (i) within twenty-five meters from religious places, measured along the roads, on which temples, mosques, gurudwaras, churches and other such religious places are situated and hundred meters from religious places on roads leading exclusively to temples, churches, mosques and gurdwaras, unless there is specific NOC from such an institution for such a commercial advertisement.

(ii) within five meters of the edge of any fly-over, railway over-bridge, elevated corridor, communication tower and buildings and within fifteen meters from BWSSB water tank and transmission tower over land;

(iii) on any other street, road, crossing, junction, place, area, locality or part thereof as may be decided by the Commissioner from time to time, in public interest for reasons to be recorded in writing;

(iv) in the World Heritage areas;

(v) in national parks, forests and water bodies;

(vi) in areas classified as remnant endangered regional ecosystems;

(vii) any advertisement which may cause damage to the amenities or obstruct the view of any historic public building or buildings of national importance, monument etc.;

(viii) advertisement which may cause distraction to motorists thereby endangering public safety;

(ix) advertisements which may interfere with, obstruct the view of, or may be confused with any authorized traffic sign, signal or device because of its position, shape or colour, including signs illuminated in red, green or amber colour to resemble a traffic signal, and advertisement which make use of words STOP, LOOK, DETOUR, DANGER, CAUTION, WARNING, or such other word, phrase, symbol or character in a manner that misleads, interferes with, or confuses with authorized traffic message;

(x) advertisement proposed at any of the prohibited places including those listed in Schedule-1:

Provided that the Commissioner may add more areas or spots or locations to Schedule-1 as deemed necessary.

(xi) display of posters, graffiti or any other form of advertisement that may lead to disfigurement and compromise the city aesthetics;

(xii) advertising in any manner or cause to be advertised, through any advertisement stuck, nailed, tied, attached, fixed or in any other manner on any tree;

(xiii) carrying of advertisement on animals, animal drawn vehicles or carriages or using live animals to advertise; and

(xiv) the Negative list of advertisement includes the following namely:-

(a) Nudity;

(b) Racial advertisements or advertisements propagating caste, community or ethnic differences;

(c) advertisement promoting drugs, alcohol, cigarette or tobacco items;

(d) advertisements propagating exploitation of women or child;

(e) advertisement having sexual overtone;

(f) advertisement depicting cruelty to animals;

(g) advertisement depicting any nation or institution in poor light;

(h) advertisement casting aspersion of any brand or any person;

(i) advertisement banned by the Advertisement Council of India or by law;

(j) advertisement glorifying violence;

(k) destructive devices and explosives depicting items;

(l) lottery tickets, sweepstakes entries and slot machines related advertisements;

(m) any psychedelic, laser or moving displays;

(n) advertisement of weapons and related items (such as firearms, firearm parts and magazines, ammunition etc.,);

(o) advertisements which may be defamatory, trade libelous, unlawfully threatening or unlawfully harassing;

(p) advertisements which may be obscene or containpornography or contain an "indecent representation of women" within the 24 meaning of the Indecent Representation of Women (Prohibition) Act, 1986 (Central Act 60 of 1986);

(q) Advertisement linked directly or indirectly to or include the description of items, goods or services that are prohibited under any applicable law for the time being in force, including but not limited to the Drugs and Cosmetics Act, 1940 (Central Act 23 of 1940), the Drugs And Magic Remedies (Objectionable Advertisements) Act, 1954 (Central Act 21 of 1954) and the Indian Penal Code, 1860 (Central Act 45 of 1860); or

(r) any other items considered inappropriate by the Advertisement Regulatory Committee.

(2) Whether any advertisement falls under above Clauses or not shall be decided by the Special/Additional Commissioner (Advertisements) or the Zonal Joint Commissioner.

15. Restrictions on display of the hoardings and advertisements.- (1) No hoarding shall be permitted at intersection for a distance of ten meters from the stop line of each approach road.

(2) No hoarding shall be permitted in the compulsory open space required to be maintained under the provisions of the Act and Rules made thereunder, including public recreation grounds, playgrounds, parks and gardens.

(3) No hoarding shall be permitted on buildings of archaeological, architectural, aesthetical and historical and heritage importance.

(4) No hoarding shall be permitted in river beds, lakes and water bodies.

(5) The advertisements which are erected or displayed in violation or otherwise are in violation of any Pollution Control norms or orders of the Competent Authorities in this regard are not permitted and shall be liable to be removed and also shall be liable for action as per the laws, rules and orders, for time being in force.

(6) In case of illuminated or neon-sign hoardings following restrictions shall be imposed, namely:-

(i) the level of luminance shall not exceed a source limit of 1rd/cm square and Illumination shall not be continued after 11:00 p.m. in residential areas or such hours as Commissioner may order.

(ii) the neon-signs in residential premises shall not be flickering;

(iii) no video or moving digital advertisements shall be allowed and LED Displays etc. shall be still only changing of images after minimum ten seconds shall be permissible. Provided these stipulations may be suitably modified with the approval of Advertisement Regulatory Committee.

(7) No advertisement shall be permitted on the traffic lights or High Mast lights or street lights or electric poles on the roads or circles.

(8) No hoarding shall be permitted which may obstruct the light or ventilation of any premises.

