Registered with the Registrar of Newspapers for India under No. 10410
La Gazette de L' État de Poudouchéry
The Gazette of Puducherry
PART - II
➢ EXTRAORDINAIRE EXTRAORDINARY
➢ Publiée par Published by
➢ Autorité Authority
▪ 2024 } ➢| 18 { No. 25 Poudouchéry Mercredi 1 8 Septembre 2024
No. Puducherry Wednesday 18th September 2024
(27 Bhadra 1946)
GOVERNMENT OF PUDUCHERRY
PONDICHERRY MUNICIPALITY, PUDUCHERRY
No. 1001/PM/COMM/2024.
Puducherry, dated 11th September 2024.
NOTIFICATION
The following Draft Bye-Laws for regulation over the advertisements
such as hoardings, banners, wall paintings, etc., and to safeguard the
public within the jurisdiction of Pondicherry Municipality and in exercise
of the powers conferred by section 443 of the Puducherry Municipalities
Act, 1973 (No. 9 of 1973), is hereby published for information of all the
persons likely to be affected thereby and notice is hereby given that said
[ 307 ] 308 LA GAZETTE DE L'ETAT [PART–II
Bye-Laws will be taken into consideration by the Pondicherry
Municipality, after the expiry of fifteen-days (15) from the date of
publication in the Official Gazette of the Government of Puducherry.
2. Any objection or suggestion, which may be received from any
person with respect to the said Bye-Laws before expiry of the period
specified above, will be considered by the Pondicherry Municipality.
3. Objections or suggestions should be addressed the
Commissioner, Pondicherry Municipality, Marie Building, No. 1, Dumas
Street, Puducherry.
M. KANDASAMY,
Commissioner.
————
DRAFT BYE-LAWS
1. Short title and commencement.— (1) This Bye-Law may be
called the Pondicherry Municipality Advertisement Bye-Law, 2024.
(2) This Bye-Law shall come into force on the expiry of 15 days
from the date of their publication in the Official Gazette as per
sub-section 2(b) of section 447 of the Puducherry Municipalities
Act, 1973.
2. Definitions.— In this Bye-Law, unless the context, otherwise
requires:
(i) "Act" means, the Puducherry Municipalities Act, 1973
(No. 9 of 1973);
(ii) "acknowledgement OMD" means, an Outdoor Media Device
that acknowledges an agency displaying an advertisement on road
medians or roundabouts in lieu of provision or maintenance of such
structures;
(iii) "advertisement" means, any representation by a word, or
abbreviation thereof, letter, logo, symbol, sign, figure, painting, drawing
or other pictorial representation, or light or sound or both, displayed on
media device or on any screen or board, wall or building, either private 309
PART–II] LA GAZETTE DE L'ETAT
or public, or on any hoarding erected on any private or public land or
building or on any framework or other support wholly or in part over any
private or public land or building visible to public wholly or partly from
any place on land, building, airspace, water in the Municipal area and
shall include any information exhibited but, will exclude advertisements
made in newspapers, broadcast made over radio or telecast in television;
(iv) "advertiser" includes any agent or owner or principal on
whose behalf the advertisement is displayed, the owner of any enterprise
about which the advertisement is displayed or the owner of the structure
or place or building on which the advertisement is made;
(v) "advertising" means, the act or process of displaying an
advertisement;
(vi) "agency" means, an applicant who may be an individual (or)
proprietary, a registered organization, partnership or a company
incorporated under the Companies Act, 2013 (Central Act 18 of 2013)
intending to display an advertisement within the Municipal area;
(vii) "billboard/hoarding" means, an outdoor media device with
space for advertising in the form of an advertisement panel and where
such panel is mounted with its foundation on any structure either on
ground or building:
(viii) "building line" means, the line up to which the plinth of a
building may lawfully extend on the side, which abuts the street or an
extension of a street or a strip of land ear-marked or reserved for future
construction of street and such line is mentioned in the approved plan
or coordination plan or the Scheme by the Government Authority having
jurisdiction or power and it does not include cantilevers structures fixed
to the building and any other structure not part of the building plan
approved by Puducherry Planning Authority;
(ix) "carriageway" means, the width of the road under the
metalled portion;
(x) "commercial building" means, a building used or constructed
or adopted to be used or intended to be used wholly or partially for
business, trade or commerce;
310 LA GAZETTE DE L'ETAT [PART–II
(xi) "Commissioner" means, the Commissioner of a Municipality
as defined by the provisions of the Puducherry Municipalities Act, 1973;
(xii) "Competent Authority" means, the Municipal Council and
has the same meaning as defined in the Puducherry Municipalities
Act, 1973 and in the absence of Municipal Council, the Special Officer
exercising the powers of the Council;
(xiii) "Council" means, the body constituted to manage the
Municipal Affairs in the Local Bodies and has the same meaning as
defined in the Puducherry Municipalities Act, 1973;
(xiv) "Department" means, the Local Administration Department,
Government of Puducherry;
(xv) "regulated area" means, the geographic area including
airspace in the jurisdiction of the Municipal area for meeting the
objective of this Bye-Law;
(xvi) "display" means, an advertisement being visible to public,
irrespective of the space on which the advertisement is installed;
(xvii) "gantry" means, a structure erected across a road and
usually fabricated of metal section pillars fixed on either side of a road
with a beam shaped section connecting the top of the pillars across the
road;
(xviii) "gantry advertisement" means, a gantry displaying an
advertisement on the face opposite to the direction of traffic;
(xix) "ground OMD" shall mean, an outdoor media device
detached from a building, erected or painted on temporary structure,
screen and fence placed/fixed on land and visible to public for the
purpose of self-advertisement;
(xx) "Indian Road Congress (IRC)" means, the applicable codes,
regulations made and directions issued by the Indian Road Congress,
from time to time;
(xxi) "intersection" means, the same level junction where two or
more roads either meet or cross;
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PART–II] LA GAZETTE DE L'ETAT
(xxii) "electronic hoarding" means, an outdoor media device,
with display made from LED (Light Emitting Diode) or LCD (Liquid
Crystal Display) or any other electronic source, to display running text,
displays and informational messages from computer programs and
software or any other means;
(xxiii) "marquee OMD" shall means, an outdoor media device
attached to or hung from a marquee canopy or other covered structure
projecting from and supported by the building and extending beyond the
building wall, building line;
(xxiv) "Municipality" means, the Urban Local Body as defined
in the Puducherry Municipalities Act, 1973;
(xxv) "National Building Code of India or NBC" mean, the
National Building Code of India, 2005 and regulations made there under;
(xxvi) "OMD" means, an Outdoor Media Device as set out
Bye-Law 14;
(xxvii) "owner" means, owner of the property and includes an
apartment owner as defined in the Puducherry Apartment Ownership
Act, 1987 (No. 8 of 1987);
(xxviii) "permission fee" means, fee levied by the Commissioner
for granting permission for advertisement under this Bye-Law;
(xxix) "property" means, any land or building or part thereof in
the limits of the Municipality;
(xxx) "public building" means, any building accessible by the
general public, free of charge or on payment of a charge, and includes
a building used or constructed or adopted to be used either ordinarily
or occasionally, as a place of public worship, a theatre, hostel,
Government office, public hall, public concert room, public lecture room,
public exhibition or as a public place of assembly or occasionally for any
similar purpose;
(xxxi) "registered agency" means, any agency registered with
Municipality under Clause (3) of Bye-Law 11;
312 LA GAZETTE DE L'ETAT [PART–II
(xxxii) "Right of Way (RoW)" shall means, total land width
required for the road, to accommodate the roadway (carriageway and
shoulders), side drains, service roads, tree plantation, utilities, etc.,
owned by the respective authority;
(xxxiii) "road traffic sign" means, any sign for public information
for users of the road and includes a traffic signal as contemplated in law
or by the IRC;
(xxxiv) "self advertisement" means, advertisement displayed in
terms of Bye-Law 19;
(xxxv) "service lane" means, a road along the main carriageway
and used for movement of vehicles;
(xxxvi) "street furniture advertisement" means, an advertisement
displayed on any public facility or structure which is not primarily
intended for advertising and includes a seating bench, plant box,
footpath litter bin, pole-mounted litter bin, public transport shelter,
sidewalk clock, suburban name device and a street name, drinking
fountain, etc., of appropriate size and shape serving the functional
requirement of such street furniture with advertisement either directly
pasted/affixed or in the form of a panel;
(xxxvii) "Structural Engineer" means, a person who is a graduate
in Civil Engineering from a recognised University or corporate member
of Civil Engineering Division of the Institute of Engineers of India with
a minimum of ten years of experience in structural design structures and
related field work, or person who is a postgraduate in Civil Engineering
from a recognized University or corporate member of Civil Engineering
Division of the Institute of Engineers of India with a minimum of three
years of experience in structural design structures and related field work
and registered as Grade-1 Structural Engineer with the Puducherry
Planning Authority;
(xxxviii) "structural stability certificate" means, a certificate
issued by a Structural Engineer;
(xxxix) "third party advertising sign" means, any OMD other
than self-advertisement;
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PART–II] LA GAZETTE DE L'ETAT
(xl) "temporary advertisement" means, an OMD, other than self
advertisement, displayed immediately before and for the duration of any
forthcoming event including entertainment events, festivals, mela, trade
fair, conferences, road shows and does not exceed a maximum period of
thirty days;
(xli) " trailer advertising" means, an OMD mounted on a trailer,
bicycle or vehicle, which is stationary or moving with the sole purpose
of advertising;
(xlii) "unauthorized display charge" means, charges levied by
Municipality for unauthorized display of OMD and violation of any of
the provision of this Bye-Law;
(xliii) "unipole" means, an OMD with large space for advertising
in the form of an advertisement panel and where such panel is mounted
on a single column with its foundation on the ground;
(xliv) "urban design" means, the actions of conceiving and
managing the special and aesthetic characteristics of urban space
between and around buildings, road including physical elements that
make up the streetscape and the combined visual effect of building
facades and other structures;
(xlv) "wall wraps" means, advertisement pasted on the outer
surface of a building or the wall painted colour or the wall covered with
any other material including aluminium composite panels which has been
used as architectural feature to form the facade or used as wall of
building.
Display fee on advertisements other than advertisements published
in the newspapers.
3. Fee on advertisements.— (1) Every person, who erects,
exhibits, fixes or retains, upon or over any land, building, wall, etc., any
hoarding or structure, any advertisement or who displays any
advertisement to public view in any manner whatsoever, in any place
whether public or private, shall pay on every advertisement which is
so erected, exhibited, fixed, retained, or displayed to public view, a fee
as specified in Schedule-1 appended to this Bye-Law.
314 LA GAZETTE DE L'ETAT [PART–II
(2) The rates of the fee specified in Schedule-1 shall be
determined by the Council.
Provided that no fee shall be levied under this Bye-Law on any
advertisement or a notice.–
(a) of a public meeting; or
(b) of any Government functions/ceremonies, etc.;
(c) of an election to any Legislative Body or the Council; or
(d) of a candidature in respect of such an election;
Provided further that no such fee shall be levied on
advertisement which is not a sky-sign and which.–
(a) is exhibited within the window of any building; or
(b) relates to the trade or business carried on within the land or building upon or over which such advertisement is exhibited, or to any sale or letting of such land or building or any effects therein or to any sale, entertainment or meeting to be held upon or in the same; provided the total area of the advertisement does not meet the criteria for self-advertisements as stipulated under this Bye-Law;
(c) relates to the business of any railway administration; or
(d) is exhibited within any railway station or upon any wall or other property of a railway administration except any portion of the surface of such wall or property fronting any street.
Explanation 1 : In this Bye-Law, "structure" includes any movable board on wheels used as an advertisement or an advertisement medium.
Explanation 2 : In this Bye-Law, "sky-sign" means, any advertisement, supported on or attached to any post, pole, stand, frame-work or other support wholly or in part upon or over any land, building, wall or structure which, or any part of which sky-sign, shall be visible against the sky from some point in any public place, including all and every part of any such post, pole, stand, frame-work or other support, and also includes any balloon, parachute or other similar device employed wholly or in part for the purposes of any advertisement upon or over any land, building or structure or upon or over any public place but, does not include.
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PART–II] LA GAZETTE DE L'ETAT
(a) any flagstaff, pole, vane or weather-cock, unless adapted
or used wholly or in part for the purposes of any advertisement; or
(b) any sign or any board, frame or other contrivance securely fixed to or on the top of the wall or parapet of any building or on the cornice or blocking course of any wall, or to the ridge of a roof:
Provided that such board, frame or other contrivance shall be of one continuous face open work, and does not extend in height more than one metre above any part of the wall, or parapet or ridge to, against or on which it is fixed or supported; or
(c) any advertisement relating to the name of the land or building upon or over which the advertisement is exhibited, or to the name of the owner or occupier of such land or building; or
(d) any advertisement relating exclusively to the business of a railway administration and placed wholly upon or over any railway, railway station, yard, platform or station approach belonging to a railway administration, and so placed that it cannot fall into any street or public place; or
(e) any notice of land or building to be sold, or let placed
upon such land or building.
Explanation 3 : In this Bye-Law, "public place" mean, any place which is open to the use and enjoyment of the public, whether, it is actually used or enjoyed by the public or not.
4. Prohibition of advertisements without written permission.— (1) No advertisement shall, after the levy of the fee under this bye-law had been determined upon by the Council, be erected, exhibited, fixed or retained upon or over any land, building, wall, hoarding or structure within the Municipality shall be displayed in any manner whatsoever in any place without the written permission of the Commissioner.
(2) The Commissioner shall not grant such permission if.—
(i) the advertisement contravenes any of the provisions of this
Bye-Law or any other statute in vogue; or
(ii) the fee, if any, due in respect of the advertisement has not
been paid.
316 LA GAZETTE DE L'ETAT [PART–II
(3) Subject to the provisions of this policy, in the case of an advertisement liable to the advertisement fee, the Commissioner shall
grant permission for the period to which the payment of the fee relates.
(4) No printer shall print any advertisement, banner, flex,
hoardings, etc., unless the person, who intends to print the same, produces a valid permit has been issued by the Municipality for
displaying and the permit also scanned and placed as a part and parcel of the same. Any violation by the printer shall lead to cancellation of
trade license issued to the said printer and a recommendation to the Sub-Divisional Magistrate for cancellation of declaration made by him
under section 4 of the Press and Registration of Books Act, 1867.
5. Permission of the Commissioner to become void in certain
cases.— The permission granted under this Bye-Law shall become void in the following cases, namely.–
(i) if any, addition to the advertisement be made, except for the purpose of making it secure, under the direction of the Commissioner;
(ii) if any, material change be made in the advertisement or any
part thereof;
(iii) if any, content change be made in the advertisement or any
part thereof after obtaining the written permission;
(iv) if, the advertisement or any part thereof falls otherwise than
through accident;
(v) if any, addition or alteration be made to, or in, the land, building, wall, hoarding or structure upon or over which the
advertisement is erected, exhibited, fixed or retained, and such addition or alteration involves the disturbance of the advertisement or any part
thereof; and
(vi) if, the buildings, wall, hoarding or structure upon or over
which the advertisement is erected, exhibited fixed or retained be demolished or destroyed.
