Draft Bye-Laws for regulation over the Outdoor Media Devices such as hoardings, banners, wall paintings, etc.…

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La Gazette de L' État de Poudouchéry

The Gazette of Puducherry

PART - II

➢ EXTRAORDINAIRE EXTRAORDINARY

➢ Publiée par Published by

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▪  ➢ 2024 } | 12 { No. 34 Poudouchéry Mardi 1 2 Novembre 2024

No. Puducherry Tuesday 12th November 2024

(21 Kartika 1946)

GOVERNMENT OF PUDUCHERRY

PONDICHERRY MUNICIPALITY, PUDUCHERRY

No. 1001/PM/COMM/2024.

Puducherry, dated 5th November 2024.

NOTIFICATION

The following Draft Bye-Laws for regulation over the Outdoor Media

Devices such as hoardings, banners, wall paintings, etc., to safeguard the

public within the jurisdiction of Pondicherry Municipality is hereby

notified in exercise of the powers conferred by section 443 of the

Puducherry Municipalities Act, 1973 (No. 9 of 1973) and in compliance

to the Order, dated 11-08-2022 in W.P. No. 10884 of 2013 and is hereby

[ 621 ] 622 LA GAZETTE DE L'ETAT [PART–II

published for information of all the persons likely to be affected thereby and notice is hereby given that said Bye-Laws will be taken into consideration by the Pondicherry Municipality, after the expiry of fifteen days (15) from the date of publication in the Official Gazette of the Government of Puducherry.

2. Any objection or suggestion, which may be received from any person with respect to the said Bye-Laws before expiry of the period specified above, will be considered by the Pondicherry Municipality.

3. Objections or suggestions should be addressed the Commissioner, Pondicherry Municipality, Marie Building, No. 1, Dumas Street, Puducherry.

M. KANDASAMY, Commissioner.

————

DRAFT BYE-LAWS

1. Short title and commencement.— (1) This Bye-Law may be called

the Pondicherry Municipality Outdoor Media Devices Bye-Law, 2024.

(2) This Bye-Law shall come into force on the expiry of 15 days from the date of their publication in the Official Gazette as per sub-section 2(b) of section 447 of the Puducherry Municipalities Act, 1973.

2. Definitions.— In this Bye-Law, unless the context, otherwise

requires:

(i) "Act" means, the Puducherry Municipalities Act, 1973

(No. 9 of section 1973);

(ii) "acknowledgement OMD" means, an Outdoor Media Device that acknowledges an agency displaying an advertisement on road medians or roundabouts in lieu of provision or maintenance of such structures;

(iii) "advertisement" means, any representation by a word, or abbreviation thereof, letter, logo, symbol, sign, figure, painting, drawing or other pictorial representation, or light or sound or both, displayed on media device or on any screen or board, wall or building, either private 623

PART–II] LA GAZETTE DE L'ETAT

or public, or on any hoarding erected on any private or public land or

building or on any framework or other support wholly or in part over any

private or public land or building visible to public wholly or partly from

any place on land, building, airspace, water in the Municipal area and

shall include any information exhibited but, will exclude advertisements

made in newspapers, broadcast made over radio or telecast in television;

(iv) "advertiser" includes any agent or owner or principal on

whose behalf the Outdoor Media Device is displayed, the owner of any

enterprise about which the Outdoor Media Device is displayed or the

owner of the structure or place or building on which the Outdoor Media

Device is made;

(v) "advertising" means, the act or process of displaying an

advertisement on Outdoor Media Devices;

(vi) "agency" means, an applicant who may be an individual (or)

proprietory, a registered organization, partnership or a company

incorporated under the Companies Act, 2013 (Central Act 18 of 2013)

intending to display Outdoor Media Device within the Municipal area;

(vii) "billboard/hoarding" means, an Outdoor Media Device with

space for advertising in the form of an advertisement panel and where

such panel is mounted with its foundation on any structure either on

ground or building:

(viii) "building line" means the line up to which the plinth of

a building may lawfully extend on the side, which abuts the street or an

extension of a street or a strip of land ear-marked or reserved for future

construction of street and such line is mentioned in the approved plan

or co-ordination plan or the scheme by the Government Authority having

jurisdiction or power and it does not include cantilevers structures fixed

to the building and any other structure not part of the building plan

approved by Puducherry Planning Authority;

(ix) "carriageway" means, the width of the road under the

metalled portion;

(x) "commercial building" means, a building used or constructed

or adopted to be used or intended to be used wholly or partially for

business, trade or commerce;

624 LA GAZETTE DE L'ETAT [PART–II

(xi) "Commissioner" means, the Commissioner of Municipality as defined by the provisions of the Puducherry Municipalities Act, 1973;

(xii) "Competent Authority" means, the Municipal Council and has the same meaning as defined in the Puducherry Municipalities

Act, 1973 and in the absence of Municipal Council, the Special Officer exercising the powers of the Council;

(xiii) "Council" means, the Body constituted to manage the Municipal Affairs in the Local Bodies and has the same meaning as

defined in the Puducherry Municipalities Act, 1973;

(xiv) "Department" means, the Local Administration Department,

Government of Puducherry;

(xv) "regulated area" means, the geographic area including

airspace in the jurisdiction of the Municipal area for meeting the objective of this Bye-Law;

(xvi) "display" means, an advertisement on Outdoor Media Device being visible to public, irrespective of the space on which the

advertisement is installed;

(xvii) "gantry" means, a structure erected across a road and

usually fabricated from metal section pillars fixed on either side of a road with a beam shaped section connecting the top of the pillars across the

road;

(xviii) "gantry advertisement" means, a gantry displaying an

advertisement on Outdoor Media Device the face opposite to the direction of traffic;

(xix) "ground OMD" shall mean, an outdoor media device detached from a building, erected or painted on temporary structure,

screen and fence placed/fixed on land and visible to public for the purpose of self-advertisement;

(xx) "Indian Road Congress (IRC)" means, the applicable codes, regulations made and directions issued by the Indian Road Congress,

from time to time;

(xxi) "intersection" means, the same level junction where two or

more roads either meet or cross;

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(xxii) "electronic hoarding" means, an Outdoor Media Device, with display made from LED (Light Emitting Diode) or LCD (Liquid Crystal Display) or any other electronic source, to display running text, displays and informational messages from computer programs and software or any other means;

(xxiii) "marquee OMD" shall means, an Outdoor Media Device attached to or hung from a marquee canopy or other covered structure projecting from and supported by the building and extending beyond the building wall, or building line;

(xxiv) "Municipality" means, the Urban Local Body as defined

in the Puducherry Municipalities Act, 1973;

(xxv) "National Building Code of India or NBC" means, the National Building Code of India, 2005 and regulations made there under;

(xxvi) "OMD" means, an Outdoor Media Device;

(xxvii) "owner" means, owner of the property and includes an apartment owner as defined in the Puducherry Apartment Ownership Act, 1987 (No. 8 of 1987);

(xxviii) "permission fee" means, fee levied by the Commissioner for granting permission for advertisement through Outdoor Media Device under this Bye-Law;

(xxix) "property" means, any land or building or part thereof in

the limits of the Municipality;

(xxx) "public building" means, any building accessible by the general public, free of charge or on payment of a charge, and includes a building used or constructed or adopted to be used either ordinarily or occasionally, as a place of public worship, a theatre, hostel, Government Office, public hall, public concert room, public lecture room, public exhibition or as a public place of assembly or occasionally for any similar purpose;

(xxxi) "registered agency" means, any agency registered with

Municipality under Bye-Law 11;

(xxxii) "Right of Way (RoW)" shall means, total land width required for the road, to accommodate the roadway (carriageway and shoulders), side drains, service roads, tree plantation, utilities, etc., owned by the respective authority;

626 LA GAZETTE DE L'ETAT [PART–II

(xxxiii) "road traffic sign" means, any sign for public information

for users of the road and includes a traffic signal as contemplated in law

or by the IRC;

(xxxiv) "self advertisement" means, advertisement displayed on

Outdoor Media Devices in terms of Bye-Law 19;

(xxxv) "service lane" means, a road along the main carriageway

and used for movement of vehicles;

(xxxvi) "street furniture advertisement" means, an advertisement

displayed on Outdoor Media Devices on any public facility or structure

which is not primarily intended for advertising and includes a seating

bench, plant box, footpath litter bin, pole-mounted litter bin, public

transport shelter, sidewalk clock, suburban name device and a street

name, drinking fountain, etc., of appropriate size and shape serving the

functional requirement of such street furniture with advertisement either

directly pasted/affixed or in the form of a panel;

(xxxvii) "Structural Engineer" means, a person who is a graduate

in Civil Engineering from a recognised University or corporate member

of Civil Engineering Division of the Institute of Engineers of India with

a minimum of ten years of experience in structural design structures and

related field work, or person who is a postgraduate in Civil Engineering

from a recognized University or corporate member of Civil Engineering

Division of the Institute of Engineers of India with a minimum of three

years of experience in structural design structures and related field work

and registered as Grade-1 Structural Engineer with the Puducherry

Planning Authority;

(xxxviii) "structural stability certificate" means, a certificate

issued by a Structural Engineer;

(xxxix) "third party advertising sign on Outdoor Media Devices"

means, any OMD other than self-advertisement;

(xl) "temporary advertisement on Outdoor Media Devices"

means, an OMD, other than self-advertisement, displayed immediately

before and for the duration of any forthcoming event including

entertainment events, festivals, mela, trade fair, conferences, road shows

and does not exceed a maximum period of thirty days;

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(xli) " trailer advertising on Outdoor Media Devices" means, an

OMD mounted on a trailer, bicycle or vehicle, which is stationary or

moving with the sole purpose of advertising;

(xlii) "unauthorized display charge" means, charges levied by

Municipality for unauthorized display of OMD and violation of any of

the provision of this Bye-Law;

(xliii) "unipole" means, an OMD with large space for advertising

in the form of an advertisement panel and where such panel is mounted

on a single column with its foundation on the ground;

(xliv) "urban design" means, the actions of conceiving and

managing the special and aesthetic characteristics of urban space

between and around buildings, road including physical elements that

make up the streetscape and the combined visual effect of building

facades and other structures;

(xlv) "wall wraps" means, advertisement pasted on the outer

surface of a building or the wall painted colour or the wall covered with

any other material including aluminium composite panels which has been

used as architectural feature to form the facade or used as wall of

building.

Display fee on advertisement on Outdoor Media Device other than

advertisements published in the newspapers.

3. Fee on Outdoor Media Device for posting advertisement.—

(1) Every person, who erects, exhibits, fixes or retains, upon or over any

land, building, wall, etc., any hoarding or structure, any advertisement

or who displays any advertisement on Outdoor Media Device to public

view in any manner whatsoever, in any place whether public or private,

shall pay on every advertisement which is so erected, exhibited, fixed,

retained, or displayed to public view, a fee as specified in Schedule-1

appended to this Bye-Law.

(2) The rates of the fee specified in Schedule-1 shall be

determined by the Council.

628 LA GAZETTE DE L'ETAT [PART–II

Provided that no fee shall be levied under this Bye-Law on any

advertisement on Outdoor Media Devices or a notice.–

(a) of a public meeting; or

(b) of any Government functions/ceremonies, etc.;

(d) of a candidature in respect of such an election;

Provided further that no such fee shall be levied on Outdoor

Media Device which is not a sky-sign and which.–

(a) is exhibited within the window of any building; or

(b) relates to the trade or business carried on within the land

or building upon or over which such advertisement is exhibited, or to

any sale or letting of such land or building or any effects therein or to

any sale, entertainment or meeting to be held upon or in the same;

provided the total area of the advertisement meets the criteria for self-

advertisements as stipulated under this Bye-Law;

(d) is exhibited within any railway station or upon any wall

or other property of a railway administration except any portion of the

surface of such wall or property fronting any street.

Explanation 1 : In this Bye-Law, "structure" includes any

movable board on wheels used as an advertisement or an advertisement

medium.

Explanation 2 : In this Bye-Law, "sky-sign" means, any

advertisement displayed on Outdoor Media Devices, supported on or

attached to any post, pole, stand, frame-work or other support wholly or

in part upon or over any land, building, wall or structure which, or any

part of which sky-sign, shall be visible against the sky from some point

in any public place, including all and every part of any such post, pole,

stand, frame-work or other support, and also includes any balloon,

parachute or other similar device employed wholly or in part for the

purposes of any advertisement upon or over any land, building or

structure or upon or over any public place but, does not include.

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PART–II] LA GAZETTE DE L'ETAT

(a) any flagstaff, pole, vane or weather-cock, unless adapted

or used wholly or in part for the purposes of any advertisement; or

(b) any sign or any board, frame or other contrivance

securely fixed to or on the top of the wall or parapet of any building or on the cornice or blocking course of any wall, or to the ridge of a roof:

Provided that such board, frame or other contrivance shall be of one continuous face open work, and does not extend in height more

than one metre above any part of the wall, or parapet or ridge to, against or on which it is fixed or supported; or

(c) any advertisement on Outdoor Media Device relating to the name of the land or building upon or over which the advertisement

is exhibited, or to the name of the owner or occupier of such land or building; or

(d) any advertisement on Outdoor Media Device relating exclusively to the business of a railway administration and placed wholly

upon or over any railway, railway station, yard, platform or station approach belonging to a railway administration, and so placed that it

cannot fall into any street or public place; or

(e) any notice of land or building to be sold, or let placed

upon such land or building.

Explanation 3 : In this Bye-Law, "public place" means, any

place which is open to the use and enjoyment of the public, whether, it is actually used or enjoyed by the public or not.

4. Prohibition of Outdoor Media Devices without written permission.—(1) No advertisement on Outdoor Media Device shall, after

the levy of the fee under this Bye-Law had been determined upon by the Council, be erected, exhibited, fixed or retained upon or over any land,

building, wall, hoarding or structure within the Municipality shall be displayed in any manner whatsoever in any place without the written

permission of the Commissioner.

(2) The Commissioner shall not grant such permission if.—

(i) the advertisement on Outdoor Media Device contravenes any of the provisions of this Bye-Law or any other statute in vogue; or 630 LA GAZETTE DE L'ETAT [PART–II

(ii) the fee, if any, due in respect of the advertisement on

Outdoor Media Device has not been paid.

(3) Subject to the provisions of this policy, in the case of an

advertisement on Outdoor Media Device is liable for the Outdoor Media

Device permission fee, the Commissioner shall grant permission for the

period to which the payment of the fee relates.

(4) No printer shall print any advertisement, banner, flex,

hoardings, etc., unless the person, who intends to print the same,

produces a valid permit which has been issued by the Municipality for

displaying and the permit also be scanned and placed as a part and parcel

of the said advertisements such that the permit is visible to normal eye.

Any violation by the printer shall lead to cancellation of trade licence

issued to the said printer and a recommendation to the Subdivisional

Magistrate for declaration made by him under section 4 of the Press and

Registration of Books Act, 1867.

5. Permission of the Commissioner to become void in certain

cases.— The permission granted under this Bye-Law shall become void

in the following cases, namely.–

(i) if any, addition to the advertisement on Outdoor Media

Device be made, except for the purpose of making it secure, under the

direction of the Commissioner;

(ii) if any, material change be made in the advertisement on

Outdoor Media Devices or any part thereof;

(iii) if any, content change be made in the advertisement on

Outdoor Media Devices or any part thereof after obtaining the written

permission;

(iv) if, the advertisement on Outdoor Media Devices or any part

thereof falls otherwise than through accident;

(v) if any, addition or alteration be made to, or in, the land,

building, wall, hoarding or structure upon or over which the

advertisement is erected, exhibited, fixed or retained, and such addition

or alteration involves the disturbance of the Outdoor Media Devices or

any part thereof; and 631

PART–II] LA GAZETTE DE L'ETAT

(vi) if, the buildings, wall, hoarding or structure upon or over

which the Outdoor Media Device is erected, exhibited, fixed or retained

be demolished or destroyed.

6. Owner or person in occupation to be deemed responsible.—

Where any advertisement on Outdoor Media Device is erected, exhibited,

fixed or retained upon or over any land, building, wall, hoarding or

structure in contravention of the provisions of this policy or after the

written permission for the erection, exhibition, fixation or retention

thereof for any period shall have expired or become void, the owner or

person in occupation of such land, building, wall, hoarding or structure

shall be deemed to be the person who has erected, exhibited, fixed or

retained such advertisement on Outdoor Media Device in such

contravention unless he proves that such contravention was committed

by a person not in his employment or under his control or was committed

without his connivance.