(9) Any advertisements erected on any land or building which are visible from public spaces or to public at large shall be governed by these Rules

(10) No hoarding shall be permitted on the walls other than dead walls of any building except wrap up neon or digital advertisements subject to other provisions of the Act and these Rules.

(11) No diesel generator sets shall be allowed to illuminate hoardings as they create noise and air pollution.

(12) No hoarding shall be erected to a height exceeding 30.0 meters above the road level.

(13) There shall be no hoarding or advertisement on footpath unless it is permitted by the City Corporation for the benefit of the pedestrians using the footpaths without causing any hinderance or annoyance to the footpath users.

(14) No hoarding shall be projected onto a public road.

(15) Display of advertisement by means of wall painting shall not be permitted.

(16) Clubbing of the hoardings shall not be allowed except as "V" structure.

(17) No hoarding shall be permitted in the following conditions, namely:-

(a) any hoarding erected in such manner and at such place, which may cause obstruction or interference with the visibility of approaching, merging or intersecting traffic;

(b) the hoarding which may obstruct the vision of the sunrise or sunset from a location designated by the Government for such vision;

(c) the building, where action under the Act or under the Karnataka Town and Country Planning Act, 1961(Karnataka Act 11 of 1963) is pending either at concerned City Corporation level or in a court of law or the owner of the building has been issued with a stop work notice under any law;

(d) the building, which has been declared dangerous (partly or fully) or has been issued with a notice under the Act;

(e) an advertisement which may offend public moral and decency shall not be permitted. If the Commissioner is satisfied that the contents of display there of violates norms of public normality and decency, the agency shall forthwith remove the display, after receipt of such intimation in writing;

(f) an advertisement which is in such form as it may obstruct the path of pedestrians and obstruct their visibility;

(g) an advertisement which is likely to affect any local amenity;

(h) an advertisement which may obstruct the visibility of any existing advertisement; and

(i) if the hoarding or advertisement is not designed and constructed in accordance with building and fire codes.

16. Removal of advertisements or displays.- (1) In case of prohibited or unauthorized advertisements and displays,-

(i) no advertisement or display or its infrastructure which is prohibited or without valid permission or otherwise violates any of the provisions of these Rule -laws shall be erected or continued to be displayed;

(ii) if the same comes to the notice of the concerned City Corporation or the Special or Additional Commissioner or Zonal Joint Commissioner or the Zonal Deputy Commissioner, it shall be removed or demolished by the said officer if not removed even after a written notice of seven days in Form-VII:

Provided that any unauthorized erection or display of advertisement on road or footpath or any land or property owned by the Government or concerned City Corporation or any Government owned Public Sector Unit or agency may be removed or demolished immediately without any written notice.

(iii) In case of illegal or unauthorized advertisements or displays or flexes or banners, apart from being removed or demolished, both the persons responsible for erecting the same and the persons on whose private property such illegal or unauthorized advertisements or displays or flexes or banners have been erected, shall be liable for criminal action under the applicable laws – including under the Karnataka Open Places (Prevention of Defacement) Act 1981, the under the Greater Bengaluru Governance Act 2024, Bhartiya Nyaya Samhita, Prevention of Destruction and Loss of Property Act, 1981, Prevention of Damage to Public Property Act, 1984. The violation of the provisions of the Greater Bengaluru Act 2024 or these Rules, without prejudice to the liability and action under any other law & these Rules, shall be punishable as an offence under section 223 of Bhartiya Nyaya Sanhita.

(iv) apart from the removal or demolition, in case of private lands or properties, the owner of the property or land where infrastructure for unauthorized advertisement was created or unauthorized advertisement was displayed, is liable to pay penalty at the rate that is twice the rate fixed in27 auction/tender for the said road or circle or area:

Provided that where no such rate has been fixed then at twice the rate fixed in auction/tender for the nearest road or circle or area or twice the Minimum Advertisement Fee fixed for the said road or circle or area, whichever is higher.

(v) the recovery of penalty shall be together with the cost of removal of the unauthorized advertisement infrastructure and the advertisement or display;

(vi) the penalty shall be liable to be paid from the date of erection of infrastructure to display the advertisement:

Provided that the concerned City Corporation reserves the right to recover the above dues for the unauthorized advertisement from the advertiser instead of the owner.

Provided further that, the advertiser may be blacklisted from obtaining license for advertisement from the concerned City Corporation and in case he already has a license, then his license shall be immediately suspended and then shall be cancelled after issue of a seven days notice in Form-VII.

(2) in case of authorized advertisement in default of payment of advertisement fees or interest,-

(i) any non-payment of advertisement fees or the interest as per the provisions of these Rules for advertisement or its infrastructure which is otherwise erected or displayed with permission or in accordance with these Rules, shall attract an interest at a rate of eighteen percent per annum for the period of the delay in payment. The method of calculation of delay shall be as specified under Rule 3;

(ii) in case of default in payment, the Special/Additional Commissioner In charge of Advertisements in a Corporation or the Joint Commissioner shall issue a Defaulter-Demand-cum-Show Cause Notice in Form-VIII demanding the payment of the advertisement dues and the applicable interest and penalties, if any;

(iii) the advertiser shall comply with the Defaulter-Demand-cum-Show Cause Notice or reply giving cause within seven days from the date of its receipt;