6. Owner or person in occupation to be deemed responsible.— Where any advertisement is erected, exhibited, fixed or retained upon or
over any land, building, wall, hoarding or structure in contravention of 317
PART–II] LA GAZETTE DE L'ETAT
the provisions of this policy or after the written permission for the
erection, exhibition, fixation or retention thereof for any period shall have
expired or become void, the owner or person in occupation of such land,
building, wall, hoarding or structure shall be deemed to be the person
who has erected, exhibited, fixed or retained such advertisement in such
contravention unless he proves that such contravention was committed
by a person not in his employment or under his control or was committed
without his connivance.
7. Removal of unauthorised advertisements.— (1) If any,
advertisement be erected, exhibited, fixed or retained contrary to the
provisions of this policy or after the written permission for the erection,
exhibition, fixation, or retention thereof for any period shall have expired
or become void, the Commissioner or any officer authorised by
Commissioner may, by notice in writing, require the owner or occupier of
the land, building, wall, hoarding or structure upon or over which the
same is erected, exhibited, fixed or retained to take down or remove such
advertisement or may enter any building, land or property and have the
advertisement removed and any cost incurred shall be liable to be
recovered from the owner (or) occupier of the land including tenant
in case of private land and the entity responsible for erection of such
unauthorised advertisement. Further, a penalty of two times the fee as
mentioned in the Schedule-I be levied and the same need to be paid by
the owner or occupier of the land, building, wall, hoarding or structure
upon or over which the same is erected, exhibited, fixed or retained and
this will be the penalty for the first week of such unauthorized
advertisement and further, 25% of fee as mentioned in Schedule-I will be
levied for every additional week or part thereof.
(2) The Commissioner shall check on unauthorized and illegal
outdoor advertising and take appropriate action to remove or prohibit the
display of any such advertising. Whenever, any advertisement is
displayed in contravention of this Bye-Law, the same is actionable as
per provisions of this policy. The Municipal Commissioner have the
authority to either give direction to the owner of property to dismantle,
remove, deface or screen any unauthorized and illegal advertisement or
Municipality itself can take similar action in addition to imposing to
penalty as given in 7(1) above.
318 LA GAZETTE DE L'ETAT [PART–II
8. Collection of fee on advertisement.— The Commissioner may farm out (or) auction the collection of any fee on advertisement leviable under this policy for any period as deemed fit on such terms and conditions as may be laid down based on area and road zonation.
9. Area and road zoning.— The Commissioner shall divide the Municipal area in the Union territory of Puducherry into different zones for the purpose of auctioning advertising rights, displaying advertisements and levying suitable fee.
10. Application for registration.— (1) An agency intending to display an OMD within the Municipal area shall register with Council by submitting an application in Form 1.
(2) The registration obtained by the agency under clause (1) shall be valid for a period of three years from the date of registration for such agency and must be renewed by paying renewal fee as the Competent Authority decides.
(3) The agency shall deposit such registration fee, as the Competent Authority may, by general order, specify from time to time.
(4) The single proprietor shall also register for installing third party advertisements on its property. However, the single proprietor is permitted to install self-advertising on its property without registration, subject to payment of fee for the OMD, if, it is beyond the permissible size specified in this Bye-Law.
(5) A company incorporated under the Companies Act, 2013, (Central Act 18 of 2013) and intending to install acknowledgment OMD consequent to development and maintenance of public utilities, parks, green spaces, traffic signs, or any other service for public benefit and in public interest through its Corporate Social Responsibility (CSR) funds, shall also be required to register with the Council through an application in Form-1.
11. Process for registration.— (1) The Council shall, refuse to
register any agency where–
(i) the agency, any of its Director/Directors, owners or promoters have been debarred from the display of advertisement by any Municipality or Government or any agency owned and controlled by the Government, 319
PART–II] LA GAZETTE DE L'ETAT
(ii) the agency, its Directors, owners or promoters are in arrears
of payment of any dues to the Municipality (or) Local Body (or)
Government (or) any Government agency in Union territory of
Puducherry.
(iii) the authorized signatory of the agency has earlier been
authorised signatory of any company in arrears of payment of any
dues to the Municipality (or) Local Body (or) any Government
agency in Union territory of Puducherry.
(2) The agency intending to register with the Municipal Council
shall submit the following information/documents, namely–
(i) Name of agency with registration details under the
Companies Act, 2013 (Central Act 18 of 2013), or Limited Liability
Partnership Act, 2008 (Central Act 6 of 2009);
(ii) Individual ID Card, PAN Card;
(iii) An undertaking that the agency, its Director/Directors,
owners or promoters are not in arrears of payment of any dues in
any Municipality or Local Body or Government or Government
undertakings; and
(iv) Any other information or document, as the Municipal
Council may require in writing.
(3) On scrutiny of the application along with information/
documents as provided in clause 2, the Municipal Council shall, within
thirty days from the date of submission of application in complete shape,
register the agency for the purpose of this Bye-Law and issue a unique
identity number to such agency and the Approval form as set out in
Form-2.
(4) The rejected/refused applications shall be returned to the
applicant with a written communication stating reasons for rejection/
refusal.
12. Grant of Licence for displaying advertisements in public
places, etc.— (1) The licence for displaying advertisements in public
places, buildings, lands, roads and streets may be granted through open 320 LA GAZETTE DE L'ETAT [PART–II
and public auction/tender on such terms and conditions, by a Committee
consisting of the following Officers:–
(1) The Municipal Council of Puducherry, . . Chairperson
Municipality represented by Special
Officer Appointed by the Government.
(2) The Commissioner,
. . Member
Pondicherry Municipality.
(3) The Revenue Officer,
. . Member
Pondicherry Municipality.
(2) The Chairman may co-opt any one of the Commissioners of
other Municipalities and Commune Panchayats for the purpose of fixing
upset price.
(3) Licence shall be granted only to the advertising agents who
have registered with the Municipal Council. In other words, only the
registered advertisement agents shall be eligible to participate in auction/
tender.
(4) The Committee shall decide the exact location of the place/
land/ building/road/street in the respective specified zones for display
of advertisement, type of advertisement device, dimension, etc.
(5) The Committee shall fix the upset price for the auction/
tender taking into account the location for display of the advertisement,
type of advertisement device and their dimension, permission fee and the
rent for the land/ building.
(6) The tenure of lease shall be for a period of three years from
the date of grant of licence.
(7) The upset price shall be increased by 10% over and above
the last highest bid amount.
(8) The power to accept the tender/bid amount shall be vested
with the Committee.
13. Approval of OMDs.— (1) Application by a registered agency
for display of any OMD shall be made by submitting an application
containing the information in terms of Form-3.
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PART–II] LA GAZETTE DE L'ETAT
(2) Where the owner of a property or any other person/tenant/ occupier authorized applies for permission for installing OMDs on his property for the purpose of self-advertisement beyond the permissible limits defined in this Bye-Law, such owner shall be required to register in terms of the process specified in Bye-Law 10 and 11, and apply for display of OMD by submitting an application containing the information in terms of Form-3.
(3) The application form shall be accompanied with the
following, namely,–
(i) A processing fee as the Council may, by an order, specify from time to time, which shall be non-refundable and non-adjustable in any manner whatsoever;
(ii) A drawing, in colour, showing the locality plan, indicating the proposed position (including GPS coordinates) of the OMDs and the distances in relation to any other structure, building, or OMD situated within a radius of twenty-five metres from the proposed OMD;
(iii) Complete specifications showing the dimensions of the
OMDs and locations;
(iv) The design and the structural details of the OMDs duly certified by a Structural Engineer, regarding the safety aspect of its foundations capable of bearing extreme wind conditions, earthquakes, soil bearing capacity and shall comply with relevant Indian Structural Design Standards, Policy and Guidelines framed from time to time. The structural details shall include size of all members of supporting frameworks, anchorages and design calculations including proof of compliance with any other law, including but not limited to, the applicable law and codes/ guidelines including Indian Road Congress, the National Building Code of India and the Environment (Protection) Act, 1986 (Central Act 29 of 1986), to the extent that such law is applicable;
(v) If, a proposed OMD is to be attached to or displayed on the facade of a building, an architectural drawing showing elevation and measurements of the building and the detailed measurements and position of the proposed OMD and the position of every existing OMD on the building;
322 LA GAZETTE DE L'ETAT [PART–II
(vi) Copy of the contract document containing all terms and conditions entered into between the registered agency and the owner of the property, where the owner of the property where the OMD is proposed to be displayed if different, from the registered agency;
(vii) An undertaking to the effect that the application for display of advertisement is not in contravention of the order of any Court;
(viii) Any other information as the Council may require, from
time to time.
14. Evaluation and on applications.— (1) While evaluating an application under Bye-Law 12, the Competent Authority shall ensure that–
(i) The application is in compliance with these Bye-Laws;
(ii) The application is not in contravention of any order of any Court in which a Local Body of the Union territory of Puducherry is a party and the applicant shall also give a affidavit before a Notary Public to the effect that there is no pending Court cases;
(iii) Written representations, objections and comments received from any interested party on the application have been duly considered.
(2) The Council in its sole discretion and for reasons to be recorded in writing, reserves its right to accept or reject any application.
(3) (3) The period of validity of the approval for display of
OMD described in Schedule-4 shall be as stipulated below :
(i) Standard OMDs, unipoles gantries and large size bill boards (except wall wraps) will be in accordance of terms and condition of auction/tender as decided by the Council;
(ii) OMDs for events like conferences, entertainment events, etc., 30 days prior to event and shall be removed 24 hours after the event by the concerned Agency (or) removed by the Commissioner at the cost of the Agency in addition to the penalty stipulated in Bye-Law 7;
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PART–II] LA GAZETTE DE L'ETAT
(iii) Landscape OMDs on tree guards, railings, gates, round
abouts, medians, street light poles, etc. – Validity to be on case to
case basis;
(iv) Self advertisements - no time-limit within permissible size
set out this Bye-Law;
(v) Innovative OMDs like LED, LCD, Gas balloon, etc. – case to
case basis; and
(vi) OMDs inside commercial and public buildings; – case to
case basis.
(4) The Council on scrutiny and after following due process,
shall, within thirty days from date of application in writing, notify its
decision to approve through the issue of a Letter of Intent (LoI), reject
or return, the application as per format attached as Form-2.
(5) The agency shall be liable to pay the permission fee to the
Municipal Council within fifteen days of issuance of Letter of Intent
(LoI) failing which the approval shall be deemed to have been
withdrawn. However, Competent Authority may relax the time period for
submission of permission fee to unforeseen circumstances.
(6) After submission of permission fee and requisite documents
stated in the LoI to the Municipality, the registered agency shall enter
into contract agreement with the Municipality. Provided that where the
registered agency has obtained approval for display of OMD on property
owned by a person other than the registered agency, then the registered
agency has to enter into contract agreement with the owner of property
including a clause to the effect that if, the property continues to display
any OMD or display any other OMD beyond the period of approval
contained in the Letter of Intent, then the liability with respect to
violation of any provision of the Policy, shall be upon owner, jointly and
severally, and shall submit it to the along with other documents
mentioned in Form-3.
(7) All approvals for OMDs of the type and time period
specified at clause (3) of Bye-Law 13 shall be reckoned from the 1st day
of the month succeeding the month in which approval is granted up to 324 LA GAZETTE DE L'ETAT [PART–II
the last day of the month in which the period limits specified in clause (3) of Bye-Law 13 ends. However, the Competent Authority has the power to relax the reckoning period in views of administrative exigencies/ urgency which warrants such relaxation.
(8) All existing OMDs on the date of notification of this Bye-Law shall comply with this Bye-Law immediately. Only fifteen days grace period from the date of notification of this Bye-Laws is allowed to all existing OMDs to seek necessary permission/regularize the existing OMDs. After completion of 30 days, Municipality shall take appropriate action for non-compliance that may include removal of such OMDs or advertisement hoardings, etc., and recover the cost involved for the removal from the person or agency which installed the said advertisement(s) in addition to the penalty mentioned in Bye-Law 7.
15. Exception.— Nothing shall be construed to the effect that any
approval granted in terms of this Bye-Law means that:
(i) Any person is exempted from any provision of any other law
for the time being in force;
(ii) Any person is exempted from the provision, requirements and applicability of the Puducherry Open Places (Prevention of Disfigurement) Act, 2000 (No. 6 of 2000);
(iii) The registered agency of an OMD is exempted from its obligations to ensure that such sign is designed, erected, completed, displayed and maintained in accordance with any other applicable law for the safety, security of public at large or to protect public decency and morality.
16. Withdrawal and amendment of approvals.— (1) The Municipality may withdraw an approval granted, or amend any condition, or impose any further condition in respect of such approval, if, in the opinion of the Commissioner, or any officer so authorized, by a general order, by the Commissioner, the OMD for which the approval has been granted–
(i) is or has, as a result of a change to the road, provision of any public utility, the nature of the environment or the amenity of the neighbourhood, streetscape or urban design existing at the time of such approval, become detrimental to the area in which it is located for any reason whatsoever;
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PART–II] LA GAZETTE DE L'ETAT
(ii) constitutes, or has become, a threat to any person or
property;
(iii) is obscuring a critical and aesthetically important natural
feature, architectural feature or visual line of civic, architectural,
historical of heritage significance;
(iv) is, or has become, prohibited in terms of these Bye-Laws or
any other law for the time being in force;
(v) falls, completely or a part thereof, either through an accident
or any other cause;
(vi) have any change made to it except under the direction of
the Municipality;
(vii) upon the building or structure or property proposed to be
demolished or destroyed;
(viii) requires to be removed, as may be decided, for reasons to
be recorded in writing, by the Commissioner, in public interest,
safety, aesthetics. etc.
(2) Before taking any decision under clause (1) of Bye-Law 15,
the Commissioner shall issue notice to the registered agency, informing
it of the intent of the Municipality and the registered agency shall have
the right to make a written representation in response to the notice within
seven days of the date of notice. In case of safety, damaged OMD, etc.,
the registered agency shall immediately remove the same and compliance
must be reported on the next day of receipt of Notice failing which the
Municipality will remove and penalty as given in Bye-Law 7 shall be
levied.
(3) In case of withdrawal of approval in whole or in part by the
Commissioner, the registered agency shall have to remove or make such
change of the OMD at its risk and cost, as may be directed by the
Municipality within seven days. In case, any refund of permission fee is
due on account of withdrawal of approval, the balance amount of
permission fee shall be refunded to the agency within thirty days of such
withdrawal.
326 LA GAZETTE DE L'ETAT [PART–II
(4) The Commissioner, or any officer so authorized, by a general or special order by the Commissioner, shall give reasons in writing for its decision on receipt of a representation from a registered agency.