7. Removal of unauthorised Outdoor Media Devices.— (1) If any,

advertisement on Outdoor Media Device be erected, exhibited, fixed or

retained contrary to the provisions of this policy or after the written

permission for the erection, exhibition, fixation, or retention thereof for

any period shall have expired or become void, the Commissioner or any

officer authorised by Commissioner may, by notice in writing, require the

owner or occupier of the land, building, wall, hoarding or structure upon

or over which the same is erected, exhibited, fixed or retained to take

down or remove such Outdoor Media Device or may enter any building,

land or property and have the Outdoor Media Device removed and any

cost incurred shall be liable to be r ecove red fr om the owner (or )

occupier of the land including tenant in case of private land and the

entity responsible for erection of such unauthorised advertisement.

Further, a penalty of two times the fee as mentioned in the Schedule-1

be levied and the same need to be paid by the owner or occupier of the

land, building, wall, hoarding or structure upon or over which the same

is erected, exhibited, fixed or retained and this will be the penalty for the

first week of such unauthorized advertisement and further, 25% of fee as

mentioned in Schedule-1 will be levied for every additional week or part

thereof.

632 LA GAZETTE DE L'ETAT [PART–II

(2) The Commissioner shall check on unauthorized and illegal outdoor media devices and take appropriate action to remove or prohibit the display of any such Outdoor Media Devices. Whenever, any advertisement on Outdoor Media Device is displayed in contravention of this Bye-Law, the same is actionable as per provisions of this policy. The Municipal Commissioner have the authority to either give direction to the owner of property to dismantle, remove, deface or screen any unauthorized and illegal Outdoor Media Device or Municipality itself can take similar action in addition to imposing to penalty as given in 7(1) above.

8. Collection of permission fee on Outdoor Media Devices.— The Commissioner may farm out (or) auction the collection of any permission fee on Outdoor Media Devices leviable under this policy for any period as deemed fit on such terms and conditions as may be laid down based on area and road zonation.

9. Area and road zoning.— The Commissioner shall divide the Municipal area in the Union Territory of Puducherry into different zones for the purpose of auctioning advertising rights, displaying advertisements and levying suitable fee.

10. Application for registration.— (1) An agency intending to display an OMD within the Municipal area shall register with Council by submitting an application in Form 1 along with application fee specified in clause (2).

(2) The application fee for applying for registration under clause (1) or Renewal of existing registration shall be 1,000 (Rupees one thousand only). The fee shall be paid in the name of Commissioner, Pondicherry Municipality, Puducherry by way of demand draft or any other mode of payment as provided by the Pondicherry Municipality.

(3) The registration obtained by the agency under clause (1) shall be valid for a period of three years from the date of registration for such agency and must be renewed by paying renewal fee as stipulated under clause (4).

(4) The agency shall renew the registration obtained under clause (1) on payment of renewal fee of 6,000 (Rupees six thousand only). The fee shall be paid in the name of Commissioner, Pondicherry Municipality, Puducherry by way of demand draft or any other mode of payment as provided by the Pondicherry Municipality.

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PART–II] LA GAZETTE DE L'ETAT

(5) The single proprietor shall also register for installing

Outdoor Media Device for displaying of third party advertisements on

their property. However, the single proprietor is permitted to install

self-advertising on their property without registration, subject to

payment of fee for the OMD, if, it is beyond the permissible size specified

in this Bye-Law.

(6) A company incorporated under the Companies Act, 2013,

(Central Act 18 of 2013) and intending to install acknowledgement OMD

consequent to development and maintenance of public utilities, parks,

green spaces, traffic signs, or any other service for public benefit and

in public interest through its Corporate Social Responsibility (CSR)

funds, shall also be required to register with the Council through an

application in Form-1.

11. Process for registration.— (1) The Council shall, refuse to

(i) the agency, any of its Director/Directors, owners or

promoters have been debarred from the display of Outdoor Media

Device by any Municipality or Government or any agency owned

and controlled by the Government,

(ii) the agency, its Directors, owners or promoters are in arrears

of payment of any dues to the Municipality (or) Local Body (or)

Government (or) any Government agency in Union Territory of

Puducherry.

(iii) the authorized signatory of the agency has earlier been

authorised signatory of any company in arrears of payment of any

dues to the Municipality (or) Local Body (or) any Government

agency in Union Territory of Puducherry.

(2) The agency intending to register with the Municipal Council

shall submit the following information/documents, namely–

(i) Name of agency with registration details under the

Companies Act, 2013 (Central Act 18 of 2013), or Limited Liability

Partnership Act, 2008 (Central Act 6 of 2009);

(ii) Individual ID Card, PAN Card;

634 LA GAZETTE DE L'ETAT [PART–II

(iii) An undertaking that the agency, its Director/Directors, owners or promoters are not in arrears of payment of any dues in any Municipality or Local Body or Government or Government undertakings;

(iv) Any other information or document, as the Municipal

Council may require in writing.

(3) On scrutiny of the application along with information/ documents as provided in clause 2, the Municipal Council shall, within thirty days from the date of submission of application in complete shape, register the agency for the purpose of this Bye-Law and issue a unique identity number to such agency and the Certificate of registration form as set out in Form-2.

(4) The rejected/refused applications shall be returned to the applicant with a written communication stating reasons for rejection/ refusal as set out in Form-7.

12. Grant of Licence for displaying advertisement on Outdoor Media Device in public places, etc.— (1) The licence for displaying advertisements on Outdoor Media Device in public places, buildings, lands, roads and streets may be granted through open and public auction/tender on such terms and conditions, by a Committee consisting of the following Officers:–

(1) The Municipal Council of Puducherry, . . Chairperson

Municipality represented by Special Officer appointed by the Government.

(2) The Commissioner,

. . Member

Pondicherry Municipality.

(3) The Revenue Officer,

. . Member

Pondicherry Municipality.

(2) The Chairman may co-opt any one of the Commissioners of other Municipalities and Commune Panchayats for the purpose of fixing upset price.

(3) Licence shall be granted only to the advertising agents who have registered with the Municipal Council. In other words, only the registered advertisement agents shall be eligible to participate in auction/ tender.

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PART–II] LA GAZETTE DE L'ETAT

(4) The Committee shall decide the exact location of the place/

land/building/road/street in the respective specified zones for display of

advertisement on Outdoor Media Devices, type of advertisement device,

dimension, etc.

(5) The Committee shall fix the upset price for the auction/

tender taking into account the location for display of the advertisement,

type of advertisement device and their dimension, permission fee and the

rent for the land/building.

(6) The tenure of lease shall be for a period of three years from

the date of grant of licence.

(7) The upset price shall be increased by 10% over and above

the last highest bid amount.

(8) The power to accept the tender/bid amount shall be vested

with the Committee.

13. Approval of OMDs.— (1) Application for display of any OMD

shall be made by submitting an application containing the information in

terms of Form-3.

(2) Where the owner of a property or any other person/tenant/

occupier authorized applies for permission for installing OMDs on his

property for the purpose of self-advertisement beyond the permissible

limits defined in this Bye-Law, and apply for display of OMD by

submitting an application containing the information in terms of Form-3.

(3) The application form shall be accompanied with the

following, namely,–

(i) A processing fee as the Council may, by an order, specify

from time to time, which shall be non-refundable and non-adjustable

in any manner whatsoever;

(ii) A drawing, in colour, showing the locality plan, indicating

the proposed position (including GPS coordinates) of the OMDs

and the distances in relation to any other structure, building, or

OMD situated within a radius of twenty-five metres from the

proposed OMD;

636 LA GAZETTE DE L'ETAT [PART–II

(iii) Complete specifications showing the dimensions of the

OMDs and locations;

(iv) The design and the structural details of the OMDs duly certified by a Structural Engineer, regarding the safety aspect of its foundations capable of bearing extreme wind conditions, earthquakes, soil bearing capacity and shall comply with relevant Indian Structural Design Standards, Policy and Guidelines framed from time to time. The structural details shall include size of all members of supporting frameworks, anchorages and design calculations including proof of compliance with any other law, including but not limited to, the applicable law and codes/ guidelines including Indian Road Congress, the National Building Code of India and the Environment (Protection) Act, 1986 (Central Act 29 of 1986), to the extent that such law is applicable;

(v) If, a proposed OMD is to be attached to or displayed on the facade of a building, an architectural drawing showing elevation and measurements of the building and the detailed measurements and position of the proposed OMD and the position of every existing OMD on the building;

(vi) Copy of the contract document containing all terms and conditions entered into between the registered agency and the owner of the property, where the owner of the property where the OMD is proposed to be displayed if different, from the registered agency;

(vii) An undertaking to the effect that the application for display of advertisement on Outdoor Media Device is not in contravention of the order of any Court;

(viii) Any other information as the Council may require, from

time to time.

(4) Permission for the advertisement on Outdoor Media Device/ hoarding shall be issued in Form 4 after evaluation of applications stipulated under Bye-Law 14.

14. Evaluation of applications.— (1) While evaluating an application under Bye-Law 12, the Competent Authority shall ensure that– 637

PART–II] LA GAZETTE DE L'ETAT

(i) The application is in compliance with these Bye-Laws;

(ii) The application is not in contravention of any order of any Court in which a Local Body of the Union Territory of Puducherry is a party and the applicant shall also give a affidavit before a Notary Public to the effect that there is no pending Court cases;

(iii) Written representations, objections and comments received from any interested party on the application have been duly considered.

(2) The Council in its sole discretion and for reasons to be recorded in writing, reserves its right to accept or reject any application.

(3) The period of validity of the approval for display of OMD

described in Schedule-4 shall be as stipulated below :

(i) Standard OMDs, unipoles gantries and large size bill boards (except wall wraps) will be in accordance of terms and condition of auction/tender as decided by the Council;

(ii) OMDs for events like conferences, entertainment events, etc., 30 days prior to event and shall be removed 24 hours after the event by the concerned Agency (or) removed by the Commissioner at the cost of the Agency in addition to the penalty stipulated in Bye-Law 7;

(iii) Landscape OMDs on tree guards, railings, gates, round abouts, medians, street light poles, etc. – Validity to be on case to case basis;

(iv) Self-advertised Outdoor Media Device - no time-limit within

permissible size set out in this Bye-Law;

(v) Innovative OMDs like LED, LCD, Gas balloon, etc. – case to

case basis;

(vi) OMDs inside commercial and public buildings; – case to

case basis.

(4) The Council on scrutiny and after following due process, shall, within thirty days from date of application in writing, notify its decision to approve and the Commissioner shall communicate the approval and permission fee payable, to the agency, or reject or return the application as per format attached in Form-7.

638 LA GAZETTE DE L'ETAT [PART–II

(5) The agency shall be liable to pay the permission fee to the Municipality within fifteen days failing which the approval shall be deemed to have been withdrawn. However, Competent Authority may relax the time period for submission of permission fee to unforeseen circumstances.

(6) After submission of permission fee and requisite documents stated in the communication of the Commissioner, the registered agency shall enter into contract agreement with the Municipality in respect of places under the control of Municipality. Provided that where the registered agency has obtained approval for display of OMD on property owned by a person other than the registered agency, then the registered agency has to enter into contract agreement with the owner of property including a clause to the effect that if the property continues to display any OMD or display any other OMD beyond the period of approval contained in the Letter of Intent, then the liability with respect to violation of any provision of the Policy, shall be upon owner, jointly and severally, and shall submit it along with other documents mentioned in Form-3.

(7) For all approvals of OMDs, the time period specified at clause (3) of Bye-Law 13 shall be reckoned from the 1st day of the month succeeding the month in which approval is granted up to the last day of the month in which the period limits specified in clause (3) of Bye-Law 13 ends. However the Competent Authority has the power to relax the reckoning period in views of administrative exigencies/ urgency which warrants such relaxation.

(8) All existing OMDs on the date of notification of this Bye-Law shall comply with this Bye-Law immediately. Only fifteen days grace period from the date of notification of this Bye-Laws is allowed to all existing OMDs to seek necessary permission/regularize the existing OMDs. After completion of 30 days, Municipality shall take appropriate action for non-compliance that may include removal of such OMDs or advertisement hoardings, etc., and recover the cost involved for the removal from the person or agency which installed the said advertisement(s) in addition to the penalty mentioned in Bye-Law 7.

15. Exception.— Nothing shall be construed to the effect that any

approval granted in terms of this Bye-Law means that:

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PART–II] LA GAZETTE DE L'ETAT

(i) Any person is exempted from any provision of any other law

for the time being in force;

(ii) Any person is exempted from the provision, requirements and applicability of the Puducherry Open Places (Prevention of Disfigurement) Act, 2000 (No. 6 of 2000);

(iii) The registered agency of an OMD is exempted from its obligations to ensure that such sign is designed, erected, completed, displayed and maintained in accordance with any other applicable law for the safety, security of public at large or to protect public decency and morality.

16. Withdrawal and amendment of approvals.— (1) The Municipality may withdraw an approval granted, or amend any condition, or impose any further condition in respect of such approval, if, in the opinion of the Commissioner, or any officer so authorized, by a general order, by the Commissioner, the OMD for which the approval has been granted–

(i) is or has, as a result of a change to the road, provision of any public utility, the nature of the environment or the amenity of the neighbourhood, streetscape or urban design existing at the time of such approval, become detrimental to the area in which it is located for any reason whatsoever;

(ii) constitutes, or has become, a threat to any person or

property;

(iii) is obscuring a critical and aesthetically important natural feature, architectural feature or visual line of civic, architectural, historical of heritage significance;

(iv) is, or has become, prohibited in terms of these Bye-Laws or

any other law for the time being in force;

(v) falls, completely or a part thereof, either through an accident

or any other cause;

(vi) have any change made to it except under the direction of

the Municipality;

(vii) upon the building or structure or property proposed to be

demolished or destroyed;

640 LA GAZETTE DE L'ETAT [PART–II

(viii) requires to be removed, as may be decided, for reasons to

be recorded in writing, by the Commissioner, in public interest,

safety, aesthetics. etc.

(2) Before taking any decision under clause (1), the

Commissioner shall issue notice to the registered agency, informing it of

the intent of the Municipality and the registered agency shall have the

right to make a written representation in response to the notice within

seven days of the date of notice. In case of safety, damaged OMD, etc.,

the registered agency shall immediately remove the same and compliance

must be reported on the next day of receipt of Notice failing which the

Municipality will remove and penalty as given in Bye-Law 7 shall be

levied.

(3) In case of withdrawal of approval in whole or in part by the

Commissioner, the registered agency shall have to remove or make such

change of the OMD at its risk and cost, as may be directed by the

Municipality within seven days. In case, any refund of permission fee is

due on account of withdrawal of approval, the balance amount of

permission fee shall be refunded to the agency within thirty days of such

withdrawal.

(4) The Commissioner, or any officer so authorized, by a general

or special order by the Commissioner, shall give reasons in writing for

its decision on receipt of a representation from a registered agency.

(5) Mode of Service of Notice:- Pasting of the Notice as the

OMD or at the site where OMD is erected and a pasting of notice at the

address of the registered agency before two independent witnesses shall

be sufficient mode of service of notice.

17. IT based solution for application, renewal and monitoring.—

(1) The Municipality shall adopt a transparent system for grant of

approval for display of OMDs and monitoring.

(2) For the purpose of clause (1), the Municipality shall strive

to develop an Information Technology based online system for grant of

approvals and monitoring and shall strive to prepare a Geographical

Information-System (GIS) based OMD Master Plan for the properties

vested in or under the management or maintenance of the Municipality.

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PART–II] LA GAZETTE DE L'ETAT

Provided that till such IT based system is created, the

Municipality shall follow the conventional method of granting

approvals/renewals through auction/tender/direct permission, as the

case may be, however, details of all such approvals/renewals shall be

promptly hosted on the Municipality website.

(3) All OMDs with their Geographical Positioning System (GPS)

coordinates shall be marked on a map and shall be made available on the

website of Municipality for the information of the public.

(4) The information technology based system referred to in

clause (2) shall have the following enabling features:

(i) The Bye-Law and notifications related to Outdoor Media

Device shall be made available for information on the website of the

Municipality;

(ii) Online registration of entities shall be enabled and the

registered agency shall be assigned a unique identity number which

shall be password protected for all future correspondence with the

Municipality;

(iii) All OMDs shall be GPS tagged and shall be available on the

website of the Municipality on a GIS map of the Union territory of

Puducherry;

(iv) Each OMD site shall have unique code assigned to it which

shall convey its ownership, location (GPS coordinates), type of

media, size (area of display), advertisement/permission fee payable,

validity of agreement for display of advertisement on Outdoor

Media Device and any other information which in the opinion of the

Commissioner is required to be coded;

(v) Approvals of all OMD shall also be given electronically to

the registered agencies. Commissioner has the power to add or

reduce the feature mentioned above.