(iv) the Special/Additional Commissioner In charge of Advertisements in a Corporation or the Zonal Joint Commissioner or the Officer so authorized by the Commissioner, as the case may be, shall give an opportunity to hear the advertiser and pass the order, in not more than twenty days from the date of issuance of the original Defaulter-Demand-cum-show-cause notice;

(v) the advertiser shall comply with the order immediately and in case the advertiser fails to comply with the order, then the concerned officer shall cause it to be implemented including the removal of the advertisement and/or recovery of the dues;

(vi) the approval or assignment of the advertisement rights in favour of28 such a licensed advertiser shall be immediately suspended and his license shall be cancelled after issuing a seven days notice in Form-VIII and order issued thereupon and he shall be blacklisted by the concerned officer who initiated the action; and

(vii) in case of failure to pay the advertisement fee, penalty, interest etc. within fifteen days of the order in this regard, the same may be recovered along with the cost of such a removal, from the advertiser or the owner of the property or land as arrears of advertisement fee and in the manner specified for recovery of the same under these Rules.

17. Hoardings and their content criteria.- (1) For all categories of displays and advertisements, the text elements on an advertising or display device face should be easily discernible to travelling motorists to minimize driver distraction and a sign shall be quickly and easily interpreted so as to convey the required advertising or display message to the viewer and reduce the period of distraction.

(2) The content or graphic layout exhibited on advertising or display device panel shall avoid hard-to-read and overlay intricate type faces and have letter styles that are appropriate. Under no circumstances shall, the device contain information in text sizes, which would necessitate the driver or passenger in a moving vehicle to stop, read and/or note down, which may be detrimental to the smooth flow of traffic and distracting for the driver.

(3) All signs shall be so designed as to maintain a proportion where, as a general rule, letters shall not appear to occupy more than twenty five percent of the sign area, unless otherwise permitted by the concerned City Corporation.

18. Advertisements or displays for which neither permission nor payment is required.- (1) The following types of advertisements, excluding illuminated advertisements and sky-signs, shall not be required to obtain permission or make payment for the advertisement fees provided their size is within the limits prescribed under these Rules:-

(i) self-advertisements displayed within window of a building; or

(ii) self-advertisement or advertisement related to the trade or business carried on within the land or building upon or over which such advertisement is exhibited, or to sale or letting of such land or building or any effects therein or to sale, entertainment or meeting to be held upon in such land or building;

or

(iii) advertisements or display related to the name of the land or building or occupier or owner, upon or over which the advertisement or display is exhibited; or

(iv) advertisement or display related to the own activities by any railways including metro or state transport or any Government owned agencies or departments; or29 (e) advertisement exhibited inside the train or metro coaches.

(2) In case, the free advertisement exceeds the maximum permissible area permitted for an individual advertisement, the full advertisement shall become liable for payment of advertisement fee as specified under Rule 3.

19. Norms with respect to hoarding or billboard.- (1) It shall not be permissible to erect hoarding larger in size than as specified in Schedule-III.

(2) A minimum distance of two meters shall be maintained beyond the edge of the right of way.

(3) The advertisement along roads shall not be permitted within a distance of ten meters from the stop line of the approach road or junction except in commercially designated areas

(4) Sandwich (back to back) and 'V' shape hoarding having standard size shall be permitted.

(5) The structural framework supporting the advertisement board shall not be outsized compared to the permitted board size and shall be within tolerance limits on either side laterally. No vertical tolerance shall be permitted except the columns up to the ground clearance. Any incremental deviation shall be deemed to be an increase in the size of the advertisement board against norms and breach of the terms and conditions of the permit.

(6) Construction fence may be allowed as no lit special advertising structure, temporary in nature, which shall be non-standard advertising field, subject to the height restriction specified in these Rules.

20. Inspection of advertisements.- The Commissioner or the Special or Additional Commissioner In charge of Advertisements in a Corporation or the Joint Commissioner or any officer authorized in this behalf shall make periodical inspection of advertisements erected and verify whether advertisements are being maintained in accordance with the conditions specified in the license. During such inspection, if it is noticed that the advertisements are not in accordance with provisions of the Act and these rules and the conditions of the license, the Commissioner or Special or Additional Commissioner In charge of Advertisements in a Corporation) or the Joint Commissioner shall take such action as specified under these rules.

21. Defacement of the sign or mark or letter of advertisement prohibited.- No person shall deface or cause to be defaced any sign or mark or letter or words, that shall have been put by the Commissioner on the advertisements erected, exhibited, fixed, retained or displayed in token of their having been permitted or approved by him and of the fee having been collected thereon. The same shall be handled as per provisions of the relevant laws in this regard.

22. Permission for free advertisement.- The Commissioner or Special or Additional Commissioner In charge of Advertisements in a Corporation or the Joint Commissioner may grant permission for free display of advertisements to any department or organization belonging to the Central or State Government or to the Greater Bengaluru Authority or the City Corporation in the Greater Bengaluru Area or any other Not-for-Profit Institution or organization or trust for displaying public interest messages, with reasonable restrictions and such other terms and conditions as may be decided by the Commissioner.

23. Advertisement Regulatory Committee.- (1) An Advertisement Regulatory Committee shall be constituted at the highest level to accord prior approval to advertisement agencies or sites or devices after rejection by the Commissioner or by the Competent Authority appointed by the Commissioner.