(5) Mode of Service of Notice:- Pasting of the Notice as the OMD or at the site where OMD is erected and a pasting of notice at the address of the registered agency before two independent witnesses shall be sufficient mode of service of notice.
17. IT based solution for application, renewal and monitoring.— (1) The Municipality shall adopt a transparent system for grant of approval for display of OMDs and monitoring.
(2) For the purpose of clause (1), the Municipality shall strive to develop an Information Technology based online system for grant of approvals and monitoring and shall strive to prepare a Geographical Information-System (GIS) based OMD Master Plan for the properties vested in or under the management or maintenance of the Municipality.
Provided that till such IT based system is created, the Municipality shall follow the conventional method of granting approvals/renewals through auction/tender/direct permission, as the case may be, however, details of all such approvals/renewals shall be promptly hosted on the Municipality website.
(3) All OMDs with their Geographical Positioning System (GPS) coordinates shall be marked on a map and shall be made available on the website of Municipality for the information of the public.
(4) The information technology based system referred to in
clause (2) shall have the following enabling features:
(i) The Bye-Law and notifications related to advertisements shall be made available for information on the website of the Municipality;
(ii) Online registration of entities shall be enabled and the registered agency shall be assigned a unique identity number which shall be password protected for all future correspondence with the Municipality;
(iii) All OMDs shall be GPS tagged and shall be available on the website of the Municipality on a GIS map of the Union territory of Puducherry;
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PART–II] LA GAZETTE DE L'ETAT
(iv) Each OMD site shall have unique code assigned to it which
shall convey its ownership, location (GPS coordinates), type of
media, size (area of display), advertisement/permission fee payable,
validity of agreement for display of advertisement and any other
information which in the opinion of the Commissioner is required
to be coded;
(v) Approvals of all OMD shall also be given electronically to
the registered agencies. Commissioner has the power to add or
reduce the feature mentioned above.
18. General requirements for OMD.— (1) On approval, the OMD
shall not be altered, removed, reerected or upgraded (except in respect
the content of advertisement), without prior written approval of the
Commissioner. The content must satisfy Bye-Law 20(3) also.
(2) Every power cable and conduit containing an electrical
conductor for the operation of an OMD shall be so positioned and
attached so that it is aesthetic and safe.
(3) No OMD shall be connected to any electricity supply with
sub-meter without the prior written permission of the Electricity
Department, Government of Puducherry or the licensed electricity
distribution company concerned in the name of the registered agency and
such permission shall, on request by an authorized official of Electricity
Department, Government of Puducherry or the licensed electricity
distribution company, be presented to them by the registered agency of
the OMD concerned.
(4) The electrical connections and components in all the OMDs
shall be in accordance with relevant Bureau of Indian Standards (BIS),
Indian Electricity Policy and designed to ensure that there is no risk to
personal or public safety or to movement of motorised or non-motorised
traffic.
(5) Generators which are running on petroleum fuels or any
bio-fuel or causing noise, air or water pollution, shall not be allowed for
providing power for illumination of any OMD. However, the agency may
illuminate OMDs under its jurisdiction by installing solar photovoltaic
panels.
328 LA GAZETTE DE L'ETAT [PART–II
(6) The registered agency of the OMD shall ensure that
disposal of any type of material including media for display is disposed
off in terms of the Environment (Protection) Act, 1986 (Central Act 29 of
1986) or Policy made there under, the Policy of the Municipality and any
other applicable laws/rules/Bye-Laws.
19. Self Advertisement.— OMDs for the purposes set out in
sub-clauses (i) to (viii) below shall follow the provisions of these
Bye-Law in respect of all conditions set out in this Bye-Law and shall
not be required to register in accordance with the provisions of
Bye-Law 10 and 11; and such OMDs shall be exempted from payment
of any permission fee in the following cases subject to the fulfilment of
conditions stipulated in Bye-Law 34.
(i) Relating to a public meeting, to an election to Parliament,
Legislative Assembly, Municipality or to candidature in respect of such
election; (may be installed on only authorized spaces identified/
earmarked by the Municipality);
(ii) If, exhibited within the window of any building, the
advertisement relates to the trade, profession or business carried in that
building;
(iii) relating to the trade, profession or business carried on
within the land or building upon or over which such advertisement is
exhibited or to any sale or letting of land or building or any effects
therein or to analyze, entertainment or meeting to be held on or upon or
in the same;
(iv) relating to the name of the land or building upon or over
which the advertisement is exhibited, or to the name of the registered
agency or occupier of such land or building;
(v) relating to the business of a railway administration and is
exhibited within any station or upon any wall or other property of the
railway administration;
(vi) relating to any activity of any Department of the State
Government or Union of India or the Municipality, Public Sector
Undertaking, Government Corporation and Government Agencies;
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PART–II] LA GAZETTE DE L'ETAT
(vii) on a property where building, swimming pool, tennis court, paving, fencing or garden landscaping or any other structure is in the course of being constructed, erected, carried out or altered and on which the activity concerned is described and the name of any architect, contractor or consultant concerned in such activity is displayed and the branch of the industry or the profession involved is specified; and
(viii) Media device for hawkers on stationary kiosk or
handcarts.
20. Prohibited area.— (1) In addition to any other prohibition, expressed or implied, in these Bye-Laws, except with the permission of Commissioner on case to case basis, no person shall erect, maintain or display any OMD or advertisements on/within:
(i) parks, urban forests and natural water bodies;
(ii) residential sector, subject to fulfilment of conditions stated
in Schedule-I;
(iii) National Highways or State Highways, subject to fulfilment
of conditions stated in Schedule-I;
(iv) any wall and wall paintings;
(v) building or structures of archaeological, architectural,
aesthetical, historical or heritage importance;
(vi) places of worship or religious significance;
(vii) hospitals and nursing homes; educational institutions,
libraries;
(viii) cremation grounds, graveyards;
(ix) areas classified as endangered regional ecosystems;
(x) no advertisement area notified by the Municipality from time
to time; and
(xi) traffic signals and road signages.
(2) No person shall deface any public place or cause to be defaced any display, device or structure that may have been put up by the Municipality and any contravention thereto shall be punishable under the provisions of the Puducherry Open Places (Prevention of disfigurement) Act, 2000; and the Act.
330 LA GAZETTE DE L'ETAT [PART–II
(3) In addition to any other prohibition, expressed or implied, in
these Bye-Laws, the Municipality shall take necessary action to modify
or remove the following advertisements or OMDs showing or expressing:
(i) nudity,
(ii) propagating caste, community, race or ethnic differences;
(iii) promoting drugs, alcohol, cigarette or tobacco items;
(iv) propagating exploitation of women or child;
(v) depicting cruelty to animals;
(vi) depicting any nation or institution in poor light;
(vii) casting aspersion on any brand or person;
(viii) banned by any law;
(ix) glorifying violence;
(x) promoting lottery tickets, sweepstakes entries and slot
machines;
(xi) any psychedelic, laser or moving displays;
(xii) displaying destructive devices and explosives depicting
items;
(xiii) promoting weapons covered under the Arms Act, 1959;
(xiv) defamatory, trade libellous, unlawfully threatening or
unlawfully harassing:
(xv) obscene or pornography or indecent representation of
women within the meaning of the Indecent Representation of
Women (Prohibition) Act, 1986 (Central Act 60 of 1986);
(xvi) linked directly or indirectly to or include description of
items, goods or services that are prohibited under any law
applicable for the time being in force, including but, not to the
Drugs and Cosmetics Act, 1940 (Central Act 23 of 1940) the Drugs
and Magic Remedies (Objectionable Advertisements) Act, 1954
(Central Act 21 of 1954), the Indian Penal Code 1860 (Central
Act 41 of 1860); and 331
PART–II] LA GAZETTE DE L'ETAT
(xvii) any other items not in conformity with any Act/Rules/ Guidelines and considered inappropriate and items so notified from time to time by the Municipality.
(4) The list of locations where Temporary advertisement, banners, hoardings are permitted is given in Schedule-3 and the permission shall be granted in Form - 4. The Estate Officer concerned shall summarily remove the temporary advertisement, banners, and hoardings, etc., that are placed in violation of any of the provisions of this bye-law.
21. OMDs on property of Municipality or for construction, operation or maintenance of any public utility, etc.— (1) The Municipality shall, from time to time identify new locations and property within its jurisdiction to allow OMDs and prepare or revise the master plan of OMDs on property vested in or under the management or maintenance of the Municipality (hereinafter termed as "Municipal properties").
(2) The permission for display of advertisements on Municipal properties already built up shall be granted by inviting e-tender/e-auction for the Local Bodies as a whole or in part, or in combination of areas of Local Bodies as per the Bye-Laws of e-tender/e-auction issued by the Government from time to time.
(3) The period for display of advertisements shall be in accordance with Bye-Law 14 and may be terminated at any time after giving notice of seven days in the event of default of terms and cond iti ons of the cont ract agree ment and in co nsonance wi th Bye-Law 16.
(4) The Municipality shall have the complete and unhindered right to display, or permit the display of and at any time, hoardings/ advertisements of Government or any Statutory Authority, Board, Corporations, Municipality or other entity owned and controlled by the Government for social messaging or promotion of the Policies, Schemes or Programmes of the Government. The Municipality may direct the successful bidder in the e-tender/e-auction to reserve fifteen percent of the total advertising space for the Government advertisements under this clause and no fee shall be payable by the Municipality for these Government advertisements.
332 LA GAZETTE DE L'ETAT [PART–II
(5) The Municipality with approval of Competent Authority may assign advertisement rights for a specified period to any entity in lieu of construction, operations or maintenance of any public amenities including street light, public toilets, tree guards, street furniture, water dispensers, public information kiosks, etc.; and OMDs proposed to be installed in exercise of such rights shall be in accordance with Bye-Laws.
(6) The Municipality with prior approval of the Competent Authority may permit acknowledgment OMDs in accordance with the provisions of these Bye-Laws to any agency that undertakes to construct, operate or maintain any public space or public utility including green spaces, parks, water bodies, etc., out of its own funds including through funds made available under the Corporate Social Responsibility Policy under the Companies Act, 2013 (Central Act 18 of 2013).
22. OMDs on property of Government or Government entities.— Advertisement rights assigned to any infrastructure project implementation entity by the Government or the Municipality or any Statutory Authority, Board, corporations, or other entity owned and controlled by the Government on implementation project (other than a foot-over-bridge) shall be permitted in accordance with these Bye-Laws.
23. Formats of Outdoor Media Devices (OMD).— OMDs shall be classified as per details set out and with permissible specifications and conditions set out in Schedule-2.
24. Permission fee.— (1) The permission fee along with terms of payment shall be prescribed by the Municipality from time to time. However, the permission fee shall be revised once in every three year as per market conditions
(2) In case of removal of advertisement by Municipality on account of reasons attributable to Municipality, pro rata amount shall be refunded to the agency.
(3) No refund of permission paid shall be made by the Municipality, if, the registered agency seeks withdrawal of the permission granted under Bye-Law 13.
(4) The permission fee shall be applicable immediately on notification of these Bye-Laws on all OMDs including existing OMDs.
333
PART–II] LA GAZETTE DE L'ETAT
(5) All the applicable taxes shall be the liability of the registered
agency and be payable by the registered agency.
(6) If, the Municipality fails to prepare a proposal for revision
in the period of three years, the Director, Local Administration
Department may, immediately on the end of the fifth year of the last
revision of the permission fee, suo moto revise and notify the permission
fee and till such time the existing rates with an increase 5% may be
levied.
(7) Registered agencies permitted to install Acknowledgment
OMDs under of Bye-Law 21 are exempted from payment of permission
fee.
25. Inspections.— (1) The Competent Authority (or) the
Commissioner or any officer or any agency authorized by him, by
a general or special order, shall have the power to carry out an inspection
of any OMD at any time.
(2) An officer or agency authorized by the Commissioner shall
carry out the inspection with respect to "Outdoor Media Device Audit
form" as specified by the Municipality, from time to time.
26. Maintenance of OMDs and removal of unauthorized
advertisements.— (1) Subject to provisions in these Bye-Laws–
(i) the registered agency shall be responsible for maintaining the
device and the surrounding area so that it does not become
unsightly or deteriorate to such a degree that it is in conflict with
any provision of these Bye-Laws;
(ii) a registered agency shall carry out regular inspections of
an OMD with a view to satisfy himself that it has properly
maintained and forthwith carry out any necessary maintenance
resultant upon such inspection and records of the same shall be
maintained and shall be produced to the inspecting officer, failing
which action will be initiated against the agency and fine of
25,000 will be imposed. Fourth violation within a year will lead to
cancellation of licence/permit/registration without any notice; and 334 LA GAZETTE DE L'ETAT [PART–II
(iii) the registered agency shall keep a written record of any
inspection made. Maintenance carried out and shall retain record
of it and make the same available for perusal on demand by an
authorized Officer of the Municipality.
(2) The registered agency shall ensure that a metallic plate
(minimum size of one feet by one feet) with the embossed logo of
Municipality providing details of approval of Municipality and details of
the OMD, as required by Municipality are displayed and maintained in
good condition at all times. Failure to do so shall result in the levy of
a non-compliance charge, as the Municipality may specify.
(3) If, in the opinion of Municipality, any OMD is in a dangerous
or unsafe or is likely to fall into a state of disrepair or is in conflict with
any requirement of these Bye-Laws, the Municipality shall serve a notice
on the registered agency to remove/ maintain the OMD, within the
specified period and registered agency shall be required to comply
thereof and take suitable action.
(4) If, the Municipality is of the opinion that an OMD
constitutes an imminent danger to any person or property, it shall without
serving, or if such a notice has been served but, not complied with within
the period specified therein, remove the OMD.
(5) The cost incurred for the removal and storage of an OMD,
and any other costs incurred by the Municipality as contemplated in
clause (4) of Bye-Law 26, shall be recovered from the registered agency.
The OMD shall be removed at the risk of the registered agency by the
Municipality and any liabilities/damages arising out of the same shall be
borne by the registered agency.
(6) If, an OMD has been removed in terms of clause (4) of
Bye-Law 26, the Municipality shall promptly inform the registered
agency, about such removal of OMD and also initiate the process for
recovery of cost of such removal. The registered agency shall pay the
same within a week failing which penalty shall be levied.
(7) Any OMD which has been removed and stored in terms of
these Bye-Laws shall be released to its registered agency subject to
payment of fee/charges as the Municipality may specify.
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PART–II] LA GAZETTE DE L'ETAT
(8) Any unauthorized outdoor advertisement shall be removed promptly by the Municipality and shall be immediately disposed off on as-is-where-is basis. The person responsible will be imposed with penalty.
(9) The entire list of authorized OMDs shall be displayed, without ownership display, for scrutiny by public at large and advertising companies, agencies, brands to identify and ensure that the advertisement being released by them is being mounted only on authorized OMDs. Failure to comply with above requirement shall be punishable under the Puducherry Open Places (Prevention of Disfigurement) Act, 2000 (No. 6 of 2000).