18. General requirements for OMD.— (1) On approval, the OMD

shall not be altered, removed, re-erected or upgraded (except in respect

the content of advertisement), without prior written approval of the

Commissioner. The content must satisfy Bye-Law 20(3) also.

642 LA GAZETTE DE L'ETAT [PART–II

(2) Every power cable and conduit containing an electrical conductor for the operation of an OMD shall be so positioned and attached so that it is aesthetic and safe.

(3) No OMD shall be connected to any electricity supply with sub-meter without the prior written permission of the Electricity Department, Government of Puducherry or the licensed electricity distribution company concerned in the name of the registered agency and such permission shall, on request by an authorized official of Electricity Department, Government of Puducherry or the licensed electricity distribution company, be presented to them by the registered agency of the OMD concerned.

(4) The electrical connections and components in all the OMDs shall be in accordance with relevant Bureau of Indian Standards (BIS), Indian Electricity Policy and designed to ensure that there is no risk to personal or public safety or to movement of motorised or non-motorised traffic.

(5) Generators which are running on petroleum fuels or any bio-fuel or causing noise, air or water pollution, shall not be allowed for providing power for illumination of any OMD. However, the agency may illuminate OMDs under its jurisdiction by installing solar photovoltaic panels.

(6) The registered agency of the OMD shall ensure that disposal of any type of material including media for display is disposed off in terms of the Environment (Protection) Act, 1986 (Central Act 29 of 1986) or Policy made there under, the Policy of the Municipality and any other applicable laws/rules/Bye-Laws.

19. Self-Advertisement on Outdoor Media Devices.— OMDs for the purposes set out in sub-clauses (i) to (viii) below shall follow the provisions of these Bye-Law in respect of all conditions set out in this Bye-Law and shall not be required to register in accordance with the provisions of Bye-Law 10 and 11; and such OMDs shall be exempted from payment of any permission fee in the following cases subject to the fulfilment of conditions stipulated in Bye-Law 34.

(i) Relating to a public meeting, to an election to Parliament, Legislative Assembly, Municipality or to candidature in respect of such election; (may be installed on only authorized spaces identified/ earmarked by the Municipality);

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(ii) If, exhibited within the window of any building, the Outdoor Media Device relates to the trade, profession or business carried in that building;

(iii) relating to the trade, profession or business carried on within the land or building upon or over which such Outdoor Media Device is exhibited or to any sale or letting of land or building or any effects therein or to analyze, entertainment or meeting to be held on or upon or in the same;

(iv) relating to the name of the land or building upon or over which the Outdoor Media Device is exhibited, or to the name of the registered agency or occupier of such land or building;

(v) relating to the business of a railway administration and is exhibited within any station or upon any wall or other property of the railway administration;

(vi) relating to any activity of any Department of the State Government or Union of India or the Municipality, Public Sector Undertaking, Government Corporation and Government Agencies;

(vii) on a property where building, swimming pool, tennis court, paving, fencing or garden landscaping or any other structure is in the course of being constructed, erected, carried out or altered and on which the activity concerned is described and the name of any architect, contractor or consultant concerned in such activity is displayed and the branch of the industry or the profession involved is specified;

(viii) Media device for hawkers on stationary kiosk or

handcarts.

20. Prohibited area.— (1) In addition to any other prohibition, expressed or implied, in these Bye-Laws, except with the permission of Commissioner on case to case basis, no person shall erect, maintain or display any OMD or advertisements on/within:

(i) parks, urban forests and natural water bodies;

(ii) residential sector, subject to fulfilment of conditions stated

in Schedule-I;

(iii) National Highways or State Highways, subject to fulfilment

of conditions stated in Schedule-I;

644 LA GAZETTE DE L'ETAT [PART–II

(iv) any wall and wall paintings;

(v) building or structures of archaeological, architectural,

aesthetical, historical or heritage importance;

(vi) places of worship or religious significance;

(vii) hospitals and nursing homes; educational institutions,

libraries;

(viii) cremation grounds, graveyards;

(ix) areas classified as endangered regional ecosystems;

(x) no advertisement area notified by the Municipality from time

to time;

(xi) traffic signals and road signages.

(2) No person shall deface any public place or cause to be

defaced any display, device or structure that may have been put up by the Municipality and any contravention thereto shall be punishable

under the provisions of the Puducherry Open Places (Prevention of disfigurement) Act, 2000; and the Act.

(3) In addition to any other prohibition, expressed or implied, in these Bye-Laws, the Municipality shall take necessary action to modify

or remove the following advertisements or OMDs showing or expressing:

(i) nudity,

(ii) propagating caste, community, race or ethnic differences;

(iii) promoting drugs, alcohol, cigarette or tobacco items;

(iv) propagating exploitation of women or child;

(v) depicting cruelty to animals;

(vi) depicting any nation or institution in poor light;

(vii) casting aspersion on any brand or person;

(viii) banned by any law;

(ix) glorifying violence;

(x) promoting lottery tickets, sweepstakes entries and slot

machines;

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PART–II] LA GAZETTE DE L'ETAT

(xi) any psychedelic, laser or moving displays;

(xii) displaying destructive devices and explosives depicting

items;

(xiii) promoting weapons covered under the Arms Act, 1959;

(xiv) defamatory, trade libellous, unlawfully threatening or

unlawfully harassing:

(xv) obscene or pornography or indecent representation of

women within the meaning of the Indecent Representation of

Women (Prohibition) Act, 1986 (Central Act 60 of 1986);

(xvi) linked directly or indirectly to or include description of

items, goods or services that are prohibited under any law

applicable for the time being in force, including but, not to the

Drugs and Cosmetics Act, 1940 (Central Act 23 of 1940) the Drugs

and Magic Remedies (Objectionable Advertisements) Act, 1954

(Central Act 21 of 1954), the Indian Penal Code 1860 (Central

Act 41 of 1860); and

(xvii) any other items not in conformity with any Act/Rules/

Guidelines and considered inappropriate and items so notified from

time to time by the Municipality.

(4) The list of locations where Temporary Outdoor Media Device

for banners, hoardings are permitted is given in Schedule-3 and the

applicant shall make an application in Form-5 along with the application

fee specified in clause (5). After scrutiny of the said application the

permission shall be granted in Form 6 upon payment of permission fee

prescribed in Schedule-1. The rejected/refused applications shall be

returned to the applicant with a written communication stating reasons

for rejection/refusal as set out in Form-7.

(5) The application fee for applying for registration under Form-5

shall be 100 (Rupees one hundred only). The fee and caution deposit

shall be paid in the name of Commissioner, Pondicherry Municipality,

Puducherry by way of demand draft or any other mode of payment as

provided by the Pondicherry Municipality.

646 LA GAZETTE DE L'ETAT [PART–II

(6) The Estate Officer concerned shall summarily remove the temporary Outdoor Media Device, banners, and hoardings, etc., that are placed in violation of any of the provisions of this Bye-Law.

21. OMDs on property of Municipality or for construction, operation or maintenance of any public utility, etc.— (1) The Municipality shall, from time to time identify new locations and property within its jurisdiction to allow OMDs and prepare or revise the master plan of OMDs on property vested in or under the management or maintenance of the Municipality (hereinafter termed as "Municipal properties").

(2) The permission for display of advertisements through Outdoor Media Devices on Municipal properties already built up shall be granted by inviting e-tender/e-auction for the Local Bodies as a whole or in part, or in combination of areas of Local Bodies as per the Bye-Laws of e-tender/e-auction issued by the Government from time to time.

(3) The period for display of advertisement on Outdoor Media Device shall be in accordance with Bye-Law 14 and may be terminated at any time after giving notice of seven days in the event of default of terms and conditions of the contract agreement and in consonance with Bye-Law 16.

(4) The Municipality shall have the complete and unhindered right to display, or permit the display of and at any time, hoardings/ advertisements of Government or any Statutory Authority, Board, Corporations, Municipality or other entity owned and controlled by the Government for social messaging or promotion of the Policies, Schemes or Programmes of the Government. The Municipality may direct the successful bidder in the e-tender/e-auction to reserve fifteen percent of the total advertising to place Outdoor Media Devices of the Government under this clause and no fee shall be payable by the Municipality for these Government advertisements.

(5) The Municipality with approval of Competent Authority may assign advertisement rights for a specified period to any entity in lieu of construction, operations or maintenance of any public amenities including street light, public toilets, tree guards, street furniture, water dispensers, public information kiosks, etc.; and OMDs proposed to be installed in exercise of such rights shall be in accordance with Bye-Laws.

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PART–II] LA GAZETTE DE L'ETAT

(6) The Municipality with prior approval of the Competent

Authority may permit acknowledgment OMDs in accordance with the provisions of these Bye-Laws to any agency that undertakes to

construct, operate or maintain any public space or public utility including green spaces, parks, water bodies, etc., out of its own funds including

through funds made available under the Corporate Social Responsibility Policy under the Companies Act, 2013 (Central Act 18 of 2013).

22. OMDs on property of Government or Government entities.— Advertisement rights assigned to any infrastructure project

implementation entity by the Government or the Municipality or any Statutory Authority, Board, Corporations, or other entity owned and

controlled by the Government on implementation project (other than a foot-over-bridge) shall be permitted in accordance with these Bye-Laws.

23. Formats of Outdoor Media Devices (OMD).— OMDs shall be classified as per details set out and with permissible specifications and

conditions set out in Schedule-2.

24. Permission fee.— (1) The permission fee, mentioned in

Schedule-1, along with terms of payment shall be prescribed by the Commissioner, Pondicherry Municipality from time to time with approval

of Municipal Council. However, the permission fee stands revised once in every three years and such a revision of permission fee shall not be

less than 10% and the permission fee shall not exceed 20,000 (Rupees twenty thousand only) per sq.mtr. per year.

(2) In case of removal of Outdoor Media Device by Municipality on account of reasons attributable to Municipality, pro rata amount shall

be refunded to the agency.

(3) No refund of permission fee paid shall be made by the

Municipality, if, the registered agency seeks withdrawal of the permission granted under Bye-Law 13.

(4) The permission fee shall be applicable immediately on notification of these Bye-Laws on all OMDs including existing OMDs.

(5) All the applicable taxes shall be the liability of the registered

agency and be payable by the registered agency.

648 LA GAZETTE DE L'ETAT [PART–II

(6) If, the Municipality fails to prepare a proposal for revision in the period of three years, the Director, Local Administration Department may, immediately on the end of the fifth year of the last revision of the permission fee, suo moto revise and notify the permission fee and till such time the existing rates with an increase 5% may be levied.

(7) Registered agencies permitted to install Acknowledgment OMDs under of Bye-Law 21 are exempted from payment of permission fee.

25. Inspections.— (1) The Competent Authority (or) the Commissioner or any officer or any agency authorized by him, by a general or special order, shall have the power to carry out an inspection of any OMD at any time.

(2) An officer or agency authorized by the Commissioner shall carry out the inspection with respect to "Outdoor Media Device Audit form" as specified by the Municipality, from time to time.

26. Maintenance of OMDs and removal of unauthorized Outdoor

Media Device.— (1) Subject to provisions in these Bye-Laws–

(i) the registered agency shall be responsible for maintaining the device and the surrounding area so that it does not become unsightly or deteriorate to such a degree that it is in conflict with any provision of these Bye-Laws;

(ii) a registered agency shall carry out regular inspections of an OMD with a view to satisfy himself that it has properly maintained and forthwith carry out any necessary maintenance resultant upon such inspection and records of the same shall be maintained and shall be produced to the inspecting officer, failing which action will be initiated against the agency and fine of 25,000 (Rupees twenty five thousand only) will be imposed. Fourth violation within a year will lead to cancellation of licence/ permit/registration without any notice; and

(iii) the registered agency shall keep a written record of any inspection made. Maintenance carried out and shall retain record of it and make the same available for perusal on demand by an authorized Officer of the Municipality.

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(2) The registered agency shall ensure that a metallic plate

(minimum size of one feet by one feet) with the embossed logo of

Municipality providing details of approval of Municipality and details of

the OMD, as required by Municipality are displayed and maintained in

good condition at all times. Failure to do so shall result in the levy of

a non-compliance charge, as the Municipality may specify.

(3) If, in the opinion of Municipality, any OMD is in a dangerous

or unsafe or is likely to fall into a state of disrepair or is in conflict with

any requirement of these Bye-Laws, the Municipality shall serve a notice

on the registered agency to remove/maintain the OMD, within the

specified period and registered agency shall be required to comply

thereof and take suitable action.

(4) If, the Municipality is of the opinion that an OMD

constitutes an imminent danger to any person or property, it shall without

serving, or if such a notice has been served but, not complied with,

within the period specified therein, remove the OMD.

(5) The cost incurred for the removal and storage of an OMD,

and any other costs incurred by the Municipality as contemplated in

clause (4) of Bye-Law 26, shall be recovered from the registered agency.

The OMD shall be removed at the risk of the registered agency by the

Municipality and any liabilities/damages arising out of the same shall be

borne by the registered agency.

(6) If, an OMD has been removed in terms of clause (4) of

Bye-Law 26, the Municipality shall promptly inform the registered

agency, about such removal of OMD and also initiate the process for

recovery of cost of such removal. The registered agency shall pay the

same within a week failing which penalty shall be levied.

(7) Any OMD which has been removed and stored in terms of

these Bye-Laws shall be released to its registered agency subject to

payment of fee/charges as the Municipality may specify.

(8) Any unauthorized Outdoor Media Device shall be removed

promptly by the Municipality and shall be immediately disposed off on

as-is-where-is basis. The person responsible will be imposed with

penalty.

650 LA GAZETTE DE L'ETAT [PART–II

(9) The entire list of authorized OMDs shall be displayed,

without ownership display, for scrutiny by public at large and advertising

companies, agencies, brands to identify and ensure that the

advertisement being released by them is being mounted only on

authorized OMDs. Failure to comply with above requirement shall be

punishable under the Puducherry Open Places (Prevention of

Disfigurement) Act, 2000 (No. 6 of 2000).

27. Documentations.— The registered agency i.e., both owner and

agency of a property upon which an OMD is erected, attached or

displayed, shall retain certified copies of all documentation relating to

the application for approval of such device in terms of these Bye-Laws,

for as long as that device is erected or displayed, and shall on demand

by an officer authorized by Commissioner, present such documentation.

Failure to do so will result in penalty.

28. Appeal.— Any person, whose rights are affected by a decision

of Commissioner or an officer authorized by him in terms of enforcement

of any of the terms specified under these Bye-Laws, (or) in terms of

allotment of OMDs, may appeal against that decision to the Competent

Authority. The appeal shall be accompanied by a fee of 1,000 (Rupees

one thousand only). The fee shall be paid in the name of Commissioner,

Pondicherry Municipality, Puducherry by way of demand draft or any

other mode of payment as provided by the Pondicherry Municipality.

29. Contraventions and consequences.— (1) Whosoever

contravenes any provision of these Bye-Laws, shall be liable, without

prejudice to any other action that may be taken by the Municipality to

remove such contravention, to pay a charge for such contravention at

a rate equal to three times the applicable permission fee on the date of

commencement of such contravention for the period of such

contravention or a quarter, whichever is more.

(i) In case of unauthorized media displayed by any agency not

registered under clause (3) of Bye-Law 11, the owner of the

property over which the unauthorized media has been displayed

and the agency shall be, jointly and severally, liable for payment of

the charge for such contravention as specified in clause (1).

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PART–II] LA GAZETTE DE L'ETAT

(ii) In case of self-advertised Outdoor Media Device, or the

agency displays more than the permissible size without due

authorisation, the said agency shall be liable for payment of charge

for such contravention as specified in clause (1).