(2) The Committee shall be the first stage of appeal for all rejected applications or for removal of devices order made by the Commissioner, which may endanger safety of the public.

(3) It shall meet once a month to monitor the compliance, enforcement and removal of unauthorized advertisement devices and those affecting the safety of the public.

(4) The Advertisement Regulatory Committee shall consist of the following members, namely:-

Provided that, the Chief Commissioner, Greater Bengaluru Authority, may add, remove or change the members of the Committee.

24. Maintenance of registers.- A register as in Form-IX shall be maintained in Head Office, concerned City Corporation and by the respective Zonal Officer of concerned City Corporation regarding issue of license, permission etc., for erection of advertisement or hoarding and collection of fee and penalty in this regard.

25. Rules to be available online.- A copy of these Rules shall be available online, free of cost to citizens and a copy thereof shall be kept at the concerned City Corporation offices, including at the Head office, Zonal office, RO office, ARO office and Ward office and during office hours shall be open, free of charge for inspection by any person.

26. Removal of difficulties.- The Commissioner may issue suitable directions and clarifications on any aspect of these Rules and pass appropriate orders to remove difficulties in their implementation. The Forms attached with these rules may be suitably modified or added and adopted for any purposes of these rules with the approval of the Commissioner.

27. Repeal and Savings.- The Bangalore Mahanagara Palike (Advertisement) Bye-laws, 2024 are hereby repealed:

Provided that such repeal shall not affect;

(i) (a) the previous operation of the said bye-laws or anything duly done or suffered thereunder; or

(b) any right, privilege, obligation or liability acquired, accrued or incurred under the said bye-laws.

(ii) any reference in any bye-laws or order to the bye-laws repealed by sub-clause (1), shall be constructed as a reference to these rules.

(iii) all proceedings commenced under the Rules repealed under these Rules, and pending on the date of commencement of these Rules shall be continued and disposed off in accordance with the provisions of these rules.

By order and in the name of the Governor of Karnataka

(Lakshmisagar N.K.) Under Secretary to Government Urban Development Department (GBA & B.C.C-1)32 SCHEDULE-I

(see Rule 7 and 13(10))

There shall not be any display of advertisement of any type in the following areas, namely:-

1.Kumara Krupa Road, Windsor Manor Junction to Shivananda Circle.

2. Rajbhavan Road, High Grounds to Minsk Square.

3. High Grounds to Windsor Yield Signal.

4. Ambedkar Veedhi, K R Circle to Infantry Road Junction.

5. Post Office Road, K R Circle to SBI Circle (K G Road)

6. Chalukya Circle

7. Maharani College Road / Seshadri Road

8. K R Circle

9. Environs of Cubbon Park and Lalbagh

10. K R Circle to Police Corner Junction

11. SBI Circle to Chalukya Circle.

NOTE: (1) Only exceptions shall be the advertisements displayed on the already existing Foot Over Bridges, Sky walks, Bus Shelters and e- Toilets constructed under Public-Private Partnership model.

(2) Commissioner may add or remove areas to this Schedule, as may be deemed necessary in this regard.

SCHEDULE-II

(see Rule 7(5))

SCHEDULE-III

(see Rule 3(II) and 19)

The maximum dimensions in feet permissible sizes and the minimum clearances etc.

FORM-I

APPLICATION FOR GRANT OF FRESH OR RENEWAL OF

ADVERTISEMENT LICENCE

(see Rule 5(1))

To

Commissioner ________ City Corporation

Subject: Application for grant of fresh/renewal of Advertisement License to an Agency, reg

Sir, As per the Greater Bengaluru Governance Act Rules and the Greater Bengaluru Area Advertisement Rules, the undersigned apply for grant of fresh/renewal of Advertisement License with the following details:

Signatures of the applicant

Declaration of the Applicant

I/We have read and understood the Greater Bengaluru Area Advertisement Rules and Rules and Regulations applicable to the City Corporation & Greater Bengaluru Area. I/We hereby agree to abide by all the clauses of the Greater Bengaluru Area Advertisement Rules, statutory provisions contained in the Greater Bengaluru Governance Act 2024 and the relevant Rules thereunder. The City Corporation shall have the right to withdraw this license to be issued and take all relevant action as per the Greater Bengaluru Area Advertisement Rules 2025 and other stipulations as prescribed under the law & rules to be issued if I/we fail to abide by or violate any of the provisions thereof.

Signatures of the applicant45 ACKNOWLEDGEMENT

Received the application fresh/renewal of license as Registered or Licensed Advertiser from _____________ (Agency Name) on _______ day of __________ of the year ________

Signature and date

Format for Affidavit giving Undertaking and Indemnity Bond as part of Application for License for Advertisement

AFFIDAVIT

I, Shri/Smt/Messrs _______________________, age __________, sex_______, ordinarily resident at _____________(address), am the owner/Authorized Representative of the ____________________ (Name of the Agency/Applicant) and I am competent to swear this affidavit on behalf of the said Agency/Company/Proprietary Firm/Government Department/PSU for the purpose of obtaining License for Advertisement from the Bruhat Bengaluru Mahanagar Palike and do hereby swear/solemnly affirm as follows –

(1) I/We have read and understood the Greater Bengaluru Area Advertisement Rules 2025 and Rules and Regulations applicable to the City Corporation & Greater Bengaluru Area. I/We hereby agree to abide by all the clauses of the GBA Advertisement Rules 2025, statutory provisions contained in the Greater Bengaluru Governance Act 2024 and the relevant Rules thereunder.