27. Documentations.— The registered agency i.e., both owner and agency of a property upon which an OMD is erected, attached or displayed, shall retain certified copies of all documentation relating to the application for approval of such device in terms of these Bye-Laws, for as long as that device is erected or displayed, and shall on demand by an officer authorized by Commissioner, present such documentation. Failure to do so will result in penalty.
28. Appeal.— Any person, whose rights are affected by a decision of Commissioner or an officer authorized by him in terms of enforcement of any of the terms specified under these Bye-Laws, (or) in terms of allotment of OMDs, may appeal against that decision to the Competent Authority.
29. Contraventions and consequences.— (1) Whosoever contravenes any provision of these Bye-Laws, shall be liable, without prejudice to any other action that may be taken by the Municipality to remove such contravention, to pay a charge for such contravention at a rate equal to three times the applicable permission fee on the date of commencement of such contravention for the period of such contravention or a quarter, whichever is more.
(i) In case of unauthorized media displayed by any agency not registered under clause (3) of Bye-Law 11, the owner of the property over which the unauthorized media has been displayed and the agency shall be, jointly and severally, liable for payment of the charge for such contravention as specified in clause (1).
336 LA GAZETTE DE L'ETAT [PART–II
(ii) In case of self-advertisements, or the agency displays more than the permissible size without due authorisation, the said agency shall be liable for payment of charge for such contravention as specified in clause (1).
(2) In case of unauthorized media displayed by an agency registered under clause (3) of Bye-Law 11, the owner of the property over which the unauthorized media has been displayed and the agency shall be jointly and severally, liable for the payment of charge for such contravention as specified in clause (1). The registered agency which has displayed the unauthorized media shall also be liable to be deregistered by the Municipality:
Provided that officer any action for deregistration shall be taken by the Commissioner or an authorized by the Commissioner in this behalf, only after an opportunity of being heard has been provided to the registered agency:
Provided further that if, the registered agency pays the charge for such contravention, removes the unauthorized media within a period of five days from the date of notice of such contravention and gives a commitment to comply with the provisions of these Bye-Laws in future, then the Commissioner may, in good faith, provide an opportunity to the registered agency and may not deregister the agency:
Provided further that the opportunity under the second proviso shall be provided only on one occasion of contravention and shall not be provided for any subsequent contravention within a period of three years.
(3) If, the owner, promoter or Director of any agency that has been deregistered, is the owner, promoter of Director of any other registered agency, then action for deregistration shall also be taken against such other registered agency:
Provided that any action for deregistration shall be taken by the Commissioner or an officer authorized by the Commissioner in this behalf, only after an opportunity of being heard has been provided to the other registered agency.
(4) Consequent to the decision for deregistration of a registered agency under clause (2) or clause (3) above, any approval granted by the Municipality to any OMD of such registered agency shall be deemed to have been withdrawn forthwith without any further notice.
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PART–II] LA GAZETTE DE L'ETAT
(5) A registered agency, once deregistered under clause (2) or clause (3) above, shall not be permitted to register for a period of three years from the date of deregistration.
(6) In case of continuing contravention beyond fifteen days, the property over which such contravention exists shall be debarred for display of advertisement for a period of one year and penalty will be levied.
(7) An officer authorized by the Commissioner, shall have the power to enter upon the property on or over which the unauthorized media has been displayed and remove such unauthorized media.
30. Insurance.— (1) The registered agency of the OMDs shall provide and keep in full force and effect in the joint names of the registered agency, a public liability Insurance Policy for their respective rights, interests and liabilities to the third parties in respect of accidental death, bodily injury to persons or accidental damage to the property.
(2)The registered agency shall produce evidence of the insurance
public liability insurance policy to the Municipality.
31. Indemnity.— (1) The registered agency shall be required to indemnify the Municipality against all actions, proceedings, claims, demands, costs, losses, damages and expenses which may be brought against, or made upon the Municipality which arise as a result of the installation or existence of OMDs.
(2) The registered agency shall always be responsible for any injury or damage caused or suffered by any person or property arising out of or relating to the display of advertisement and the consequential claim shall be borne by the owner who shall also indemnify and safeguard the Municipality, its employees or any entity employed/ appointed by Municipality.
32. Revenue Sharing.— (1) All the public view advertisements under the jurisdiction of respective Council, irrespective of jurisdiction of land, will be governed by this Bye-Law and regulations laid down for outdoor advertisements.
(2) In case, land belongs to other organisations: Government Organizations/ PSUs/Autonomous Bodies/Statutory Bodies/Registered 338 LA GAZETTE DE L'ETAT [PART–II
Societies/Corporative Societies/ Private Limited Companies, etc., and the structure has been built/installed by them or the advertiser in their territory for display of advertisement and it faces the vehicular traffic plying on it or comes in public view in any manner whatsoever visible from a public street or public place (including any advertisement exhibited by means of cinematographs), the concerned organization or the advertiser with their permission will have to share revenue in the following proportion:
(i) All the organization which are allowing/permitting advertisement displays shall obtain prior written permission from the Commissioner on their land/properties.
(ii) Other concerned organizations will share 50 per cent of the revenue earned through Advertisement with respective Municipality within their jurisdiction.
(iii) It should also be ensured that the contracts are not allowed to continue beyond the contractual period. Any contract which is in contravention to these Bye-Laws should be allowed till the end date of the present contract. However, the organisations that had executed such contracts shall share 50% of the revenue from the date of effect of this Bye-Law.
33. Commercial advertisement fee for Category -1, 2 and 3 devices.— Every person, who erects, exhibits, fixes or retains upon or over any land, building, wall, hoarding, frame, post or structure or upon or any vehicle any advertisement or, who displays any advertisement to public view in any manner whatsoever, visible from a public street or public place (including any advertisement exhibited by means of cinematographs), shall pay for every advertisement which is so erected, exhibited, fixed or retained or so displayed to public view, such rates as mentioned in the Schedule-1.
34. Commercial advertising fee for category - 4 devices.— (1) Self-signage or self-advertisement having sum total of area less than/equal to 2.5 sq.m.:– No advertisement or signage will be allowed beyond the length of the shop. Signages with a total surface area less than or equal to 2.5 sq.m. for advertising (sum total of self signage device), per property/Business Establishments, shall not be subjected to 339
PART–II] LA GAZETTE DE L'ETAT
any charges. The self-signage shall be strictly installed/displayed in accordance with the general conditions laid for Category (4) devices in these Bye-Laws.
(2) Self-Signage having sum total of area more than 2.5 sq.m. :– No signage will be allowed beyond the length of the shop. Advertisement device/s for self-signage/s exceeding 2.5 sq.m. (sum total of self-signage device), the Owner of shop/Business Establishment/Institution, who erects, exhibits, fixes or retains upon or over part of building/property, where the business establishment is running its business, any such self-signage or advertisement, who displays any such self-signage advertisement to public view or visible from a public street or public place, shall pay for every such self-signage display which is so erected, e x h i b i t e d , f i x e d o r r e t a i n e d o r s o d i s p l a y e d t o p u b l i c v i e w, an advertisement fee at such rates as fixed by the Municipality, from time to time. The self-signage shall be strictly installed/displayed in accordance with the general conditions laid down for Category 4 devices in this Bye-Law.
————
SCHEDULE – 1
[see Bye-Law 3(1)]
Permission Fee for Various Categories of Advertisements
ZONE A
(All Arterial Roads within the Pondicherry Municipality)
Sl. Type of Permission fee per square feet No. Advertisement
for per year
Non- Illuminated Electronic Electronic
Illuminated display display
without with video video
(1) (2) (3) (4) (5) (6)
1 Self-advertisement * 1,500 2,500 3,500 4,000 340 LA GAZETTE DE L'ETAT [PART–II
(1) (2) (3) (4) (5) (6)
2 Third Party Advertise- 2,000 3,000 4,000 4,500
ments (includes wall wrap, gantry advertise- me nt, billboards, unipoles, etc.)
3 Ve h i c l e M o u n t e d 1,500 1,500 1,500 2,000
Advertisement.
4 Sp ec ia l typ e o f Will be decided by the Council on case to Advertisement like case basis based on the rates prevalent for balloons, drones or that category of advertisements in comparable a n y n e w t y p e o f Cities/States. Advertisement not covered under this Policy.
5 Temporary Advertise- ments at locations mentioned in Schedule-3 of this Bye-Law (permission fee per day only).
10 per square feet per day and a refundable caution depoist of 25% of the total permission fee which shall be remitted back to applicant on production of proof for proper removal of the temporary banners/hoardings immediately after lapse of display period failing which the caution deposit shall be forfeited.
* Above permissible limits stipulated in this Policy.
* * Advertisements such as billboards, gantry, unipoles, etc., which will be put up on public road or properties will be put up for auction as early as possible. In such auctions, the rates specified above will be the minimum base price for auctioning such category of Advertisement.
The following roads / streets of Pondicherry Municipality are designated as Zone A
1. M ahat ma Gand hi Road ( From M uthial pet Sa lai Stree t to
Subbiah Salai).
2. Mission Street 341
PART–II] LA GAZETTE DE L'ETAT
3. Barathi Street (From Muthialpet Salai Street to Subbiah Salai)
4. Anna Salai (from old distellery to old bus stand) (West, North
Boulevard).
5. Beach Road
6. H.M. Kasim Salai (Ambur Salai)
7. Netaji Subash Chandra Bose Salai (Gingee Salai)
8. Subbiah Salai (South Boulevard)
9. Lal Bhadur Sasthri Street (Bussy Street)
10. Maraimalai Adigal Salai
11. Cuddalore Road
12. 100 Feet Road (up to Marapalam Junction)
13. Dr. Ambedkar Road (Uppalam Road) (From Subbiah Salai to
Cuddalore Road).
14. Point Care Street
15. Thiruvalluvar Salai
16. Kamarajar Salai
17. Vallalar Salai (45 Feet Road) (from Anna Salai to Karuvadikuppam
Main Road).
18. Karuvadikuppam Main Road
19. East Coast Road (Falling within the Pondicherry Municipal Limit)
20. Lenin Street
21. AFT Mill Road
22. Anna Nagar Main Road
23. Sathya Nagar East Main Road
————
342 LA GAZETTE DE L'ETAT [PART–II
ZONE B (All areas other than Arterial Roads within the Pondicherry Municipality)
Sl. Type of Permission fee per square feet No. Advertisement per year
Non- Illuminated Electronic Electronic
Illuminated display display
without with video video
(1) (2) (3) (4) (5) (6)
1 Self-advertisement * 1,200 2,000 3,000 3,500
2 Third Party Advertise- 1,500 2,500 3,000 3,500
ments (includes wall wrap, gantry advertise- me nt, billboards, unipoles, etc.).
3 Ve h i c l e M o u n t e d 1,500 1,500 1,500 2,000
Advertisement.
4 Sp eci al Type o f Will be decided by the Council on case to Advertisement like case basis based on the rates prevalent for balloons, drones or that category of advertisements in comparable a n y n e w t y p e o f Cities/States. Advertisement not covered under this Policy.
5 Temporar y Advertise- ments at locations mentioned in Schedule-3 of this Bye-Law (permission fee per day only).
10 per square feet per day a refundable caution depoist of 25% of the total permission fee which shall be remitted back to applicant on production of proof for proper removal of the temporary banners/ hoardings immediately after lapse of display period failing which the caution deposit shall be forfeited.
* Above permissible limits stipulated in this Policy.
* * Advertisements such as billboards, gantry, unipoles, etc., which will be put up on public road or properties will be put up for auction as early as possible. In such auctions, the rates specified above will be the minimum base price for auctioning such category of Advertisement.
The roads/streets other than the streets/roads designated as Zone
A shall be treated as Zone B.
SCHEDULE – 2
(see Bye-Law 23)
P A R T –
I I ]
Details of Various Categories of Devices, Specific Condition, Permission Criteria, etc.
A. Summary of Category-1 Devices :
Status
Sl. Description of device No.
L A
Permitted (Subject to Not Permitted General and Specific Permission Criteria)
(1)
(2)
(3)
(4)
G A Z E T T E
1.1. Billboards/Unipoles/Bipoles–
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1.1.(i) Industrial area
Permitted –
1.1.(ii) Commercial area
Permitted –
E T A T 1.1.(iii) Recreational areas Permitted –
1.1.(iv) Crematoriums and burial grounds – Not permitted
1.1.(v) Transportation areas like airports/rail terminals/ Permitted –
bus terminals/truck terminals, etc.
3 4 3 1.1.(vi) Other areas like residential area, institutional, – Not permitted unless approved heritage, monument, etc., including mixed b y Comp etent Aut hori ty o n land use.
case to case basis.
(1)
(2)
(3)
(4)
3 4 4 1.1.(vii) On rooftops of residences R e s i d e n c e s i n Not permitted
commercials only permitted.
1.1.(viii) On mobile vans for purposes of advertising – Not permitted
L A 1.2. Trivision
Permitted in vehicle – free zones
1.3. Railway Bridge panels**
G A Z E T T E
– N o t P e r m i t t e d ( e x c e p t f o r authorised by Railway to conditions below).
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' 1.4. Flyover panels** Permitted Not Permitted (except for Railway subject to conditions below).
E T A T 1.5. Foot Over Bridge (FOB)** Permitted Not Permitted (except for Railway subject to conditions below).
1.6. Building wraps–
1.6.(i) Malls and Airport area Permitted –
[ 1.6.(ii) Cinema Halls
Permitted –
1.6.(iii) Commercial areas in market complexes Permitted –
P A R T –
I I 1.6.(iv) Commercial areas in residential areas Permitted – 1.7. Variable message advertising devices such
as LED, LCD Screens, etc.–
P A R T –
1.7.(i) Industrial area
Permitted –
I I ]
1.7.(ii) Commercial Area Permitted –
1.7.(iii) Recreational areas Permitted –
1.7.(iv) Crematoriums and burial grounds – Not permitted
1.7.(v) Transportation areas like Airports, rail terminals/ Permitted –
bus terminals/truck terminals, etc.
L A
1.7.(vi) Other areas like residential area, institutional, – Not Permitted unless approved heritage, monument, etc., including mixed by the Competent Authority land use.
on case to case basis.
1.7.(vii) On rooftops of residences – Not permitted
G A Z E T T E
1.7.(viii) On mobile vans for purposes of advertising Permitted –
D E
1.8. Ground-Level Hoardings Permitted for Airport –
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inside Malls, Market/ Shopping Complexes.
E T A T
3 4 5 * * Railways is permitted to install advertisements on Railway bridge, FOB, Railway land. However, it is conditional to clearance of site and billboard plan by Commissioner of the Municipality as there is concern about safety of such billboards as they hang over the road, which is used by motorists and pedestrians. Therefore, utmost structural stability must be provided by the two agencies during installation of such billboards and they will also be liable for any mishap. As such billboard on Foot- Over-Bridges, Flyover Panels, Railway Bridge Panels have the propensity of distracting Drivers due to head on view and could be potential safety hazards, all efforts should be made to avoid visual clutter and ensure both safety and aesthetics. The distance criteria of 75 metres between existing unipoles and existing FOB advertisement will not apply in this case.