(2) In case of unauthorized media displayed by an agency

registered under clause (3) of Bye-Law 11, the owner of the property over

which the unauthorized media has been displayed and the agency shall

be jointly and severally, liable for the payment of charge for such

contravention as specified in clause (1). The registered agency which

has displayed the unauthorized media shall also be liable to be

deregistered by the Municipality:

Provided that any action for deregistration shall be taken by the

Commissioner or an authorized by the Commissioner in this behalf, only

after an opportunity of being heard has been provided to the registered

agency:

Provided further that if, the registered agency pays the charge

for such contravention, removes the unauthorized media within a period

of five days from the date of notice of such contravention and gives

a commitment to comply with the provisions of these Bye-Laws in future,

then the Commissioner may, in good faith, provide an opportunity to the

registered agency and may not deregister the agency:

Provided further that the opportunity under the second proviso

shall be provided only on one occasion of contravention and shall not

be provided for any subsequent contravention within a period of three

years.

(3) If, the owner, promoter or Director of any agency that has

been deregistered, is the owner, promoter of Director of any other

registered agency, then action for deregistration shall also be taken

against such other registered agency:

Provided that any action for deregistration shall be taken by the

Commissioner or an officer authorized by the Commissioner in this behalf,

only after an opportunity of being heard has been provided to the other registered agency.

652 LA GAZETTE DE L'ETAT [PART–II

(4) Consequent to the decision for deregistration of a registered

agency under clause (2) or clause (3) above, any approval granted by the

Municipality to any OMD of such registered agency shall be deemed to

have been withdrawn forthwith without any further notice.

(5) A registered agency, once deregistered under clause (2) or

clause (3) above, shall not be permitted to register for a period of three

years from the date of deregistration.

(6) In case of continuing contravention beyond fifteen days, the

property over which such contravention exists shall be debarred for

display of Outdoor Media Device for a period of one year and penalty

will be levied.

(7) An officer authorized by the Commissioner, shall have the

power to enter upon the property on or over which the unauthorized

media has been displayed and remove such unauthorized media.

30. Insurance.— (1) The registered agency of the OMDs shall

provide and keep in full force and effect in the joint names of the

registered agency, a public liability Insurance policy (Commercial Liability

Insurance Policy) for their respective rights, interests and liabilities to

the third parties in respect of accidental death, bodily injury to persons

or accidental damage to the property.

(2) The registered agency shall produce evidence of the

insurance public liability insurance policy to the Municipality.

31. Indemnity.— (1) The registered agency shall be required to

indemnify the Municipality against all actions, proceedings, claims,

demands, costs, losses, damages and expenses which may be brought

against, or made upon the Municipality which arise as a result of the

installation or existence of OMDs.

(2) The registered agency shall always be responsible for any

injury or damage caused or suffered by any person or property arising

out of or relating to the display of advertisement and the consequential

claim shall be borne by the owner who shall also indemnify and

safeguard the Municipality, its employees or any entity employed/

appointed by Municipality.

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PART–II] LA GAZETTE DE L'ETAT

32. Revenue Sharing.— (1) All the public view advertisements on

Outdoor Media Device under the jurisdiction of respective Council,

irrespective of jurisdiction of land, will be governed by this Bye-Law and regulations laid down for outdoor advertisements.

(2) In case, land belongs to other organisations: Government Organizations/PSUs/Autonomous Bodies/Statutory Bodies/Registered

Societies/Corporative Societies/ Private Limited Companies, etc., and the structure has been built/installed by them or the advertiser in their

territory for display of advertisement and it faces the vehicular traffic plying on it or comes in public view in any manner whatsoever visible

from a public street or public place (including any advertisement exhibited by means of cinematographs), the concerned organization or

the advertiser with their permission will have to share revenue in the following proportion:

(i) All the organization which are allowing/permitting advertisement displays shall obtain prior written permission from

the Commissioner on their land/properties.

(ii) Other concerned organizations will share 50 per cent of the

revenue earned through Advertisement with respective Municipality within their jurisdiction.

(iii) It should also be ensured that the contracts are not allowed to continue beyond the contractual period. Any contract which is

in contravention to these Bye-Laws should be allowed till the end date of the present contract. However, the organisations that had

executed such contracts shall share 50% of the revenue from the date of effect of this Bye-Law.

33. Commercial Outdoor Media Device fee for Category -1, 2 and 3 devices.— Every person, who erects, exhibits, fixes or retains upon or

over any land, building, wall, hoarding, frame, post or structure or upon or any vehicle any advertisement or, who displays any advertisement to

public view in any manner whatsoever, visible from a public street or public place (including any advertisement exhibited by means of

cinematographs), shall pay for every Outdoor Media Device which is so erected, exhibited, fixed or retained or so displayed to public view, such

rates as mentioned in the Schedule-1.

654 LA GAZETTE DE L'ETAT [PART–II

34. Commercial Outdoor Media Device fee for category-4

devices.—(1) Self-signage or self-advertised Outdoor Media Device

having sum total of area less than/equal to 2.5 sq.m.:– No Outdoor Media

Device or signage will be allowed beyond the length of the shop.

Signages with a total surface area less than or equal to 2.5 sq.m. for

advertising (sum total of self signage device), per property/Business

Establishments, shall not be subjected to any charges. The self-signage

shall be strictly installed/displayed in accordance with the general

conditions laid for Category (4) devices in these Bye-Laws.

(2) Self-signage having sum total of area more than 2.5 sq.m. :–

No signage will be allowed beyond the length of the shop. Advertisement

device/s for self-signage/s exceeding 2.5 sq.m. (sum total of self-signage

device), the Owner of Shop/Business Establishment/Institution, who

erects, exhibits, fixes or retains upon or over part of building/property,

where the business establishment is running its business, any such

self-signage or advertisement, who displays any such self-signage

advertisement to public view or visible from a public street or public

place, shall pay for every such self-signage display which is so erected,

e x h i b i t e d , f i x e d o r r e t a i n e d o r s o d i s p l a y e d t o p u b l i c v i e w,

an Outdoor Media Device fee at such rates as fixed by the Municipality,

from time to time. The self-signage shall be strictly installed/displayed

in accordance with the general conditions laid down for Category 4

devices in this Bye-Law.

35. Cancellation of licence and forfeiture of fee paid.—(1) The

licence and/or permission issued to an agency or individual shall stand

cancelled and the licence fee, permission fee or any other fee remitted

shall be forfeited in the event of–

(a) a criminal case filed against the registered individual or

Director(s) of the agency;

(b) conviction of registered individual or director(s) of the

agency;

Bye-Law 10(1) during registration proved to be false in later stage;

655

PART–II] LA GAZETTE DE L'ETAT

(d) black listing of the agency by any Government entity while

the licence/permit issued by this Municipality is in force;

(e) causing injury or life loss to any person or damage to a

property by the OMDs placed by the registered individual or

agency, due to any reason other than natural calamity or untoward

weather condition;

(f) non-compliance of licence conditions or condition laid under

this Bye-Law or any conditions or orders issued by the Government

or law enforcing agents or.

(2) The Commissioner has every liberty to remove such OMDs

approved in favour of the individual or agency whose licence/permission

was cancelled under clause (1) without assigning any reasons.

36. Maintenance of register.— (1) A Register in Form-8 shall be

maintained by the Commissioner to record the details of grant or rejection

of registration of an individual/company/firm/agency/owner for

registration under Bye-Law 10(1).

(2) A Register in Form-9 shall be maintained by the Commissioner

to record the details of grant or rejection of permission for erection of

OMD and permission fee therefor.

(3) A Register in Form-10 shall be maintained by the

Commissioner to record the details of grant or rejection of permission for

temporary erection of OMD and permission fee therefor.

————

656 LA GAZETTE DE L'ETAT [PART–II

SCHEDULE – 1

[see Bye-Law 3(1)]

Permission Fee for various categories of Advertisements on Outdoor

Media Devices

ZONE A

(All Arterial Roads within the Pondicherry Municipality)

Sl. Type of Outdoor Permission fee per square metre

No. Media Devices for per year

Non- Illuminated Electronic Electronic

Illuminated display display

without with

video video

(1) (2) (3) (4) (5) (6)

1 Self-advertisement *

2 Third Party Advertise-

ments (includes wall 2,000 2,200 2,300 2,400 wrap, gantry advertise-

me nt, billboards,

unipoles, etc.)

3 Ve h i c l e M o u n t e d 1,000 1,100 1,150 1,200

Advertisement.

4 Sp ec ia l typ e o f Will be decided by the Council on case to

Advertisement like case basis based on the rates prevalent for

balloons, drones or any that category of advertisements in comparable

new type of Advertisement Cities/States.

not covered under

this Policy.

657

PART–II] LA GAZETTE DE L'ETAT

(1) (2) (3) (4) (5) (6)

5 Temporary Outdoor 10 per square feet per day and a

Media Device ments at refundable caution deposit of 25% of the

locations mentioned in total permission fee which shall be remitted

Schedule-3 of this back to applicant on production of proof

Bye-Law (permission for proper removal of the temporary

fee per day only).

Outdoor Media Device immediately after

lapse of display period failing which the

caution deposit shall be forfeited.

* Above permissible limits stipulated in this Policy.

Note 1 : Advertisements on Outdoor Media Device such as

billboards, gantry, unipoles, etc., which are visible to public road or

properties will be given up for auction as early as possible. In such

auctions, the rates specified above will be the minimum base price for

auctioning such category of Outdoor Media Devices.

Note 2 : Apart from the above fee GST as applicable shall be levied.

The following roads / streets of Pondicherry Municipality are

designated as Zone A

1. M ahat ma Gandhi Road (Fr om Mut hial pet Sa lai S treet to

Subbiah Salai).

2. Mission Street

3. Barathi Street (From Muthialpet Salai Street to Subbiah Salai)

4. Anna Salai (from old distellery to old bus stand) (West, North

Boulevard).

5. Beach Road

6. H.M. Kasim Salai (Ambur Salai)

7. Netaji Subash Chandra Bose Salai (Gingee Salai)

8. Subbiah Salai (South Boulevard) 658 LA GAZETTE DE L'ETAT [PART–II

9. Lal Bhadur Sasthri Street (Bussy Street)

10. Maraimalai Adigal Salai

11. Cuddalore Road

12. 100 Feet Road (up to Marapalam Junction)

13. Dr. Ambedkar Road (Uppalam Road) (From Subbiah Salai to

Cuddalore Road).

14. Point Care Street

15. Thiruvalluvar Salai

16. Kamarajar Salai

17. Vallalar Salai (45 Feet Road) (from Anna Salai to Karuvadikuppam

Main Road).

18. Karuvadikuppam Main Road

19. East Coast Road (Falling within the Pondicherry Municipal Limit)

20. Lenin Street

21. AFT Mill Road

22. Anna Nagar Main Road

23. Sathya Nagar East Main Road

————

659

PART–II] LA GAZETTE DE L'ETAT

ZONE B

(All areas other than Arterial Roads within the Pondicherry Municipality)

Sl. Type of Outdoor Permission fee per square metre

No. Media Devices per year

Non- Illuminated Electronic Electronic

Illuminated display display

without with video video

(1) (2) (3) (4) (5) (6)

1 Self-advertisement *

2 Third Party Advertise-

ments (includes wall 1,500 1,650 1,725 1,800 wrap, gantry advertise- me nt, billboards, unipoles, etc.).

3 Ve h i c l e M o u n t e d 1,000 1,100 1,150 1,200

Advertisement.

4 Sp eci al Type o f Will be decided by the Council on case to Advertisement like case basis based on the rates prevalent for balloons, drones or that category of advertisements in comparable a n y n e w t y p e o f Cities/States. Advertisement not covered under this Policy.

5 Temporary Advertise- ments at locations mentioned in Schedule-3 of this Bye-Law (permission fee per day only).

10 per square feet per day and a refundable caution deposit of 25% of the total permission fee which shall be remitted back to applicant on production of proof for proper removal of the temporary Outdoor Media Device immediately after lapse of display period failing which the caution deposit shall be forfeited.

* Above permissible limits stipulated in this Policy.

660 LA GAZETTE DE L'ETAT [PART–II

Note 1 : Advertisements such as billboards, gantry, unipoles, etc.,

which are visible to public road or properties will be given up for auction

as early as possible. In such auctions, the rates specified above will be

the minimum base price for auctioning such category of Outdoor Media

Devices.

Note 2 : Apart from the above fee GST as applicable shall be levied.

The roads/streets other than the streets/roads designated as Zone

A shall be treated as Zone B.

————

SCHEDULE – 2

(see Bye-Law 23)

P A R T –

I I ]

Details of Various Categories of Devices, Specific Condition, Permission Criteria, etc.

A. Summary of Category-1 Devices :

Status

Sl. Description of device No.

L A

Permitted (Subject to Not Permitted General and Specific Permission Criteria)

(1)

(2)

(3)

(4)

G A Z E T T E

1.1. Billboards/Unipoles/Bipoles–

D E

1.1.(i) Industrial area

Permitted –

1.1.(ii) Commercial area

Permitted –

E T A T 1.1.(iii) Recreational areas Permitted –

1.1.(iv) Crematoriums and burial grounds – Not permitted

1.1.(v) Transportation areas like airports/rail terminals/ Permitted –

bus terminals/truck terminals, etc.

6 6 1 1.1.(vi) Other areas like residential area, institutional, – Not permitted unless approved heritage, monument, etc., including mixed b y Comp etent Aut hori ty o n land use.

case to case basis.

(1)

(2)

(3)

(4)

6 6 2 1.1.(vii) On rooftops of residences R e s i d e n c e s i n Not permitted

commercials only permitted.

1.1.(viii) On mobile vans for purposes of advertising – Not permitted

L A 1.2. Trivision

Permitted in vehicle – free zones

1.3. Railway Bridge panels**

G A Z E T T E

– N o t P e r m i t t e d ( e x c e p t f o r authorised by Railway to conditions below).

D E

' 1.4. Flyover panels** Permitted Not Permitted (except for Railway subject to conditions below).

E T A T 1.5. Foot Over Bridge (FOB)** Permitted Not Permitted (except for Railway subject to conditions below).

1.6. Building wraps–

1.6.(i) Malls and Airport area Permitted –

[ 1.6.(ii) Cinema Halls

Permitted –

1.6.(iii) Commercial areas in market complexes Permitted –

P A R T –

I I 1.6.(iv) Commercial areas in residential areas Permitted – 1.7. Variable message advertising devices such

as LED, LCD Screens, etc.–

P A R T –

1.7.(i) Industrial area

Permitted –

I I ]

1.7.(ii) Commercial Area Permitted –

1.7.(iii) Recreational areas Permitted –

1.7.(iv) Crematoriums and burial grounds – Not permitted

1.7.(v) Transportation areas like Airports, rail terminals/ Permitted –

bus terminals/truck terminals, etc.

L A

1.7.(vi) Other areas like residential area, institutional, – Not Permitted unless approved heritage, monument, etc., including mixed by the Competent Authority land use.

on case to case basis.

1.7.(vii) On rooftops of residences – Not permitted

G A Z E T T E

1.7.(viii) On mobile vans for purposes of advertising Permitted –

D E

1.8. Ground-Level Hoardings Permitted for Airport –

inside Malls, Market/ Shopping Complexes.

E T A T

6 6 3 * * Railways is permitted to install advertisements on Railway bridge, FOB, Railway land. However, it is conditional to clearance of site and billboard plan by Commissioner of the Municipality as there is concern about safety of such billboards as they hang over the road, which is used by motorists and pedestrians. Therefore, utmost structural stability must be provided by the two agencies during installation of such billboards and they will also be liable for any mishap. As such billboard on Foot- Over-Bridges, Flyover Panels, Railway Bridge Panels have the propensity of distracting Drivers due to head on view and could be potential safety hazards, all efforts should be made to avoid visual clutter and ensure both safety and aesthetics. The distance criteria of 75 metres between existing unipoles and existing FOB advertisement will not apply in this case.

B. Summary of Category 2 devices :

6 6 4 Sl. Description of device

Status

No.

Permitted (Subject to Not Permitted

General and Specific

Permission Criteria)

L A (1)

(2)

(3)

(4)

2.1. Public amenity mounted devices: garbage and toilet facilities Permitted –

G A Z E T T E 2.2. Devices mounted on service oriented facility Permitted –

D E

L 2.3. Devices mounted on roadside kiosks Permitted –

' 2.4. Devices along with information for public Permitted –

E T A T 2.5. Devices mounted on public assistance facility Permitted –

2.6. Pier or pylon mounted device–

2.6.(i) Flyover columns

Permitted –

2.6.(ii) Others

Permitted for any other –

[

area or surface on case

to case basis.