(2) The City Corporation shall have the right to withdraw this license to be issued and take all relevant action as per the GBA Advertisement Rules 2025 and other stipulations as prescribed under the law and rules to be issued if I/we fail to abide by or violate any of the provisions thereof.

(3) The Applicant has furnished all relevant information truly and completely which has any bearing on approval for License for Advertisement being issued to the undersigned.

(4) I/We understand that in case any information or declaration given in the application for the Advertisement License is found to be false or incorrect then the CITY CORPORATION has a right to suspend the license and cancel it as well.

(5) The Applicant shall be responsible for obedience of all laws and rules and safety and other statutory requirements.

(6) The Applicant understands that the License for Advertisement is merely in the nature of empanelment with the CITY CORPORATION and does not by itself entitle the Licensee to undertake advertisement for or on46 behalf of others. Any such action to advertise for or on behalf of other without a separate and specific approval in favour of the Licensee by the concerned CITY CORPORATION shall be unauthorized and shall lead to cancellation of the License apart from forfeiture of the License Security Deposit kept with the CITY CORPORATION. The Applicant understands that we/I shall be liable for all further action as per the Greater Bengaluru Area Advertisement Rules 2025 including filing of criminal case under relevant sections of the Greater Bengaluru Governance Act 2024 and other laws.

(7) The Applicant undertakes to indemnify the CITY CORPORATION from and against all losses, claims or damages on account of bodily injury, death or damage to tangible personal property arising with respect to any person, corporation or other entity attributable to the Indemnifying Party's actions or performance or non-performance once the License for Advertisement is issued.

(8) This undertaking is binding upon us, our heirs, executors, administrators, successors and assignees.

Dated this ___________ day of ________ the year _______

Signatures of the Owner/Authorized

Person

Witnesses

[1] ____________ (signatures)

Name and Address

[2] ____________ (signatures)

Name and Address47

FORM-II

LICENCE FOR ADVERTISEMENT AGENCY

(see Rule 5(2))

No……………………….

Date…………………….

Reference: - (Application details)

In pursuance of the above referred Application, following license has been issued by Greater Bengaluru Authority declaring the following as the License Advertiser to undertake display of advertisements on behalf of other persons or agencies as per Greater Bengaluru Area Advertisement Rules 2025.

(1) This license / Permission is not transferable. (2) The license/registration is subject to terms and conditions as contained in the Greater Bengaluru Area Advertisement Rules 2025.

(3) Any other conditions that may be included from time to time.

Issued by Order of

Commissioner _______ City Corporation48

FORM-III

APPLICATION GIVING PRIOR INFORMATION AND FOR PERMISSION TO

ERECT AN ADVERTISEMENT

(see Rule 9(1)(a))

To

Special/Additional Commissioner (Advertisements),

_______________ City Corporation

Subject: Application giving prior information and seeking approval of Erection and display of advertisement by _____ (name of The Agency), reg

Sir/Madam,

As per the Greater Bengaluru Governance Act 2024 and the GBA Advertisement Rules 2025, the undersigned gives the following prior information with respect to erection and display of advertisement and seeks approval thereof – ABSTRACT OF THE FORMATS FILLED AND ATTACHED WITH THIS APPLICATION

I understand that above is the abstract of the individual formats duly filled and submitted by me for each advertisement which I plan to erect and the individual formats are attached herewith. I understand that CITY CORPORATION shall reject those applications for which the information in the detailed formats are not submitted. Further I understand that CITY CORPORATION is at liberty to reject any of these applications in accordance with the Greater Bengaluru Area Advertisement Rules 2025 and that in case49 no decision of the CITY CORPORATION is intimated to me within 15-days from the date of receipt of this application, the application shall be deemed to have been approved and I can go ahead with the erection and display of the advertisements.

Date: Yours sincerely,

Place: Signature of the applicant FORMAT TO BE FILLED FOR ERECTION OF EACH NEW ADVERTISEMENT

SEPARATELY

Applicant Signature and Date

ACKNOWLEDGMENT

Received the application for erection of advertisement(s) from ______________ (Applicant Name) with License Number _______________ on ___________ day of ______ month and _______ year as per following details –

Signature of Receiving Person in CITY CORPORATION Office Name and Designation of the Receiving Person51

FORM-IV

APPLICATION FOR APPROVAL TO REGULARIZE THE AUTHORIZED & SUBSISTING LEGACY ADVERTISEMENTS

(see Rule 8(6)(ii))

To

Special Commissioner (Advertisements)

_____________ City Corporation

Subject: Application seeking approval of display of authorized & subsisting legacy advertisement by ________(name of the Agency), reg

Sir/Madam,

As per the Greater Bengaluru Governance Act 2024 and the GBA Advertisement Rules 2025, the undersigned seeks approval for continuing display of the following authorized & subsisting legacy advertisements –

ABSTRACT OF THE FORMATS FILLED AND ATTACHED WITH THIS APPLICATION

(1) I understand that no permission to continue display of advertisement will be given unless the undersigned has or obtains a valid Advertisement License from the CITY CORPORATION.