B. Summary of Category 2 devices :
3 4 6 Sl. Description of device
Status
No.
Permitted (Subject to Not Permitted
General and Specific
Permission Criteria)
L A (1)
(2)
(3)
(4)
2.1. Public amenity mounted devices: garbage and toilet facilities Permitted –
G A Z E T T E 2.2. Devices mounted on service oriented facility Permitted –
D E
L 2.3. Devices mounted on roadside kiosks Permitted –
' 2.4. Devices along with information for public Permitted –
E T A T 2.5. Devices mounted on public assistance facility Permitted –
2.6. Pier or pylon mounted device–
2.6.(i) Flyover columns
Permitted –
2.6.(ii) Others
Permitted for any other –
[
area or surface on case
to case basis.
P A R T –
I I 2.7. Pole Kiosk
Permitted – 2.8. Protection screen/Nallah culvert advertising devices Permitted –
P A R T –
2.9. Informal advertising display board–
I I ]
2.9.(i) Residential area
Permitted –
2.9.(ii) Commercial area
Permitted –
2.9.(iii) Recreational areas
Permitted –
2.9.(iv) Public parks, gardens, etc.
Permitted –
L A
2.9.(v) Premises of public buildings Permitted –
2.9.(vi) Other areas along side road
– Not Permitted
G A Z E T T E
2.10. Vehicular Mounted Devices: Bus advertising - private Permitted –
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and public.
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2.11. Vehicular Mounted Devices: Delivery and service Permitted –
vehicle advertising.
E T A T 2.12. Taxi and intermediate public transport advertising Permitted –
2.15. Air Borne devices
Permitted on case to –
c a s e b a s i s ( s o c i a l
messages by Govern-
ment Agencies - free).
2.16. Roof mounted devices in residences – Not permitted
3 4 7 (1)
(2)
(3)
(4)
3 4 8 2.17. Flag Signs–
2.17.(i) Industrial area
Permitted –
2.17.(ii) Commercial area
Permitted –
2.17.(iii) Recreational areas
Permitted
L A 2.17.(iv) Crematoriums and burial grounds
– Not permitted
2.17.(v) Transportation areas like airports/ rail terminals/ Permitted –
bus terminals/truck terminals, etc.
G A Z E T T E 2.17.(vi) Other areas like residential area, institutional, heritage, P e rmit te d o n c as e –
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' monument, etc., including mixed land use.
to case basis by the
Competent Authority.
E T A T 2.17.(vii) Outside city limit
Permitted –
2.17.(viii) On rooftops of residences
– Not permitted
2.17.(ix) On mobile vans for purposes of advertising Permitted –
2.18. Device mounted on street furniture Permitted –
[
P A R T –
I I C. Summary of Category 3 devices :
P A R T –
Sl. Description of device
Status
I I ]
No.
Permitted (Subject to Not Permitted
General and Specific
Permission Criteria)
(1)
(2)
(3)
(4)
L A
3.1. Bus shelter and bus deport
Permitted –
3.2. Parking
Permitted –
G A Z E T T E
3.2.(i) Parking display boards
Permitted –
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3.2.(ii) Two sides of khokha
Permitted –
3.2.(iii) Parking tickets
Permitted –
E T A T Parking uniforms
Permitted –
3.3. Landscape advertising devices
Permitted –
3.3.(i) Fence advertising devices
Permitted –
3.3.(ii) Devices mounted on tree guards Permitted –
3.4. Traffic barricading
Permitted –
3 4 9 D. Summary of Category 4 devices :
3 5 0 Sl. Description of device
Status
No.
Permitted (Subject to Not Permitted
General and Specific
Permission Criteria)
L A (1)
(2)
(3)
(4)
4.1 Fascia Sign for self-advertising
Permitted –
G A Z E T T E 4.2 Awning Sign for self-advertising Permitted –
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' 4.3 Projected sign for self-advertising Permitted –
E T A T 4.4 Footway and roadside vendor sign for self-advertising Permitted –
4.5 Real estate sign
Permitted –
4.6 Welcome sign
Permitted –
4.7 Construction sign for self-advertising Permitted –
[
P A R T –
I I Specific conditions for different category of advertising devices specific conditions
P A R T –
CATEGORY – 1
I I ]
Sl. Type General Description of device Specific parameters
No. description
(1) (2) (3) (4) (5) (6) (7) (8)
1.1 Category one Large format Billboards/Unipole Length Width Max Height Min Ground
L A
outdoor
(Max) (Max) Clearance
Advertising
device.
G A Z E T T E
1.1.1 – – For roads less than 100 feet 6 m 3 m 10 m 2.5 m
roadway.
14 m for
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Railways
and Airport.
E T A T 1.1.2 – – F o r r o a d s m o r e t h a n 10 m 5 m 10 m for 2.5 m
100 feet roadway. Railways
and Airport.
1.2 – – Trivision - permitted on NA NA NA NA
in vehi cle free zo ne s.
The structure should be
safe and secure.
3 5 1 (1) (2) (3) (4) (5) (6) (7) (8)
3 5 2 1.3 Railway bridge panels 18 m 3 m – –
1.4
Flyover panels 18 m 3 m – –
1.5
Foot-Over-Bridge 18 m 3 m – –
L A 1.7 Variable message 10 m 5 m – –
Advertis ing devices
such as LED, LCD
Screens, etc.
G A Z E T T E 1.8 Ground-Level Hoarding 10 m 5 m 14 m –
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' Note :
E T A T (i) The Length and Width for advertising display for Category I devices can be interchanged/altered as per
suitability but, not exceeding the total area (Length multiplied by Width).
(ii) In the case of airports, the length and width for Unipole/Billboard and Ground Level Hoardings can be
increased on case to case basis up to the maximum dimension of 14 m x 8 m and 20 m x 5 m respectively,
by Commissioner, Pondicherry Municipality, Puducherry.
[
P A R T –
I I Specific Permission Criteria
P A R T –
CATEGORY – 1
I I ]
(a) Lateral placement * Not permitted in medians.
* Not permitted on traffic islands and where carriageways diverge.
* Not permitted on footpaths.
* Where the footpath does not exist the outdoor advertising device not
L A
permitted
* Shall not be permitted within 3 metres from the edge of existing carriageway.
G A Z E T T E
(b) Longitudinal Placement * Not permitted within 75 m. of any traffic red-light erected for the regulation of
D E
traffic.
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* Not permitted, if any, such form as will obstruct the path of pedestrians.
E T A T
* Not permitted, if, in any manner and at such places as to obstruct or interfere
with the visibility of approaching, merging or intersecting traffic.
* Not permitted within a round-about of diameter less than 25 m. as measured
from the outer width of the round-about.
* Distance between two advertisement displays on flyover panel/railway bridge/ FOB must not be less than 25 m. to avoid visual clutter. However, two
3 5 3
advertisement panel (back to back on Railway Bridge Panel/Flyover Panel/FOB, i.e., both sides facing traffic) of specified size shall be permitted on Railway 3 5 4
Bridge Panel/Flyover Panel/FOB at one location subject to the conditions mentioned at Footnote below the Summary for
* Category-1 Devices.
L A (c) Other Placement * The locations where large format outdoor devices are placed along the sides of the railway bridge, flyover than maximum height of the device from the road level shall be measured clearly from the top of flyover and centre of the
flyover.
* Building wrap will be permitted strictly on Malls, Airport area, Cinema Halls,
G A Z E T T E
commercial buildings, market/shopping complexes.
D E
* Building Wraps shall not create any hindrance in Ventilation, Natural Lighting
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and Opening of Doors/Windows.
* Building Wraps shall not cross/on the Roof Top Level of the Building and shall
E T A T
be displayed within the building boundaries.
* Not permitted in residential areas
* Not permitted within 75 m. of another Category 1 device except Building
Wraps.
[
* The minimum distance to be maintained between any two Building Wraps shall be 10 m., however, the minimum distance between any two building wraps can be increased depending on site conditions on case to case basis so as to avoid
P A R T –
visual cluttering by the Competent Authority.
I I Specific Conditions and Provisions
P A R T –
CATEGORY – 2
I I ]
Sl. Type General Specific parameters Special conditions No. description
Length Width Area Min
Ground clearance
L A
(1) (2) (3) (4) (5) (6) (7) (8)
2.1 – Public amenity – – Up to –
G A Z E T T E
mounted devices: 23 sq.m. Garbage and per single toilet facilities. unit.
D E
Permitted only over approved surfaces of specified properties designed for providing certain civic amenity/facility/service for public benefit.
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E T A T
The amenity shall not interfere with the general function of the road or premises or cause impediment to sight distances for motorists.
3 5 5
The activities of the amenity shall not spillover beyond the designated area onto the surroundings, unless otherwise permitted.
(1) (2) (3) (4) (5) (6) (7) (8)
3 5 6
L A
The facility will not be allowed to be used for any other purpose than what has been agreed to in the contract. No device placed within the designated arca of facility shall project beyond the assigned surface proposed in facility.
G A Z E T T E
D E
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The amenity and the device mounted on the surface of facility shall be such that it creates no hindrance to the flow of vehicular or pedestrian traffic.
E T A T
The advertiser shall be responsible for providing services like water, sewage, garbage collection, etc., as required for smooth functioning of the facility or as per the terms of the agreement.
[
P A R T –
I I
Daily and regular upkeep shall be the responsibility of the advertiser, is also responsible for maintenance of hygienic conditions in and around the facility or as per the terms of the agreement.
P A R T –
I I ]
General illumination required for the functioning of the facility shall be provided and maintained by the Advertiser.
L A
Allotment will be made through tender system or through other transparent system as laid down by the Corporation.
G A Z E T T E
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E T A T
The space required for group/queue formation wherever applicable in front of the facility shall be included in the setback from the adjoining curb line or any adjoining structure or site features.
No advertising shall be permitted till the facility is completely operational.
An "Out of Service" sign shall be placed on the facility in case of the facility becoming non-operative on account of fault, repair or routine maintenance.
3 5 7 (1) (2) (3) (4) (5) (6) (7) (8)
3 5 8
All defunct or non-operational facilities shall not be allowed to advertise any advertisement.
L A 2.2 Devices Drinking water, < 7 0 % o f t h e The unit will – –
mounted on kiosk outside visi ble ar ea to be allowed
service colony to public. to display
oriented facilitate payment up to 3
G A Z E T T E facility. of bills/etc., panels, each
D E (G2C kiosk). not more
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than
3 m. x 3 m.
E T A T 2.3 Devices Tea/Cold Drink – – < 2.25 sq.m. –
mounted on Kiosk/Fruit juice,
road side Snack bar, Florist,
kiosks. Paan, cigarette,
A strict control shall be maintained on the timing of operation of the facility or service and the same shall be displayed appropriately on the facility interface.
kiosk, puncture
[ repair, Kiosk for
barber cobbler,
P A R T – milk booth, etc.
I I 2.4 Devices City maps, colony – – < 2.25 sq.m. – –
along with maps, etc.
P A R T –
I I ]
information
for public.
2.5 Devices Police Assistance, – – < 2.25 sq.m. – –
mounted Traffic Police
on public Assistance, Tourist
L A
assistance Assistance.
facility.
2.5.1 Devices Benches, clock – – < 2 sq.m. –
G A Z E T T E
mounted towers, dustbin,
D E
Advertisement on street furniture shall not exceed 2 sq.m. on a single side.
on street. etc.
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E T A T
When more than one facility is installed parallel to the roadways or in a cluster, they shall be separated by a minimum of 5 m. distance.
3 5 9
Shall not be placed so as to obstruct pedestrian movement and shall be located so as to not create a hazard for traffic, bicycle or wheel chair users in and around the locations.
(1) (2) (3) (4) (5) (6) (7) (8)
3 6 0
Not permitted on a road median, which is less than 1.2 m. wide.
Shall not have sharp edges with a view to avoid a chance of injury or damage to any person or object.
L A
G A Z E T T E
On arterial roads with kerb, the facility should be placed no closer than 1 m. from the face of the kerb shall be not less than 0.5 m.
D E
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' 2.6 Pier or pylon Road flyover 0.76 m. 0.1 m. Not 1.2 m.
mounted pylons.
exceeding
E T A T
* Device mounted on street furniture shall be non-reflective in nature.
device.
0.91 sq.m.
* Surface mounted device shall be permitted only in the landscaped area under Flyover. and shall not spill over to the roads footpaths or to the top.
[
P A R T –
* No Pier surface mounted device shall be permitted on the pier abutting a traffic intersection.
I I * The Pier surface mounted device shall be fitted on every
P A R T –
I I ]
alternate pier after the traffic intersection wherever it cuts
under the viaduct or the flyover.
* Surface mounted device shall be mounted on two sides of the Flyover pier in the direction of the L A
traffic flow and not parallel to it.
* In case of their being more than one Pier per bay as in the case of Flyovers, maximum of two
G A Z E T T E
D E
surface mounted device shall be permitted per bay preferably on L
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the outer road- side piers.
E T A T
* The Pier surface mounted device shall be fixed to the Pier with extreme care without causing
any damage to the structure.
* Minimizing the contact points with the Pier, the fixing member shall be invisible and concealed
3 6 1
behind the sign.
(1) (2) (3) (4) (5) (6) (7) (8)
3 6 2
* The Rights for advertising under the Metro viaducts and
Roadway Flyovers shall be
granted in lieu of provision and
maintenance of landscaping of
L A
the areas located directly under
the Viaducts and Flyovers.
2.7 Pole Kiosk – 0.76 0.1 m. Not 1.2 m.
G A Z E T T E
exceeding
* Shall not exceed 0.91 sq.m. of advertisement display area and D E
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0.91 sq.m.
shall only be displayed in
'
portrait format.
E T A T
* Under no circumstances shall a sign project beyond 0.1 m. from
the face of the pole on which it
is mounted.
* Advertisement devicess hall not be placed so as to obstruct
[
pedestrian movement or view of
the traffic (in case, where sign
P A R T –
is placed on the median of the I I P A R T –
road) or pedestrians (where sign is placed over a pedestrian walkway).
I I ]
* The commercial advertising sign attached to Pole Kiosk shall be non-reflective in nature.
L A
* The top of advertisement device shall be at least 2 m. below any light fixture and the bottom of such poster not less than 3.0 m. above the ground level.
G A Z E T T E
D E
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* Advertisement device shall not cover any Mandatory/ Cautionary signs or the cover plates on street lamp pole.
E T A T
* Advertisement device shall not be displayed on the first three street lamp poles from any intersection or traffic light.
3 6 3
* Only one Advertisement device structure (single frame containing one or two back to back posters) is permitted per street lamp pole.
(1) (2) (3) (4) (5) (6) (7) (8)
3 6 4
* The sides, top/bottom and the rear sides (in case of single
sided sign) shall be framed with
an appropriate material to hide
the inside and their fixing L A
system. The material of the
poster can be paper (large size
printed paper) or stretched vinyl
sheet.