P A R T –

I I 2.7. Pole Kiosk

Permitted – 2.8. Protection screen/Nallah culvert advertising devices Permitted –

P A R T –

2.9. Informal advertising display board–

I I ]

2.9.(i) Residential area

Permitted –

2.9.(ii) Commercial area

Permitted –

2.9.(iii) Recreational areas

Permitted –

2.9.(iv) Public parks, gardens, etc.

Permitted –

L A

2.9.(v) Premises of public buildings Permitted –

2.9.(vi) Other areas along side road

– Not Permitted

G A Z E T T E

2.10. Vehicular Mounted Devices: Bus advertising - private Permitted –

D E

and public.

2.11. Vehicular Mounted Devices: Delivery and service Permitted –

vehicle advertising.

E T A T 2.12. Taxi and intermediate public transport advertising Permitted –

2.13. Air Borne devices

Permitted on case to –

c a s e b a s i s ( s o c i a l

messages by Govern-

ment Agencies - free).

2.14. Roof mounted devices in residences – Not permitted

6 6 5 (1)

(2)

(3)

(4)

6 6 6 2.15. Flag Signs–

2.15.(i) Industrial area

Permitted –

2.15.(ii) Commercial area

Permitted –

2.15.(iii) Recreational areas

Permitted

L A 2.15.(iv) Crematoriums and burial grounds

– Not permitted

2.15.(v) Transportation areas like airports/ rail terminals/ Permitted –

bus terminals/truck terminals, etc.

G A Z E T T E 2.15.(vi) Other areas like residential area, institutional, heritage, P e rmit te d o n c as e –

D E

' monument, etc., including mixed land use.

to case basis by the

Competent Authority.

E T A T 2.15.(vii) Outside city limit

Permitted –

2.15.(viii) On rooftops of residences

– Not permitted

2.15.(ix) On mobile vans for purposes of advertising Permitted –

2.16. Device mounted on street furniture Permitted –

[

P A R T –

I I C. Summary of Category 3 devices :

P A R T –

Sl. Description of device

Status

I I ]

No.

Permitted (Subject to Not Permitted

General and Specific

Permission Criteria)

(1)

(2)

(3)

(4)

L A

3.1. Bus shelter and bus deport

Permitted –

3.2. Parking

Permitted –

G A Z E T T E

3.2.(i) Parking display boards

Permitted –

D E

3.2.(ii) Two sides of khokha

Permitted –

3.2.(iii) Parking tickets

Permitted –

E T A T Parking uniforms

Permitted –

3.3. Landscape advertising devices

Permitted –

3.3.(i) Fence advertising devices

Permitted –

3.3.(ii) Devices mounted on tree guards Permitted –

3.4. Traffic barricading

Permitted –

6 6 7 D. Summary of Category 4 devices :

6 6 8 Sl. Description of device

Status

No.

Permitted (Subject to Not Permitted

General and Specific

Permission Criteria)

L A (1)

(2)

(3)

(4)

4.1 Fascia Sign for self-advertising

Permitted –

G A Z E T T E 4.2 Awning Sign for self-advertising Permitted –

D E

' 4.3 Projected sign for self-advertising Permitted –

E T A T 4.4 Footway and roadside vendor sign for self-advertising Permitted –

4.5 Real estate sign

Permitted –

4.6 Welcome sign

Permitted –

4.7 Construction sign for self-advertising Permitted –

[

P A R T –

I I Specific conditions for different category of advertising devices specific conditions

P A R T –

CATEGORY – 1

I I ]

Sl. Type General Description of device Specific parameters

No. description

(1) (2) (3) (4) (5) (6) (7) (8)

1.1 Category one Large format Billboards/Unipole Length Width Max Height Min Ground

L A

outdoor

(Max) (Max) Clearance

Advertising

device.

G A Z E T T E

1.1.1 – – For roads less than 100 feet 6 m 3 m 10 m 2.5 m

roadway.

14 m for

D E

Railways

and Airport.

E T A T 1.1.2 – – F o r r o a d s m o r e t h a n 10 m 5 m 10 m for 2.5 m

100 feet roadway. Railways

and Airport.

1.2 – – Trivision - permitted on NA NA NA NA

in vehi cle free zo ne s.

The structure should be

safe and secure.

6 6 9 (1) (2) (3) (4) (5) (6) (7) (8)

6 7 0 1.3 Railway bridge panels 18 m 3 m – –

1.4

Flyover panels 18 m 3 m – –

1.5

Foot-Over-Bridge 18 m 3 m – –

L A 1.7 Variable message 10 m 5 m – –

Advertis ing devices

such as LED, LCD

Screens, etc.

G A Z E T T E 1.8 Ground-Level Hoarding 10 m 5 m 14 m –

D E

' Note :

E T A T (i) The Length and Width for advertising display for Category I devices can be interchanged/altered as per

suitability but, not exceeding the total area (Length multiplied by Width).

(ii) In the case of airports, the length and width for Unipole/Billboard and Ground Level Hoardings can be

increased on case to case basis up to the maximum dimension of 14 m x 8 m and 20 m x 5 m respectively,

by Commissioner, Pondicherry Municipality, Puducherry.

[

P A R T –

I I Specific Permission Criteria

P A R T –

CATEGORY – 1

I I ]

(a) Lateral placement * Not permitted in medians.

* Not permitted on traffic islands and where carriageways diverge.

* Not permitted on footpaths.

* Where the footpath does not exist the outdoor advertising device not

L A

permitted

* Shall not be permitted within 3 metres from the edge of existing carriageway.

G A Z E T T E

(b) Longitudinal Placement * Not permitted within 75 m. of any traffic red-light erected for the regulation of

D E

traffic.

* Not permitted, if any, such form as will obstruct the path of pedestrians.

E T A T

* Not permitted, if, in any manner and at such places as to obstruct or interfere

with the visibility of approaching, merging or intersecting traffic.

* Not permitted within a round-about of diameter less than 25 m. as measured

from the outer width of the round-about.

* Distance between two advertisement displays on flyover panel/railway bridge/ FOB must not be less than 25 m. to avoid visual clutter. However, two

6 7 1

advertisement panel (back to back on Railway Bridge Panel/Flyover Panel/FOB, i.e., both sides facing traffic) of specified size shall be permitted on Railway 6 7 2

Bridge Panel/Flyover Panel/FOB at one location subject to the conditions mentioned at Footnote below the Summary for

* Category-1 Devices.

L A (c) Other Placement * The locations where large format outdoor devices are placed along the sides of the railway bridge, flyover than maximum height of the device from the road level shall be measured clearly from the top of flyover and centre of the

flyover.

* Building wrap will be permitted strictly on Malls, Airport area, Cinema Halls,

G A Z E T T E

commercial buildings, market/shopping complexes.

D E

* Building Wraps shall not create any hindrance in Ventilation, Natural Lighting

and Opening of Doors/Windows.

* Building Wraps shall not cross/on the Roof Top Level of the Building and shall

E T A T

be displayed within the building boundaries.

* Not permitted in residential areas

* Not permitted within 75 m. of another Category 1 device except Building

Wraps.

[

* The minimum distance to be maintained between any two Building Wraps shall be 10 m., however, the minimum distance between any two building wraps can be increased depending on site conditions on case to case basis so as to avoid

P A R T –

visual cluttering by the Competent Authority.

I I Specific Conditions and Provisions

P A R T –

CATEGORY – 2

I I ]

Sl. Type General Specific parameters Special conditions No. description

Length Width Area Min

Ground clearance

L A

(1) (2) (3) (4) (5) (6) (7) (8)

2.1 – Public amenity – – Up to –

G A Z E T T E

mounted devices: 23 sq.m. Garbage and per single toilet facilities. unit.

D E

Permitted only over approved surfaces of specified properties designed for providing certain civic amenity/facility/service for public benefit.

E T A T

The amenity shall not interfere with the general function of the road or premises or cause impediment to sight distances for motorists.

6 7 3

The activities of the amenity shall not spillover beyond the designated area onto the surround ings, unless otherwise permitted.

(1) (2) (3) (4) (5) (6) (7) (8)

6 7 4

L A

The facility will not be allowed to be used for any other purpose than what has been agreed to in the contract. No device placed within the designated area of facility shall project beyond the assigned surface proposed in facility.

G A Z E T T E

D E

The amenity and the device mounted on the surface of facility shall be such that it creates no hindrance to the flow of vehicular or pedestrian traffic.

E T A T

The advertiser shall be responsible for providing services like water, sewage, garbage collection, etc., as required for smooth functioning of the facility or as per the terms of the agreement.

[

P A R T –

I I

Daily and regular upkeep shall be the responsibility of the advertiser, is also responsible for maintenance of hygienic conditions in and around the facility or as per the terms of the agreement.

P A R T –

I I ]

General illumination required for the functioning of the facility shall be provided and maintained by the Advertiser.

L A

Allotment will be made through tender system or through other transparent system as laid down by the Corporation.

G A Z E T T E

D E

E T A T

The space required for group/queue formation wherever applicable in front of the facility shall be included in the setback from the adjoining curb line or any adjoining structure or site features.

No advertising shall be permitted till the facility is completely operational.

An "Out of Service" sign shall be placed on the facility in case of the facility becoming non-operative on account of fault, repair or routine maintenance.

6 7 5 (1) (2) (3) (4) (5) (6) (7) (8)

6 7 6

All defunct or non-operational facilities shall not be allowed to advertise any advertisement.

L A 2.2 Devices Drinking water, < 7 0 % o f t h e The unit will – –

mounted on kiosk outside visi ble ar ea to be allowed

service colony to public. to display

oriented facilitate payment up to 3

G A Z E T T E facility. of bills/etc., panels, each

D E (G2C kiosk). not more

than

3 m. x 3 m.

E T A T 2.3 Devices Tea/Cold Drink – – < 2.25 sq.m. –

mounted on Kiosk/Fruit juice,

road side Snack bar, Florist,

kiosks. Paan, cigarette,

A strict control shall be maintained on the timing of operation of the facility or service and the same shall be displayed appropriately on the facility interface.

kiosk, puncture

[ repair, Kiosk for

barber, cobbler,

P A R T – milk booth, etc.

I I 2.4 Devices City maps, colony – – < 2.25 sq.m. – –

along with maps, etc.

P A R T –

I I ]

information

for public.

2.5 Devices Police Assistance, – – < 2.25 sq.m. – –

mounted Traffic Police

on public Assistance, Tourist

L A

assistance Assistance.

facility.

2.5.1 Devices Benches, clock – – < 2 sq.m. –

G A Z E T T E

mounted towers, dustbin,

D E

Advertisement on street furniture shall not exceed 2 sq.m. on a single side.

on street. etc.

E T A T

When more than one facility is installed parallel to the roadways or in a cluster, they shall be separated by a minimum of 5 m. distance.

6 7 7

Shall not be placed so as to obstruct pedestrian movement and shall be located so as to not create a hazard for traffic, bicycle or wheel chair users in and around the locations.

(1) (2) (3) (4) (5) (6) (7) (8)

6 7 8

Not permitted on a road median, which is less than 1.2 m. wide.

Shall not have sharp edges with a view to avoid a chance of injury or damage to any person or object.

L A

G A Z E T T E

On arterial roads with kerb, the facility should be placed no closer than 1 m. from the face of the kerb shall be not less than 0.5 m.

D E

' 2.6 Pier or pylon Road flyover 0.76 m. 0.1 m. Not 1.2 m.

mounted pylons.

exceeding

E T A T

* Device mounted on street furniture shall be non-reflective in nature.

device.

0.91 sq.m.

* Surface mounted device shall be permitted only in the landscaped area under Flyover and shall not spill over to the roads footpaths or to the top.

[

P A R T –

* No Pier surface mounted device shall be permitted on the pier abutting a traffic intersection.

I I * The Pier surface mounted device shall be fitted on every

P A R T –

I I ]

alternate pier after the traffic intersection wherever it cuts

under the viaduct or the flyover.

* Surface mounted device shall be mounted on two sides of the Flyover pier in the direction of the L A

traffic flow and not parallel to it.

* In case of their being more than one Pier per bay as in the case of Flyovers, maximum of two

G A Z E T T E

D E

surface mounted device shall be permitted per bay preferably on L

the outer road- side piers.

E T A T

* The Pier surface mounted device shall be fixed to the Pier with extreme care without causing

any damage to the structure.

* Minimizing the contact points with the Pier, the fixing member shall be invisible and concealed

6 7 9

behind the sign.

(1) (2) (3) (4) (5) (6) (7) (8)

6 8 0

* The Rights for advertising under the Metro viaducts and

Roadway Flyovers shall be

granted in lieu of provision and

maintenance of landscaping of

L A

the areas located directly under

the Viaducts and Flyovers.

2.7 Pole Kiosk – 0.76 m. 0.1 m. Not 1.2 m.

G A Z E T T E

exceeding

* Shall not exceed 0.91 sq.m. of advertisement display area and D E

0.91 sq.m.

shall only be displayed in

portrait format.

E T A T

* Under no circumstances shall a sign project beyond 0.1 m. from

the face of the pole on which it

is mounted.

* Advertisement devices shall not be placed so as to obstruct

[

pedestrian movement or view of

the traffic (in case, where sign

P A R T –

is placed on the median of the I I P A R T –

road) or pedestrians (where sign is placed over a pedestrian walkway).

I I ]

* The commercial advertising sign attached to Pole Kiosk shall be non-reflective in nature.

L A

* The top of advertisement device shall be at least 2 m. below any light fixture and the bottom of such poster not less than 3.0 m. above the ground level.

G A Z E T T E

D E

* Advertisement device shall not cover any Mandatory/ Cautionary signs or the cover plates on street lamp pole.

E T A T

* Advertisement device shall not be displayed on the first three street lamp poles from any intersection or traffic light.

6 8 1

* Only one Advertisement device structure (single frame containing one or two back to back posters) is permitted per street lamp pole.

(1) (2) (3) (4) (5) (6) (7) (8)

6 8 2

* The sides, top/bottom and the rear sides (in case of single

sided sign) shall be framed with

an appropriate material to hide

the inside and their fixing L A

system. The material of the

poster can be paper (large size

printed paper) or stretched vinyl

sheet.

G A Z E T T E

D E 2.8 – Protection screen/ 1.2 m. 1.8 m. < 2.16 0.75 m.

* No projection, cutout on the

' nallah culvert

sq.m.

pole kiosk is permitted.

advertising

E T A T

* Permitted only on road-facing

devices.

side.

* Shall be centered along with the structural grid of the existing

pro tect ion scre en by p lacing

t he m c e n t r a l l y i n b e t we e n

[

t he s t r uc t ur a l s up po r t

a l t e rna t e l y, e . g. , o ne fi l l e d

P A R T –

and two empty.

I I * The advertising sign shall in no case project above the top of

P A R T –

I I ]

the edge of the protection

screen.

* The device panel corners shall not have sharp edges with a

view to avoid any chance of

L A

injury or damage to any person

or object.

2.9 – Informal advertising 2.5 m. 1.2 m. < 3 sq.m. 1.2 m.

G A Z E T T E

display board.

* Informal advertising devices should be restricted to a

D E

demarcated basis in

Government/Private.

E T A T

* Colonies, inside market areas, near public parks and the

premises of public buildings.

Informal advertising shall not be

permitted along the roads. The

billboard/poster will be allowed

for a maximum period of 48

6 8 3

hours.

(1) (2) (3) (4) (5) (6) (7) (8)

6 8 4

L A

G A Z E T T E

D E

* In formal advertising devices should be restricted to the specific site/wall as may be provided by the Municipality in each of it wards, near Government/Private Colonies, inside market areas, near public park and the premises of the public buildings. No political/ religious/social poster free of cost will be allowed beyond the stipulated area.

E T A T

* In Municipal area, the billboard/ poster will be allowed for a maxi mu m p e ri o d o f 1 we ek . No p olitical/reli gious /social poster free of cost should be allowed to be pasted beyond the stipulated area.

2.10 – Vehicular Mounted – – – –

[ Devices:

Bus advertise in

P A R T – Private and public.

I I

* Area for advertisement/name/ logo shall not exceed 75% of the surface area on each side of the vehicle except the front of the vehicle.

* Permitted only on vehicles whose primary purpose is to

P A R T –

I I ]

serve a useful function in the

transportation or conveyance of

persons or commodities from

one place to another, unless

otherwise specified, no

transportation vehicle shall be L A

used for the sole purposes of

advertising.

G A Z E T T E

* No vehicles carrying advertisement shall be parked

D E

on a public right of way or in a

location on a private property,

which is visible from a public

E T A T

right-of-way.