(2) I understand that filing of this application with respect to any unauthorized advertisement is not permitted and even if such an application for52 unauthorized application is filed, it shall not entitle the same to continue to be displayed and the CITY CORPORATION reserves the right to remove the same even when such an application is pending with the CITY CORPORATION.

(3) I understand that authorized existing or legacy advertisements can continue to be displayed, after approval by CITY CORPORATION, only for a period for which the permission was originally given.

(4) I understand that I have given above the abstract of the individual formats duly filled and submitted by me for each legacy/existing authorized advertisement and the individual duly filled formats are attached herewith. I understand that CITY CORPORATION shall forthwith reject those applications for which the information in the detailed formats is not submitted.

(5) Further I understand that CITY CORPORATION is at liberty to reject any of these applications in accordance with the Greater Bengaluru Area Advertisement Rules 2025.

Date: Yours sincerely, Place: Signature of the applicant53 FORMAT TO BE FILLED FOR EACH AUTHORIZED & SUBSISTING LEGACY

Applicant Signature and date

ACKNOWLEDGMENT

Received the application for continuation of display of the following legacy advertisement(s) from ______________ (Applicant Name) with License Number _______________ on ___________ day of ______ month and _______ year.

Signature of Receiving Person in CITY CORPORATION Office Name & Designation of the Receiving Person56

FORM-IVA

APPROVAL LETTER FOR ERECTION AND DISPLAY OF NEW / AUTHORIZED & SUBSISTING LEGACY /PPP ADVERTISEMENT (see Rule 8(6)(ii))

To Name of Agency License No _________ Registered Address __________ Correspondence Address _______ Email___________ Mobile ____________

Sub: Approval for erection and display of new/legacy advertisement, reg Ref: Your application number ______ dated _________

This is to accord permission and approval to erect and display the new/authorized-legacy advertisements as per the following details –

This permission/approval is subject to the following conditions –

(1) In case of request for approval for advertisements by an Advertiser who has been granted rights to erect & display the advertisements on any road stretch or circle or an area and the approval/rejection is not issued within 15-days of the receipt of application for advertisement within his assigned area/road/circle, the same shall be deemed to have been approved.

(2) This approval is subject to up-to-date payments of prescribed advertisement fees.

The default therein shall lead to cancellation of this approval.

(3) This approval may be withdrawn at any time as deemed necessary by the Commissioner _________ City Corporation or the Special/Additional57 Commissioner (Advertisements).

(4) This approval is subject to all the terms & conditions and stipulations contained in the under the Greater Bengaluru Governance Act 2024and the Greater Bengaluru Area Advertisement Rules 2025.

(signatures and seal) Authorized Officer Name Designation ___________ _______ City Corporation58

FORM-IVB

REJECTION LETTER FOR ERECTION AND DISPLAY OF NEW or AUTHORIZED & SUBSISTING LEGACY or PPP ADVERTISEMENT (see Rule 8)

To Name of Agency License No _________ Registered Address __________ Correspondence Address _______ Email___________ Mobile ____________

Sub: Rejection of approval for erection & display of new/legacy advertisement, reg Ref: Your application number ______ dated _________

This is to inform you that the request for erection & display of the following new/legacy advertisements is hereby rejected for the reasons given below –

(signatures and seal) Authorized Officer Name Designation ___________ _______ City Corporation59

FORM-V

APPLICATION FOR APPROVAL OF MOBILE OR VEHCULAR

ADVERTISEMENTS

(see Rule 12(1))

To

Commissioner _______________ City Corporation

Subject: Application seeking approval of display of mobile or vehicular Advertisement by ________(name of the Agency), reg

Sir/Madam,

As per the Greater Bengaluru Governance Act 2024 and the GBA Advertisement Rules 2025, the undersigned seeks approval for display of the following mobile or vehicular advertisements –

ABSTRACT OF DETAILED FORMATS FILLED AND ATTACHED WITH THIS APPLICATION

(1) I understand that no permission for display of advertisement will be given unless the undersigned has or obtains a valid Advertisement License from the CITY CORPORATION.

(2) I understand that filing of this application with respect to any unauthorized advertisement is not permitted and even if such an application for unauthorized application is filed, it shall not entitle the same to continue to be displayed and the CITY CORPORATION reserves the right to remove the same even when such an application is pending with the CITY CORPORATION.

(3) I understand that I have given above the abstract of the detailed formats duly filled and submitted by me for vehicular or mobile advertisement and the60 detailed duly filled formats are attached herewith. I understand that CITY CORPORATION will forthwith reject the applications for which the information in the detailed formats is not submitted.

(4) Further I understand that CITY CORPORATION is at liberty to reject or restrict this application in accordance with the Greater Bengaluru Area Advertisement Rules 2024.

Date: Yours sincerely, Place: Signature of the applicant61 DETAILED FORMAT TO BE FILLED FOR MOBILE OR VEHICULAR

ADVERTISEMENT

VEHICLE DETAILS

Applicant Signature and date

ACKNOWLEDGMENT

Received the application for display of mobile or vehicular advertisements as per following details from ______________ (Applicant Name) with License Number _______________ on ___________ day of ______ month and _______ year.