G A Z E T T E
D E 2.8 – Protection screen/ 1.2 m. 1.8 m. < 2.16 0.75 m.
L
* No projection, cutout on the
' nallah culvert
sq.m.
pole kiosk is permitted.
advertising
E T A T
* Permitted only on road-facing
devices.
side.
* Shall be centered along with the structural grid of the existing
pro tect ion scre en by p lacing
t he m c e n t r a l l y i n b e t we e n
[
t he s t r uc t ur a l s up po r t
a l t e rna t e l y, e . g. , o ne fi l l e d
P A R T –
and two empty.
I I * The advertising sign shall in no case project above the top of
P A R T –
I I ]
the edge of the protection
screen.
* The device panel corners shall not have sharp edges with a
view to avoid any chance of
L A
injury or damage to any person
or object.
2.9 – Informal advertising 2.5 m. 1.2 m. < 3 sq.m. 1.2 m.
G A Z E T T E
display board.
* Informal advertising devices should be restricted to a
D E
demarcated basis in
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Government/Private.
E T A T
* Colonies, inside market areas, near public parks and the
premises of public buildings.
Informal advertising shall not be
permitted along the roads. The
billboard/poster will be allowed
for a maximum period of 48
3 6 5
hours.
(1) (2) (3) (4) (5) (6) (7) (8)
3 6 6
L A
G A Z E T T E
D E
* In formal advertising devices should be restricted to the specific site/wall as may be provided by the Municipality in each of it wards, near Government/Private Colonies, inside market areas, near public park and the premises of the public buildings. No political/ religious/social poster free of cost will be allowed beyond the stipulated area.
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E T A T
* In Municipal area, the billboard/ poster will be allowed for a maxi mu m p e ri o d o f 1 we ek . No p olitical/reli gious /social poster free of cost should be allowed to be pasted beyond the stipulated area.
2.10 – Vehicular Mounted – – – –
[ Devices:
Bus advertise in
P A R T – Private and public.
I I
* Area for advertisement/name/ logo shall not exceed 75% of the surface area on each side of the vehicle except the front of the vehicle.
* Permitted only on vehicles whose primary purpose is to
P A R T –
I I ]
serve a useful function in the
transportation or conveyance of
persons or commodities from
one place to another, unless
otherwise specified, no
transportation vehicle shall be L A
used for the sole purposes of
advertising.
G A Z E T T E
* No vehicles carrying advertisement shall be parked
D E
on a public right of way or in a
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location on a private property,
which is visible from a public
E T A T
right-of-way.
* No animation or movement in any form shall be permitted in
fleet advertising.
* Advertising devices will be allowed inside the public utility
vehicle.
3 6 7 (1) (2) (3) (4) (5) (6) (7) (8)
3 6 8
* Bus Advertising devices shall not interfere in any way with the mandatory vehicle signs
such as purpose of the bus service, number plate, etc.
L A 2.11 – Vehicular Mounted – – – – The City Rails running within the city limits can use the entire exterior
G A Z E T T E Devices in Metro trains City rails.
body of the rail wagon for the purpose of advertisement.
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' 2.12 Vehicular Delivery and service Na Na Na Na * Area for Advertisement/name/ logo shall not exceed 50% of the
E T A T Mounted vehicle advertising. Devices.
surface area on each side of the vehicle.
* Separate application for separate delivery vehicle, with
detail of registration number, etc.
[
* Taking clearance from Traffic Police and RTO, etc., shall be
P A R T –
I I
the responsibility of advertiser.
P A R T –
I I ]
* The delivery vehicles shall only be permitted to advertise the own product/service offered/ carried by the company/owner.
2.13 – Taxi and intermediate – – – – * Area for Advertisement/ name/ logo shall not exceed 75% of the surface area on each side of the vehicle.
public transport like auto rickshaw and radio taxis.
L A
* Separate application for separate taxi, with detail of registration number, etc.
G A Z E T T E
D E
* No animation or movement in any form shall be permitted on taxi advertising
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* Taking clearance from.
E T A T
* Traffic Police and RTO, etc., shall be the responsibility of advertiser, and the conditions set by them shall be followed.
2.14 – Mobile vehicle for – – – – –
purposes for advertising: Not permitted
3 6 9 (1) (2) (3) (4) (5) (6) (7) (8)
3 7 0 2.15 – Air Borne devices – – – 19.5 m. * The Air Borne Device shall, be erected, fixed and secured in accordance with the specified guidelines as per Municipality offer letter/contract/agreement. L A
* The gas used in inflating the balloon shall not be hazardous or flammable.
G A Z E T T E
D E
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* No other smaller balloons shall be attached to the balloon or its supporting or secure lines.
E T A T
* Air Borne Device not be permitted in the air funnel area.
2.16 – Flag Signs 2 m. 1.5 m. 3 sq.m. 2.2 m. * Flag Signs advertising device shall be permitted only in commercial areas/ markets.
[
P A R T –
* This advertisement device shall be useful in attracting the shop owners in the market area to display their product for selling I I P A R T –
I I ]
through smaller and uniform advertising medium which shall enhance the city aesthetics by way of advertisement on uniform platform.
L A
Note: The Length and Width for advertising display for Flag Sign is devices can be interchanged/altered as per suitability but, not exceeding the total area (Length multiplied by width).
G A Z E T T E
Specific Permission Criteria
D E
CATEGORY – 2
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(a) Lateral placement * Not permitted in road medians excluding Pole Kiosks.
E T A T
* Not be permitted on traffic islands and where carriageways diverge so much
that oncoming traffic is not visible.
* Not permitted within the pedestrian footpath and if, any part of device is
projected in the right of way.
* A minimum gap of 2 m. must be maintained between amenity and
* Site features like pavement curbs, trees, electrical poles, boundary walls, etc.
3 7 1 (b) Longitudinal Placement * The distance shall be maintained as per the specific contract clauses as 3 7 2
mentioned by the Municipality while inviting tenders and proposals.
* Any deviation from the clause shall be approved by the Competent Authority.
* For devices mentioned under 2.1 for amenities, the location shall be such that it does not result in inappropriate stopping or parking of vehicles on roads.
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* A minimum gap of 2 m. must be maintained between amenity and site features
like pavement curbs, trees, electrical poles, boundary walls, etc.
* Unless specified, the principle of lateral and longitudinal placement will be
applicable to category 1 device only.
G A Z E T T E
D E
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E T A T
[
P A R T –
I I Specific Permission Criteria
P A R T –
CATEGORY – 3
I I ]
Sl. Ty p e Descript Specific parameters Special conditions
No. of device
Length Width Area Max Min ground
Hight clearance
(1) (2) (3) (4) (5) (6) (7) (8)
(9)
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3.1 – Bus Shelter A s A s A s A s A s
The approach end of passenger
and Depo approved approved approved approved approved
transport shelter shall be either open
by the by the by the by the by the or transparent to provide waiting
Competent Competent Competent Competent Competent
passengers with maximum visibility of
G A Z E T T E
Authority Authority Authority Authority Authority
the approaching passenger transport D E
on case on case on case on case on case
vehicle. The advertisement can either
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to case to case to case to case to case
be backlit or non-lit, front lighting
basis. basis. basis. basis. basis.
with additional projected brackets, etc.
E T A T
Th e a d ve r t i s e me n t d ev i c e s s h a l l
not project outside the roof top
boundary. Non-static illumination,
neons, changing LEDs, changing of
illumination colour, flashing lights,
etc., are not permitted. A minimum
specified gap maintained between the
bus shelter and the site features like
3 7 3 (1) (2) (3) (4) (5) (6) (7) (8)
(9)
3 7 4
trees/shrubs, pavement curbs,
boundary/building walls, electrical
poles, etc. Since, a BQS would only be
erected at a site where it is not a traffic
hazard, the advertisement on the BQS L A
should be excluded from the various
conditions of minimum distances from
road junction, etc. The content of
advertisement will be governed as per
G A Z E T T E
the general.
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E T A T * Any Advertising Device attached to a passenger transport shelter or a seat requires relevant approval of Competent
Authority.
* Sponsorship arrangements for the supply of infrastructure may be managed by Municipality subject to keeping in
considerations the interest of both.
* The proponent shall provide evidence of a public liability policy of insurance and must provide indemnity for all
such installations.
[ The bus shelters shall be provided with a city map of the neighborhood area close to bus stop, the map shall be provided
P A R T – on the side panels for the commuter to read easily.
I I 3.2 – Parking As approved by the Competent Authority on case
to case basis.
* No part of the parking advertising device shall project into the public
P A R T –
right of way.
I I ]
* Parking signs should be electronic controlled to give clear information
about occupancy status. Free Standing
parking advertising devices shall be
placed on the edge of the Authorized
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Parking Lots in a manner as to not
interfere with vehicular or pedestrian
movement into and out of the facility.
G A Z E T T E
* Advertising Sign face/of the Free Standing advertising devices in parking D E
area shall be Oriented inwards facing
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the parking bays.
E T A T
* The number of free standing devices shall be determined by the peripheral
length of the Parking facility.
However, overall spread of the
parking advertising Signs shall not
exceed 50% of the Sum total of the
peripheral length and the same shall be
spread across to a maximum of three
sides of the peripheral edge.
3 7 5 (1) (2) (3) (4) (5) (6) (7) (8)
(9)
3 7 6
* Minimum distance to be maintained
shall not be less than 1.5 m.
* No Free Standing. periphery of the
following :
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(i) Access road passing front of the Parking Lot / filling station.
(ii) Shopping Arcade/Precincts.
(iii.) Access roads/land leading to
another facility beyond.
G A Z E T T E
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* The Power Supply shall be as per mentioned in general permission criteria.
E T A T
* System of state parking may be introduced which may be supported by the finances being accrued from the advertisement displayed on the stacks.
3.2.1 – Parking – – Up to – 7 ft.
(Two
18 sq.m.
* Two displ ay bo a rd s of the s ize 40 ft. x 8 ft. each shall be permissible in each parking site.
display
boards).
[
P A R T –
* The boards will contain advertisement at first half portion (20 ft. x 8 ft.) and parking rates prescribed at the other half portion.
I I 3.2.2 – Two sides – – Up to – – * Each parking has a provision for erection of a Kiosks for keeping
of Kiosks. 18 sq.m.
P A R T –
helmets, sitting of parking attendants, I I ]
etc. on.
* which advertisement will be permitted on any two sides with the maximum
limit of each display not exceeding
20 ft. x 8 ft. It will be duty of the
advertiser to ensure that kiosks are L A
well lit and aesthetically built.
3.2.3 – Parking A s A s A s A s A s
* The Parking Tickets shall contain Municipal hologram on the front side
Tickets approved approved approved approved approved
G A Z E T T E
with parking fee and advertisement on
and by the by the by the by the by the
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the reverse side.
Uniform. Competent Competent Competent Competent Competent
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Authority. Authority. Authority. Authority. Authority.
* There will be uniformity in the parking tickets in all authorized
E T A T
parking areas.
Specific permission criteria for parking:
The parking advertising rights shall be clubbed with developing a proper parking information system that should provide real time information on the proper location and availability of parking spaces to facilitate the vehicle owners as well as the Municipal Authorities for better management of the existing parking scenario.
3 7 7 Provision at the entry and exit point regarding the parking fee, timeline, name of the parking site owner with telephone number, complaint box, along with advertising devices shall be provided. The parking attendant shall be in uniform with logo in front of uniform and advertisement at rear is permitted. Also the advertisement on parking tickets and small kiosk erected inside.
(1) (2) (3) (4) (5) (6) (7) (8)
(9)
3 7 8 3.3 – Landscape – – – – –
advertisement
* All Landscape advertising devices shall be located only at design location as approved by Municipality
device.
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* All Landscape advertising device shall be adequately maintained to assure continued readability of the message
G A Z E T T E
D E
* Advertiser shall be responsible for suitable upkeep and maintenance pruning of vegetation surrounding the landscape advertising such as shrubs, etc., to enable the visibility of the advertisement.
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E T A T
* No Landscape advertising device shall project beyond the assigned surface on which it is fixed.
* Advertiser shall be responsible for all Landscaping related work including planting, daily maintenance and watering, etc.
[
P A R T –
* Permission should be given to the registered advertiser. The requirement of the landscape advertising for the specific zone shall be led down as decided by the Commissioner.
I I 3.3.1 – Fence 1.5 m. <0.3 m. 2.25 sq.m. 1.5 m. As per
Advertising including approval
* The Fence Advertising Signs shall be Advertising Plates measuring 0.2
P A R T –
devices. base. o f
sq.m. in area.
I I ]
Competent
Authority.
* The fence over which Sign is fixed shall consist of fence modules of
specified design. In case of locations
where the fence modules are not
already in place the same shall be
designed and approved by the
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Concerned Authority.
* The signs shall be fixed on the outer face of the fence parallel to the
G A Z E T T E
direction of the traffic flow.
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* The sign shall be permitted on every alternate fence module maintaining a
minimum interval of 3 m. any two
E T A T
signs.
* The sign shall be centered and aligned to the centre of the fence module
horizontally.
* The total number of fence advertising signs appearing on a particular fence
shall depend on the design and length
of the fence.
3 7 9 (1) (2) (3) (4) (5) (6) (7) (8)
(9)
3 8 0
* The fence shall be covered with green cover such as creepers, etc., to the maximum extent possible planted from within.
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* No illumination in any form shall be permitted on the fence advertising sign.
G A Z E T T E
* All fence advertising sign shall be non-reflective in nature. No retro- reflective, reflective film or paint shall be used on fence.
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measuring 0.3 m. x 0.3 m.
mounted on
shall be approval
E T A T tree guards.
integral of
* The tree guards shall be provided with
part of Competent
1.5 m x 1.5 m.
tree guard. Authority.
[
P A R T –
I I
P A R T –
I I ]
* Advertiser shall make sure to plant, maintain, prune and water the plant without causing any damage to the tree guard or the tree guards advertising sign.
* No illumination in any form shall be permitted on the Tree Guards advertising sign.
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* Following ratio of 70:20:10 proportionate numbers of Tree Guard Advertising Signs shall be distributed at regular intervals for Commercial Advertising, social message and logos of participating agencies respectively.
G A Z E T T E
D E
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* Permutations and combinations shall be worked out according to the frequency of the Sign.
E T A T
* Permission should be granted in a
transparent manner.
3.4 – Traffic 0.6 m. 0.3 m. – – Mounted * Signs shall be advertising plates
measuring 0.6 m. x 0.3 m.
Barricading.
on traffic
barricading. * Advertising sign shall be an integral
part of the design.
* The advertising sign attached to the barricading can be reflective in nature. 3 8 1 Specific Conditions
3 8 2
CATEGORY – 4
Sl. Ty p e Descript Specific parameters Special conditions
No. of device
Length Width Area Max Min
Hight ground
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clearance
(1) (2) (3) (4) (5) (6) (7) (8)
(9)
4.1 – – N a 0.3 m. – <0. 9 m. in 2.5 m.