* No animation or movement in any form shall be permitted in

fleet advertising.

* Advertising devices will be allowed inside the public utility

vehicle.

6 8 5 (1) (2) (3) (4) (5) (6) (7) (8)

6 8 6

* Bus Advertising devices shall not interfere in any way with the mandatory vehicle signs

such as purpose of the bus service, number plate, etc.

L A 2.11 – Vehicular Mounted – – – – The City Rails running within the city limits can use the entire exterior

G A Z E T T E Devices in Metro trains City rails.

body of the rail wagon for the purpose of advertisement.

D E

' 2.12 Vehicular Delivery and service Na Na Na Na * Area for Advertisement/name/ logo shall not exceed 50% of the

E T A T Mounted vehicle advertising. Devices.

surface area on each side of the vehicle.

* Separate application for separate delivery vehicle, with

detail of registration number, etc.

[

* Taking clearance from Traffic Police and RTO, etc., shall be

P A R T –

I I

the responsibility of advertiser.

P A R T –

I I ]

* The delivery vehicles shall only be permitted to advertise the own product/service offered/ carried by the company/owner.

2.13 – Taxi and intermediate – – – – * Area for Advertisement/ name/ logo shall not exceed 75% of the surface area on each side of the vehicle.

public transport like auto rickshaw and radio taxis.

L A

* Separate application for separate taxi, with detail of registration number, etc.

G A Z E T T E

D E

* No animation or movement in any form shall be permitted on taxi advertising

E T A T

* Taking clearance from Traffic Police and RTO, etc., shall be the responsibility of advertiser, and the conditions set by them shall be followed.

2.14 – Mobile vehicle for – – – – –

6 8 7 purposes for advertising: Not permitted (1) (2) (3) (4) (5) (6) (7) (8)

6 8 8 2.15 – Air Borne devices – – – 19.5 m. * The Air Borne Device shall be erected, fixed and secured in accordance with the specified guidelines as per Municipality offer letter/contract/agreement. L A

* The gas used in inflating the balloon shall not be hazardous or flammable.

G A Z E T T E

D E

* No other smaller balloons shall be attached to the balloon or its supporting or secure lines.

E T A T

* Air Borne Device not be permitted in the air funnel area.

2.16 – Flag Signs 2 m. 1.5 m. 3 sq.m. 2.2 m. * Flag Signs advertising device shall be permitted only in commercial areas/ markets.

[

P A R T –

* This advertisement device shall be useful in attracting the shop owners in the market area to display their product for selling I I P A R T –

I I ]

through smaller and uniform advertising medium which shall enhance the city aesthetics by way of advertisement on uniform platform.

L A

Note: The Length and Width for advertising display for Flag Sign in devices can be interchanged/ altered as per suitability but, not exceeding the total area (Length multiplied by width).

G A Z E T T E

Specific Permission Criteria

D E

CATEGORY – 2

(a) Lateral placement * Not permitted in road medians excluding Pole Kiosks.

E T A T

* Not be permitted on traffic islands and where carriageways diverge so much

that oncoming traffic is not visible.

* Not permitted within the pedestrian footpath and if, any part of device is

projected in the right of way.

* A minimum gap of 2 m. must be maintained between amenity and Site features

like pavement curbs, trees, electrical poles, boundary walls, etc.

6 8 9 (b) Longitudinal Placement * The distance shall be maintained as per the specific contract clauses as 6 9 0

mentioned by the Municipality while inviting tenders and proposals.

* Any deviation from the clause shall be approved by the Competent Authority.

* For devices mentioned under 2.1 for amenities, the location shall be such that it does not result in inappropriate stopping or parking of vehicles on roads.

L A

* A minimum gap of 2 m. must be maintained between amenity and site features

like pavement curbs, trees, electrical poles, boundary walls, etc.

* Unless specified, the principle of lateral and longitudinal placement will be

applicable to category 1 device only.

G A Z E T T E

D E

————

E T A T

[

P A R T –

I I Specific Conditions

P A R T –

CATEGORY – 3

I I ]

Sl. Ty p e Descript Specific parameters Special conditions

No. of device

Length Width Area Max Min ground

Hight clearance

(1) (2) (3) (4) (5) (6) (7) (8)

(9)

L A

3.1 – Bus Shelter A s A s A s A s A s

The approach end of passenger

and Depo approved approved approved approved approved

transport shelter shall be either open

by the by the by the by the by the or transparent to provide waiting

Competent Competent Competent Competent Competent

passengers with maximum visibility of

G A Z E T T E

Authority Authority Authority Authority Authority

the approaching passenger transport D E

on case on case on case on case on case

vehicle. The advertisement can either

to case to case to case to case to case

be backlit or non-lit, front lighting

basis. basis. basis. basis. basis.

with additional projected brackets, etc.

E T A T

Th e a d ve r t i s e me n t d ev i c e s s h a l l

not project outside the roof top

boundary. Non-static illumination,

neons, changing LEDs, changing of

illumination colour, flashing lights,

etc., are not permitted. A minimum

specified gap maintained between the

bus shelter and the site features like

6 9 1 (1) (2) (3) (4) (5) (6) (7) (8)

(9)

6 9 2

trees/shrubs, pavement curbs,

boundary/building walls, electrical

poles, etc. Since, a BQS would only be

erected at a site where it is not a traffic

hazard, the advertisement on the BQS L A

should be excluded from the various

conditions of minimum distances from

road junction, etc. The content of

advertisement will be governed as per

G A Z E T T E

the general.

D E

' Specific permission criteria for Bus shelter:

E T A T * Any Advertising Device attached to a passenger transport shelter or a seat requires relevant approval of Competent

Authority.

* Sponsorship arrangements for the supply of infrastructure may be managed by Municipality subject to keeping in

considerations the interest of both.

* The proponent shall provide evidence of a public liability policy of insurance and must provide indemnity for all

such installations.

[ The bus shelters shall be provided with a city map of the neighborhood area close to bus stop, the map shall be provided

P A R T – on the side panels for the commuter to read easily.

I I 3.2 – Parking As approved by the Competent Authority on case

to case basis.

* No part of the parking advertising device shall project into the public

P A R T –

right of way.

I I ]

* Parking signs should be electronic controlled to give clear information

about occupancy status. Free Standing

parking advertising devices shall be

placed on the edge of the Authorized

L A

Parking Lots in a manner as to not

interfere with vehicular or pedestrian

movement into and out of the facility.

G A Z E T T E

* Advertising Sign face/of the Free Standing advertising devices in parking D E

area shall be Oriented inwards facing

the parking bays.

E T A T

* The number of free standing devices shall be determined by the peripheral

length of the Parking facility.

However, overall spread of the

parking advertising Signs shall not

exceed 50% of the Sum total of the

peripheral length and the same shall be

spread across to a maximum of three

sides of the peripheral edge.

6 9 3 (1) (2) (3) (4) (5) (6) (7) (8)

(9)

6 9 4

* Minimum distance to be maintained

shall not be less than 1.5 m.

* No Free Standing periphery of the

following :

L A

(i) Access road passing front of the Parking Lot / Filling station.

(ii) Shopping Arcade/Precincts.

(iii.) Access roads/land leading to

another facility beyond.

G A Z E T T E

D E

* The Power Supply shall be as per mentioned in general permission criteria.

E T A T

* System of state parking may be introduced which may be supported by the finances being accrued from the advertisement displayed on the stacks.

3.2.1 – Parking – – Up to – 7 ft.

(Two

18 sq.m.

* Two displ ay bo a rd s of the s ize 40 ft. x 8 ft. each shall be permissible in each parking site.

display

boards).

[

P A R T –

* The boards will contain advertisement at first half portion (20 ft. x 8 ft.) and parking rates prescribed at the other half portion.

I I 3.2.2 – Two sides – – Up to – – * Each parking has a provision for erection of a Kiosks for keeping

of Kiosks. 18 sq.m.

P A R T –

helmets, sitting of parking attendants, I I ]

etc. on.

* which advertisement will be permitted on any two sides with the maximum

limit of each display not exceeding

20 ft. x 8 ft. It will be duty of the

advertiser to ensure that kiosks are L A

well lit and aesthetically built.

3.2.3 – Parking A s A s A s A s A s

* The Parking Tickets shall contain Municipal hologram on the front side

Tickets approved approved approved approved approved

G A Z E T T E

with parking fee and advertisement on

and by the by the by the by the by the

D E

the reverse side.

Uniform. Competent Competent Competent Competent Competent

Authority. Authority. Authority. Authority. Authority.

* There will be uniformity in the parking tickets in all authorized

E T A T

parking areas.

Specific permission criteria for parking:

The parking advertising rights shall be clubbed with developing a proper parking information system that should provide real time information on the proper location and availability of parking spaces to facilitate the vehicle owners as well as the Municipal Authorities for better management of the existing parking scenario.

6 9 5 Provision at the entry and exit point regarding the parking fee, timeline, name of the parking site owner with telephone number, complaint box, along with advertising devices shall be provided. The parking attendant shall be in uniform with logo in front of uniform and advertisement at rear is permitted. Also the advertisement on parking tickets and small kiosk erected inside.

(1) (2) (3) (4) (5) (6) (7) (8)

(9)

6 9 6 3.3 – Landscape – – – – –

* All Landscape advertising devices shall be located only at design location as approved by Municipality

device.

L A

* All Landscape advertising device shall be adequately maintained to assure continued readability of the message

G A Z E T T E

D E

* Advertiser shall be responsible for suitable upkeep and maintenance pruning of vegetation surrounding the landscape advertising such as shrubs, etc., to enable the visibility of the advertisement.

E T A T

* No Landscape advertising device shall project beyond the assigned surface on which it is fixed.

* Advertiser shall be responsible for all Landscaping related work including planting, daily maintenance and watering, etc.

[

P A R T –

* Permission should be given to the registered advertiser. The requirement of the landscape advertising for the specific zone shall be led down as decided by the Commissioner.

I I 3.3.1 – Fence 1.5 m. <0.3 m. 2.25 sq.m. 1.5 m. As per

Advertising including approval

* The Fence Advertising Signs shall be Advertising Plates measuring 0.2

P A R T –

devices. base. o f

sq.m. in area.

I I ]

Competent

Authority.

* The fence over which Sign is fixed shall consist of fence modules of

specified design. In case of locations

where the fence modules are not

already in place the same shall be

designed and approved by the

L A

Concerned Authority.

* The signs shall be fixed on the outer face of the fence parallel to the

G A Z E T T E

direction of the traffic flow.

D E

* The sign shall be permitted on every alternate fence module maintaining a

minimum interval of 3 m. any two

E T A T

signs.

* The sign shall be centered and aligned to the centre of the fence module

horizontally.

* The total number of fence advertising signs appearing on a particular fence

shall depend on the design and length

of the fence.

6 9 7 (1) (2) (3) (4) (5) (6) (7) (8)

(9)

6 9 8

* The fence shall be covered with green cover such as creepers, etc., to the maximum extent possible planted from within.

L A

* No illumination in any form shall be permitted on the fence advertising sign.

G A Z E T T E

* All fence advertising sign shall be non-reflective in nature. No retro- reflective, reflective film or paint shall be used on fence.

D E

' 3.3.2 – Devices 0.3 m. 0.3 m. 0.09 sq.m. The device As per * Signs shall be square advertising plates

measuring 0.3 m. x 0.3 m.

mounted on

shall be approval

E T A T tree guards.

integral of

* The tree guards shall be provided with

part of Competent

1.5 m x 1.5 m.

tree guard. Authority.

[

P A R T –

I I

P A R T –

I I ]

* Advertiser shall make sure to plant, maintain, prune and water the plant without causing any damage to the tree guard or the tree guards advertising sign.

* No illumination in any form shall be permitted on the Tree Guards advertising sign.

L A

* Following ratio of ⁷⁰:²⁰:¹⁰ proportionate numbers of Tree Guard Advertising Signs shall be distributed at regular intervals for Commercial Advertising, social message and logos of participating agencies respectively.

G A Z E T T E

D E

* Permutations and combinations shall be worked out according to the frequency of the Sign.

E T A T

* Permission should be granted in a

transparent manner.

3.4 – Traffic 0.6 m. 0.3 m. – – Mounted * Signs shall be advertising plates

measuring 0.6 m. x 0.3 m.

Barricading.

on traffic

barricading. * Advertising sign shall be an integral

part of the design.

* The advertising sign attached to the barricading can be reflective in nature. 6 9 9 Specific Conditions

7 0 0

CATEGORY – 4

Sl. Ty p e Descript Specific parameters Special conditions

No. of device

Length Width Area Max Min

Hight ground

L A

clearance

(1) (2) (3) (4) (5) (6) (7) (8)

(9)

4.1 – – N a 0.3 m. – <0. 9 m. in 2.5 m.

G A Z E T T E

* All Fascia signs shall conform (should not exceed) to a maximum height of 0.9 m.

D E

E T A T

* No part of any such sign shall extend above the level of the wall upon or in front of which it is situated.

* The width of the signage is allowed to extent of the width of the shop- External Fascia signs shall be mounted at a datum line not lower than 0.9 m. from top finished level.

[

P A R T –

general and c a n b e i n c r e a s e d u p t o 2 m . d e p e n d i n g on the site c o n d i t i o n and subject to approval o f t h e Commissioner on case to case basis as explained in t h e n o t e below.

I I

* Within the enclosed corridors or verandah like in location, the fascia sign must follow the datum line coinciding with the top of the shop/ business opening.

* Incase of double height openings in frontage the datum line of the sign

P A R T –

shall be at 0.9 m. from the soffit of I I ]

the ceiling.

* The signage should not obstruct the open railings, jail, grill or any

architectural features. Incase the

signage is placed below a railing or

grill, its datum line shall coincide with

L A

the slab level or up to 0.9 m. from the

bottom of the drop whichever is less

to expose the architectural design of

the railing.

G A Z E T T E

D E

* Each business shall restrict itself to only one fascia sign. The signs by no

means shall exceed the frontage of the

premises of the business (in terms of

E T A T

the Width). Permitted for each

business establishment having a rear,

or side building face with a public

entrance.

* One additional fascia sign is permitted on each wall face fronting on a

dedicated pedestrian or vehicular

7 0 1

street or parking lot.

(1) (2) (3) (4) (5) (6) (7) (8)

(9)

7 0 2

* Internal illumination of a translucent sign face, or individual letters,

characters or figures shall be permitted,

such that the sign face, letter or

character glows.

L A

* Flashing and Mechanical Movement graphics are not permitted. Excessive

or Special Illumination Schemes, both

G A Z E T T E

on and within buildings (including

windows and doorways) and sites

D E

shall not be permitted. Illuminated

and animated signs are not to detract

from the architecture of the supporting

E T A T

building during the daytime.

* The Owner of Shop/Business Establishment/Institution shall only

be permitted to advertise the

organization/business name/logo for

self- signage having area less than/equal

[

to 2.5 sq.m. which is free of charge,

no surrogate advertising shall be

P A R T –

permitted.

I I * The Owner of Shop/Business Establishment/Institution shall be

P A R T –

permitted to advertise the I I ]

organization/business/ product/service/

name/logo for Self-Signages having area

more than 2.5 sq.m. subject to

payment of Advertisement Fee and

Prior written Permission of

Commissioner of the Municipality. L A

Note : The maximum height limit of Self-Signages for Commercial Institutions, Showrooms, Hotels, Restaurants, Marts, Shopping Complex, etc., shall be maximum 2 metre (proportionate to the Building facade area) as decided by the Commissioner, on case to case basis. The signage shall not block natural light or ventilation in building/premise and shall not contravene the criteria mentioned above in general conditions.

G A Z E T T E

D E

4.2 O n – <2 m. <1 m. <2 sq.m. As per 2.7 m. * A sign shall be fixed at right angles to

the street line.

premises

approval

signs.

of the

E T A T Awning Sign:

Competent

* Where enterprise facades exceed ²⁰ m. in length, more than one sign may be

authority.

allowed, spaced at a minimum of 6 m.

intervals.

* Self-illuminated Awning Signs are not

permitted.

* Permitted only on premises used for commercial, office, industrial or 7 0 3

entertainment purposes.

(1) (2) (3) (4) (5) (6) (7) (8)

(9)

7 0 4

* No Under-awning sign shall project at any point more than 100 m.m. from the surface to which it is affixed.

L A

* No Under-awning sign shall exceed a vertical dimension of 600 m.m. and a horizontal dimension of 900 m.m.