Signature of Receiving Person in CITY CORPORATION Office

Name and Designation of the Receiving Person63

FORM-VA

APPROVAL LETTER FOR DISPLAY OF MOBILE OR VEHICULAR ADVERTISEMENT (see Rule 12(1))

To Name of Agency License No _________ Registered Address __________ Correspondence Address _______ Email___________ Mobile __________

Sub: Approval for erection and display of mobile or vehicular advertisement, reg Ref: Your application number ______ dated _________

This is to accord permission and approval to display the mobile or vehicular advertisements as per the following details –

This permission/approval is subject to the following conditions –

(1) This approval may be withdrawn at any time as deemed necessary by the Commissioner __________ City Corporation or the Special/Additional Commissioner (Advertisements).

(2) This approval is subject to all the terms & conditions and stipulations contained in the under the Greater Bengaluru Governance Act 2024 and the Greater Bengaluru Area Advertisement Rules 2054.

(signatures and seal)

Authorized Officer Name Designation ___________ _______ City Corporation64 FORM-VB REJECTION LETTER FOR DISPLAY OF MOBILE OR VEHICULAR ADVERTISEMENT

(see Rule 12(1))

To Name of Agency License No _________ Registered Address __________ Correspondence Address _______ Email___________ Mobile ____________

Sub: Rejection of request for display of mobile or vehicular advertisement, reg Ref: Your application number ______ dated _________

This is to inform you that the request for display of mobile or vehicular advertisement as per reference above is hereby rejected as per details and for the reasons given below –

(i) The whole application for display of mobile or vehicular advertisements for all the vehicles therein is hereby rejected for the reasons given below – OR

(ii) the permission sought for the following vehicles is hereby rejected for the reasons given below –

Authorized Officer Name Designation ___________ _______ City Corporation65

FORM-VI

APPLICATION FOR RENEWAL OF APPROVAL OF EXISTING ADVERTISEMENTS PREVIOUSLY APPROVED (see Rule 9(1)(b))

To

Commissioner/Special/Additional Commissioner (Advertisements)

______________ City Corporation

Subject: Application for approval for continuation of display of an advertisement previously approved under the BBMP/Greater Bengaluru Area Advertisement Rules 2025, reg

Sir/Madam,

As per the Greater Bengaluru Governance Act 2024 and the GBA Advertisement Rules 2025, the undersigned seeks approval for continuing display of the following advertisements previously approved under the BBMP/Greater Bengaluru Area Advertisement Rules 2025 –

ABSTRACT OF THE FORMATS FILLED AND ATTACHED WITH THIS APPLICATION

(1) I understand that no permission to continue display of advertisement will be given unless the undersigned has or obtains a valid Advertisement License from the CITY CORPORATION.

(2) I understand that filing of this application with respect to any unauthorized66 advertisement is not permitted and even if such an application for unauthorized application is filed, it shall not entitle the same to continue to be displayed and the CITY CORPORATION reserves the right to remove the same even when such an application is pending with the CITY CORPORATION.

(3) I understand that I have given above the abstract of the individual formats duly filled and submitted by me for each existing advertisement and the individual duly filled formats are attached herewith.

(4) I understand that CITY CORPORATION shall forthwith reject those applications for which the information in the detailed formats is not submitted.

(5) Further I understand that CITY CORPORATION is at liberty to reject any of these applications in accordance with the Greater Bengaluru Area Advertisement Rules 2025.

Date: Yours sincerely, Place: Signature of the applicant FORMAT TO BE FILLED FOR RENEWAL OF EACH EXISTING ADVERTISEMENT

PREVIOUSLY ISSUED

Applicant Signature and date68

ACKNOWLEDGMENT

Received the application for continuation of display of the following existing advertisement(s) from ______________ (Applicant Name) with License Number _______________ on ___________ day of ______ month and _______ year.

Signature of Receiving Person in CITY CORPORATION Office Name and Designation of the Receiving Person69

FORM VI-A

APPROVAL LETTER FOR CONTINUATION OF DISPLAY OF AN EXISTING ADVERTISEMENT WHICH WAS APPROVED

(see Rule 9(3))

To Name of Agency License No _________ Registered Address __________ Correspondence Address _______ Email___________ Mobile ____________

Sub: Approval for continuation of display of an advertisement previously approved Under the Greater Bengaluru Area Advertisement Rules 2025, reg Ref: Your application number ______ dated _________

This is to accord permission and approval to erect & display the existing advertisements previously approved under Greater Bengaluru Area Advertisement Rules 2025 as per the following details –

This permission/approval is subject to the following conditions –

(1) In case of request for approval for advertisements by an Advertiser who has been granted rights to erect and display the advertisements on any road stretch or circle or an area and the approval/rejection is not issued within 15-days of the receipt of application for advertisement within his assigned area/road/circle, the same shall be deemed to have been approved.

(2) This approval is subject to up-to-date payments of prescribed advertisement fees.

The default therein shall lead to cancellation of this approval.

(3) This approval may be withdrawn at any time as deemed necessary by the Commissioner CITY CORPORATION or the Special Commissioner (Advertisements).

(4) This approval is subject to all the terms and conditions and stipulations contained in the Greater Bengaluru Governance Act 2024and the Greater Bengaluru Area Advertisement Rules 2025.