G A Z E T T E
* All Fascia signs shall conform (should not exceed) to a maximum height of 0.9 m.
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E T A T
* No part of any such sign shall extend above the level of the wall upon or in front of which it is situated.
* The width of the signage is allowed to extent of the width of the shop- External Fascia signs shall be mounted at a datum line not lower than 0.9 m. from top finished level.
[
P A R T –
general and c a n b e i n c r e a s e d u p t o 2 m . d e p e n d i n g on the site c o n d i t i o n and subject to approval o f t h e Commissioner on case to case basis as explained in t h e n o t e below.
I I
* Within the enclosed corridors or verandah like in location, the fascia sign must follow the datum line coinciding with the top of the shop/ business opening.
* Incase of double height openings in frontage the datum line of the sign
P A R T –
shall be at 0.9 m. from the soffit of I I ]
the ceiling.
* The signage should not obstruct the open railings, jail, grill or any
architectural features. Incase the
signage is placed below a railing or
grill, its datum line shall coincide with
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the slab level or up to 0.9 m. from the
bottom of the drop whichever is less
to expose the architectural design of
the railing.
G A Z E T T E
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* Each business shall restrict itself to only one fascia sign. The signs by no
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means shall exceed the frontage of the
premises of the business (in terms of
E T A T
the Width). Permitted for each
business establishment having a rear,
or side building face with a public
entrance.
* One additional fascia sign is permitted on each wall face fronting on a
dedicated pedestrian or vehicular
3 8 3
street or parking lot.
(1) (2) (3) (4) (5) (6) (7) (8)
(9)
3 8 4
* Internal illumination of a translucent sign face, or individual letters,
characters or figures shall be permitted,
such that the sign face, letter or
character glows.
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* Flashing and Mechanical Movement graphics are not permitted. Excessive
or Special Illumination Schemes, both
G A Z E T T E
on and within buildings (including
windows and doorways) and sites
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shall not be permitted. Illuminated
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and animated signs are not to detract
from the architecture of the supporting
E T A T
building during the daytime.
* The Owner of Shop/Business Establishment/Institution shall only
be permitted to advertise the
organization/business name/logo for
self- signage having area less than/equal
[
to 2.5 sq.m. which is free of charge,
no surrogate advertising shall be
P A R T –
permitted.
I I * The Owner of Shop/Business Establishment/Institution shall be
P A R T –
permitted to advertise the I I ]
organization/business/ product/service/
name/logo for Self-Signages having area
more than 2.5 sq.m. subject to
payment of Advertisement Fee and
Prior written Permission of
Commissioner of the Municipality. L A
Note : The maximum height limit of Self-Signages for Commercial Institutions, Showrooms, Hotels, Restaurants, Marts, Shopping Complex, etc., shall be maximum 2 metre (proportionate to the Building facade area) as decided by the Commissioner, on case to case basis. The signage shall not block natural light or ventilation in building/premise and shall not contravene the criteria mentioned above in general conditions.
G A Z E T T E
D E
4.2 O n – <2 m. <1 m. <2 sq.m. As per 2.7 m. * A sign shall be fixed at right angles to
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the street line.
premises
approval
signs.
of the
E T A T Awning Sign:
Competent
* Where enterprise facades exceed 20 m. in length, more than one sign may be
authority.
allowed, spaced at a minimum of 6 m.
intervals.
* Self-illuminated Awning Signs are not
permitted.
* Permitted only on premises used for commercial, office, industrial or 3 8 5
entertainment purposes.
(1) (2) (3) (4) (5) (6) (7) (8)
(9)
3 8 6
* No Under-awning sign shall project at any point more than 100 m.m. from the surface to which it is affixed.
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* No Under-awning sign shall exceed a vertical dimension of 600 m.m. and a horizontal dimension of 900 m.m.
G A Z E T T E
* No Under-awning sign shall extend above, below or beyond any extremity of a parapet wall, balustrade, railing, beam or fascia.
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E T A T
* Not more than one Under-awning sign per facade per enterprise shall be allowed, unless the facade exceeds 20 m. in length, where more than one sign shall be allowed, if, they are spaced at a minimum of 6 m. Intervals.
4.3 – Projected – – – – –
sign:
for self-
* Maximum height of letters: not exceeding 250 m.m. when horizontally aligned; not exceeding 400 m.m. when vertically aligned to the sign.
advertising
[ only.
* Maximum height of logo shall not exceed 750 m.m. within the sign
P A R T –
I I
surface.
P A R T –
I I ]
* In no case shall any projecting sign be attached to a lamp post, traffic sign or any vertical structure other than the shop front where the business or
* service is practiced.
* In no case, shall any projecting sign be attached to a heritage building, educational facilities, and buildings that house Government Offices.
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– Installed on – – – – >2.5 m.
building Ht.
but
* Projecting signs overhanging public land must have a minimum clearance
not exceeding
< 9 m.
of 2.5 meters above ground level (or
G A Z E T T E
18 m.
a foot path).
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* No projection of the signage or any part of its supports or frame-work
shall project more than 1 m.
E T A T
* beyond the building.
* The sign shall not project more than 0.6 m. beyond the building, or plot
line facing the street.
* A projecting sign shall not be fixed other than at right angles to the street
3 8 7
line.
(1) (2) (3) (4) (5) (6) (7) (8)
(9)
3 8 8
* No projected sign shall be attached to the transom of a doorway or display window.
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* No projecting signs shall extend above the parapet or top most edge of a roof or above the part of the building face to which it is attached.
– Installed on – – – – 12 m.
building Ht.
* Only one projecting sign shall be allowed per enterprise façade
G A Z E T T E not exceeding
provided the width of the facade is at D E 36 m.
least 4.5 m.
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E T A T
* Only one projecting sign per façade shall be permitted vertically as well as
horizontally.
* Material of the framework or supporting structure of the sign
should be made of non-combustible
material.
[
* The lateral movement of the sign should be restricted and restrained
securely using appropriate bracing/
P A R T –
I I
bracketing to prevent from swinging.
* The projecting sign shall be designed so that it is capable of supporting
P A R T –
reasonable horizontal as well vertical
I I ]
load at all points/loading points.
4.4 – Foot way and 0.6 m. 0.6 m. 0.36 sq.m. 1 m. Na
road side
* Footway signs are permitted within the Clear Zone provided that the
vendor sign.
structure, which performs the sole
purpose of supporting the Advertising L A
Device, is frangible.
* No portion of a footway signs shall project over the carriageway or any
G A Z E T T E
surface used by motor vehicles.
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* The placement of a footway sign not cause a safety hazard to other traffic
(e.g. Pedestrians and cyclists).
E T A T
* Generally be limited to one sign per premises in busy business precincts.
* Generally be limited to two signs per premises where there is more than one
business on the premises.
* Be located directly outside the
3 8 9
premises they refer to.
(1) (2) (3) (4) (5) (6) (7) (8)
(9)
3 9 0
* Not be located so as to restrict sight distance on approaches to
intersections or the restrict the
visibility of other authorized signs.
* Be permitted only during trading L A
hours.
* Footway signs shall have a maximum height of 1.0 metre, a maximum width
of 0.6 metres and a maximum depth
G A Z E T T E
of 0.6 metres.
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* Footway signs shall relate only to the business or product that may be
E T A T
obtained on the premises.
4.5 – Real estate Na Na < 2 sq.m. 1 m. Na
sign:
* A Real estate Sign shall be erected to advertise the sale/rent or lease of
For self-
property upon which the sign is
advertising
placed.
only.
* All Real estate Sign shall be
[
temporary in nature.
* All Real estate Sign shall be non-
P A R T –
I I
illuminated.
* All Real estate Sign shall be displayed only during the times the premise is
P A R T –
open for inspection or to be let out. I I ]
No Real estate sign shall be placed at
a distance less than 4 m. from the
street line or the road right-of-way.
* A Real estate Sign shall be placed so as to not impede pedestrian or traffic
now.
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* Real estate sign shall be limited to one
sign per street face.
G A Z E T T E
* The maximum size of Real estate Sign permitted shall not exceed 2 sq.m.
D E
(but not more than 1 sq.m. per side).
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* A Real estate sign shall not have letters, figures, symbols or similar
E T A T
features that exceed 0.5 m. in height.
4.6 – Welcome – Na < 3.85 1.6 m. –
* The content of welcome sign must be
sign.
sq.m.
approved by Commissioner.
4.7 – Construction Na Na < 4.4 3 m. Na
sign:
sq.m.
* Under no circumstance shall a Construction Site sign be permitted
For self-
prior to the issuance of first building
3 9 1 advertising only.
permit.
(1) (2) (3) (4) (5) (6) (7) (8)
(9)
3 9 2
* A sign shall not be permitted unless there is direct access to that road from
the property being advertised.
* Signs shall be located as close as practicable next to, and parallel to, L A
the property alignment.
* A sign shall not interfere with any
underground services.
G A Z E T T E
* No portion of a sign shall project over the carriageway or any surface used
D E
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by motor vehicles.
E T A T
* The placement of the sign shall not cause a safety hazard to traffic (e.g.
vehicles, pedestrians and cyclists).
* Signs must not present a danger to traffic when exposed to natural wind
forces or wind created by passing
vehicles.
[
* One or more signs as per the guide, with a maximum area of 1 sq.m, may
P A R T –
be displayed per property.
I I 393
PART–II] LA GAZETTE DE L'ETAT
Permission Criteria for Self-Signage
CATEGORY – 4
* All on premises advertising devices/business/trade signs should be restricted to commercial areas and authorized business/trade establishments within institutional areas.
* Under no circumstances shall on Premise Advertising Device be
permitted in residential areas.
* Under no circumstances shall illuminated on premise signs be permitted to be in shops/commercial establishments facing residential areas on streets with width less than l2 metres.
* No sign shall be attached in any way to trees or shrubs.
* No Trade and Business sign, messages, posters or printed material of any nature shall be pasted onto any supporting column, pillar or post.
* On Premise Advertising Device in any from shall not obstruct any pedestrian movement (vertically and laterally), fire escape, door or window openings.
* No On Premise Advertising Device shall be in any form or manner
interferes with openings required for light and ventilation.
* Under no circumstances shall On Premise Advertising Device be located to obstruct or alter the frontal silhouette of any transparent/ translucent surfaces/openings.
* Non-illuminated transparent translucent signs shall be permitted on
transparent, translucent external surfaces at any level.
* No trade and business sign shall be in any form or manner interfere with fire safety transit/exit space requirements and prescribed norms.
* All On Premise Advertising Device should under no circumstances reflect activity/activities other those undertaken within the premises.
* No sign shall contain additional advertising -promoting products or services other than approve use of the premises or site irrespective of whether that product or service is provided, sold or available on the site.
394 LA GAZETTE DE L'ETAT [PART–II
* All On Premise Advertising Device must have the compulsory
required information as under:
* Name of the trade and business
* Shop/Premise number
* All On Premise Advertising Device must conform to the prevailing
laws with regard to decency, decorum, social harmony, etc.
* All the signs be visually interesting and exhibit a high level of
design quality.
* All On Premise Advertising Device must conform to structural/ architectural discipline of the surface/edifice/building/open areas.
* The scale and location of a sign should be compatible not only with the building to which it is affixed but, also take into consideration
nearby buildings, streets and existing signs.
* Materials used and all On Premise Advertising Device should be
non-polluting, fire resistant and injury proof.
* Any new sign shall consider existing signs on a building, site or adjoining streetscape to ensure that the sign does not give rise to
visual and/or physical clutter.
* All signs shall have a minimal projection from a building.
* The cabling and conduit should be concealed from view of the sign and any supporting structure from all angles, including visibility
from the street level and nearby higher buildings and against the
skyline.
* No sign under any circumstances shall be supported from, hung or placed on other signs. Each sign should be self-supporting or fixed
securely with the architectural structure.
* Signs painted on or applied on the roof of a building are not permitted. Signs built and/or suspended from the roof at the roof
level are also not permitted.
* The sign information should be kept to a minimum in the interest of
both aesthetics and traffic safely.
395
PART–II] LA GAZETTE DE L'ETAT
* Where subordinate information is allowed, the name or use of the business shall be the dominant message on the sign- No supplementary (as in bylines, product specifications and selling
propositions) and subordinate information (addresses, telephone numbers and other such details) which seeks the attention of Drivers
along vehicular stretches will be allowed as they present a traffic hazard.
* Sign should be non-reflective such that they do not flash or glare at
Drivers on the streets.
* Signs should not use reflective surfaces as mirror foils, etc., as the use of such material are visually disruptive to traffic and can be
hazardous to oncoming Drivers.
* All permitted signs would attract levies payable as outlined by the
Municipality.
————
SCHEDULE – 3
[see Bye-Law 20(4)]
Places Identified for Erection of Temporary Advertisements
Sl. Name of the Locn Permitted Locations Permitted No.
No. Constituency Sl. for display of Size of
No. Temporary (feet)
advertisements
(1) (2) (3) (4) (5) (6)
1 Raj Bhavan 1 J u n ct i o n o f St . An ge St . an d 20' x 10' 2
N.S.C Bose Salai (Gingee Salai)
(on western side of road).
2 Opposite to G.H in N.S.C Bose Salai 20' x 10' 1
(Gingee Salai) (on western side of
road).
3 J u n c t i on of L. B S a s t r i S t . a n d 10' x 10' 2
N.S.C. Bose Salai (Gingee Salai)
(Southern side of junction).
396 LA GAZETTE DE L'ETAT [PART–II
(1) (2) (3) (4) (5) (6)
4 Junction of Bazaar Saint Laurent St. 20' x 10' 2
and H.M. Kasim salai (Ambour
Salai)(Canal side).
5 J u n c t i o n o f H . M Ka s i m S a l a i 20' x 10' 1
(Amboure Salai) and St. Ange Street
(on canal side).
6 Near old Distelleri es ( Maravadi 20' x 10' 1
Street) (Eastern Side of road).
7 Junct ion of S.V. Patel Salai and 10' x 10' 2
Bharathi Street (Hotel Ananda Inn
side).
8 Junction of M.G. Road and Chinnaiya- 20' x 10' 1
puram Road (On Northern Side).
9 On M uni cipal Toilet Building in 10' x 10' 1
Chinnaiapuram Main Road.
1 0 Pappammalle Koil Burial Ground 20' x 10' 1
Compound wall, Vaithikuppam.
1 1 Solai Nagar Cemetry compound 20' x 10' 1
wall, Vaithikuppam.
1 2 Junction of Anna Salai and Vallalar 20' x 10' 2
Salai (Both sides of Vallar Salai).
2 M uthialpet 1 3 DAT road near Police out post 10' x 10' 1
1 4 Junction of Perumal Koil in M.G. 20' x 10' 1
Road, Muthialpet (Along Perumal
Koil Street).
1 5 Junction of M.G. Road and Vellavari 20' x 10' 1
Street (on Vellavari street side).