G A Z E T T E

* No Under-awning sign shall extend above, below or beyond any extremity of a parapet wall, balustrade, railing, beam or fascia.

D E

E T A T

* Not more than one Under-awning sign per facade per enterprise shall be allowed, unless the facade exceeds 20 m. in length, where more than one sign shall be allowed, if, they are spaced at a minimum of 6 m. Intervals.

4.3 – Projected – – – – –

sign:

for self-

* Maximum height of letters: not exceeding 250 m.m. when horizontally aligned; not exceeding 400 m.m. when vertically aligned to the sign.

advertising

[ only.

* Maximum height of logo shall not exceed 750 m.m. within the sign

P A R T –

I I

surface.

P A R T –

I I ]

* In no case shall any projecting sign be attached to a lamp post, traffic sign or any vertical structure other than the shop front where the business or service is practiced.

* In no case, shall any projecting sign be attached to a heritage building, educational facilities and buildings that house Government Offices.

L A

– Installed on – – – – >2.5 m. * Projecting signs overhanging public land must have a minimum clearance

building Ht.

but

not exceeding

< 9 m.

of 2.5 metres above ground level (or

G A Z E T T E

18 m.

a foot path).

D E

* No projection of the signage or any part of its supports or frame-work

shall project more than 1 m.

E T A T

* beyond the building.

* The sign shall not project more than 0.6 m. beyond the building, or plot

line facing the street.

* A projecting sign shall not be fixed other than at right angles to the street

line.

7 0 5 (1) (2) (3) (4) (5) (6) (7) (8)

(9)

7 0 6

* No projected sign shall be attached to the transom of a doorway or display window.

L A

* No projecting signs shall extend above the parapet or top most edge of a roof or above the part of the building face to which it is attached.

– Installed on – – – – 12 m.

building Ht.

* Only one projecting sign shall be allowed per enterprise facade

G A Z E T T E not exceeding

provided the width of the facade is at D E 36 m.

least 4.5 m.

E T A T

* Only one projecting sign per facade shall be permitted vertically as well as

horizontally.

* Material of the framework or supporting structure of the sign

should be made of non-combustible

material.

[

* The lateral movement of the sign should be restricted and restrained

securely using appropriate bracing/

P A R T –

I I

bracketing to prevent from swinging.

* The projecting sign shall be designed so that it is capable of supporting

P A R T –

reasonable horizontal as well vertical

I I ]

load at all points/loading points.

4.4 – Foot way and 0.6 m. 0.6 m. 0.36 sq.m. 1 m. Na

road side

* Footway signs are permitted within the Clear Zone provided that the

vendor sign.

structure, which performs the sole

purpose of supporting the Advertising L A

Device, is frangible.

* No portion of a footway signs shall project over the carriageway or any

G A Z E T T E

surface used by motor vehicles.

D E

* The placement of a footway sign not cause a safety hazard to other traffic

(e.g. Pedestrians and cyclists).

E T A T

* Generally be limited to one sign per premises in busy business precincts.

* Generally be limited to two signs per premises where there is more than one

business on the premises.

* Be located directly outside the

7 0 7

premises they refer to.

(1) (2) (3) (4) (5) (6) (7) (8)

(9)

7 0 8

* Not be located so as to restrict sight distance on approaches to

intersections or the restrict the

visibility of other authorized signs.

* Be permitted only during trading L A

hours.

* Footway signs shall have a maximum height of 1.0 metre, a maximum width

of 0.6 metres and a maximum depth

G A Z E T T E

of 0.6 metres.

D E

* Footway signs shall relate only to the business or product that may be

E T A T

obtained on the premises.

4.5 – Real estate Na Na < 2 sq.m. 1 m. Na

sign:

* A Real estate Sign shall be erected to advertise the sale/rent or lease of

For self-

property upon which the sign is

advertising

placed.

only.

* All Real estate Sign shall be

[

temporary in nature.

* All Real estate Sign shall be

P A R T –

I I

non-illuminated.

* All Real estate Sign shall be displayed only during the times the premise is

P A R T –

open for inspection or to be let out. I I ]

No Real estate sign shall be placed at

a distance less than 4 m. from the

street line or the road right-of-way.

* A Real estate Sign shall be placed so as to not impede pedestrian or traffic

now.

L A

* Real estate sign shall be limited to one

sign per street face.

G A Z E T T E

* The maximum size of Real estate Sign permitted shall not exceed 2 sq.m.

D E

(but not more than 1 sq.m. per side).

* A Real estate sign shall not have letters, figures, symbols or similar

E T A T

features that exceed 0.5 m. in height.

4.6 – Welcome – Na < 3.85 1.6 m. –

* The content of welcome sign must be

sign.

sq.m.

approved by Commissioner.

4.7 – Construction Na Na < 4.4 3 m. Na

sign:

sq.m.

* Under no circumstance shall a Construction Site sign be permitted

For self-

prior to the issuance of first building

7 0 9 advertising only.

permit.

(1) (2) (3) (4) (5) (6) (7) (8)

(9)

7 1 0

* A sign shall not be permitted unless there is direct access to that road from

the property being advertised.

* Signs shall be located as close as practicable next to and parallel to, the L A

property alignment.

* A sign shall not interfere with any

underground services.

G A Z E T T E

* No portion of a sign shall project over the carriageway or any surface used

D E

by motor vehicles.

E T A T

* The placement of the sign shall not cause a safety hazard to traffic (e.g.

vehicles, pedestrians and cyclists).

* Signs must not present a danger to traffic when exposed to natural wind

forces or wind created by passing

vehicles.

[

* One or more signs as per the guide, with a maximum area of 1 sq.m, may

P A R T –

be displayed per property.

I I 711

PART–II] LA GAZETTE DE L'ETAT

Permission Criteria for Self-Signage

CATEGORY – 4

* All on premises advertising devices/business/trade signs should be restricted to commercial areas and authorized business/trade establishments within institutional areas.

* Under no circumstances shall on Premise Advertising Device be

permitted in residential areas.

* Under no circumstances shall illuminated on premise signs be permitted to be in shops/commercial establishments facing residential areas on streets with width less than l2 metres.

* No sign shall be attached in any way to trees or shrubs.

* No Trade and Business sign, messages, posters or printed material of any nature shall be pasted onto any supporting column, pillar or post.

* On Premise Advertising Device in any form shall not obstruct any pedestrian movement (vertically and laterally), fire escape, door or window openings.

* No on Premise Advertising Device shall be in any form or manner

interferes with openings required for light and ventilation.

* Under no circumstances shall on Premise Advertising Device be located to obstruct or alter the frontal silhouette of any transparent/ translucent surfaces/openings.

* Non-illuminated transparent translucent signs shall be permitted on

transparent, translucent external surfaces at any level.

* No trade and business sign shall be in any form or manner interfere with fire safety transit/exit space requirements and prescribed norms.

* All on Premise Advertising Device should under no circumstances reflect activity/activities other those undertaken within the premises.

* No sign shall contain additional advertising on promoting products or services other than approve use of the premises or site irrespective of whether that product or service is provided, sold or available on the site.

712 LA GAZETTE DE L'ETAT [PART–II

* All on Premise Advertising Device must have the compulsory

required information as under:

* Name of the trade and business

* Shop/Premise number

* All on Premise Advertising Device must conform to the prevailing

laws with regard to decency, decorum, social harmony, etc.

* All the signs be visually interesting and exhibit a high level of

design quality.

* All on Premise Advertising Device must conform to structural/ architectural discipline of the surface/edifice/building/open areas.

* The scale and location of a sign should be compatible not only with the building to which it is affixed but, also take into consideration

nearby buildings, streets and existing signs.

* Materials used and all on Premise Advertising Device should be

non-polluting, fire resistant and injury proof.

* Any new sign shall consider existing signs on a building, site or adjoining streetscape to ensure that the sign does not give rise to

visual and/or physical clutter.

* All signs shall have a minimal projection from a building.

* The cabling and conduit should be concealed from view of the sign and any supporting structure from all angles, including visibility

from the street level and nearby higher buildings and against the

skyline.

* No sign under any circumstances shall be supported from, hung or placed on other signs. Each sign should be self-supporting or fixed

securely with the architectural structure.

* Signs painted on or applied on the roof of a building are not permitted. Signs built and/or suspended from the roof at the roof

level are also not permitted.

* The sign information should be kept to a minimum in the interest of

both aesthetics and traffic safety.

713

PART–II] LA GAZETTE DE L'ETAT

* Where subordinate information is allowed, the name or use of the business shall be the dominant message on the sign. No supplementary (as in bylines, product specifications and selling propositions) and subordinate information (addresses, telephone numbers and other such details) which seeks the attention of Drivers along vehicular stretches will be allowed as they present a traffic hazard.

* Sign should be non-reflective such that they do not flash or glare at

Drivers on the streets.

* Signs should not use reflective surfaces as mirror foils, etc., as the use of such material are visually disruptive to traffic and can be hazardous to oncoming Drivers.

* All permitted signs would attract levies payable as outlined by the

Municipality.

————

SCHEDULE – 3

[see Bye-Law 20(4)]

Places Identified for Erection of Temporary Outdoor Media Devices

Sl. Name of the Locn Permitted Locations Permitted No.

No. Constituency Sl. for display of Size of

No. Temporary (feet) O M D s

Outdoor Media

Devices

(1) (2) (3) (4) (5) (6)

1 Raj Bhavan 1 J u n ct i o n o f St . An ge St . an d 20' x 10' 2

N.S.C Bose Salai (Gingee Salai)

(on western side of road).

2 Opposite to G.H in N.S.C Bose Salai 20' x 10' 1

(Gingee Salai) (on western side of

road).

3 J u n c t i on of L. B S a s t r i S t . a n d 10' x 10' 2

N.S.C. Bose Salai (Gingee Salai)

(Southern side of junction).

714 LA GAZETTE DE L'ETAT [PART–II

(1) (2) (3) (4) (5) (6)

4 Junction of Bazaar Saint Laurent St. 20' x 10' 2

and H.M. Kasim salai (Ambour

Salai)(Canal side).

5 J u n c t i o n o f H . M Ka s i m S a l a i 20' x 10' 1

(Amboure Salai) and St. Ange Street

(on canal side).

6 Near old Distelleri es ( Maravadi 20' x 10' 1

Street) (Eastern Side of road).

7 Junct ion of S.V. Patel Salai and 10' x 10' 2

Bharathi Street (Hotel Ananda Inn

side).

8 Junction of M.G. Road and Chinnaiya- 20' x 10' 1

puram Road (On Northern Side).

9 On M uni cipal Toilet Building in 10' x 10' 1

Chinnaiyapuram Main Road.

1 0 Pappammal Koil Burial Ground 20' x 10' 1

Compound wall, Vaithikuppam.

1 1 Solai Nagar Cemetry compound 20' x 10' 1

wall, Vaithikuppam.

1 2 Junction of Anna Salai and Vallalar 20' x 10' 2

Salai (Both sides of Vallar Salai).

2 M uthialpet 1 3 DAT road near Police out post 10' x 10' 1

1 4 Junction of Perumal Koil in M.G. 20' x 10' 1

Road, Muthialpet (Along Perumal

Koil Street).

1 5 Junction of M.G. Road and Vellavari 20' x 10' 1

Street (on Vellavari street side).

1 6 Mandaveli Mariamman Koil Street 20' x 10' 1

near Temple, Solai Nagar.

1 7 Sol a i Va zh i a m m a n Koi l St re et 10' x 10' 2

near Temple, Muthialpet.

1 8 Solai Nagar park East side. 20' x 10' 1

1 9 In fron t of S olai Na gar You t h 20' x 10' 1

Hostel.

715

PART–II] LA GAZETTE DE L'ETAT

(1) (2) (3) (4) (5) (6)

2 0 Junction of M.G. Road and Debassian 20' x 10' 1

Road (Debassian pet side).

2 1 Junction of Akkasamy Madam Street 20' x 10' 1

and Selvaraj Chettiar Street.

2 2 J u n c t i o n o f P a p p a m m a l K o i l 20' x 10' 1

Street and Puthumariamman Koil

Street (Opp. to Ganesh Nagar

Community Hall).

3 Uppalam 2 3 J u n c t i on of Su b b a i a h S a la i a n d 20' x 10' 1

Vanarapet Main Road) Pillukadai

Junction (Along Vandrapet Main

Road).

2 4 Subbaiah Salai and Gingee Salai 20' x 10' 1

junction (Southern side road leading

to V.K. Palayam).

2 5 Subbaiah Salai and Ambedkar Salai 20' x 10' 2

junction (Public Works Department

building side).

2 6 Anthoniar Community Hall (Entrance). 20' x 10' 2

2 7 Christian cemetry compound wall 20' x 10' 1

in Ambedkar Salai (Southern side of

road).

2 8 Upp ar Br i dg e i n Van ar a pet M ai n 20' x 10' 2

Road.

2 9 Abdul Kalam Nagar – New Port Road. 20' x 10' 1

3 0 Dr. Amb edkar Salai – junction of 10' x 10' 1

V.K.P. Road link.

3 1 Dr. Am bed ka r S ala i Op p os i te t o 20' x 10' 1

Dr. Ambedkar Statue.

3 2 Sanniasithop e Road (Junction of 20' x 10' 2

Vambakeerapalayam Road).

3 3 Sanniasithop e Road (opposit e to 10' x 10' 1

Vazhimariamman Koil).

716 LA GAZETTE DE L'ETAT [PART–II

(1) (2) (3) (4) (5) (6)

4 Orleanpet 3 4 On New Tone Theatre Building. 20' x 10' 2

3 5 Swadesi Mill Compound in Cuddalore 20' x 10' 2

Road.

3 6 Junction of Raja Nagar Road and 20' x 10' 2

Maraimalai Adigal Salai (Both sides)

(one on each sides).

3 7 Orleanpet Burial Ground Compound 10' x 10' 1

wall.

5 Nelli thope 3 8 Junction of Sakthi Main Road and 20' x 10' 1

Kamaraj Salai.

3 9 Junction of Ilango Nagar Road and 20' x 10' 2

Kamaraj Salai (Opposite to Balaji

Th ea t re).

4 0 On Kasthuribai Nagar Toilet Building 10' x 10' 1

in Nellithoppu.

4 1 Junct ion of Poi nt care St reet and 10' x 10' 2

Vinoba Street.

4 2 Christian Cementry wall in Nellithoppu. 20' x 10' 1

4 3 Anna Nagar first Cross. 10' x 10' 1

4 4 Junction Anna Nagar Main Road and 10' x 10' 2

Villupuram Road (Over canal).

4 5 Junction Anna Nagar 15th Cross and 10' x 10' 2

East Coast Road.

4 6 Sithanantha Nagar near ICICI Bank. 10' x 10' 1

4 7 Near Iyyanar Koil in East Coast Road. 20' x 10' 1

4 8 Man imega lai S chool bac ksi de in 20' x 10' 1

Thiruvalluvar Salai.

4 9 Pallivasal Street near M araimalai 20' x 10' 1

Adigal Salai Junction.

6 Mudaliarpet 5 0 Junc ti on of Cuddalore Road and 20' x 10' 1

Braminal Street (Western side along

Braminal Street).

5 1 Park in Health Employees Colony, 20' x 10' 1

Nainarmandabam.

717

PART–II] LA GAZETTE DE L'ETAT

(1) (2) (3) (4) (5) (6)

5 2 Bharathidasan Nagar Road Junction 10' x 10' 1

of Public Works Department Canal.

5 3 Along A.F.T. Mill Road Junction of 20' x 10' 1

Pointcare Street (South).

5 4 On Olaindhai Keerapalayam Market 10' x 10' 1

Building.

5 5 Junction of Othavadai Street and 20' x 10' 1

Dr. Ambedkar Salai (Back side of

Post Office).

5 6 Cuddalore Road – Thennansalai Street 10' x 10' 2

Junction.

5 7 In M a rap a l am Dob i gan a (fa c i n g 20' x 10' 1

Cuddalore Road).

7 Villianur (Part) 5 8 Junction of Ottampalayam Main Road 20' x 10' 1

and Villianur Road.

5 9 Junction of Pillaiar Koil Street in 20' x 10' 1

Kombakkam and Villianur Road.

6 0 Kombakkam Veeran Kulam Junction. 20' x 10' 2

6 1 Kombakkam Sengeniamman Koil 20' x 10' 1

Junction.