(Signatures and seal)

Authorized Officer Name Designation ___________ _______ City Corporation71

FORM- VIB

REJECTION LETTER FOR ERECTION AND DISPLAY OF AN EXISTING ADVERTISEMENT PREVIOUSLY APPROVED

(see Rule 9(3))

To Name of Agency License No _________ Registered Address __________ Correspondence Address _______ Email___________ Mobile ____________

Sub: Rejection of approval for erection and display of an existing advertisement previously approved under the Greater Bengaluru Area Advertisement Rules 2025, reg

Ref: Your application number ______ dated _________

This is to inform you that the request for renewal of approval to continue display of the following existing advertisements is hereby rejected for the reasons given below –

(signatures and seal) Authorized Officer Name Designation ___________ _______ City Corporation72

FORM-VII

(see Rule16(1)(ii))

No - Office of the ____________________________________ Date: __________________

NOTICE FOR REMOVAL OF UNAUTHORIZED ADVERTISEMENT AND PAYMENT OF PENATLY THEREON

Whereas it has come to the notice of the undersigned that you have created infrastructure for advertisement/displayed advertisement unauthorizedly/without permission which is violation of the Greater Bengaluru Governance Act 2024 and the Greater Bengaluru Area Advertisement Rules 2025 (hereinafter the Ad Rules 2025).

Whereas you are not only bound to remove the unauthorized structure and stop the display of the advertisements but you are also liable to pay penalty thereon as per details given below for your said illegal and unauthorized action –

You are directed to remove the structure and advertisement (if any) and pay the penalty amount immediately but not later than 7-days from the date of service of this Notice. Your reply, if any, shall reach the undersigned within 7-days of receipt of this notice.

Please note that under the under the Greater Bengaluru Governance Act 2024 and the GBA Advertisement Rules 2025 section 345 of the under the Greater Bengaluru Governance Act 202, apart from other means, the notice via email or electronic means (WhatsApp/SMS etc.,) is a sufficient service.

You may note that failure to pay the above-mentioned penalty amount makes you liable for the following actions in order to recover the same. This notice is for the following actions –

(i) Removal of the said unauthorized structure and/or advertisements.

(ii) Cancellation of license and permissions if you are a licensed advertiser.

(iii) Blacklisting from being eligible to obtain License to Advertise.

(iv) Distraint and sale of your moveable properties

(v) Attachment of your immovable properties

(vi) Attachment of your bank accounts

(vii) Criminal prosecution under the Greater Bengaluru Governance Act 2024.

(Signatures)

Spl/Additional Commissioner (Advertisements)

/Joint Commissioner/Deputy Commissioner _____________ Zone

To

Mr __________

License No _________ (if applicable)

Correspondence Address74

FORM-VIII

(see Rule16(2)(ii))

No - Office of the ________________ Date: __________________

SHOW-CAUSE CUM DEMAND NOTICE FOR DEFAULT IN PAYMENT OF ADVERTISEMENT FEE AND INTEREST THEREON

Whereas you assigned rights to display advertisements as per approval number _________ dated_______ of the CITY CORPORATION as per the Greater Bengaluru Area Advertisement Rules 2025 (hereinafter the Ad Rules 2025) for which you are liable to pay advertisement fees and applicable interest charges for delays.

Whereas you have defaulted to pay the advertisement fees to CITY CORPORATION with respect to above approved advertisement rights and the details of the advertisement fees and interest due to be paid by you are as follows (as on date of issuance of this Notice).

# This is as on date of issuance of this Notice and the actual interest and total due will be calculated as on the date of payment by you.

You are directed to pay the same immediately but not later than 7-days from the date of service of this Show Cause-cum-Demand Notice. Your reply, if any, shall reach the undersigned within 7-days of receipt of this notice.

Please note that under the Greater Bengaluru Governance Act 2024 and the GBA Ad Rules 2025 and as per section 345 of the Greater Bengaluru Governance Act 2024, apart from other means, the notice via email or electronic means (WhatsApp/SMS etc) is a sufficient service.

You may note that failure to pay the above-mentioned dues makes you liable for the following actions in order to recover the same. This notice is for the following actions –

(i) Removal of the said advertisements and cancellation of your license and permissions.

(ii) Blacklisting from being eligible to obtain License to Advertise.

(iii) Distraint and sale of your moveable properties

(iv) Attachment of your immovable properties

(v) Attachment of your bank accounts

(vi) Criminal cases under the Greater Bengaluru Governance Act 2024.

(Signatures)

Special/Additional Commissioner (Advertisements) /Joint Commissioner/Deputy Commissioner _____________ Zone

To

Mr __________

Licensed Advertiser _________ City Corporation

License No _________

Registered Address and

Correspondence Address76 R.N.I. No. KARBIL/2001/47147 POSTAL REGN. No. RNP/KA/BGS/2202/2017-19

Licensed to post without prepayment WPP No. 297

FORM-IX

Register of Advertisement Licenses

(see Rule 24)

Licensed Advertiser wise List of Permissions for erection and display of advertisements

By order and in the name of the Governor of Karnataka

(Lakshmisagar N.K.) Under Secretary to Government Urban Development Department (GBA & B.C.C-1)

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