1 6 Mandaveli Mariamman Koil Street 20' x 10' 1
near Temple, Solai Nagar.
1 7 Sa la i Va zh i a m m a n Koi l St re et 10' x 10' 2
near Temple, Muthialpet.
1 8 Solai Nagar park East side. 20' x 10' 1
1 9 In fron t of S olai Na gar You t h 20' x 10' 1
Hostel.
397
PART–II] LA GAZETTE DE L'ETAT
(1) (2) (3) (4) (5) (6)
2 0 Junction of M.G. Road and Debassian 20' x 10' 1
Road (Debasian pet side).
2 1 Junction of Akkasamy Madam Street 20' x 10' 1
and Selvaraj Chettiar Street.
2 2 J u n c t i o n o f P a p p a m m a l K o i l 20' x 10' 1
Street and Puthumariamman Koil
Street (Opp. to Ganesh Nagar
Community Hall).
3 Uppalam 2 3 J u n c t i on of Su b b a i a h S a la i a n d 20' x 10' 1
Vanarapet Main Road) Pillukadai
Junction (Along Vandrapet Main
Road).
2 4 Subbaiah Salai and Gingee Salai 20' x 10' 1
junction (Southern side road leading
to V.K. Palayam).
2 5 Subbai Salai and Ambedkar Salai 20' x 10' 2
junction (Public Works Department
building side).
2 6 Anthoniar Community Hall (Entrance). 20' x 10' 2
2 7 Christian cemetry compound wall 20' x 10' 1
in Ambedkar Salai (Southern side of
road).
2 8 Upp ar Br i dg e i n Van ar a pet M ai n 20' x 10' 2
Road.
2 9 Abdul Kalam Nagar – New Port Road. 20' x 10' 1
3 0 Dr. Amb edkar Salai – junction of 10' x 10' 1
V.K.P. Road link.
3 1 Dr. Am bed ka r S ala i Op p os i te t o 20' x 10' 1
Dr. Ambedkar Statue.
3 2 Sanniasithop e Road (Junction of 20' x 10' 2
Vambakeerapalayam Road).
3 3 Sanniasithop e Road (opposit e to 10' x 10' 1
Vazhimariamman Koil).
398 LA GAZETTE DE L'ETAT [PART–II
(1) (2) (3) (4) (5) (6)
4 Orleanpet 3 4 On New Tone Theatre Building. 20' x 10' 2
3 5 Swadesi Mill Compound in Cuddalore 20' x 10' 2
Road.
3 6 Junction of Raja Nagar Road and 20' x 10' 2
Maraimalai Adigal Salai (Both sides)
(one on each sides).
3 7 Orleanpet Burial Ground Compound 10' x 10' 1
wall.
5 Nelli thope 3 8 Junction of Sakthi Main Road and 20' x 10' 1
Kamaraj Salai.
3 9 Junction of Ilango Nagar Road and 20' x 10' 2
Kamaraj Salai (Opposite to Balaji
Th ea t re).
4 0 On Kasthuribai Nagar Toilet Building 10' x 10' 1
in Nellithoppu.
4 1 Junct ion of Poi nt care St reet and 10' x 10' 2
Vinoba Street.
4 2 Christian Cementry wall in Nellithoppu. 20' x 10' 1
4 3 Anna Nagar first Cross. 10' x 10' 1
4 4 Junction Anna Nagar Main Road and 10' x 10' 2
Villupuram Road (Over canal).
4 5 Junction Anna Nagar 15th Cross and 10' x 10' 2
East Coast Road.
4 6 Sithanantha Nagar near ICICI Bank. 10' x 10' 1
4 7 Near Iyyanar Koil in East Coast Road. 20' x 10' 1
4 8 Man imega lai S chool bac ksi de in 20' x 10' 1
Thiruvalluvar Salai.
4 9 Pallivasal Street near M araimalai 20' x 10' 1
Adigal Salai Junction.
6 Mudaliarpet 5 0 Junc ti on of Cuddalore Road and 20' x 10' 1
Braminal Street (Western side along
Braminal Street).
5 1 Park in Health Employees Colony, 20' x 10' 1
Nainarmandabam.
399
PART–II] LA GAZETTE DE L'ETAT
(1) (2) (3) (4) (5) (6)
5 2 Bharathidasan Nagar Road Junction 10' x 10' 1
of Public Works Department Canal.
5 3 Along A.F.T. Mill Road Junction of 20' x 10' 1
Pointcare Street (South).
5 4 On Olaindhai Keerapalayam Market 10' x 10' 1
Building.
5 5 Junction of Othavadai Street and 20' x 10' 1
Dr. Ambedkar Salai (Back side of
Post Office).
5 6 Cuddalore Road – Thennansalai Street 10' x 10' 2
Junction.
5 7 In M a rap a l am Dob i gan a (fa c i n g 20' x 10' 1
Cuddalore Road).
7 Villianur (Part) 5 8 Junction of Ottampalayam Main Road 20' x 10' 1
and Villianur Road.
5 9 Junction of Pillaiar Koil Street in 20' x 10' 1
Kombakkam and Villianur Road.
6 0 Kombakkam Veeran Kulam Junction. 20' x 10' 2
6 1 Kombakkam Sengeniamman Koil 20' x 10' 1
Junction.
6 2 Kombakkam Pet in Villianur Road. 20' x 10' 1
8 Ari yankuppam 6 3 Junc ti on of Cuddalore Road and 20' x 10' 1
(P a rt ) Villianur Road (Temple side only).
6 4 Thengait hitt u R oad (Jun cti on of 20' x 10' 2
Cuddalore Road).
6 5 Cuddalore Road - Murungapakkam 20' x 10' 1
Road Junction Eastern Side.
6 6 Junction of Mettu Street and Vadakkupet 20' x 10' 2
in Thengaithittu.
6 7 Murungapakkam Burial Ground 20' x 10' 1
Compound wall.
6 8 Murungapakkam Bridge in Cuddalore 20' x 10' 1
Road (Central median).
400 LA GAZETTE DE L'ETAT [PART–II
SCHEDULE – 4
[see Bye-Law 14(3)]
Typology Typology Description
(1)
(2)
A. Typology A: OMDs on public transport services/street
furniture and public transport system.
(A1) Bus and Intermediate Public Transport (IPT) shelters.
(A2) Bus and IPT route markers
(A3) Foot Over Bridges, Signage gantries, toilet blocks and
urinals.
(A4) Cycle Stand/Station
(A5) Police booth, parking booth, telephone booth, pre-paid
taxi booth, bus/rail booking information booth, drinking
water facility, public utility kiosks, outside colonies to
facilitate directory/payment of bills, etc.
(A6) Sitting bench, garbage bins
(A7) Metro/MRTS
(A8) Traffic barricading
(A9) Public transport vehicle
B. Typology B : OMDs on commercial advertising structures on
public land.
(B1) OMD on public land
C. Typology C : OMDs on commercial advertising structures on
private land.
(C1) Unipoles, billboards, building boards
(C2) Wall wraps/wall painting
(C3) Multiple OMDs.
401
PART–II] LA GAZETTE DE L'ETAT
(1)
(2)
D. Typology D : Events
(D1) Religious, Political and Conferences
(D2) Entertainment and Exhibitions events
E. Typology E : Landscape advertising
(E1) Tree guards
F. Typology F: Shop signage
(F1) Self-Advertising
G. Typology G: Innovative advertising
(G1) Innovative advertising
H. Typology H: Cinema advertising
(H1) In-cinema on screen advertising including slides and
advertisement films (moving advertisements).
I. Typology I: Inside commercial buildings and public buildings.
(I1) Inside commercial buildings and public buildings.
The supporting structure shall have a non-reflective finish to
prevent glare. The Outdoor Media Devices structure shall be well
maintained at all times. It shall be painted in colors that are consistent
with, and enhance the surroundings.
————
FORM 1
[see Bye-Law 10(1)]
Registration Form for display of Outdoor Advertisement
1. Name of Individual/Company/Firm/ :
Agency/Owner with registration
details in Companies Act or Limited
Liability Partnership Act, 2009.
402 LA GAZETTE DE L'ETAT [PART–II
2. Name of the Authorized person in :
case of Company/Firm/Agency.
3. Registered Address :
4. (i) Telephone Contacts :
(ii) Business Fax :
(iii) E-Mail Address :
5. Details of the Directors/Proprietors/Partners–
Sl. Name DIN No. Mobile No. e-mail Address
No.
6. Experience
:
7. Work Experience :
8. Details of Director who have been :
defaulter in any of the matter while
remain Director in any other agency.
9. Balance sheet of last three years, :
if available.
10. Authorisation letter by the Board : YES NO
of Directors (by passing resolution),
not by any individual Director for
Authorised signatory of agency.
11. Detai ls o f adver tis ement ri ghts/ :
permission secured in last five years
i n a n y o f t h e M u n i c i p a l i t i e s o f
Puducherry and Tamil Nadu.
403
PART–II] LA GAZETTE DE L'ETAT
12. An undertaking that no amount is :
pending against it in any of the
Municipalities of Puducherry and
Tamil Nadu.
13. Type of entity :
14. PAN Number
:
15. Service Tax Number :
16. Registration Amount
:
17. The applicant firm/company has not : YES NO
been Blacklisted by any Government
entity in the last 3 years.
18. The applicant firm/company has no :
pending dues.
19. If yes, please specify the total pending : YES NO
dues.
20. The applicant firm/company has no Court case pending I/we shall
hereby abide the terms and conditions and guidelines of
advertisement Bye-Laws/Policy framed by the Municipality. Also the
information listed above is true and genuine and incase of adverse
findings related to this, the registration shall stand cancelled.
(Incase of offline submission, please take printout of this form and
submit it with the Demand Draft of such amount as specified by the
Commissioner, respective Local Body time to time at Municipality Office in
favour of The Commissioner, respective Local Body of .............. payable
at ........................................................)
Note : This is a typical format only and is subject to modification/
amendments by the Municipality of ................................................
............................................................................... from time to time.
Latest version from the website to be used always.
SUBMIT 404 LA GAZETTE DE L'ETAT [PART–II
FORM 2
[see Bye-Law 11(3)]
Certificate of Registration
Application No. : Unique Identification No. :
Name, Designation and Address : (Designation in case of Company/firm/ agency).
(Affi x Photo of appli cant)
Name of the Company/Firm/Agency : : (if applicable)
Date of Registration :
Valid up to
:
Fee paid and Receipt No. :
It is hereby certified that your application for registration with Municipality for display of advertisements has been approved. Please use the Unique Identification Number for all future correspondence with the Municipality.
Commissioner.
————
FORM 3
[see Bye-Law 11(3)]
Application Form
(For Office Use Only)
District City Ward Zone Permit No.
Road/Street/Address :
405
PART–II] LA GAZETTE DE L'ETAT
Date Application No. Permit Issue Permit Expiry
Granted Date Date
SECTION I – FEES
(No Cash Accepted)
Application fee (non-refundable) : D.D. No. and Date
Account No.
:
Bank Name :
IFSC Code :
MICR Code :
Total Fees charged :
TO BE FILLED BY APPLICANT
SECTION II – TYPOLOGY
(see Schedule–4 of the Bye-Law)
Typology Typology Description
(1)
(2) 406 LA GAZETTE DE L'ETAT [PART–II T N A C I L P P A – I I I N O I T C E S 407
PART–II] LA GAZETTE DE L'ETAT
SECTION IV – PROPERTY
SECTION V – DISPLAY LOCATION INFORMATION
SECTION VI MEDIA SPECIFICATION
SECTION VII – REQUIRED DOCUMENTS
Please enclose the following documents :
* Director's Information.
* Building Permit/Property Tax.
* PAN No.
* GST No.
408 LA GAZETTE DE L'ETAT [PART–II
* Certificate of Structural Engineer, Ownership Details.
* Contract agreement between the owner and advertising agency.
* City plan with location of advertisement sites.
* Co-ordinates of OMD with GPS location.
* Photograph of the site (signed by owner and agency).
* Sketch plan of the site (signed by owner and agency).
* Pending Dues (if any).
* Architectural Drawings (elevation, measurement scale 1:1000).
* Content in detail.
* Indemnity bond executed by the agency before a Notary Public.
* Third Party Insurance Details.
DECLARATION
* I/We declare that all the statements/details/documents furnished are
true and correct to the best of my/our knowledge.
* I/we also understand that I/we are liable for penal actions prescribed
under law for any violation(s)/deviation(s) in any manner.
* I/we shall be liable for compensation payable, to whomsoever it may be, for any loss incurred due to failure of advertisement display whatever the reason may be.
* I/we shall hereby abide by all provisions of Acts/Rules/Directions issued by the Municipality or any other law enforcing or Government agencies.
Signature of Applicant.
Note 1: This is a typical format only and is subject to modification/ amendment by the respective Local Body from time to time. Latest version from the website to be used always.
Note 2: In case of offline submission, please take print out of this form and submit it with Demand Draft of such amount as specified by t he C o mmi s s i o n e r, r e s p e c t i ve Lo c a l b o d y i n f a vo ur o f "The Commissioner, ....................... (Name of the Local body) Payable at .......................
409
PART–II] LA GAZETTE DE L'ETAT
FORM - 4
[see Bye-Law 20(4)]
Display Permit
Permit No. : Date :
1. Name of the Applicant :
2. Address
:
3. Classification of Display :
4. Place of Display/Exhibition :
5. Size of Display :
6. Payment details–
(a) Display Charges :
(b) Challan No. and date :
7. Permit Number :
8. Validity :
The applicant shall abide by the statutory provisions of the Pondicherry Municipalities Act, 1973 and the rules and bye-laws made thereunder and conditions of this permission and any breach will render this permission null and void notwithstanding the payment of the display fees to the Municipality.
CONDITIONS
1. The banners shall be displayed only in the places mentioned in this
permission.
2. This permission is valid till …………………
3. Security Deposit of ……………………. shall be forfeited in case of non removal of the banners within the stipulated time/damages to the Government of property if any, etc.
410 LA GAZETTE DE L'ETAT [PART–II
4. Legible copy of this permission letter shall invariably be affixed in
banners/hoardings displayed.
5. This Municipality shall not be held responsible for any structural stability of the scaffoldings, banners and hoardings erected by the applicant.
6. This Municipality will remove those scaffoldings, banners and hoardings that pose risk to the public safety and deduct the requisite penalty from the security deposit paid by the applicant. The Party/Applicant/Organization/Event Manager, etc., shall be fully responsible for any untoward incidents/force majeure.
7. Separate approval from Police Department and other authorities need to be obtained for conduct of functions or events where large public gathering is expected. In case of such functions, banners may be displayed strictly within the distance of 100 metres from the venue site. However, the number and size of banners proposed to be displayed need to be informed and payment of Display charges to be made at the rates stipulated.
8. The scaffolding erected for display of banner shall lie only parallel
to the road/footpath and never at an angle.
Date :
REVENUE OFFICER.
————
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