6 2 Kombakkam Pet in Villianur Road. 20' x 10' 1

8 Ari yankuppam 6 3 Junc ti on of Cuddalore Road and 20' x 10' 1

(P a rt ) Villianur Road (Temple side only).

6 4 Thengait hitt u R oad (Jun cti on of 20' x 10' 2

Cuddalore Road).

6 5 Cuddalore Road - Murungapakkam 20' x 10' 1

Road Junction Eastern Side.

6 6 Junction of Mettu Street and Vadakkupet 20' x 10' 2

in Thengaithittu.

6 7 Murungapakkam Burial Ground 20' x 10' 1

Compound wall.

6 8 Murungapakkam Bridge in Cuddalore 20' x 10' 1

Road (Central median).

718 LA GAZETTE DE L'ETAT [PART–II

SCHEDULE – 4

[see Bye-Law 14(3)]

Typology Typology Description

(1)

(2)

A. Typology A: OMDs on public transport services/street

furniture and public transport system.

(A1) Bus and Intermediate Public Transport (IPT) shelters.

(A2) Bus and IPT route markers

(A3) Foot Over Bridges, Signage gantries, toilet blocks and

urinals.

(A4) Cycle Stand/Station

(A5) Police booth, parking booth, telephone booth, pre-paid

taxi booth, bus/rail booking information booth, drinking

water facility, public utility kiosks, outside colonies to

facilitate directory/payment of bills, etc.

(A6) Sitting bench, garbage bins

(A7) Metro/MRTS

(A8) Traffic barricading

(A9) Public transport vehicle

B. Typology B : OMDs on commercial advertising structures on

public land.

(B1) OMD on public land

C. Typology C : OMDs on commercial advertising structures on

private land.

(C1) Unipoles, billboards, building boards

(C2) Wall wraps/wall painting

(C3) Multiple OMDs.

719

PART–II] LA GAZETTE DE L'ETAT

(1)

(2)

D. Typology D : Events

(D1) Religious, Political and Conferences

(D2) Entertainment and Exhibitions events

E. Typology E : Landscape advertising

(E1) Tree guards

F. Typology F: Shop signage

(F1) Self-Advertising

G. Typology G: Innovative advertising

(G1) Innovative advertising

H. Typology H: Cinema advertising

(H1) In-cinema on screen advertising including slides and advertisement films (moving advertisements).

I. Typology I: Inside commercial buildings and public buildings.

(I1) Inside commercial buildings and public buildings.

The supporting structure shall have a non-reflective finish to

prevent glare. The Outdoor Media Devices structure shall be well maintained at all times. It shall be painted in colors that are consistent

with, and enhance the surroundings.

————

FORM 1

[see Bye-Law 10(1)]

Registration/Renewal Form for display of

Advertisement on Outdoor Media Device

1. Name of Individual/Company/Firm/ : Agency/Owner with registration

(Photo of appli cant / Authori sed person)

details in Companies Act or Limited Liability Partnership Act, 2009.

720 LA GAZETTE DE L'ETAT [PART–II

2. Name of the Authorized person in :

case of Company/Firm/Agency.

3. Registered Address :

4. (i) Telephone Contacts :

(ii) Business Fax :

(iii) E-Mail Address :

5. Details of the Directors/Proprietors/Partners–

Sl. Name DIN No. Mobile No. e-mail Address

No.

6. Experience

7. Work Experience :

8. Details of Director who have been :

defaulter in any of the matter while

remain Director in any other agency.

9. Balance sheet of last three years, :

if available.

10. Authorisation letter by the Board : YES NO

of Directors (by passing resolution),

not by any individual Director for

Authorised signatory of agency.

11. Detai ls o f adver tis ement ri ghts/ :

permission secured in last five years

i n a n y o f t h e M u n i c i p a l i t i e s o f

Puducherry and Tamil Nadu.

721

PART–II] LA GAZETTE DE L'ETAT

12. An undertaking that no amount is :

pending against it in any of the

Municipalities of Puducherry and

Tamil Nadu.

13. Type of entity :

14. PAN Number

15. Service Tax Number :

16. Registration Amount

17. The applicant firm/company has not : YES NO

been Blacklisted by any Government

entity in the last 3 years.

18. The applicant firm/company has no :

pending dues.

19. If yes, please specify the total pending : YES NO

dues.

20. The applicant firm/company has no Court case pending I/we shall

hereby abide the terms and conditions and guidelines of

advertisement Bye-Laws/Policy framed by the Municipality. Also the

information listed above is true and genuine and incase of adverse

findings related to this, the registration shall stand cancelled.

(Please take printout of this form and submit it with the Demand

Draft of such amount as specified by the Commissioner, respective Local

Body time to time at Municipality Office in favour of The Commissioner,

respective Local Body of .............. payable at

........................................................)

Note : This is a typical format only and is subject to modification/

amendments by the Municipality of ................................................

............................................................................... from time to time.

Latest version from the website to be used always.

Signature of the Applicant.

722 LA GAZETTE DE L'ETAT [PART–II

FORM 2

[see Bye-Law 11(3)]

Certificate of Registration

Application No. : Unique Identification No. :

Name, Designation and Address : (Designation in case of Company/firm/ agency).

(Affi x Photo of appli cant)

Name of the Company/Firm/Agency : : (if applicable)

Date of Registration :

Valid up to

Fee paid and Receipt No. :

It is hereby certified that your application for registration with Municipality for display of Outdoor Media Device has been approved. Please use the Unique Identification Number for all future correspondence with the Municipality.

Commissioner.

————

FORM 3

(see Bye-Law 13)

Application to Erect a Outdoor Media Device in Pondicherry Municipality

(separate application should be submitted for each location)

1. Name and address of the : applicant/Company/Government Department with Municipal UID No. (if, company registered with Municipality). Municipal UID No. :

2. E x a c t l o c a t i o n w i t h : Address :

identification land marks and direction of facing of the frontage of the Outdoor Media Device.

723

PART–II] LA GAZETTE DE L'ETAT

3. Place of erection of Outdoor : Municipal Ward No. : M e d i a D e v i c e wi t h wa r d Police Station : n u m b e r ( I f o n b u i l d i n g s , Survey details : Ward/ address of the building). Block/

T.S. No.

4. N ame of t he o wn er o f t he : land/building on which the Outdoor Media Device is to be erected.

5. Typo lo gy a nd Si ze o f the : O u t d o o r M e d i a D e v i c e proposed to be erected.

Typology	Length	Breadth	Width

Area:		Volume:

6. Nature of the materials to be :

used.

7. Whether annual rent paid for : Yes / No

land belonging to Government or Municipality if so, the date of payment and other details.

Receipt No. Date Amount

8. Indicate whether the following : documents have been enclosed with the application.

(a) Copy of proof by which : Yes (enclosed) / No*

Licence fees and rent for Government lands is paid.

(b) Copy of receipt of rent : Yes (enclosed) / No*

paid to State or Central Government or Municipality and details of fees paid.

724 LA GAZETTE DE L'ETAT [PART–II

to be erected indicating the height and other dimensions and the material proposed to be used.

(d) Stability certificate issued : Yes (enclosed) / No*

by the Structural Engineer.

(e) No Objection letter from : Yes (enclosed) / No*

the owner of the land where the hoardings is to be erected in a private land or building:

(f) If the land or building : Yes (enclosed) / No*

belongs to a Department of the State Government or Central Government or an Undertaking of the Government or Municipality or to any such related agency, a No Objection L e t t e r / A u t h o r i z a t i o n letter issued by an authorized officer.

(g) A Topo sketch indicating : Yes (enclosed) / No*

the proposed location of the Outdoor Media Device.

(h) Copy of PAN Card and : Yes (enclosed) / No*

GST (PAN Card of P r o p r i e t o r / P a r t n e r / Company Directors whichever is applicable) .

(i) Test Certificate from a : Yes (enclosed) / No*

licenced Electrical Engineer.

(j) Plan of the hoarding : Yes (enclosed) / No*

indicating width, height, etc., duly approved by the qualified Engineer.

725

PART–II] LA GAZETTE DE L'ETAT

(k) No Objection Certificate : Yes (enclosed) / No*

from the Police Department.

(l) No Objection Certificate : Yes (enclosed) / No*

from the Fire Department.

(m) No Objection Certificate : Yes (enclosed) / No*

from the Health Department.

(n) No Objection Certificate : Yes (enclosed) / No*

f r o m t h e D i s t r i c t Administration.

9. Insurance against damages : Insurance No. : (The licensee shall provide Valid till : proof of public liability Insurance Company : insurance).

10. Brief Content of Outdoor :

Media Device.

DECLARATION

* I/We declare that all the statements/details/documents furnished are

true and correct to the best of my/our knowledge.

* I/we also understand that I/we are liable for penal actions prescribed

under law for any violation(s)/deviation(s) in any manner.

* I/we shall be liable for compensation payable, to whomsoever it may be, for any loss incurred due to failure of Outdoor Media Device display whatever the reason may be.

* I/we shall hereby abide by all provisions of Acts/Rules/directions issued by the Municipality or any other law enforcing or Government agencies.

Signature of the applicant.

Date :

......................................................................................................................................................

ACKNOWLEGEMENT

(for Office use only)

Received the application for erection of Outdoor Media Device in Pondicherry Municipality at Ward No. ........................., at ....................... from Thiru/Tmt./M/s. ............................................................

Signature of receiving official and date

(* Strike out whichever is not applicable) 726 LA GAZETTE DE L'ETAT [PART–II

FORM - 4

[see Bye-Law 13(4)]

Permit for Erecting the Outdoor Media Device in Pondicherry Municipality

1. OMD Id No.

: Date :

2. Application No(s). : Date :

3. Name of Licensee and UID No. :

4. Location(s):

Ward Municipal (1)	Ward (2)	Block (3)	T.S. No. (4)	Typology (5)	Length (6)	Breadth (7)	Width (8)	Area (9)	Volume (10)

5. Device Details :

6. Valid Up to :

7. Fee details–

Receipt No.

Date

Amount

CONDITIONS

(1) This licence is not transferable.

(2) The Licensee should not transfer the ownership of the Outdoor Media Device without prior permission of the Commissioner, Pondicherry Municipality, Puducherry.

(3) The licensee shall abide the statutory provisions of the Pondicherry

Municipalities Act, 1973, rules and bye laws.

727

PART–II] LA GAZETTE DE L'ETAT

(4) The Licence holder shall adhere to all the conditions laid down by

the Pondicherry Municipality then and there.

(5) The licensee shall erect the Outdoor Media Device only in the

permitted location.

(6) The licensee shall mention the licensee name, licence No., period of licence and size of the Outdoor Media Device in the right side bottom corner of the Outdoor Media Device.

Commissioner.

————

FORM 5

[see Bye-Law 20(4)]

Application to Erect Temporary Outdoor Media Device in Pondicherry Municipality

(separate application should be submitted for each location)

1. Name and address of the : applicant/Company/Government Department with Municipal UID No. (if, company registered with Municipality). Municipal UID No. :

2. Exact location as specified in : Constituency : S c h e d u l e - 3 d i r e c t i o n o f Location Sl. No. : facing of the frontage of the Name of Location : Outdoor Media Device.

3. Name of the Government : Department/Agency pertaining to the land/building on which the Temporary advertisement is to be erected.

4. Size of the Outdoor Media : Length Breadth Width

Device proposed to be erected (shall not exceed the permitted size as stipulated in Schedule-3).

728 LA GAZETTE DE L'ETAT [PART–II

5. Nature of the materials to be :

used.

6. Whether annual rent paid for : Yes / No

land belonging to Government

Receipt No. Date Amount

or Municipality if so, the

date of payment and other

details.

7. Indicate whether the following :

d o c u m e n t s h a v e b e e n

enclosed with the application.

(a) Copy of proof by which : Yes (enclosed) / No*

Licence fees and rent for

Government lands is paid.

(b) Copy of receipt of rent : Yes (enclosed) / No*

paid to State or Central

Government or Municipality

and details of fees paid.

Media Devices to be erected

indicating the height and

other dimensions and the

material proposed to be

used.

(d) Stability certificate issued : Yes (enclosed) / No*

by the Structural Engineer.

(e) No Objection letter from : Yes (enclosed) / No*

the owner of the land

where the Outdoor Media

Device is to be erected in

a private land or

building.

729

PART–II] LA GAZETTE DE L'ETAT

(f) If the land or building : Yes (enclosed) / No*

(g) A Topo sketch indicating : Yes (enclosed) / No*

the proposed location of the Outdoor Media Device.

(h) Copy of PAN Card and : Yes (enclosed) / No*

GST (PAN Card of P r o p r i e t o r / P a r t n e r / Company Directors whichever is applicable) .

(i) Test Certificate from a : Yes (enclosed) / No*

licenced Electrical Engineer.

(j) Plan of the Outdoor : Yes (enclosed) / No*

Media Devices indicating width, height, etc., duly approved by the qualified Engineer.

(k) No Objection Certificate : Yes (enclosed) / No*

from the Police Department.

(l) No Objection Certificate : Yes (enclosed) / No*

from the Fire Department.

(m) No Objection Certificate : Yes (enclosed) / No*

from the Health Department.

730 LA GAZETTE DE L'ETAT [PART–II

(n) No Objection Certificate : Yes (enclosed) / No*

f r o m t h e D i s t r i c t

Administration.

8. Insurance against damages : Insurance No. : (The licensee shall provide Valid till :

proof of public liability Insurance Company : insurance).

9. Brief Content of Outdoor :

Media Device.

DECLARATION

* I/We declare that all the statements/details/documents furnished are

true and correct to the best of my/our knowledge.

* I/we also understand that I/we are liable for penal actions prescribed

under law for any violation(s)/deviation(s) in any manner.

* I/we shall be liable for compensation payable, to whomsoever it may be, for any loss incurred due to failure of advertisement display whatever the reason may be.

* I/we shall hereby abide by all provisions of Acts/Rules/directions issued by the Municipality or any other law enforcing or

Government agencies.

Signature of the applicant.

Date :

......................................................................................................................................................

ACKNOWLEDGEMENT

(for office use only)

Received the application for erection of temporary Outdoor Media Device in Pondicherry Municipality at Ward No. ................, at

.............. from Thiru/Tmt./M/s. ............................................................

Signature of receiving official and date

(* Strike out whichever is not applicable) 731

PART–II] LA GAZETTE DE L'ETAT

FORM - 6

[see Bye-Law 20(4)]

Permit for Erecting Temporary Outdoor Media Device in Pondicherry Municipality

1. Temporary OMD Id No. : Date :

2. Application No(s). : Date :

3. Name of the licensee :

4. Location(s)

: As in Schedule-3

Sl. Name of the Location Permitted Length Breadth No. of No. Constituency Sl. No. location for OMDs

display of

temporary

(1) (2) (3) (4) (5) (6) (7)

5. Device Details :

6. Valid Up to :

7. Fee details–

Receipt No.

Date

Amount

CONDITIONS

(1) This licence is not transferable.

(2) The Licensee should not transfer the ownership of the Outdoor Media Device without prior permission of the Commissioner, Pondicherry Municipality, Puducherry.

732 LA GAZETTE DE L'ETAT [PART–II

(3) The licensee shall abide the statutory provisions of the Pondicherry

Municipalities Act, 1973, rules and bye laws.

(4) The Licence holder shall adhere to all the conditions laid down by

the Pondicherry Municipality then and there.

(5) The licensee shall erect the Outdoor Media Device only in the

permitted location.

(6) The licensee shall mention the licensee name, licence No., period of licence and size of the Outdoor Media Device in the right side bottom corner of the Outdoor Media Device.

Commissioner

————

FORM 7

[see Bye-Law 11(4), 13(4) and 20(4)]

Rejection/Refusal of Application

No. ....../PM/ADVT/COMM/ Dated:

To :

Sir/Madam,

Sub. : PM — Refusal/Rejection of Your application for — Reg.

Ref. : Your Application No. ………………., Dated ……………….

* * * *

Your application cited under reference could not be considered for

the reasons stated hereunder:

Reasons:

Commissioner 733

PART–II] LA GAZETTE DE L'ETAT ) 1 ( 0 1 w a L - e y B r e d n u n o i t

] ) 1 ( 5 3 a r t s i

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PART–II] LA GAZETTE DE L'ETAT s D M O y r a r o p m e T f o n o i t c e r E ] ) 3

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r e P f o e e s [ n o i t c e j e Station R r o t n a r G f o r e t s i g e R online publication at "https://styandptg.py.gov.in" Published by the Director, Government Press, Puducherry.